Ai buzz transformation slideshow
23
TRANSFORM your marketing. It’s time to…
-
Upload
tfrenchusa -
Category
Business
-
view
619 -
download
2
description
It turns out that most dealerships are using traditional marketing methods verses leveraging the power of Internet to market their products and services. This slideshow illustrates how the Internet is transforming some dealerships marketing efforts.
Transcript of Ai buzz transformation slideshow
TRANSFORMyour marketing.
It’s time to…
In 2012 there will be 239 million internet users in the U.S., representing 75.65% of the total population.
91.4% of consumers go to the Internet before…
…buying a car.
70%of the links search users
click on are organic – not paid
K
Keywords are the new neon signs
78%of Internet users conduct product research online
Twitter’s active user base generates
90 MillionTweets per day.
Facebook will reach 143.4 million US users in 2012.
24% of adultshave posted comments or reviews online about things they buy.
Search engine marketing, social media, blogging & other Internet trends have fundamentally
transformed the way people shop and purchase automobiles but many dealerships still use outdated & inefficient
old fashioned advertising. TONY FRENCH
More than half of all Internet users read blogs at least monthly.
Online
The Rest
This is most dealership’smarketing mix.
40%Of US householdshave a DVR
51% of are more likely to buy the brands they fan.
WEBEQUITY
Own Your Website Presence Online
The Average Consumer Only Visits 1.8 Dealerships in Person.
1 out of every 8 minutes online is spent on Facebook
Mobile shoppers will reach 72.8 million in 2012.
If you don’t like change,you’re going to likeirrelevance even less.”
General Eric Shinseki
Chief of Staff, U. S. Army
54% of Consumers Choose Their Dealer Online
Dealerships only increased advertisingspending on the internet 19.1%
in the last ten years.
REALLY?NADA State of the Industry Report 2011
TRANSFORMyour marketing.
It’s time to…
