PowerPoint Presentation Presentation Author Ahmed Sofaany Created Date 11/6/2018 11:40:59 AM ...
Ahmed Presentation
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INTRODUCTION(a ) History
y The company Is founded in 1926 by Mr. Sakichi Toyoda
y After its establishment Toyota become the leading company inJapan as TOYODA AUTOMATIC LOOM WORKS Ltd.
y In September 1993Automobile departmentwas establishedwithin TOYODA AUTOMATIC LOOM WORKS
y In September 1934, this automobile department of the companymanufactured its first TypeA engine car.
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INTRODUCTIONESTABLISHMENT & PRODUCTION
NAME OF COUNTRIES YEAR OF START O PRODUCTION
TAIWAN 1959SOUTH AFIRCA 1961
NEW ZEALAND 1966
INDONESIA 1970
FRANCE 1971
AUSTRAILA 1977
UNITED STATE (USA) 1984
GERMANY 1988
PAKISTAN 1990
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INTRODUCTIONIN PAKISTAN
y In Pakistan TOYOTA has started its
manufacturing activity in 1990 with thename ofIndus Motor Company Ltd. IndusMotor Company Ltd. is a joint venturebetween the House of Habib TOYOTAMotor Corporation and TOYOTA TsushoCorporation Japan for assembling,
y
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In PakistanPLANT
y Indus Motor Company Ltd. Is located at Port BinQasim
Industrial Zone near Karachi in an area measuring over 105 acres.y It must be worth mentioning here that Indus Motor Companys
plant herein Karachi is the only manufacturing site in the worldwhere both Toyotaand Daihatsu brands are being manufactured.
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INTRODUCTIONVARIETY
yWhen it comes to talks of producing a wide variety,
TOYOTA has its name on top. TOYOTA isproducing a range of auto mobiles ranging from ahigh-speed sports car like SUPRA to a grand luxurysaloon like LEXUS. COROLLA Isone of the most
popular brands of TOYOTA in different countriesof world
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SWOT AnalysisSTRENGTHS
y A Motivated and extremely productive work force.
y Low P rice, high qualityy Long-term partnerships with suppliers.
y Careful market research and short design to show room cyclesso as to keep models closely aligned with market demand.
y
Informal contact among employees at all levels of the company.y Every worker is adding value to the company.
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SWOT AnaysisWeakness
y Less market share as compare to General Motors and Ford
y Customers not segmentedy Limited Research and Development done as compare to
competitors
y Delivery time is too long
y
Lack of a proper sales forcey Continuous stress on employees due to kaizen (Continuous
improvement).
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SWOT AnalysisTHREATS
y Rising oil prices decreases the efficiency of our Product
y Declining economic growth on a global scale.y Continuing declining in the value of Rupee.
y Escalating competition in the low priced car market by theentrance of several newly industrialized countries.
y
Increasing cost of imports duty.
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SWOT AnaysisOpportunities
yBased upon advance technologies
yManufacturing environmentally friendlyvehicles
yTargeting the 'urban youth' market.
yProducing cars which are more fuel efficient,have greater performance and less impacton the environment.