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SCHEME OF EXAMINATION

AND

SYLLABI OF

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

(2017 to 2020 BATCH)

APG SHIMLA UNIVERSITYSHOGHI MEHLI BYE PASS, SHIMLA – 171013

Approved by:

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Table of Contents

1. Criteria for assessment……………………………………………………………...........3

2. Credits……………………………………………………………………………………4

3. Calculation of Grade Point Average……………………………………………………..6

4. Course Structure………………………………………………………………………….8-13

5. Detailed Syllabus……………………………………………………………….14-Onward

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Criteria for Assessment

All courses shall be evaluated for 100 marks, of which 40 marks shall be for Internal Assessment

and 60 for Comprehensive End Term Examination. Internal Assessment for 40 marks shall be as

per the criteria given below:

Criteria MarksClass Test I 10Class Test II 10Internship/Training, activity participation, class participation and discussion 15Assignments 05Total Internal Assessment 40

100 per cent attendance is desirable however as per UGC guidelines 75 Per cent attendance is

mandatory.

All faculty members shall maintain appropriate records and make them available to the

University’s examination centre at the end of the semester.

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Credits

The BBA Program has a total of 147 credits and students are required to complete all courses.

On completion of all courses, the students shall earn 147 credits and would be eligible for award

of the BBA Degree.

Summer Internship Project (BBA505)

Each student shall undergo practical training of eight weeks during the vacations after the fourth

semester. The students are required to prepare three copies of their project reports, of which two

have to be submitted to the school. The reports shall be submitted within two weeks of

commencement of the sixth semester. The report shall carry 100 marks, of which 50 shall be

evaluated by an External Examiner appointed by the University; while the remaining 50 marks

shall be evaluated by a Board of Internal Examiners, appointed by the Dean, School of

Management. The Board of Internal Examiners shall consist of a minimum of two Internal

Faculty Members appointed by the Dean. The marks for Winter Internship Project shall be

awarded in the following manner.

Criteria Internal External TotalProject Report 25 25 50Viva Voce 25 25 50Total 50 50 100

The marks for the Summer Internship Project shall be awarded by the concerned faculty

members and submitted to Controller of Examinations within one week of completion of the

viva-voce and the consolidated marks card for the third semester shall be handed over to the

students by the end of the first month of commencement of the sixth semester.

Summer/Winter Internship/Training: Student has to undergo for summer/winter

internship/training after first, second, third and fifth semester. For successful completion of

summer/winter internship/training, student will be awarded with 5 marks in their internal

assessment.

Final Year Research Project Report (BBA605)

During the sixth semester, each student shall undertake a project to be pursued by him / her

under the supervision of a guide / supervisor. The guide / supervisor shall be appointed by the

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Dean, School of Management. The subject and name of the supervisor shall be approved by the

Dean. The project report, in triplicate, along with one soft copy on a CD shall be submitted at

least four weeks prior to the commencement of the End Term Examination of the Sixth

Semester. The project report shall carry 100 marks and shall be evaluated by a Board of Internal

Examiners, appointed by the Dean.

The Board shall consist of a minimum of two Internal Faculty Members. The major project

report shall be evaluated in the following manner.

Criteria TotalProject Report 50Viva Voce 50Total 100

Calculation of Grade Point and Grade Point Average

Relative grading shall be adopted at the School of Management, A P Goyal Shimla University. The list of letter grades, the grade points associated with them are given below:

Grade Grade PointA+ 10A 9B+ 8B 7C+ 6C 5D 4E 2

In order to arrive at these letter grades, the total marks in a particular course for all the students pursuing the course are tabulated in the descending order (equivalently a histogram).

The performance of the course is analyzed in terms of the highest, lowest and the average marks and the dividing lines between the clusters of students.

Gaps and dips between the clusters and the nature of the clusters guide in drawing the dividing lines between the grades. In a normal class of large size, the C grade usually covers the average

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performance. This is, however not a hard and fast rule and exceptions may arise in case of small classes, skewed histogram etc. Border line cases may be considered individually on the basis of regularity and the attendance, class room discussions, progressive good performance throughout the semester, etc.

The grading is done using the Standard Deviation Procedure.

Grade Point Averages are calculated in the following manner. Suppose a student obtains the

following grades in the first semester:

Subject Credits Grade Grade Point Credit*Grade Point

BBA101 3 B 7 21

BBA102 3 A+ 10 30

BBA103 3 C 5 15

BBA104 3 B 8 24

BBA105 3 A 9 27

BBA106 3 A+ 10 30

Total Credits 18 Total Credit * Grade Point 147

GPA

=TotalCredits∗GradePoint ÷ TotalCredits

= 147÷18 = 8.17

Students should get a minimum grade point of 4 in each subject and a grade point average of 4 in

the semester. In case a student gets a grade point of less than 4 in only one subject, but the grade

point average is 4 or more, then he or she need not repeat the course.

In case a student gets a grade point of less than 4 in more than one subject, he or she has to

repeat one or more of the subjects by registering for “Guided Self Study” in the semester the

courses are offered. Registration for Guided Self Study shall be made on the payment of Rs. 500

per subject as well as registering for the examination with a payment of Rs. 1000 per subject.

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In no case a student will be allowed to complete the BBA course in more than five years. If a

student does not complete the BBA program in five years, he / she will be debarred from the

University and will not be awarded any degree.

In every semester, students shall have to take up one audit course from a department of their

choice. While the audit course does not carry any credit, the students shall have to clear the same

with “Satisfactory” grade for calculation of grade point averages. If a student gets a “Not

Satisfactory” grade in an audit course, he/she will have to repeat the course.

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First Semester Core Subjects

Code Paper L T P Total CreditsBBA101 Principles of Management 4 0 0 4BBA102 Microeconomics 4 0 0 4BBA103 Financial Accounting 4 0 0 4

BBA104Communication Skills & Personality Development (ELP) I

3 0 2 4

BBA105Basic Computer & IT Skills (CLP) I

3 0 2 4

First Semester Open Elective (Student will opt one out of three)

Code Paper L T P Total Credits

OEFL01 French Language 3 0 0 3

OEYOG01 Yoga and meditation 3 0 0 3

OENSS01 National Service Scheme (NSS) 3 0 0 3

Total Credits (Core+Open Elective) 20+3=23

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Second Semester Core Subjects

Code Paper L T P Total CreditsBBA201 Business Statistics 4 0 0 4BBA202 Macroeconomics 4 0 0 4BBA203 Cost Accounting 4 0 0 4

BBA204Communication Skills & Personality Development (ELP) II

3 0 2 4

BBA205 Environmental Science 4 0 0 4

BBA206Computing skills for business operations (CLP) II

3 0 2 4

Total Credits of Core Subjects

24

Total Credits 24

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Third Semester Core Subjects

Code Paper L T P Total CreditsBBA301 Management Accounting 4 0 0 4BBA302 Organizational Behavior 4 0 0 4BBA303 Business Organization 4 0 0 4BBA304 ERP & E-Commerce Technologies 3 0 2 4

Total Credits of Core Subjects 16

Third Semester Departmental Elective (Student will opt one out of three)


BBA-305 Business Mathematics 3 0 0 3

BBA-306 Business Communication III 2 0 2 3

BBA-307 Money & Banking 3 0 0 3

Total Credits Departmental Electives

9

Third Semester Open Elective (Student will opt one out of three)


OECW01 Creative Writing 3 0 0 3

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OEEM01 Event Management 3 0 0 3

OEPDC01 Personality Development Program 3 0 0 3

Total Credits Open Elective 9

Total Credits (Core+Departmental Elective+Open Elective) (16+3+3=22)


Fourth Semester Core Subjects

Code Paper L T P Total CreditsBBA401 Human Resource Management 4 0 0 4BBA402 Principles of Marketing 4 0 0 4

BBA403Production and Operations Management

4 0 0 4

BBA404 Financial Management 4 0 0 4BBA405 Operation Research 4 0 0 4


Fourth Semester Departmental Elective (Student will opt one out of three)

Code Paper L T P Total CreditsBBA406 Indian Economy 3 0 0 3BBA407 Goods & Service Tax (GST) 2 0 2 3BBA408 Business Law 3 0 0 3

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Total Credits Departmental Electives

9

Total Credits (Core+Departmental Elective) (20+3=23)

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Fifth Semester Core Subjects

Code Paper L T P Total CreditsBBA501 Research Methodology 4 0 0 4BBA502 Taxation Laws 4 0 0 4BBA503 Business Environment 4 0 0 4BBA504 Project Planning and Evaluation 3 0 2 4BBA505 Summer Internship Training Report 0 0 12 6


Fifth Semester Departmental Elective (Student will opt one out of three)

Code Paper L T P Total CreditsBBA506 Corporate Social Responsibility and Ethics 3 0 0 3BBA507 Advertising 3 0 0 3BBA508 Data Base Management Systems 2 0 2 3

Total Credits of Departmental Electives 9

Fifth Semester Open Elective (Student will opt one out of three)

Code Paper L T P Total CreditsOEID01 Interior Decoration 3 0 0 3

OETT01 Travel and Tourism 3 0 0 3

OEAVM01 Audio Visual Management 3 0 0 3

Total Credits of open Electives 3

Total Credits (Core+Departmental Elective+Open Elective) (22+3+3=28)

Note: At the end of the fourth semester all the students have to undergo Summer Internship Training for a period of six weeks.

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Sixth Semester Core Subjects

Code Paper L T P Total CreditsBBA601 Corporate Policy and Strategy 4 0 0 4BBA602 Auditing & Corporate Governance 4 0 0 4BBA603 Management Information Systems 3 0 2 4BBA604 International Business Management 4 0 0 4BBA605 Research Project 0 0 16 8


Sixth Semester Departmental Elective (Student will opt one out of three)

Code Paper L T P Total CreditsBBA 606 Entrepreneurship Development 3 0 0 3BBA 607 E Marketing 3 0 0 3BBA 608 International Economics 3 0 0 3

Total Credits of Electives 9

Total Credits (Core+Departmental Elective) (22+3=27)

Total Number of Credits in Bachelors of Business Administration are 147.

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A P GOYAL SHIMLA UNIVERSITY, SHIMLABACHELOR OF BUSINESS ADMINISTRATION (BBA)

First Semester Core SubjectBBA101: Principles of Management

L-4 T/P-0 Credits-4Objective:The course aims at providing fundamental knowledge and exposure to the concepts, theories and practices in the field of management.

Course ContentsUnit I Lectures: 10Introduction: Concept, Nature, Process and Significance of Management; Managerial levels, skills, Functions and Roles; Management vs. Administration; Coordination as Essence of Management; Development of Management Thought: Classical, Neo-Classical, Behavioral, Systems and Contingency Approaches.Unit II Lectures: 13Planning: Nature, Scope and Objectives of Planning; Types of plans; Planning Process; Business Forecasting; MBO: Concept, Types, Process and Techniques of Decision-Making; Bounded Rationality. Organizing: Concept, Nature, Process and Significance; Principles of an Organization; Span of Control; Departmentalization; Types of an Organization; Authority-Responsibility; Delegation and Decentralization; Formal and Informal Organization.Unit III Lectures: 13Staffing: Concept, Nature and Importance of Staffing; Motivating and Leading: Nature and Importance of Motivation; Types of Motivation; Theories of Motivation: Maslow, Herzberg, X, Y and Z; Leadership: Meaning and Importance; Traits of a leader; Leadership Styles – Likert’s Systems of Management, Tannenbaum & Schmidt Model and Managerial Grid.Unit IV Lectures: 4Controlling: Nature and Scope of Control; Types of Control; Control Process; Control Techniques – Traditional and Modern; Effective Control System.

Text Books1. Robbins, (2009). Fundamentals of Management: Essentials Concepts and Applications,

6th edition, Pearson Education.2. Stoner, Freeman and Gilbert Jr. ((2010)) Management, 8th Edition, Pearson Education.

Reference Books1. Koontz, H. (2008), Essentials of Management, McGraw Hill Education.2. Gupta, C.B. (2008), Management Concepts and Practices, Sultan Chand and Sons, New

Delhi.3. Ghillyer, A, W., (2008) Management- A Real World Approach, McGraw Hill Education.

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4. Mukherjee, K, (2009), Principles of Management, 2nd Edition, McGraw Hill Education.


First Semester Core SubjectBBA102: Microeconomics

L-4 T/P-0 Credits-4Objective:The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions.

Course ContentsUnit I Lectures: 9Introduction to Business Economics and Fundamental concepts: Nature, Scope, Definitions of Business Economics, Difference between Business Economics and Economics, Contribution and Application of Business Economics to Business. Micro vs. Macro Economics; Opportunity Costs, Time Value of Money, Marginalism, Incrementalism, Market Forces and Equilibrium, Risk, Return and ProfitsUnit II Lectures: 14Consumer Behavior and Demand Analysis: Cardinal Utility Approach: Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal Utility Approach: Indifference Curves, Marginal Rate of Substitution, Budget Line and Consumer Equilibrium. Theory of Demand, Law of Demand, Movement along vs. Shift in Demand Curve, Concept of Measurement of Elasticity of Demand, Factors Affecting Elasticity of Demand, Income Elasticity of Demand, Cross Elasticity of Demand, Advertising Elasticity of Demand; Demand Forecasting: Need, Objectives and Methods (Brief)Unit III Lectures: 8Theory of Production: Meaning and Concept of Production, Factors of Production and Production function, Fixed and Variable Factors, Law of Variable Proportion (Short Run Production Analysis), Law of Returns to a Scale (Long Run Production Analysis) through the use of ISO QUANTS.Unit IV Lectures: 9Cost Analysis & Price Output Decisions: Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economies and Diseconomies of Scale, Explicit Cost and Implicit Cost, Private and Social Cost. Pricing Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price Discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly

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Text Books1. Samuelson, P & Nordhaus, W. (2009) Economics, 18th Edition, McGraw Hill Education.2. Dwivedi, D.N. (2008) Managerial Economics, 7th edition, Vikas Publishing House.

Reference Books1. Kreps, D. (2009). Microeconomics for Managers, 1st edition, Viva Books Pvt. Ltd.2. Peterson, L. and Jain (2006) Managerial Economics, 4th edition, Pearson Education.3. Colander, D, C (2008) Economics, McGraw Hill Education.

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A P Goyal SHIMLA UNIVERSITY, SHIMLABACHELOR OF BUSINESS ADMINISTRATION (BBA)

First Semester Core SubjectBBA103: Financial Accounting

L-4 T/P-0 Credit-4Objective:The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information.

Course ContentsUnit I Lectures: 13Meaning and Scope of Accounting: Objectives and nature of Accounting, Definition and Functions of Accounting, Book Keeping and Accounting, Interrelationship of Accounting with other Disciplines, Branches of Accounting, Limitation of Accounting, Accounting Equation.Accounting Principles and Standards: Accounting Principles, Accounting Concepts and Conventions, Accounting cycle system of accounting Introduction to Accounting Standards Issued by ICAI; Journalizing Transactions: Journal, Rules of Debit and Credit, Sub Division of Journal: Cash Journal, Petty Cash Book, Purchase Journal, Purchase Return, Sales Journal, Sales Return Journal, Voucher System.Unit II Lectures: 6Ledger Posting and Trial Balance: Ledger, Posting, Rules Regarding Posting, Trial Balance. Capital and Revenue: Classification of Income, Classification of Expenditure, Classification of Receipts, Difference between Capital Expenditure & Capitalized, Expenditure, Revenue Recognition.Unit III Lectures: 7Inventory Valuation: Meaning of Inventory, Objectives of Inventory Valuation, Inventory Systems, Methods of Valuation of Inventories, Accounting Standard 2 (Revised). Depreciation Provisions and Reserves: Concept of Deprecation, Causes of Depreciation, Basic Features of Depreciation, Meaning of Depreciation Accounting, Objectives of Providing Depreciation, Fixation of Depreciation Amount, Method of Recording Depreciation, Methods of Providing Depreciation, Depreciation Policy, AS-6 (Revised) Provisions and Reserves, Change of method of Depreciation (by both current and retrospective effect).Unit IV Lectures: 14Shares and Share Capital: Introduction to Joint Stock Company, Shares, Share Capital, Accounting Entries, Under Subscription, Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share at Premium, Issue of Share at Discount, Forfeiture of Shares, Surrender of Shares, and Issue of two classes of Shares, Right Shares, and Re-issue of Shares. Debentures: Classification of Debentures, Issue of Debentures, Different Terms of Issue of Debentures, Writing off Loss on Issue of Debentures, Accounting Entries, Redemption of Debentures.

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Company Final Accounts: Books of Account, Preparation of Final Accounts, Profit & Loss Account, Balance Sheet, Requirements of Schedule VI

Text Books1. Tulsian, P.C., (2009) Financial Accountancy, 2nd edition, Pearson Education.2. Maheshwari, S.N. and Maheshwari, S. K., (2009) An Introduction to Accountancy,

Eighth Edition, Vikas Publishing House.

Reference Books1. Bhattacharyya, Asish K., (2010) Essentials of Financial Accounting, Prentice Hall of

India.2. Rajasekaran, (2010), Financial Accounting, 1st edition, Pearson Education.3. Bhattacharya, S.K. and Dearden, J., (2003) Accounting for Manager – Text and Cases,

3rd Edition, Vikas Publishing House.4. Glautier, M.W.E. and Underdown, B. (2010). Accounting Theory and Practice, Pearson

Education.

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COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT First Semester Core Subjects

Course Code- BBA 104 Course Title- Communication Skills & Personality Development Evaluation Scheme (100)= Continuous Assessment (40) + End Term Examination (60)

Continuous Assessment Component Total Credits 4Component Assignment Class Performance Test 1 Test 2 L T P

Marks 5 15 10 10 3 0 2

Objective: The core objective of the course is to improve the language proficiency of the learners. The focus will be on understanding the concept of communication skills while adopting the proper spoken skills with the knowledge of grammar. The motive of the course is to enable students to express themselves fluently and appropriately in social and professional context.

Module I: Introduction to Communication: Definition and Purpose of Communication, Nature of communication, Process of Communication, Types of Communication; verbal and non-verbal communication. Different mediums of Communication, Barriers to Communication – Physical Barriers, Psychological Barriers, Organizational Barriers. Module II: Basic Grammar: Use of Articles, Prepositions, Syntax, Tenses, Voices (Active & Passive), Narration (Direct & Indirect speech).Module III: Essentials of Grammar: Sentence Structure, Parts of Speech, Punctuation Marks, Use of Dictionary, Spotting the Sentence Errors. Module IV: Social Communication Skills: Individualized Pronunciation Practice, Conversational English, Small Talks, Building relationships through Communication. Module V: Non-verbal Communication & Kinesics: Forms of non-verbal communication, Interpreting body language, Kinesics, Proxemics, Chronemics.

Text Books:1. Functional Aspects of Communication Skills by P. Prasad, published by S. K. Kataria, 2011.2. Communication Skills by Leena Sen, published by PHI, 2007.3. English Grammar & Composition by Wren & Martin published by S. Chand & Company Ltd.,

New Delhi, 2010.

Reference Books:1. Business Communication by Virender Kumar, published by Kalyani Publishers.2. Communication skills for Engineers and Scientists, Sangeeta Sharma and Binod Mishra, PHI

Learning private limited, 2010.3. An Approach to Communication Skills by Bhattacharya Indrajit, published by Dhanpatrai Co.,

(Pvt.) Ltd., New Delhi, 2010.

COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT

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SEMESTER – I (Lab-I)

Bachelor of Business Administration (BBA)

Course Code- BBA 104Course Title- Communication Skills & Personality Development

(Lab)

Evaluation Scheme (50)= Internal Assessment (25) + External Assessment (25)

Objectives: The prime objective of the lab is to develop soft skills and interpersonal skills for better transition of students from college to workplace along with the enhancement of the overall performance of students.

Module I:

The audio CD shall be played in the lab to get the students familiar with the standard spoken English. The students must develop a high degree of understanding of spoken material as used in academic and professional environment. In addition to the above, extended listening sessions shall be arranged to promote speaking activities among students. While taking up lessons, the teacher must promote the use of dictionaries for correct pronunciation and give ample practice on word stress and weak forms.

Module II:

Listening and typing – Listening and sequencing of sentences – Filling in the blanks -Listening and answering questions.

Module III:

Filling in the blanks - Exercises on Sentence formation – Vocabulary building - Reading and answering questions.

Module IV:

Phonetics: Intonation – Correct Pronunciation – Sound recognition exercises – Common Errors in English. Conversations: Face to Face Conversation – Telephone conversation – Role play activities.

Reference Books:

Functional Aspects of Communication Skills by P. Prasad, published by S. K. Kataria, 2011.

Business Communication Today by Bovee and L. Courtland, published by Pearson.

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First Semester Core SubjectsComputer Learning Program

Course Code- BBA 105 Course Title- Basic Computer and IT SkillsEvaluation Scheme (100)= Continuous Assessment (40) + End Term Examination (60)

Continuous Assessment Component Total Credit 4Component Assignment Test 1 Test 2 L T P

Marks 20 10 10 3 0 2

Course objective: The main objective of the course is to give practical of computers and how to use computers for productivity. The major components of this course will be Microsoft Office application software package, Internet and Microsoft Windows. Prerequisites: It is important to be able to type and to be familiar with Windows OS prior to attending.Hardware: Laptop is mandatory for this course. Minimum configuration of Laptop should be Core i3 Processor, 2 GB RAM and 500 GB HDD.Software: MS Office with Windows 7 and above.

Unit IFundamental Computer Concept: Computer Peripheral Basic, Operating system fundamentals, Introduction to software, Introduction to Networks, Types of Networks such as Local Area Networks, Metropolitan Area Networks, Wide Area Networks and Internet.

Basics of Operating System: Types, and functions of Operating Systems, Working with Windows Operating System: Introduction, The Desktop, Structure of Windows, Windows Explorer, File and Folder, Operations, The Search, The Recycle Bin, Configuring the Screen, Adding or Removing New Programs using Control Panel, Applications in windows (Paint, Notepad, WordPad, and Calculator etc.)

Unit IIIntroduction to MS Office: Origin & current status of Package and desktop applications.

Introduction to MS Word: Menus, shortcuts, document types, working with word documents (opening, editing & converting), Formatting documents (setting font styles, setting paragraph style, setting page styles & setting document styles), creating tables & working with them, drawings in MS Word, various useful tools in MS word (Word completion, spell check, mails merge, tracking changes & security) and printing documents.

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Unit IIIIntroduction to MS Power Point: Opening new Presentations, setting backgrounds, selecting presentation layout, creating presentation (Setting presentation style & adding text to presentation), Formatting presentation (Adding style, color, arranging objects, slide backgrounds & slide layouts), Adding graphics to presentation (Inserting movies pictures & tables to presentation), Adding effects to presentation (Setting animation & transition effects, adding audio & videos), Printing handouts and Generating standalone presentation viewer.

Unit IV Introduction to MS Excel: Spread sheet & its applications, menus, shortcuts, Working with spread sheets (Opening files, saving files, setting margins, converting files) Spread sheet addressing, Entering & editing data, Computing data (Setting formulas & Applying mathematical operations), Formatting spread sheets, Working with spread sheets (Sorting, filtering, validation & subtotal), Creating charts, Using tools (Error Checking, spell checking, Macros & Formula auditing) and Printing worksheet.

Unit VInternet and applications of Internet: Introduction, Internet evolution, Working of Internet, Use of InternetOverview of World Wide Web (Web Server and Client), Introduction to Search engine and Searching the Web, Introduction to Social Networking , blogging and websites etc.

Introduction to E-Mails: Creating an account, writing a formal mail, writing an informal mail, general settings in E-Mails, Creating a MS Outlook account, synchronization with e-mail account.

Basic Reference Materials

Recommended Books1) Step by Step 2010 Microsoft Office System (W/CD) by Curtis Frye, Joyce Cox, Steve

Lambert.2) The Unofficial Guide to Microsoft Office Excel 2007 Julia Kelly & Curt Simmons.3) Fundamentals of Information Technology By Alexis Leon

Reference Books1) Microsoft Office Word 2010 Inside Out Microsoft Press Publication.2) Microsoft Office Excel 2010 Inside Out Microsoft Press Publication.3) Beyond Bullet Points: Using Microsoft PowerPoint 2007 Microsoft Press Publication.

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Web Resources1) Computer Fundamentals & Internet

a. http://windows.microsoft.com/en-in/windows/windows-basics-all- topics#1TC=windows-7

b. http://www.gcflearnfree.org/computerbasics/2 c. http://fcit.usf.edu/internet/chap1/chap1.htm d. http://www.gcflearnfree.org/email101/2 e. http://nlp.stanford.edu/IR-book/html/htmledition/web-search-basics-1.html

2) MS Officea. http://www.gcflearnfree.org/office2013/powerpoint2013 b. http://www.gcflearnfree.org/office2013/word2013 c. http://www.gcflearnfree.org/office2013/excel2013 d. http://www.tutorialspoint.com/word/ e. http://www.tutorialspoint.com/excel/ f. http://computers.tutsplus.com/tutorials/powerpoint-101-everything-you-need-to-

make-a-basic-presentation--cms-19541

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Second Semester Core SubjectBBA201: Business Statistics

L-4 T/P-0 Credits - 4Objective:The objective of this paper is to develop student’s familiarity with the basic concept and tools in statistics.

Course ContentsUnit I Lectures: 8Statistics: Definition, Importance & Limitation, Collection of data and formation of frequency distribution, Graphic presentation of Frequency distribution – Graphics, Bars, Histogram, Diagrammatic; Measures of Central Tendency – Mean, Median and Mode, Partition values – quartiles, deciles and percentiles; Measures of variation – Range, IQR, quartile, deciles and percentiles, quartile deviation and standard deviation and Lorenz Curve.Unit II Lectures: 8Probability Distribution, Sampling and Sampling Distribution: Binomial, Poisson and Normal Distribution; Principles of Sampling, Methods of Sampling, Sampling Errors, Central Limit Theorem, Sampling Distributions of Mean, Differences of Two Means, Proportions and Differences of Two ProportionsUnit III Lectures: 11Estimation of Parameters and Test of Hypothesis: Point and Interval Estimation, Construction of Confidence Limits, Determination of Proper Sample Size; Procedure of Hypothesis Testing, Type I and Type II Errors, One Tailed and Two Tailed Tests, Test of Hypothesis concerning large samples, Testing Hypothesis about Population, Mean Differences between Two PopulationsUnit IV Lectures: 13Small Sampling Theory, Non Parametric Tests and Correlation Analysis: t-Distribution and its properties, F-Distribution and its properties; Chi-Square Distribution and its properties, Chi-Square Test, Correlation Coefficient; Assumptions of Correlation Analysis; Coefficients of Determination and Correlation; Measurement of Correlation- Karl Person’s Methods; Spearman’s Rank correlation; Concurrent Deviation the Correlation Coefficient; Pitfalls and Limitations Associated with Regression and Correlation Analysis

Text books: 1. Gupta and Gupta, Business Statistics. (Sultan Chand & Sons: New Delhi). 2. Chandan, J. Statistics for Business Economics. (Vikas: New Delhi ) 3. Render, Quantitative Analysis for Management 8/e (Pearson: New Delhi ) 4. Tulsian and Pandey Quantitative Techniques (Pearson: New Delhi )

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Reference books: 1. Das, N.G. Statistical Methods. (M. Das & Co.: Kolkata).2. Render, Barry, Stair, R.M., Hanna, M.E., and Badri, (2009) Quantitative Analysis for

Management, 10th edition, Pearson Education.


Second Semester Core SubjectBBA202: Macroeconomics

L-4, T/P-0 Credits:4Objective:The objective of this paper is to develop the concepts on Macroeconomic variables, working of an economy, and how business decisions are affected with the influence of macro variables in business.

Course ContentsUnit I Lectures: 11Concepts of Macro Economics and National Income Determination: Definitions, Importance, Limitations of Macro-Economics, Macro-Economic Variables. Circular Flow of Income in Two, Three, Four Sector Economy, Relation between Leakages and Injections in Circular Flow; National Income: Concepts, Definition, Methods of Measurement, National Income in India, Problems in Measurement of National Income & Precautions in Estimation of National Income.Unit II Lectures: 13Macro-Economic Framework: Theory of Full Employment and Income: Classical, Modern (Keynesian) Approach, Consumption Function, Relationship between Saving and Consumption; Investment function, Concept of Marginal Efficiency of Capital and Marginal Efficiency of Investment; National Income Determination in Two, Three and Four Sector Models; Multiplier in Two, Three and Four Sector Model.Unit III Lectures: 9Analysis of Money Supply and Inflation: Functions and Forms of Money, Demand for Money - Classical, Keynesian and Friedmanian Approach, Measures of Money Supply, Quantity Theory of Money, Inflation- Types, Causes, Impact and RemediesUnit IV Lectures: 7Equilibrium of Product and Money Market: Introduction to IS-LM Model, Equilibrium- Product Market and Money Market, Monetary Policy, Fiscal Policy

Text Books1. Soga, Erold, (2008) Macro Economics, 1st edition, Pearson Education.

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2. Agarwal, ((2010)) Macroeconomics Theory and Policy, 1st edition, Pearson Education.

Reference Books:1. Dwivedi, D. N., ((2005)) Macro Economics, McGraw Hill Education.2. Mishra, S. K. and Puri, V. K., ((2003)), Modern Macro-Economic Theory, Himalaya

Publishing House.3. Shapiro, E., ((2003)) Macro-Economic Analysis, McGraw Hill Education.4. Hirschey, Mark, (2009) Fundamentals of Managerial Economics, 9th edition, Cengage

Learning.


Second Semester Core SubjectBBA203: Cost Accounting

L-4, T/P-0 Credits: 4Objective:The primary objective of the course is to familiarize the students with the basic cost concepts, allocation and control of various costs and methods of costing.

Course ContentsUnit I Lectures: 11Meaning and Scope of Cost Accounting: Basic Cost Concepts – Elements of Costs, Classification of Costs, Total Cost Build up and Cost Sheet, Emerging Terms viz. Life Cycle Costing, Activity Based Costing, Back Flush Costing. Materials Control: Meaning – Steps Involved – Materials and Inventory – Techniques of Material/Inventory Control – Valuation of Inventory – Material LossesUnit II Lectures: 11Labour Cost Control: Direct and Indirect Labour, Steps Involved – Treatment of Idle Time, Holiday Pay, Overtime etc. in Cost Accounts, Casual Workers & Out Workers, Labour Turnover, Methods of Wage Payment. Incentive Plans. Overheads: Meaning and Classification of Overheads – Treatment of Specific Items of Overheads in Cost Accounts – Stages Involved in Distribution of Overheads – Methods of Absorption of Overheads – Treatment of Under and Over Absorption of OverheadsUnit III Lectures: 9Methods of Costing: Single Output Costing, Job Costing, Contract & Batch Costing.Unit IV Lectures: 9

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Process Costing (including Joint Products and By-products and Inter-process Profits), Operating/Service Costing; (Transport & Power House only); Reconciliation of Cost and Financial Accounts

Text Books1. Maheshwari, S. N. and Mittal, S. N. (2009), Cost Accounting – Theory and Problems,

22nd Revised Edition, Shri Mahavir Book Depot.2. Rajasekaran, (2010), Cost Accounting, 1st edition, Pearson Education.

Reference Books1. Dutta, Mahesh, (2006), Cost Accounting - Principle Practices, 1st edition, Pearson

Education.2. Arora, M.N., (2009), Cost Accounting, Vikas Publishing House.3. Lal, Jawahar and Srivastava, Seema, (2008), Cost Accounting, 4th Edition, McGraw Hill

Education.4. Jain and Narang, (2008), Cost Accounting, Kalyani Publishers.



Second Semester Core SubjectBachelor of Business Administration (BBA)

Course Code- BBA 204 Course Title- Communication Skills & Personality DevelopmentEvaluation Scheme (100)= Continuous Assessment (40) + End Term Examination (60)

Continuous Assessment Component Total Credit 4

Component Assignment Class Performance Test 1 Test 2 L T P

Marks 5 15 10 10 3 0 2

Objective:1. To improve reading, listening skills of the learners.2. To impart writing skills to the learners.3. To improve presentation skills along with argumentative skills.4. To improve overall personality by enhancing motivation and improving body language.

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Module I: Listening Skills: Importance of listening, improving listening skills, types of listening, barriers of good listening, overcoming the existing barriers.Module II: Speaking Skills: Debate, declamation, extempore, on the spot public speaking, presentation skills, preparing presentations, clarity and precision in public speaking. Module III: Reading Skills: Importance of reading, types of reading, technique of reading, reading tips with exercises.Module IV: Creative Writing : Articles, essay writing, report writing, business writing, letter writing, paraphrasing, summary, memos, circulars and notice writing. Module V: Personality Development: SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis, 16 PF, Grooming, Attitude.

Text Books:Functional Aspects of Communication Skills by P. Prasad, published by S. K. Kataria, 2011.Communication Skills by Leena Sen, published by PHI, 2007.

Reference Books:Business Communication Today by Bovee and L. Courtland, published by Pearson.Business Communication by Virender Kumar, published by Kalyani Publishers.

Website links:nptel.ac.in/courses/109104031/31www.mindtools.com/www.thefreedictionary.com/


(SEMESTER – II) Lab-IIBachelor of Business Administration (BBA)

Course Code- BBA 206 Course Title- Communication Skills & Personality Development (Lab)

Evaluation Scheme (50)= Internal Assessment (25) + External Assessment (25)

Objectives:1. To improve students’ fluency and accuracy in English as much as possible during the period of instruction2. To develop the students’ ability to hone their existing skills by using effective communication strategies throughout the instruction3. To prepare students to become more confident and active participants in all aspects of their undergraduate programs.

Module I: Listening Skills: Listening and sequencing of sentences – Filling in the blanks -Listening and answering questions.Module II: Presentation skills: Elements of effective presentation – Structure of presentation - Presentation tools – Voice Modulation – Audience analysis - Body language – Video samples

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Module III: Writing Skills: Forming effective sentences, creative thinking, and Outdoor activities can be performed in order to enhance the creativity among students.Module IV: Soft Skills: Time management – Articulateness – Assertiveness – Psychometrics – Innovation and Creativity - Poise - Video SamplesModule V: Personality Development: SWOT – Online Questionnaire, Online 16 PF tests.

Text Books:Functional Aspects of Communication Skills by P. Prasad, published by S. K. Kataria, 2011.Communication Skills by Leena Sen, published by PHI, 2007.

Reference Books:Business Communication Today by Bovee and L. Courtland, published by Pearson.Business Communication by Virender Kumar, published by Kalyani Publishers.

Website links:www.nptel.ac.in/courses/109104031/31www.mindtools.com/ www.thefreedictionary.com/ http://personality-testing.info/http://www.psychometrictest.org.uk/16pf-test/https://www.jobtestprep.co.uk/16pftest.aspxhttp://www.wikiwealth.com/swot

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APG SHIMLA UNIVERSITY, SHIMLABACHELOR OF BUSINESS ADMINISTRATION (BBA)

Second Semester Core SubjectBBA205: Environmental Science

L-4 T/P-0 Credits: 4

Objective:To study and understand the impact of development on the environment as well as look at remedies to reduce such adverse impact, so as to make the world a sustainable place to live in

Course ContentsUnit I Lectures: 6Environment - Definition, Eco system -- Balanced ecosystem, Human activities - Food, Shelter, Economic and Social Security; Effects of human activities on environment - Agriculture, Housing, Industry, Mining, and Transportation activities, Environmental Impact Assessment. Sustainable Development.Unit II Lectures: 8Natural Resources - Water resources - Availability and Quality aspects. Water borne diseases, Water induced diseases, Fluoride problem in drinking water. Mineral Resources, Forest Wealth, Material Cycles - Carbon, Nitrogen and Sulphur Cycles; Energy - Different types of energy, Electro-magnetic radiation. Conventional and Non - Conventional sources - Hydro Electric, Fossil fuel based, Nuclear, Solar, Biomass and Bio-gas. Hydrogen as an alternative future source of Energy.Unit III Lectures: 6Environmental Pollution and their effects. Water pollution, Land pollution, Noise pollution, Public Health aspects; Current Environmental issues of importance: Population Growth, Climate change and Global warming - Effects, Urbanization, Automobile pollutionUnit IV Lectures: 6Acid Rain, Ozone layer depletion, Animal Husbandry; Environmental Protection - Role of Government, Legal aspects, Initiatives by Non - Governmental Organizations (NGO), Environmental Education, Women Education.

Text Books:

1. Environmental Studies - Benny Joseph - Tata McGrawHill-2005.2. Environmental Studies - Dr. D.L Manjunath, Pearson Education – 20063. Environmental Studies – 2005 by R. Rajagopalan, Oxford Publishers.

Reference Books:

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1. Principles of Environmental Science and Engineering - P. Venugopala Rao, Prentice Hall of India.

2. Environmental Science and Engineering - Meenakshi, Prentice Hall India.


Second Semester Core Subject

Course Code- BBA 206 Course Title- Computing Skills for Business OperationsEvaluation Scheme (100)= Continuous Assessment (40) + End Term Examination (60)

Continuous Assessment Component Total Credit 4Component Assignment Test 1 Test 2 L T P

Marks 20 10 10 3 0 2

Course objective: The main objective of the course is to give overview of applications of computers in office environment and how to use computers for productivity. The major components of this course will be ERP, SAP, E-Commerce, Digital Marketing and Accounting using computers.Prerequisites: While extensive computer experience is required to attend the class, it is important to complete the IT101 prior to attending. Hardware: Laptop is mandatory for this course. Minimum configuration of Laptop should be Core i3 Processor, 2 GB RAM and 500 GB HDD.Software: MS Office, Browsers, Accounting software with Windows 7 and above.

Unit IElectronic Commerce: An Overview, Electronic Commerce Framework, Evolution of E-commerce Roadmap of e-commerce in India, Comparison between Conventional organization and E-organization.

e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Risks Associated with Internet Transactions, Internet Associated Risks, Intranet Associated Risks, risks associated with Business Transaction Data Transferred between Trading Partners, Electronic Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card Based Electronic Payment Systems, Risks and Electronic Payment Systems, Electronic Data

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Interchange(EDI) Introduction, EDI Working Concept, Implementation difficulties of EDI, Financial EDI, EDI and Internet

Technology behind E-commerce: Network Infrastructure- an Overview, The Internet Hierarchy, Basic Blocks of e-commerce, Networks layers & TCP/IP protocols, World Wide Web, Web Services and Cloud Computing. e commerce security, HTTPS, Digital Signature and Digital Certificates.

Unit IIDigital Marketing: Introduction To Digital, E-Marketing and Social Media Marketing, Origin and current status, Difference between traditional Marketing and Digital Marketing, Advertising Introduction, The scope of E- Advertising and Targeted Advertising.

Digital Marketing Process: Introduction, Visitors Engagement, Increasing visibility, Importance of Content and SEO. Using Digital Marketing Tools such as Online Payments, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing, tracking user behavior and Google Analytics

Technology behind E-commerce: Introduction and working of the following technologies: Internet, Social Media, Search Engines, Data Analytics, Mobile commutation and Smartphone.

Unit IIIAccounting using computers: Accounting Introduction, Importance of Computers in Accounting, Differences between Manual & Computerized Accounting Systems.

Introducing Accounting software: like Tally etc, Creating a Company, Authentication and authorization on Accounting software, Working with Vendors, Working with Customers, Banking, Correcting and Customizing software, Introducing the Accounting Cycle, Dealing with Physical Inventory ,Payroll, Working with Estimates and Time Tracking ,Working with Balance Sheet, Accounts and Budgets, Reporting, Closing the Books, Create data tables and scenario management.

Unit IV Introduction to Enterprise Resource Planning: Introduction, Business Intelligence, Business Process Reengineering, Product life Cycle management, SCM, CRM, And Project: Definition, Teams and Management, Process Definitions, Vendors and Consultants, Operation and Maintenance, Total quality management.

Business Modules of ERP: Finance, Manufacturing, Human Resources, Quality Management, Marketing, Sales, Distribution and Services.

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Technology behind E-commerce: ERP software packages Introduction and working of the following technologies: Data Warehousing, Data Mining, OLAP, OLTP, DSS.

Unit V Introduction to SAP: Introduction, Working of SAP, SAP Architecture, System Landscape And Flow ,GUI Administrator, Operation Modes In SAP, Profile Maintenance & Parameter Setting, User And Client Administration, CCMS, Performance Tuning, System Monitoring, SAP Implementation Strategy

Basic Reference Material

Recommended Books: 4) Alexis Leon, “ERP DEMYSTIFIED”, Tata McGraw Hill, Second Edition, 2008.5) Computer Accounting with Tally by Firewall Media

Reference Books:4) Mary Sumner, “Enterprise Resource Planning”, Pearson Education, 2007.5) Ellen Monk “Concepts in Enterprise Resource Planning” 4th Edition, Courage Learning,

2009.

Web Resources1) Electronic Commerce

a. http://www.managementstudyguide.com/understanding-e-commerce.htm b. http://managementhelp.org/computers/e-commerce.htm

2) Digital Marketinga. http://feldmancreative.com/2015/09/digital-marketing-basics-simplified-and-

comprehensive/

3) Accounting using computersa. http://tallynine.com/basic-rules-accounting-entries/ b. http://tallynotes.blogspot.in/2011/06/basic-accounting.html c. http://www.tallydirect.in/tally-online-tally-course-and-online-tally-training.html

4) Enterprise Resource Planning & SAPa. http://www.tutorialspoint.com/sap/sap_introduction.htm b. https://en.wikipedia.org/wiki/SAP_ERP c. http://go.sap.com/product/enterprise-management/erp.html d. https://en.wikipedia.org/wiki/Enterprise_resource_planning

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Third Semester Core SubjectBBA301: Management Accounting

L-4, T/P-0 Credits: 4Objective:The objective of the course is to familiarize the students with the basic management accounting concepts and their applications in managerial decision making.

Course ContentsUnit I Lectures: 4Management Accounting: nature and scope; financial accounting; cost accounting and management accounting; advantages and limitations; role of management accountant.Unit II Lectures: 12Financial Analysis: financial statements and their limitations; concepts and tools of financial Analysis; comparative financial statements; common size financial statements; trend percentages; ratio analysis, fund flow and cash flow analysis; ratio analysis: nature and interpretation; classification of ratios; profitability ratios; turnover ratios;, financial ratios utility and limitations; DUPONT Control Chart; funds & cash flow analysis; concept of funds flow statement; sources and uses of funds; managerial uses of funds flow analysis; construction of funds flow statement; distribution of cash from funds; utility of cash flow statement; Accounting Standard 3 (AS 3: Revised); construction of cash flow statement.Unit III Lectures: 10Budgets and budgetary control: concept, advantages and limitations of Budgetary Control; establishing a system of budgetary control; preparation of different budgets; fixed and flexible budgeting; performance budgeting and zero base budgeting; concept of responsibility accounting; types of responsibility centres; standard costing and variance analysis; meaning of standard cost; relevance of standard cost for variance analysis; significance of variance analysis; computation of material, labour variances.Unit IV Lectures: 14Marginal costing and profit planning: marginal costing differentiated from absorption costing; direct costing; differential costing; key factor; break-even analysis; margin of safety; cost-

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volume-profit relationship; advantages, limitations and applications of marginal costing; decisions involving alternative choices: concept of relevant costs; steps in decision making; decisions regarding determination of sales mix; exploring new markets; discontinuance of a product line; make or buy; equipment replacement; change versus status quo; expand or contract and shutdown or continue.

Text Books1. Bhattacharya, (2010), Management Accounting, 1st edition, Pearson Education.2. Maheshwari, S.N., (2009), Principles of Management Accounting, Sultan Chand & Sons.

Reference Books1. Khan, M.Y, and Jain, P.K., (2009), Management Accounting, 5th Edition, McGraw Hill

Education2. Gurusamy, Murthy, S., (2009), Management Accounting, 2nd Edition, McGraw Hill

Education3. Pandey, I.M., (2008), Management Accounting, 3rd Edition, Vikas Publishing House,

Delhi4. Horngren, Charles, (2009), Introduction to Management Accounting, 5th Edition,

Pearson Education

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Third Semester Core SubjectBBA302: Organizational Behaviour

L-4 T/P Credits: 4Objective:The course aims to provide an understanding of basic concepts, theories and techniques in the field of human behaviour at the individual, group and organizational levels in the changing global scenario. The course must be taught using case study method.

Course ContentsUnit I Lectures: 6Introduction: Concept and nature of Organizational behaviour; contributing disciplines to the field of O.B.; O.B. Models; need to understand human behaviour; challenges and opportunitiesUnit II Lectures: 12Individual and interpersonal behaviour: biographical characteristics; ability; values; attitudes: formation; theories; organization related attitude; relationship between attitude and behavior; personality: determinants and traits; emotions; learning: theories and reinforcement schedules; perception: process and errors; interpersonal behaviour: Johari Window; Transactional Analysis: ego states; types of transactions; life positions; applications of TAUnit III Lectures: 10Group behaviour and team development: concept of group and group dynamics; types of groups; formal and informal groups; stages of group development; theories of group formation; group norms, group cohesiveness; group think and group shift; group decision making; inter group behaviour; concept of team Vs. group; types of teams; building and managing effective teamsUnit IV Lectures: 12Organization culture and conflict management: organizational culture; concept; functions; socialization; creating and sustaining culture; managing conflict; sources; types; process and resolution of conflict; managing change; resistance to change; planned change; managing across cultures; empowerment and participation.

Text Books1. Robbins, S.P. and Sanghi, S., (2009), Organizational Behaviour; 13th edition, Pearson

Education.2. Singh, Kavita, (2010), Organizational Behaviour: Text and Cases, 1st edition, Pearson

Education.

Reference Books1. Luthans, Fred, (2008), Organizational Behavior, 11th Edition, McGraw Hill Education.2. Mirza, S., (2003), Organizational Behavior, 1st Edition, McGraw Hill Education.

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3. McShane, Steven, Von, Glinow and Sharma, Radha, (2008), Organizational Behaviour, 4th Edition, McGraw Hill Education.

4. Kinicki, Angelo and Kreitner, Robert, (2005), Organizational Behaviour, 2nd Edition, McGraw Hill Education

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Third Semester Core SubjectBBA303: Business Organization

L-4, T/P-0 Credits - 4Objective:The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas.

Course ContentsUnit I Lectures: 9Introduction: Concept, Nature and Scope of Business; Concept of Business as a System; Business and Environment Interface; Business Objectives; Profit Maximization vs Social Responsibility of Business; Introduction to Business Ethics and Values.Unit II Lectures: 11Business Enterprises: Entrepreneurship – Concept & Nature; Locations of Business Enterprise (Weber’s Theory); Government Policy on Industrial Location. Forms of Business Organization: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company, Cooperative Organization; Types of Companies, Choice of form of organization; Promotion of a company – Stages in formation; documentation (MOA, AOA).Unit III Lectures: 9Small Business: Scope and role; Government Policies. Government & Business Interface: Rationale; Forms of Government and Business Interface.Unit IV Lectures: 11Multinationals: Concept and role of MNCs; Transactional Corporations (TNCs); International Business Risks. Business Combinations: Concept and causes of business combinations; Chambers of Commerce and Industry in India; FICCI, CII, ASSOCHAM, AIMO, etc.

Text Books1. Robert; Lawrence, (2009) Modern Business Organization, McMillan India.2. Tulsian, P. C., (2009) Business Organization & Management, 2nd edition, Pearson

Education.

Reference Books1. Basu, C. R., (2010) Business Organization and Management, 1st Edition, McGraw Hill

Education.2. Gupta, C.B., (2010) Modern Business Organization and Management, Dhanpat Rai &

Sons.3. Agarwal, N. P., Tailor, R. K., (2008) Business Organization and Management, Dhanpat

Rai & Sons.

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Third Semester Core SemesterBBA304: ERP & E-Commerce Technologies

L-3 T/P-2 Credits: 4ObjectivesTo familiarize the students with Business using Internet applications.Unit I Lectures: 10Internet Concepts: WWW, Internet and E-Commerce, Internet Address, Internet Tools- Information Retrieval tools (ftp, Gopher), Communication Tools(Email, FTP, Telnet, Usenet),Multimedia Information Tools(Home page),Information Search Tools( Archie, Veronica, WAIS). Domain Name System. Intranet, Intranet vs. Groupware, Intranet Software, Intranet Services; Electronic Meeting Systems( Audio conferencing, Video Conferencing, Groupware), Extranet.

Unit II Lectures: 10Overview of E-Commerce Technologies: Encryption overview, Elements of an encryption system, Secret key encryption, Public-key encryption, Digital signatures, Digital Certificates, Cryptography export restrictions, Secure Sockets Layer(SSL), Secure Electronic Transactions (SET),Smart Cards and its applications; . Security Issues in E-Commerce Technologies; Introduction to Security, Passwords, Viruses, Firewalls, Encryption (PGP, SHTTP, SSL).

Unit III Lectures: 10Electronic Data Interchange: Evolution, uses, Benefits, Working of EDI,EDI Standards(includes variable length EDI standards),Cost Benefit Analysis of EDI, Electronic Trading Networks, EDI Components, File Types ,EDI Services, EDI Software, Business Approach of EDI, EDIFACT( Overview, Structure, EDIFACT Software),Business Future of EDI,EDI Administration. EDI Security, Security Mechanisms, Technological aspects (Smart Cards, Worm Disks, Biometrics), Security Mechanism.

Unit IV Lectures: 10Enterprise Resource Planning: Evolution of ERP, Characteristics, Features, Components, Need, ERP Vendors, Business Process Reengineering, Advantages of ERP Packages, Implementation of ERP Packages, Future of ERP Systems, Integrated SAP Model, Integrated Data-Master Data, Transactional data, Integrated Processes, Pros and cons of integration, SAP Architecture and Integration

Suggested Readings:

1. Doing Business on the Internet, E-COMMERCE S. Jaiswal, Galgotia Publications.

2. E-Commerce, An Indian Perspective, P.T.Joseph, S.J., PHI.

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3. Electronic Commerce: Greenstein, Merylin, Tata Mc.Graw Hill


Third Semester Department ElectiveBBA305: Business Mathematics

L-3, T/P – 0 Credits: 3Objective:This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications.

Course ContentsUnit I Lectures: 9Principle of Counting: Permutations and Combination, Concept of Factorial, Principle of Counting, Permutation with Restriction, Circular Permutation and Combination with Restriction; Mathematics Induction: Principle, Sequences & Series - A.P. & G.P.Unit II Lectures: 11Matrix Algebra: The Inverse of a Matrix. Properties of the Inverse Solution to a System of Equations by:

(i) The Adjoint Matrix Methods.(ii) The Gaussian Elimination method

Rank of a Matrix, Rank of a System of Equations, the Echelon Matrix; Vectors: Types Optimization Vector- Additions, Suggestions & Multiplication, Scalar Product, Vector Product; Linear Dependence of Vectors, Application of Matrices to Business Problems Input Output Analysis, Preparation of Depreciation Lapse Schedule, Variance Analysis, Inventory Flow Analysis.Unit III Lectures: 11Differential Calculus: Optimization Using Calculus, Point of Inflexion Absolute and Local- Maxima and Minima, Optimization in case of Multivariate Function. Lagrangian multipliers, Derivative as a Rate Measure, Applications in BusinessUnit IV Lectures: 9Integral Calculus & Differential Equations: Business application, Consumer’s or Producer’s surplus, Learning Curve; Differential Equations – Variable, Separable and Homogeneous Type- Business applications.

Text Books1. Trivedi, (2010), Business Mathematics, 1st edition, Pearson Education2. Bhardwaj, R.S. (2000). Mathematics for Economics and Business, Excel Books

Reference Books

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1. Raghavachari, M, (2004), Mathematics for Management, McGraw Hill Education.2. Cleaves, Cheryl, and Hobbs, Margie, (2008) Business Math, 7th Edition, Prentice Hall.3. Tuttle, Michael, D., (2008) Practical Business Math: An Applications Approach, 8th

Edition, Prentice Hall.4. Khan, Shadab, (2008) “A Text Book of Business Mathematics”, Anmol Publications.

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Third Semester Department ElectiveBBA306: Operations Research

L-3 T/P-0 Credits - 3Objective:The objective of this paper is to develop student’s familiarity with the basic concept and tools in operations research assisting specially in resolving complex problems and serve as a valuable guide to the decision makers

Course ContentsUnit I Lectures: 6Introduction To Operations Research - Meaning definitions, Applications of Operations Research, Models and modeling.Unit II Lectures: 11Linear Programming: Concept and Assumptions Usage in Business Decision Making, Linear Programming Problem: Formulation, Methods of Solving: Graphical and Simplex, problems with mixed constraints: Duality; Concept, Significance, Usage & Application in Business Decision MakingUnit III Lectures: 13Transportation and Assignment problems: General Structure of Transportation Problem, Different Types Methods for Finding Initial Solution by North-West Corner Rule, Least Cost Method and Vogel’s Approximation Method and Testing for Optimality; Assignment Problem: Different Methods Operations, Scheduling: Scheduling Problems, Shop Floor Control, Gantt Charts, Principles of Work Center Scheduling, Principles of Job Shop Scheduling, Personnel Scheduling.Unit IV Lectures: 10Queuing Theory, Network analysis, PERT, CPM (critical path method), Theory of games, saddle point, dominance property, graphical method (No LPP). Decision theory, Decision under different environment, Criteria for making decision under uncertainty

Text Books1. Sharma, J.K., (2011) Operations Research: Theory and Applications, 4th edition,

Macmillan India Ltd.2. Jaisankar S., (2010) Operations Research: Decision Models Approach, 1st Edition, Excel

Books3. Natarajan A. M., Balasubramani P., Tamilarasi A., (2011) Operations Research, Pearson

Education

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Reference Books1. Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson

Education.2. Ravindran, Phillips, Solberg (2011) Operations Research: Principles and Practice, 2nd

Edition, Wiley and Sons

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Third Semester Department ElectiveBBA-307 Money And Banking

L-3 T/P-0 Credits – 3Objective:The objective of this paper is to develop student’s familiarity with the basic concept and tools of banking.

Unit- I

Money Evaluation and function of money- Significance of Money Quantity theory of Money- Demand for and Supply of Money.

Unit- II

Commercial Banking function and kinds- Balance sheet of Commercial bank –Investment policy- Commercial in Economic Development- Branch Banking and unit banking –deposit banking Vs mixed banking.

Unit- III

Function of central bank-credit control Quantitative controls –selective controls-RBI in economic development Money market structure- Organized and un organized money market- Development of money market.

Unit- IV

Indian money market-London and Newyark money market Capital market in India Inflation: Meaning and kinds of inflation- Consequences of inflation –control of inflation- Deflation- inflation in an underdeveloped economy.

References:

1. K.P.M. Sundaram, Money Banking and International Trade, S.Chand, New Delhi.

2. M.L Jhingan, Money Banking and International Trade, S.Chand, New Delhi.

3. S.Sankaran, Money & International Trade, Margam Publications.

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Fourth Semester Core SubjectsBBA401: Human Resource Management

L-4 T/P-0 Credits: 4Objective:The objective of the course is to familiarize students with the different aspects of managing Human Resources in the organization through the phases of acquisition, development and retention.

Course ContentsUnit I Lectures: 10Introduction: concept, nature, scope, objectives and importance of HRM; evolution of HRM; challenges of HRM; personnel management v/s HRM; strategies for the New Millennium: role of HRM in strategic management; human capital; emotional quotient; mentoring; ESOP; flexi-time; Quality Circles; Kaizen; TQM and Six SigmaUnit II Lectures: 10Acquisition of Human Resources: HR Planning; Job Analysis – Job Description and Job Specification; Recruitment – sources and process; Selection Process – tests and interviews; placement and induction; Job Changes – transfers, promotions/demotions, separationsUnit III Lectures: 10Training and Development: concept and importance of training; types of training; methods of training; design of training program; evaluation of training effectiveness; executive development – process and techniques; career planning and developmentUnit IV Lectures: 10Compensation and Maintenance: compensation: job evaluation – concept, process and significance; components of employee remuneration – base and supplementary; Performance andPotential Appraisal – concept and objectives; traditional and modern methods; limitations ofPerformance Appraisal Methods; 360 Degree Feedback Technique; Maintenance: Overview ofEmployee Welfare; Health and Safety; Social Security

Text Books1. Aswathappa, K., (2010), Human Resource Management, McGraw Hill Education.2. DeCenzo, D. A. and Robbins, S.P. (2007), Fundamentals of Human Resource

Management, 9th edition, John Wiley.

Reference Books1. Durai, Praveen, (2010), Human Resource Management, Pearson Education.2. Monappa, A. and Saiyadain, M., (2001), Personnel Management, McGraw-Hill

Education.

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3. Dessler, Gary, (2004) Human Resource Management, Pearson Education.4. Jyothi, P. and Venkatesh, D.N, (2006), Human Resource Management, Oxford Higher

Education.

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Fourth Semester Core SubjectBBA402: Principles of Marketing

L-4 T/P-0 Credits: 4Objective:The objective of this paper is to identify the foundation terms and concepts that are commonly used in marketing. It also identifies the essential elements for effective marketing practice. This course will give complete relationship between marketing and other management functions.

Course ContentsUnit I Lectures: 8Introduction to Marketing: nature; scope and importance of marketing; basic concepts; marketing environment; market segmentation; targeting and positioning.Unit II Lectures: 8Product: product levels; product mix; product strategy; product innovation and diffusion; product development; product lifecycle and product mix; pricing decisions: designing pricing strategies and programs; pricing techniquesUnit III Lectures: 12Place: meaning & importance; types of channels; channels strategies; designing and managing marketing channel; managing retailing; physical distribution; marketing logistics and supply chain management.Unit IV Lectures: 12Promotion: promotion mix; push vs. pull strategy; promotional objectives; advertising: meaning and importance; types; media decisions; promotion mix; personal selling: nature; importance and process; sales promotion: purpose and types; publicity and public relations: definition;, importance and methods.

Text Books1. Kotler, Armstrong, Agnihotri and Haque, (2010), Principles of Marketing- A South Asian

Perspective, 13th edition, Pearson Education2. Ramaswamy and Namkumar, S., (2009), Marketing Management Global Perspective:

Indian Context, McMillan, Delhi

References Books1. Saxena, Rajan, (2008), Marketing Management, 3rd edition, McGraw Hill Education.2. Kumar, Arun and Meenakshi, N., (2009), Marketing Management, Vikas Publishing

House.3. Russel, Winer, (2007), Marketing Management, 3rd edition, Pearson Education.4. Kotler, Koshi Jha, (2009), Marketing Management, 13th edition, Pearson Education

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Fourth Semester Core SubjectBBA403: Production and Operation Management

L-4 T/P-0 Credits: 4Objective:To develop basic understanding of concepts, theories and techniques of production process and operation management

Unit I Lectures: 6Introduction to Operation Management: basic concept of production / transformation; types of transformationUnit II Lectures: 14Quality Management & Statistical Quality Control: TQM; quality specification; design quality; quality at source; zero defects; cost of quality; continuous improvement; benchmarking; poka-yoke; quality awards; Statistical Quality Control: acceptance sampling; AQL & LTPD; P Chart, X & R ChartUnit III Lectures: 10Facility Location and Layout: issues in facility location; plant location methods; factor rating; Centre of Gravity Methods; Analytic Delphi Method; four basic layout formats; assembly line balancing; splitting tasks; problems in facility layoutUnit IV Lectures: 10Waiting Line & Inventory Management: economics of waiting line; queuing system; four waiting line models along with application; inventory management and waiting line management; inventory models

Text Books1. Muhleman, (2008), Production and Operations Management, 6th edition, Pearson

Education2. B. Mahadevan, (2010), Operations Management, Theory and Practical, Pearson

Education

References Books1. Kachru, Upender, (2006), Production and Operation Management, Excel Books2. Chary, S.N and Paneerselvam R., (2009), Production and Operations Management,

McGraw Hill Education3. Stevenson, W. J, (2007), Operations Management, 9th Edition, McGraw Hill Education4. Gaither, Norman and Frazier, G., (2004), Operations Management, 9th Edition, Cengage

Learning

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Fourth Semester Core SubjectBBA404: Financial Management

L-4 T/P-0 Credits: 4Objective:The objective of the course is to acquaint the students with the overall framework of financial decision- making in a business unit.

Course ContentsUnit I Lectures: 13Financial Management: meaning; scope; objectives of financial management; profit v/s wealth maximization; financial management and other areas of management; liquidity v/s profitability; methods of financial management; organization of finance function; sources and classification of financing: security financing; loan financing; project financing; loan syndication: book building; new financial institutions and instruments: depositories; factoring; venture capital; credit rating; commercial paper; certificate of deposit; stock invest; global depository receipts; concept in valuation: time value of money; valuation concepts; valuation of securities viz., debentures, preference shares and equity sharesUnit II Lectures: 9Capital Structure: meaning, capital Structure and financial structure; patterns of capital structure; optimum capital structure; capital structure theories; factors determining capital structure; capital structure practices in India; cost of capital: concept; importance; classification and determination of cost of capital; leverages: concept; types of leverages and their significanceUnit III Lectures: 9Capital Budgeting: concept; importance and appraisal methods: payback period; discounted cash flow techniques; accounting rate of return; capital rationing; concept of risk; incorporation of risk factor; general techniques: risk adjusted discount return; certainty equivalent coefficient and quantitative techniques: sensitivity analysis; probability assignment; standard deviation; coefficient of variation; decision treeUnit IV Lectures: 9Working Capital Management: operating cycle; working capital estimation; concept; management of cash; inventory management; management of accounts receivable and accounts payable; over and under trading; dividend; bonus and rights: dividend policy; relevance and irrelevance of concepts of dividend; corporate dividend practices in IndiaText Books

1. Khan M.Y, Jain P.K., (2010), Financial Management, 3rd Edition, McGraw Hill Education.

2. Maheshwari S.N., (2009), Financial Management- Principles and Practice, 9th Edition Sultan Chand & Sons.

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Reference Books1. Kapil, Sheeba, (2010), Financial Management, 1st edition, Pearson Education2. Burk Demazo, (2010), Financial Management, Pearson Education3. Ross, Stephen, Westerfield, R., and Jaffe, J.,(2004), Corporate Finance, 7th Edition,

McGraw Hill Education.4. Pandey I. M., (2007), Financial Management, Vikas Publishing House

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Second Semester Core SubjectBBA405: Operations Research

L-4 T/P-0 Credits - 4Objective:The objective of this paper is to develop student’s familiarity with the basic concept and tools in operations research assisting specially in resolving complex problems and serve as a valuable guide to the decision makers

Course ContentsUnit I Lectures: 6Introduction To Operations Research - Meaning definitions, Applications of Operations Research, Models and modeling.Unit II Lectures: 11Linear Programming: Concept and Assumptions Usage in Business Decision Making, Linear Programming Problem: Formulation, Methods of Solving: Graphical and Simplex, problems with mixed constraints: Duality; Concept, Significance, Usage & Application in Business Decision MakingUnit III Lectures: 13Transportation and Assignment problems: General Structure of Transportation Problem, Different Types Methods for Finding Initial Solution by North-West Corner Rule, Least Cost Method and Vogel’s Approximation Method and Testing for Optimality; Assignment Problem: Different Methods Operations, Scheduling: Scheduling Problems, Shop Floor Control, Gantt Charts, Principles of Work Center Scheduling, Principles of Job Shop Scheduling, Personnel Scheduling.Unit IV Lectures: 10Queuing Theory, Network analysis, PERT, CPM (critical path method), Theory of games, saddle point, dominance property, graphical method (No LPP). Decision theory, Decision under different environment, Criteria for making decision under uncertainty

Text Books4. Sharma, J.K., (2011) Operations Research: Theory and Applications, 4th edition,

Macmillan India Ltd.5. Jaisankar S., (2010) Operations Research: Decision Models Approach, 1st Edition, Excel

Books6. Natarajan A. M., Balasubramani P., Tamilarasi A., (2011) Operations Research, Pearson

Education

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Reference Books3. Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson

Education.4. Ravindran, Phillips, Solberg (2011) Operations Research: Principles and Practice, 2nd

Edition, Wiley and Sons

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Third Semester Department ElectiveBBA406: Indian Economy

L-3 T/P-0 Credits: 3Objective:Objective of this course is to acquaint students of the Indian Economy, present and future of Indian Economics, and how the Indian Economy is influencing the business environment in India context.

Course ContentsUnit I Lectures: 12Structure of Indian Economy: concept of economic growth and economic development; growth and development; basic characteristics of Indian economy; changes in structure of Indian economy (primary sector, secondary sector & tertiary sector). Trends in national income in India; work force participation and changes in occupational structure in IndiaUnit II Lectures: 12Planning and economic development and problems in Indian economy: objective of Economic Planning in India; current Five Year Plans; Industrial Policy-1991; disinvestments of public enterprises; economic problems: poverty; inequality; parallel economy; unemployment; concentration of economic power; balanced regional development; low capital formation and Industrial SicknessUnit III Lectures: 9Indian Economy & Foreign Trade: Concept, Significance, Foreign Exchange Reserve, Balance of Payment, Balance of Trade, Current Foreign Policy, Foreign Exchange Management Act (FEMA), Export Promotion.Unit IV Lectures: 7Indian Economy – Emerging Issues: WTO and various agreement & Indian Economy (Emerging Areas), GATT, TRIMS, TRIPS, Foreign Direct Investment, Foreign Institutional Investment.

Text Books1. Datt, and Sundhram, R., (2009), Indian Economy, 61st edition, Sultan Chand & Sons.2. Prakash, B. A., (2009), The Indian Economy since 1991 – Economic Reforms &

Performances, 1st edition, Pearson Education.

Reference Books1. Dhingra, I C., (2009), Indian Economy, Sultan Chand & Sons.2. Jaiganta, Sarkar, (2007), Indian Economy: Policies and Practices, 1st edition, Pearson

Education.

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3. Mishra, S.K., and Puri, V.K., (2007), Problems of Indian Economy, Himalaya Publishing House.

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Third Semester Department ElectiveBBA-407: Goods & Service Tax(GST)

L-3, T/P – 0 Credits: 3Objective: To provide basic knowledge and equip students with application of principles and provisions of Goods and Service-Tax.

Unit-I

Short title, extent and commencement, Definitions, Meaning and scope of supply. Classes of officers under the Central Goods and Services Tax Act Classes of officers under the State Goods and Services Tax Act. Appointment of officers under the Central Goods and Services Tax Act. Powers of officers under the Central Goods and Services Tax Act.

Unit-II

Levy and Collection of Central/State Goods and Services Tax, Composition levy, Taxable person, Power to grant exemption from tax, Remission of tax on supplies found deficient in quantity.

Unit-III

Tax invoice, Amount of tax to be indicated in tax invoice and other documents, Credit and debit notes, Furnishing details of outward supplies. Furnishing details of inward supplies, Returns, First Return Claim of input tax credit and provisional acceptance thereof. Matching, reversal and re-claim of input tax credit . Matching, reversal and re-claim of reduction in output tax liability. Annual return, Final return, Notice to return defaulters, Levy of late fee, Tax Return Preparers.

Unit-IV

Payment of tax, interest, penalty, and other amounts, Interest on delayed payment of tax , Tax deduction at source, Self-assessment, Provisional assessment. Scrutiny of returns, Assessment of non-filers of returns, Assessment of unregistered persons.

Text Books:

1) Goods & Services Tax, Dr. Harsh Wardhan, 7th Edition.

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Third Semester Department ElectiveBBA 408: Business Laws

L-3 T/P-0 Credits: 3Objective:The objective of this paper is to develop student’s familiarity with the basic concept of Law.

Unit- I

Law of Contract (1872) ; Nature of contract; classification, offer and acceptance; Capacity of parties to contract; Free Consent; Consideration; Legality of Object, Agreement declared void; Performance of contract; Discharge of contract; Remedies for breach of contract.

Unit- II

Special Contracts ; Indemnity; Guarantee; Bailment and Pledge; Agency.

Unit- III

Negotiable Instrument Act 1881; Definition of Negotiable Instruments; features; promissory note; Bill of Exchange & Cheque; Holder & Holder in the due course; crossing of a cheque; Types of crossing; Negotiation; Dishonor on grounds of insufficiency of funds.

Unit- IV

The Consumer Protection Act.

Suggested Readings:

1. Desai T.R.; Indian Contract Act, Sale of Goods Act and Partnership Act

: S.C. Sarkar & Sons Pvt. Ltd., Kolkata,2000.

2. Khergamwala J.S; The Negotiable Instruments Act : N.M.Tripathi Pvt.

Ltd, Mumbai, 2000.

3. Singh Avtar; The Principles of Mercantile Law : Eastern Book

Company, Lucknow,2000.

4. Kuchal M.C; Business Law : Vikas Publishing House, Pvt. Ltd., New

Delhi,2000.

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5. Kapoor N.D; Business Law : Sultan Chand & Sons, New Delhi,2000.

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Fifth Semester Core SubjectBBA 501: Research Methodology

L-4/ T-1/P Credits: 4

Objective: Research plays a very important role in management. This paper helps students of BBA to develop a research temper and be able to conduct research in an organizational set up and also use SPSS to develop an understanding of how to analyse and report research data.Course ContentsUnit I Lectures: 6Definition and Applications of Research Methodology; types of research; descriptive; exploratory; quantitative; qualitative; steps in the research process; reviewing of literature; formulating a research problem; identifying objectives; establishing operational definitions; identifying variables; defining concepts; indicators; variables; types of measurement scales: nominal; ordinal; interval; ratio; constructing hypotheses: functions; characteristics; types of hypothesesUnit II Lectures: 11Research Design: definition; functions; study designs: based on number of contacts; based on reference period; experimental; non-experimental and quasi-experimental study designs; cross- over comparative experimental designs; replicated cross-sectional design; action research; methods of data collection: primary and secondary sources; primary data collection instruments; attitudinal scales: Likert, Thurstone, Guttman scales; validity of research instruments: face and content; concurrent and predictive; construct validity; reliability of research instruments: external and internal consistency proceduresUnit III Lectures: 11Sampling: concepts; principles; types of sampling: probability; non-probability; mixed sampling designs; sampling frame; sample size determination; writing a research proposal; ethical issues in data collection; data editing; coding and tabulatingUnit IV Lectures: 12Introduction to hypothesis testing; advanced data analysis techniques: basic concepts of discriminant analysis; factor analysis; cluster analysis; multi-dimensional scaling and conjoint analysis; displaying data; writing a research report* Working Knowledge of Statistical Package such as SPSS shall be provided to the Students.

Textbooks:1. Ranjit Kumar (2009) Research Methodology, 2nd edition, Pearson Education2. Dr. Gupta, SL and Gupta, Hitesh (2011), Research Methodology, International Book

House Pvt. Ltd.Reference Books

1. Donald Cooper and PS Schindler (2009) Business Research Methods, 9th edition, Tata McGraw Hill.

2. Richard Levin and DS Rubin (2009) Statistics for Management, 7th edition, Pearson Education.

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Fifth Semester Core SubjectBBA 502: Income tax Laws & Practices

L-4/ T-1/P Credits: 4

Objective: To provide basic knowledge and equip students with application of principles and provisions of Income-Tax Act, 1961. Course Contents Unit-I Lectures: 10Income Tax: An introduction and important definitions; agriculture income; residential status & incidence of tax liability; exempted incomes

Unit-II Lectures: 12Income from Salaries(including retirement benefits); Income from House Property, Profits and Gains from Business or Profession, (Including depreciation); Capital Gains, Income from other sources; clubbing of incomes & aggregation of incomes

Unit – III Lectures: 10Rebate & Relief of Tax; computation of total income and tax liability of individual; filling and filing of return (ITR – I and II), deductions to be made in computing total income.

Unit – IV Lectures: 10 Income tax authorities & their powers; procedure for assessment; Deduction of Tax at Source (TDS); advance payment of tax. Recovery & refund of tax; appeals & revision; penalties, offences & prosecutions.

Suggested Readings: 1. Direct Taxes law & Practice – Dr. H.C.Mehrotra & Dr. S.P. Goyal, Sahitya Bhawan Publications, Agra. 2. Direct Taxes & Practice – Dr. V.K. Singhania Taxmann Publication. 3. Direct Taxes law & Practice – Dr. Bhagwati Prasad – Wishwa Prakashan, N.Delhi. 4. Simplified Approach to income Tax: Dr. Girish ahuja & Dr. Ravi Gupta – Sahitya Bhawan Publishes & Distributors, Agra.

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Fifth Semester Core SubjectBBA502: Project Planning and Evaluation

L-4 T/P-0 Credits: 4Objective:The basic objective of this course is to familiarize the students with the various aspects of Projects and key guidelines relevant to project planning, analysis, financing, selection, implementation and review.

Course ContentsUnit I Lectures: 13Project Planning Overview: capital investments: importance and difficulties; types of capital investments; phases of capital budgeting; levels of decision making; facets of project analysis; feasibility study; Overview of capital budgeting techniques (revision from Financial Management); cost of project; estimates of sales and production; cost of production; profitability projections; projected cash flow statement; projected balance sheetUnit II Lectures: 8Market and Demand Analysis: conducting market survey; characterization of market; demand forecasting; uncertainties in demand forecasting; market planning; technical analysis: manufacturing process / technology; technical arrangements; product mix; plant capacity; location and site analysisUnit III Lectures: 13Project Management: forms of project organization; project planning; project control; human aspects of project management; network techniques: development of project network; time estimation (simple practical problem with EST, EFT, LST, LFT, Total Float); determination of critical path; scheduling when resources are limited; PERT Model; CPM Model (simple practical problem of crashing); network cost system; project review and administrative aspects: control of in-progress projects; post completion auditsUnit IV Lectures: 6Risk and Analysis Uncertainty: using sensitivity, simulation, decision and other techniques

Text Books1. Pinto, (2009), Project Management, 1st Edition, Pearson Education.2. Chandra, Prasanna, (2009), Projects: Planning, Analysis, Financing, Implementation and

Review, 7th edition, McGraw Hill Education.

Reference Books1. Choudhury, S, (2007). Project Management, 1st Edition, Tata McGraw Hill Publishing

Company.

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2. Bhavesh, M. Patel (2009). Project Management: Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd.

3. Paneerselvam, R., and Senthilkumar, P., (2007), Project Management, Prentice Hall of India

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Fifth Semester Department ElectiveBBA506: Corporate Social Responsibility and Ethics

L-3 T/P-0 Credits: 3Objective:This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and, then, to apply those skills to the real and current challenges of the information professions.

Course ContentsUnit I Lectures: 9Introduction: concept of values; types and formation of values; values and behaviour; values of Indian managers; Ethics: management process and ethics; Ethical Decision Making; ethical issues; ethos of Vedanta in management; relevance of ethics and values in businessUnit II Lectures: 13Knowledge and Wisdom: meaning of knowledge and wisdom; difference between knowledge and wisdom; knowledge worker versus wisdom worker; concept of knowledge management and wisdom management; wisdom based management; Stress Management: meaning; sources and consequences of stress; stress management and detached involvement; Concept of Dharma & Karma Yoga: Concept of Karma and kinds of Karma Yoga; Nishkam Karma and Sakam Karma; Total Quality Management; Quality of life and Quality of Work Life.Unit III Lectures: 9Understanding progress - results & managing transformation: progress and results definition; functions of progress, transformation, need for transformation; process & challenges of transformation; Understanding success: definitions of success; principles for competitive success, prerequisites to create blue print for success; successful stories of business gurusUnit IV Lectures: 9Corporate Social Responsibility & Corporate Governance: Corporate Responsibility of business; employees; consumers and community; Corporate Governance; Code of Corporate Governance; Consumer Protection Act; Unethical issues in Business

Text Books1. Fernando, A.C., (2009), Business Ethics, 1st Edition, Pearson education2. Hartman, Laura and Chatterjee, Abha, (2006), Perspectives in Business Ethics, 3 rd

Edition, McGraw Hill Education

Reference Books1. Chakraborty, S.K., (2004), Ethics in Management: A Vedantic Perspective, Oxford

University Press

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2. Kaur, Tripat, (2008), Values & Ethics in Management, Galgotia Publishers3. Rao, A.B., (2006), Business Ethics and Professional Values, Excel Book4. Manuel G. Velasquez, (2007), Business Ethics Concepts, Prentice Hall of India

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Fifth Semester Department ElectiveBBA507: Advertising

L-3 T/P-0 Credits: 3Objective: The objective of this course is to familiarize the students with the basic concepts, tools and techniques of advertising used in marketing. Course ContentsUnit I: Lectures: 10 Introduction: Communication process-basic and elements; Marketing Communication-response hierarchy, models and alternatives; Advertising-meaning, nature and importance of advertising, types and objectives. Audience selection; Setting of advertising budget: determinants and major methods. Unit II: Lectures:12 Media Decisions: Major media types - their merits and demerits; Advertising through internet and interactive media-Issues and considerations; Factors influencing media choice; media selection, media scheduling Unit III: Lectures: 13 Advertising creativity; Advertising appeals; Advertising copy and elements of print advertisement creativity; Tactics for print advertisement. Measuring Advertising Effectiveness: Arguments for and against measuring effectiveness; Advertising testing process; Evaluating communication and sales effects; Pre- and Post-testing techniques. Unit IV: Lectures: 9 Organizational Arrangement: Advertising Agency: Role, types and selection of advertising agency; Reasons for evaluating advertising techniques. Social, ethical and legal aspects of advertising in India; Recent developments and Issues in advertisement. Suggested Readings: 1. Belch and Belch, Advertising and Promotion, Tata McGraw Hill Co. 2. Sharma, Kavita, Advertising: Planning and Decision Making, Taxmann Publication Pvt. Ltd. 3. Mahajan, J.P., and Ramki, Advertising and Brand Management, Ane Books Pvt Ltd, New Delhi. 4. Burnett, Wells, and Moriatty, Advertising: Principles and Practice, Pearson Education 5. Terence A. Shimp, Advertising and Promotion: An IMC Approach, South Western,

Cengage Learning. 6. O’Guinn, Advertising and Promotion: An Integrated Brand Approach, Cengage Learning.

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Fifth Semester Department ElectiveBBA508: Management Information Systems

L-2 T/P-2 Credits: 3Objective:The objective of the course is to acquaint the students about the concept of information system in business organizations, and also the management control systems.

Course ContentsUnit I Lectures: 8Introduction: definition; purpose; objectives and role of MIS in business organization with particular reference to management levels; MIS growth and development; location of MIS in the organization: concept and design; Transaction Processing System; Decision Support System; Executive Information System; Expert System; recent developments in the Field of MISUnit II Lectures: 12System Development: concept of system; types of systems: open; closed; deterministic; probabilistic; relevance of choice of system in MIS; Integration of Organization Systems and Information Systems; System Development Life Cycle; System Analysis, Design and Implementation; MIS Applications in BusinessUnit III Lectures: 12Information Concepts: data and information; meaning and importance; relevance of information in Decision Making; sources and types of information; Cost Benefit Analysis: quantitative and qualitative aspects; assessing information needs of the organizationUnit IV Lectures: 8Information Technology: recent developments in the field of information technology; multimedia approach to information processing; decision of appropriate information technology for proper MIS; choice of appropriate IT systems: database, data warehousing & data mining concepts; centralized and distributed processing

Text Book1. Laudon and Laudon, (2010), Management Information System, 11th edition, Pearson

Education2. Sadagopan, S., (2009), Management Information Systems, Prentice Hall of India

Reference Books1. LM Prasad, (2008), Management Information System, Sultan Chand2. Arora, Ashok and Akshaya Bhatia, (2009), Information Systems for Managers, Excel

Books, New Delhi3. McLeod, Raymond, (2008), Management Information System, Pearson Education

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4. Goyal, D.P., (2008), Management Information Systems-Managerial Perspectives, 2nd Edition, Macmillan, New Delhi

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Sixth Semester Core SubjectBBA601: Corporate Policy and Strategy

L-4 T/P-0 Credits: 4Objective:The course aims to acquaint the students with the nature, scope and dimensions of Corporate Policy and Strategy Management Process.

Course ContentsUnit I Lectures: 12Introduction: nature; scope and importance of business policy; evolution; forecasting; long-range planning; strategic planning and strategic management; strategic management process: formulation phase: vision, mission, environmental scanning; objectives and strategy; implementation phase: strategic Activities; evaluation and controlUnit II Lectures: 8Environmental Analysis: need; characteristics and categorization of environmental factors; approaches to environmental scanning: structural analysis of competitive environment; ETOP a diagnosis toolUnit III Lectures: 8Analysis of internal resources: strengths and weakness; resource audit; strategic advantage analysis; value chain approach to internal analysis; methods of analysis and diagnosing corporate capabilities; functional area profile and resource deployment matrix; strategic advantage profile; SWOT analysisUnit IV Lectures: 12Formulation of Strategy: approaches to strategy formation; major strategy options: stability; growth and expansion; diversification; retrenchment; mixed strategy; choice of strategy: BCG model; stop-light strategy model; directional policy matrix (DPM) Model; product/market evolution matrix and profit impact of market strategy (PIMS) Model; major issues involved in the implementation of strategy: organization structure; leadership and resource allocation

Text Books1. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw

Hill Education.2. Ghosh, P. K., (2006), Strategic Planning and Management, 8th Edition, Sultan Chand &

Sons, New Delhi.

Reference Books1. Walker, Gordon, (2005), Modern Competitive Strategy, 1st Edition, McGraw Hill

Education.

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2. Wheelen, (2009), Concepts in Strategic Management and Business Policy, 12th edition, Pearson Education.

3. Appar Rao C, (2008), Strategy Management and Business Policy, Excel Book

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Sixth Semester Core SubjectBBA602: Auditing and Corporate Governance

L-4 T/P-0 Credits: 4Objective: To provide knowledge of auditing principles, procedures and techniques in accordance with current legal requirements and professional standards.

Course ContentsUnit I: Lectures: 10 Basic Principles and Techniques; Classification of Audit, Audit Planning, Internal Control – Internal Check and Internal Audit; Audit Procedure – Vouching and verification of Assets & Liabilities; Company Auditor- Qualifications and disqualifications, Appointment, Rotation, Removal, Remuneration, Rights and Duties; Auditor’s Report- Contents and Types, Liabilities of Statutory Auditors under the Companies Act 2013 Unit II: Lectures: 8 Special Areas of Audit: Cost audit, Tax audit and Management audit; Recent Trends in Auditing: Basic considerations of audit in EDP Environment; Relevant Auditing and Assurance Standards (AASs). Unit III: Lectures: 13 Corporate Governance: Meaning, Theories, Models and Benefits of Corporate Governance; Politics and Governance; Board Committees and their Functions; Insider Trading; Rating Agencies; Green Governance/ E-governance; Clause 49 of Listing Agreement; Corporate Governance in Public Sector Undertakings; Corporate Funding of Political Parties; Class Action; Whistle Blowing; Shareholders Activism. Unit IV: Lectures: 15 Business Ethics: Morality and Ethics; Business Values and Ethics; Various Approaches to Business Ethics; Ethical Theories; Ethical Governance; Corporate Ethics; CSR – Extension Of Business Ethics; Benefits of Adopting Ethics in Business; Ethics Programme; Code of Ethics; Ethics Committee Corporate Social Responsibility (CSR): Corporate Philanthropy, Meaning of CSR, CSR and CR, CSR and Corporate Sustainability, CSR and Business Ethics, CSR and Corporate Governance, Environmental Aspect of CSR, CSR provision under the Companies Act 2013, CSR Committees, CSR Models, Drivers of CSR, Codes and Standards on CSR, Global Reporting Initiatives, ISO 26000. Concept of Performance Audit.Suggested Readings: 1. Institute of Chartered Accountants of India, Auditing and Assurance Standards, ICAI, New Delhi. 2. Relevant Publications of ICAI on Auditing (CARO). 3. Gupta, Kamal and Ashok Arora, Fundamentals of Auditing, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi. 4. Ghatalia, S.V., Practical Auditing, Allied Publishers Private Ltd., New Delhi. 5. Singh, A. K. and Gupta Lovleen, Auditing Theory and Practice, Galgotia Publishing Company.

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Sixth Semester Core SubjectBBA603: Management Information Systems

L-4 T/P-0 Credits: 4Objective:The objective of the course is to acquaint the students about the concept of information system in business organizations, and also the management control systems.

Course ContentsUnit I Lectures: 8Introduction: definition; purpose; objectives and role of MIS in business organization with particular reference to management levels; MIS growth and development; location of MIS in the organization: concept and design; Transaction Processing System; Decision Support System; Executive Information System; Expert System; recent developments in the Field of MISUnit II Lectures: 12System Development: concept of system; types of systems: open; closed; deterministic; probabilistic; relevance of choice of system in MIS; Integration of Organization Systems and Information Systems; System Development Life Cycle; System Analysis, Design and Implementation; MIS Applications in BusinessUnit III Lectures: 12Information Concepts: data and information; meaning and importance; relevance of information in Decision Making; sources and types of information; Cost Benefit Analysis: quantitative and qualitative aspects; assessing information needs of the organizationUnit IV Lectures: 8Information Technology: recent developments in the field of information technology; multimedia approach to information processing; decision of appropriate information technology for proper MIS; choice of appropriate IT systems: database, data warehousing & data mining concepts; centralized and distributed processing

Text Book3. Laudon and Laudon, (2010), Management Information System, 11th edition, Pearson

Education4. Sadagopan, S., (2009), Management Information Systems, Prentice Hall of India

Reference Books5. LM Prasad, (2008), Management Information System, Sultan Chand6. Arora, Ashok and Akshaya Bhatia, (2009), Information Systems for Managers, Excel

Books, New Delhi7. McLeod, Raymond, (2008), Management Information System, Pearson Education

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8. Goyal, D.P., (2008), Management Information Systems-Managerial Perspectives, 2nd Edition, Macmillan, New Delhi

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Sixth Semester Core SubjectBBA604: International Business Management

L-4 T/P-0 Credits: 4Objective:The basis objective of this course is to provide understanding to the students with the global dimensions of management.

Course ContentsUnit I Lectures: 10Overview of international business: introduction; concept; definition; scope; trends; challenges and opportunities; nature; meaning and importance of international competitive advantage; multidimensional view of competitiveness: financial perspectives: international monetary systems and financial markets; IMF; WB; IBRD; IFC; IDA; existing international arrangements; globalization and foreign investment: introducing FDI; National FDI Policy Framework; FPI; impact of globalizationUnit II Lectures: 10Globalization: technology and its impact; enhancing technological capabilities; technology generation; technology transfer; diffusion; dissemination and spill over; rationale for globalization; liberalization and unification of world economics; international business theories; trade barriers: tariff and non-tariff barriersUnit III Lectures: 10Strategy making and international business: structure of global organizations; types of strategies used in strategic planning for achieving global competitive advantage; meaning, concept and scope of distinctive competitive advantage; financial integration; cross border merger and acquisitionsUnit IV Lectures: 10Socio-cultural environment: managing diversity within and across cultures; country risk analysis; macro-environmental risk assessment; need for risk evaluation; corporate governance; globalization with social responsibility: introduction; social responsibility of TNC; recent developments in corporate social responsibility and policy implications; global human resource management: selection; development; performance appraisal and compensation; motivating employees in the global context and managing groups across cultures; multicultural management

Text Books1. Sharan, (2010), International Business, 2nd edition, Pearson Education.2. Tamer, Cavusgil, Gary, Knight, (2010), International Business: Strategy, Management

and the New Realities, 1st Edition, Pearson Education.Reference Books

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1. Sinha P.K, (2008), International Business Management, Excel Books.2. K. Aswathappa, (2008), International Business, McGraw Hill Education.3. Hodgetts, R., Luthans, F., Doh, Jonathan, (2008), International Management: Culture,

Strategy and Behaviour, Pearson Education.4. Deresky, (2010), International Management: Managing Across Borders and Culture,

Pearson Education

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Sixth Semester Department ElectiveBBA606: Entrepreneurship Development

L-3 T/P-0 Credits: 3Objective:It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to prepare them to set up and manage their own small units.

Course ContentsUnit I Lectures: 8Introduction: The Entrepreneur: definition; emergence of entrepreneurial class; theories of entrepreneurship.Unit II Lectures: 12Promotion of a venture: opportunity analysis; external environmental analysis: economic; social and technological; competitive factors; legal requirements of establishment of a new unit and raising funds; venture capital sources and documentation requiredUnit III Lectures: 8Entrepreneurial Behaviour: Innovation and Entrepreneur; Entrepreneurial Behaviour and Psycho-theories, Social responsibility. Entrepreneurial Development Programmes (EDP): EDP, Their Role, Relevance and Achievements; Role of Government in Organizing EDP’s Critical Evaluation.Unit IV Lectures: 12Role of Entrepreneur: in economic growth; as an innovator; generator of employment opportunities; complimenting and supplementing economic growth; bringing about social stability and balanced regional development of industries; role in export promotion and import substitution; forex earnings

Text Books1. Hisrich, Robert and Peters, Michael, (2002), Entrepreneurship, 5th Edition, McGraw Hill

Education2. Charantimani, (2006), Entrepreneurship Development and Small Business Enterprise, 1st

Edition, Pearson Education

Reference Books1. Chandra, Ravi, (2003), Entrepreneurial Success: A Psychological Study, Sterling

Publication Pvt. Ltd., New Delhi2. Balaraju, Theduri, (2004), Entrepreneurship Development: An Analytical Study, Akansha

Publishing House, New Delhi3. David, Otes, (2004), A Guide to Entrepreneurship, Jaico Books Publishing House, Delhi

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4. Kaulgud, Aruna, (2003), Entrepreneurship Management, Vikas Publishing House, Delhi

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Sixth Semester Department ElectiveBBA607: E-Marketing

L-3 T/P-0 Credits: 3Objective: This paper explores the vast potential Internet has to market various products and services electronically.

Course ContentsUnit I Lectures: 7Introduction to Internet / E-Marketing: Meaning, scope and importance of internet marketing, Application of internet marketing, Internet versus traditional marketing communication: the internet microenvironment; Business to Consumer and Business to Business Internet Marketing; E-Marketing Research; Internet marketing strategyUnit II Lectures: 7Online buyer behavior and Models; The Marketing Mix in an online context: Product, Price, Distribution, Promotion, People, Process and Physical Evidence; Managing the Online CustomerExperience: Planning website design, Understanding site user requirement, site design an structure, developing and testing content, Service qualityUnit III Lectures: 7Characteristics of interactive marketing communications; Integrated Internet Marketing Communications (IIMC); Objectives and Measurement of Interactive marketing communication; Online Promotion Techniques: Search Engine Marketing, Online PR, Interactive Advertising, Online Partnerships, Viral Marketing, Opt-in-e-mail, Offline CommunicationsUnit IV Lectures: 7Relationship Marketing using the internet: e-CRM, Customer Life Cycle Management, Approaches to Implementing e-CRM; Performance Management for Internet Marketing,: Creating a performance system, defining the performance metrics framework, Tools and techniques for Measurement, Maintenance Process; Responsibilities in Website Maintenance

Text Books1. Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. (2009) Internet Marketing:

Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.2. Strauss, Judy and Frost, Raymond (2009), E-Marketing, 5th Edition, PHI Learning Pvt.

Ltd., New Delhi.

Reference Books1. Roberts, M.L. (2009) Internet Marketing, 1st Indian Edition, Cengage Learning, New

Delhi.2. Hanson, W. and Kalyanam, (2010), e-Commerce and Web Marketing 1st Edition,

Cengage Learning, New Delhi

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Sixth Semester Department ElectiveBBA608: International Economics

L-3 T/P-0 Credits: 3Objective: The objective of this course is to familiarize the students with the basic concepts, Theories of international trade and factors which govern the international trade.

Course ContentsUnit I Lectures: 10Trade Theories and Commercial Policy: Theories of absolute advantage, comparative advantage and opportunity cost: Hecksher-Ohlin theory of trade-its main features, assumptions and limitations. Unit II Lectures: 11Balance of Trade and Balance of Payments: Concepts and components of balance of trade and balance of payments; Equilibrium and disequilibrium in balance of payments: Various measures to correct deficit in the balance of payment. Unit III Lectures: 11 Exchange Rate: Meaning, concept of equilibrium exchange rate and determination: Fixed versus flexible exchange rates: Managed floating exchange rate. Unit IV Lectures: 10 International Monetary System and International Institutions: Brettonwood systems and its breakdown, International liquidity Special drawing rights, I.M.F.

Suggested Readings: ∙ International Economics by Rana and Verma ∙ Indian Economy by Mishra and Puri ∙ International Economics by Soderston, Bo (1991) ∙ International Economics by Salvatore, D. (1997) ∙ International Economics by Kucchal, S.C. ∙ International Economics, by Kindleberger, C.P.

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