Agroecological youth using TICs

to market organic products

Session 02: Capacity Development, Youth, and ICTs in

Agriculture

Jahvé Mescco Condori, ANPE PERÚ

National Association of Ecological Producers of

Peru (ANPE PERÚ)

Agroecological youth using TICs to market organic products

• About 12000 members in 18 regions of Peru

(South America) They are small organic

farmers.

• ANPE PERÚ directs its actions based on its

Strategic Plan, which considers five main

themes:

a) Production and food sovereignty

b) Management, financing and organizational

strengthening

c) Market and Participatory Guarantee System

d) Communications and Advocacy

e) Capacity development in youth and gender

equity.

Context /problem to sell (Cusco, Ancash y Cajamarca)

Agroecological youth using TICs to market organic products

-Small farmers living in remote areas to

cities. And often can not afford to bring

their products to cities (because they

don’t have money). So they sell their

products to intermediaries at low prices.

-Enough opportunities motivates youth

migration.

- Fruits of the Lands Ecoferias. By 2011,

sales volumes were low. Thus, due to a

bit diffusion of these market, and the

products offered. The producers had no

business information (available supply,

sales).

ANCASH

Proposed: TICs to economic development

Agroecological youth using TICs to market organic products

Information:

• Internal level: productive supply

volume, seasonality, seasonality,

sales Ecoferias.

• External level: telling to consumers

what is ecoferias, what products

are offered, why they are

beneficial to health, special offers,

etc.

• ANPE PERU, supported by IICD, ICCO (Connect4Change) proposed to

implement ICTs supported by a network of young agroecological (partner or

children of these). Objective: Contribute to the economic improvement of

families selling their products in the 3 ecoferias Fruits of the Land of Cusco,

Ancash and Cajamarca.

510 familias beneficiadas

Implementation

Agroecological youth using TICs to market organic products

a) Selection and basic training in

ICT network of 30 youth farmers, of

3 regions: social networks like

facebook and youtube, podcast,

preparing brochures, etc.

(December 2011 and January 2012)

Implementation

Agroecological youth using TICs to market organic products

During 2012 and 2013:

Training of youth in

development of

brochures, podcast,

internet (social

networks), and making

videos.

They are also trained in

the management

information system

(SIANPE): information

gathering in the field,

and its online system

digitalization. It collects

information from

partners, products for

sale, and sales in

Ecoferias.

Implementation

Agroecological youth using TICs to market organic products

b) Activities to promote organic products, that sold in the

Ecoferia, through mass media regional. (In social

networks, television, radio, send text messages to

consumers, etc..).

Maylie Carrasco, de

ARPEC, in local TV

invites consumers to

visit the Fruits of the

Land Ecoferia. Full video

in the link:

http://www.youtube.com/

watch?v=YVn1hhxoUf4

Information Stand at the Ecoferia

Promote organic products in local radio

Implementation

Agroecological youth using TICs to market organic products

Facebook: young people farmers

manage fan pages. They post

(from their regions) about

Ecoferias (when and where

performed), the products sold,

the forms of organic food

cultivation, and other information.

They use pictures, videos and

audios.

Achievement

Agroecological youth using TICs to market organic products

• The development of ICT skills in the

network 70 agroecological young people

from de Cusco, Cajamarca y Ancash, and

their work, has helped to improve their

leadership, to occupy positions in their

local association and EcoFeria

committees; get new business

opportunities (Mistura). •

• 3 regional organizations and 9 provincial

producer organizations have integrated ICTs

(use of mass media and social networks to

promote their products, and the use of

information system (SIANPE) for associative

sale and strengthening organizational.

• Increased visibility of the Fruits of the Land

Ecoferias in the regions, an increased sales,

and producers who participate in them.

Aperture new markets in these regions

(ecotiendas).

Achievement

Agroecological youth using TICs to market organic products

Implementation of Online Information System (SIANPE) in 14 regions (11

additional regions). It has a database updated with 2310 ANPE PERÚ members,

in all these regions.

Challenges

Agroecological youth using TICs to market organic products

• Consolidate the network of agroecological young ICTs, in

especially young women, from 3 regions, and expand the

network to 3 regions more.

• Promote youth business ventures, with collectively

branded Fruit of the Land.

• Promoting more leadership young in regionals and locals

organizations, for generational relief.

• SIANPE: complete implementation into 6 regions, with

updates from ANPE PERÚ members and its product for

sale, for matching supply and demand with the help of

ICT.

• Increase sales of organic products in the 6 regional

ecoferias and other channels of sales , with the use of

ICTs.

¡Thanks!

Agroecological youth using TICs to market organic products

www.anpeperu.org

Frutos de la Tierra Cusco Frutos de la Tierra Ancash Frutos de la Tierra Cajamarca

Fan page’s Ecoferias: