Ahead of the Curve
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OSSCube Presents: Ahead of the Curve with eCommerce July 2, 2015
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Transcript of Ahead of the Curve
OSSCube Presents:
Ahead of the Curve with eCommerceJuly 2, 2015
How to Use This Webinar
• Asking a Question› Enter your questions at any time› Answers to follow the presentation
• Recording of Webinar› Available Monday afternoon› We’ll email you the link
• Contact us› [email protected]
#AheadOfTheCurve
Rakesh KumarOSSCubeVice President of Technology
Speakers
John BernardOSSCube
Executive Vice President of North America
Overview
• Disruption of eCommerce
• Why Magento
• What’s in it for you
• Case study
• Question and answer session
Connected Constantly
From Their Work
Any Payment Method
From Their Home
On Any Devices
To Their Friends To Their
Favorite Retailers
On the Go
The Changing Rules of Commerce
66%
Consumers Expect More
of consumers expect retailers today to provide a good smartphone experience
Mobile Friendly
93%
of consumers expect retailers to provide them with a choice of delivery method
Convenience
84%of consumers believe
retailers should do more to integrate offline and online channels
ConnectedExperience
76%of consumers have
access to more than one digitally connected device
Choice
*eBay, June 2015
Magento Gives You More
• Open source platform › Responsive design and seamless experience
• Tailored user experience› Full brand and functionality control
• Adapts to your business› Customize for your unique business model and processes
With 30% of the market, Magento is the world’s
leading eCommerce platform.
eCommerce Landscape
Products and Transactions
Com
pan
y S
ize
Small Business
Midmarket
Enterprise
Volusion
Bigcommerce
Drupal Commerce
Magento Community Edition
Pimcore
Magento Enterprise
Oracle Commerce
IBM
Low Volume High Volume
And much more…
ContentManagement
Search & Navigation
InventoryManagement
Mobile Apps & Web
Merchandising
Promotions
Payments
Coupons
Segmentation & Personalization
OrderManagement
Shipping
Returns
Features of Magento Enterprise Edition
Attract & Engage
Retain &Drive Loyalty
Grow & ScaleConvert & Sell
What’s In It For You?
Case Study
A tailored solutions fora unique business.
Existing Provider Expensive to Maintain
Lack of Business Continuity
Unable to Scale with Business Growth
The Problem
• Client – North American subsidiary of a global manufacturing
company
• 5000+ of SKUs, millions of visitors per month
• Business growth inhibited by a inflexible vendor controlled
eCommerce platform
• Not scalable, expensive customization efforts, slow response
from vendor
• Dependence on the vendor for any changes and integrations
• Legacy architecture (scripts and file-exchange based
integrations)
The Solution
• Control and flexibility back to client
• Designed scalable system to support business growth
• Created eCommerce platform with Magento EE
• Migrated from legacy solution provider
• Integrated with the backend ERP system (real time and batch)
• Integrated with third party service providers
› Fraud Protection
› Product reviews
› Payment gateways
• Configured production deployment environment for scalability and
performance
• Trained in-house team on technical and functional aspects
The Stack
• Technical Highlights› LAMP based platform
› App and database servers configured for LB and HA
› Magento EE 1.14
› Zend Server with Z-Ray (Dev env.) for profiling and root cause
analysis
› Zend Studio (Dev env.) as IDE integrated with Zend Server
Solution Architecture
ERP Magento
US / Canada
orders
returns
return authorizatio
nshipment
product info
3rd Party Integrations
Fraud Detection
Customers
Support Admins
Deployment Architecture
Load Balancer
App Server 1
MySQLMaster
MySQLSlave
Apache 2.x
Apache 2.x
Database ClusterMariaDB
CacheRedis
App Server 2Apache 2.x
Load Balancer
App Server 1Apache 2.x
Apache 2.x
CacheRedis
App Server nApache 2.x
Curren
t
Future
Business Value
• Enterprise› Free from vendor lock-in
› Platform controlled by in-house IT team
› Modern and scalable platform to meet the future business
requirements
› Low cost of ownership
• IT and Products› Flexibility of customization
› Directly control performance with growing business needs
› Serve internal stakeholders’ demands with more agility
• Disruption of eCommerce industry
• Retailers must keep up with consumer expectations
• Magento is the right choice for any sized business
• Reach new customers, retain current ones, and grow your business
Summary
