AI and the digital public sphere - NEXA Center for … and the digital...AI and the digital public...
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AI and the digital public sphere Antonio Santangelo, Nexa Center for Internet & Society - Politecnico di Torino Torino, 27 June 2019
Transcript of AI and the digital public sphere - NEXA Center for … and the digital...AI and the digital public...
AI and the digital public sphere
Antonio Santangelo, Nexa Center for Internet & Society - Politecnico di Torino
Torino, 27 June 2019
SOME KEYWORDS
• Formation of public opinion
• Circulation of news
• Gatekeepers and opinion leaders
• Disintermediation
• Foreign influence on electoral campaigns
• Social networks
• Microtargeting
• Political advertising
• Dark ads
• Transparency
• Bots
• Eco chambers
• Filter bubbles
• Brexit
• …
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The end of the «bourgeois public sphere» (Habermas 1962)
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CHARACTERISTICS OF THE BOURGEOIS PUBLIC SPHERE
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END OF THE BOURGEOIS PUBLIC SPHERE
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Rational social space of equal people
Media / «objective» information Media / «objective» information Media / «objective» information
Media / «objective» information Media / «objective» information Media / «objective» information
Media / «objective» information
Media / «objective» information
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Rational social space of equal people
Media / «objective» information Media / «objective» information Media / «objective» information
Media / «objective» information Media / «objective» information Media / «objective» information
Media / «objective» information
Media / «objective» information
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IDEOLOGY
EMOTION
PLUTOCRACY
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DISTOPIANON PLURALIST MASS MEDIA SYSTEM:
THE PROBLEM
UTOPIAPLURALIST PERSONAL MEDIA SYSTEM:
A SOLUTION
MONITORING CITIZEN
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RETURN TO THE BOURGEOIS PUBLIC SPHERE?
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POLARIZATION
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Filter bubble
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ECO CHAMBERS
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IS THIS DUE TO THE WAY OF
FUNCTIONING OF THE PERSONAL
MEDIA SYSTEM?
IS THERE ANYTHING NEW?
WHICH HISTORICAL AND
CULTURAL REASONS HAVE
PRODUCED THIS SITUATION?
ARE WE SLAVES OR MASTERS OF
THIS SITUATION?
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OUR SOCIAL SPACE ISA MEDIUM
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THE MEDIUM IS THE ALGORITHM
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MEDIA “MEDIATE”
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ALGORITHMS OF DIGITAL PLATFORMS
MEDIATE TWICE
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AUTHOMATIC MEDIATION
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• Algorithme Popularité (number of visualizations): Google analytics
• Algorithme Autorité (number of links): Page Rank Google
• Algorithme Réputation (number of likes): Facebook, retweet Twitter
• Algorithme Prédictif (traces): Amazon, YouTube, Netflix, personal advertising
ALGORITHMS HELP US FIND WHAT WE ARE REALLY LOOKING FOR
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PREDICTIVE ALGORITHMS
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• WE GIVE MORE VALUE TO WHAT WE ARE REALLY LOOKING FOR…
• …HENCE KNOWING WHAT WE ARE REALLY LOOKING FOR IS VERY VALUABLE, AS IT LETS OTHER PEOPLE KNOW WHAT TO SELL US
MASS COMMUNICATION
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MICROTARGETING
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MORE ENGAGEMENT, MORE PARTICIPATION
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DARK ADS
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PAR CONDICIO?
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• Algorithme Popularité (number of visualizations): Google analytics
• Algorithme Autorité (number of links): Page Rank Google
• Algorithme Réputation (number of likes): Facebook, retweet Twitter
• Algorithme Prédictif (traces): Amazon, YouTube, Netflix, personal advertising
POPULARITY ALGORITHMS
AUCTORITY ALGORITHMS
REPUTATION ALGORITHMS
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HOW TO FORM ONE’S OWN OPINION?
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ALL THE DIFFERENT CULTURAL MODELS
#NoMeat
vegan,
vegetarian
#YesMeat
industrial
production
Hand made
traditional
production
High quality
scientific
production
PREDICTIVE ALGORITHMS: TRACES FROM THE PAST
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BEYOND THE BORDERS
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TO MAXIMISE
THE WEALTH OF WHOM?
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A NEW USE OF AI
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PREDICTING WHAT YOU MISS
