General Information

AI driven retail

SWEDISH FINANCIAL PAPER “DAGENS INDUSTRY” ON THE FOLLOWING MONDAY…

”Self-learning

algorithms

will affect

how H&M

predicts the

customers

need…”

H&M Group’s vision is to become the industry leader in Advanced analytics and AI.

Creating competitive advantage through superior customer experience, smart decision making and efficient processes.

“ “

General Information

industrialization of core UC

wow & playbooks

organization & governance

OUR JOURNEY

2016

Exploration

2017

Initiation

2018

Industrialization

2019

AA Leader

initial PoCs roll-out by pilot

defining capability needs

establishing the data lake

increasing data & algo driven business

factory mode

strong internal team

Algo library, IT platform, Business Impact

INTELLIGENCE & SPEED

Proof of concept

Dream big! Start small Test, learn, pivot

Pilot

Industrialize and scale fast

Roll out Harvesting

DevOps

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There are no “AI-use cases”…

…Just business solutions that are amplified with advanced analytics & AI

Design/Buying Production Logistics SalesMarketing

General Information

DIFFERENT LEVEL OF MATURITY

1. Proof of Concept

PoC1 Pilot Industrialization& roll-out

Val

ue

del

ive

ry

8

AI inProduction

9

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Training data ingestion

Data preparation

Feature engineering

Model development

Unseen data ingestion

Data preparation

Createfeatures

Model prediction

Model Development

Production

Results

Model & data versioning

Deployment orchestration

Dat

a so

urc

e

Persisted model

Model development & deployment

10

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Model exploration

Model implementation

Model training

Model tuning

Build servingenvironment

Offline model prediction

Online model serving

Model monitoring

Mo

del

D

evel

op

men

t

Mo

del

A

pp

lyin

gDevelopment process

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Development process – tool mapping

Model exploration

Modelimplementation

Model training Model tuning

Build modelapplying env

Offline modelprediction

Online model serving

Model monitoring

Azure DatabricksData Factory

VS CodePyCharmData Lake Store Data FactoryData Lake Store

Kubernetes Container Registry

PyCharmAzure Databricks

Azure Databricks

Mo

del

D

evel

op

men

t

Mo

del

A

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Microservice approach

services

Shared services

Input Output

15

Key take aways

General Information

MUST WIN BATTLES

Orchestrate a world leading AI ecosystem

Attract, develop & retain AI talent

Become AI leader of the global fashion industry

Do NO HARM DO GOOD

The secret of our success?There is no secret. The industry is so

dynamic that it's absolutelynecessary to constantly renew yourself and

have a flexible mindset.