Agrifoods Strategy Web

8/2/2019 Agrifoods Strategy Web

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a strategy for growth

B.C. AgrifoodS


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Good, nutritiousfoods are essentialfor strong, healthy

families.


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Tis is our planto ensure foodproduction in B.C.will continue to grow

and support valuablejobs and healthycommunities.


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Message from the PremierI am very peaed t preentBC Agrioods: A Strategy or Growth a part Canada Starts Here:

Te BC Jobs Plan. Ti new, ve-year trategy buid n ur wrd-wide reputatin r prducing

innvative, high quaity and great-tating d. With enrmu ptentia r grwth, ur

agrid ectr i a natura chice t be highighted in ur jb pan a a urce new dar

int ur ecnmy.Britih Cumbia i Canada gateway t the Pacic and a part thi trategy we be ever-

aging ur acce t Aia , with particuar cu n emerging market ike India, China and Krea.

B.C. reputatin a a g ba eader in ead prductin i aready being recgnized in China,

where I met with buyer during my Nvember 2011 trade miin. I k rward t many mre

ur cay-prduced d being exprted t thi imprtant market.

Te priritie and actin et ut in thi trategy wi prvide a gbay cmpetitive path r the

agrid ectr. Ging rward, thi wi drive the devepment new prduct, market and

jb pprtunitie r Britih Cumbian.

Te Hnurabe Chrity Cark

Premier Britih Cumbia

Honourable Christy ClarkPremier of British Columbia


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Message from the MinisterTe BC Jobs Plan Agrioods Strategy i a ve-year trategic pan that et ut actin in three

key area pririty: t cu n high quaity and high vaue prduct; expand dmetic and

internatina market; and enhance the indutry cmpetitivene.

BC agrid aready have a wrdwide reputatin r high quaity and vaue. By encuraging

innvatin and enhancing d aety prtc, we wi hep prducer and prcer turntheir hard wrk int prtabe and utainabe peratin.

In recent year we have ucceuy expanded ur exprt market. Te Agrioods Strategy aw

u t cntinue t wrk with indutry rm the we etabihed uppy management ectr t

emerging new cmmdity grup t everage and prmte ur exiting trength in rder t

increae demand, thereby grwing and diveriying ur dmetic and exprt market. We have

cnuted extenivey with indutry takehder t get their input n rigina and creative

idea that wi increae their cmpetitivene. Frm the traditina amiy arm t vineyard,

herie, catte ranche, high-tech greenhue and tate--the-art prceing aciitie, BC

agrid ectr wi pay it part in generating new jb, timuating invetment and incitinggrwth acr the prvince.

Te Hnurabe Dn McRae

Miniter Agricuture

Honourable Don McRaeMinister of Agriculture


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ContentsM P 4

M M 5

Su K G 7

In tr od u ction 8

Strategic Context 10

Growth in global ood and eed demand 11

Growing ocus on health and buying locally 11

Increasing innovation 12

Protecting the land base or ood production 12

Exchange rates and energy costs 12

Multi-level partnerships 12

The Strategy 14

Priorities 15

1. Fu -qu, -u u 16

Ensure a safe, secure food supply 16

Achieving ull traceability or livestock and seaood 16

Developing a new animal health amework 17

Enhancing Food Saety 17

Advance the development of innovative products and processes 17

Developing a sector-wide innovation strategy 17

Adding value om arm to ork 18

Enhancing Organic Market Access 19

2. Ex 20

Strengthen Domestic Markets 20

Promoting B.C. oods 20

Expanding B.C. Seaood Marketing 21 Building B.C. Agrioods Connections 21

Expanding opportunities or B.C. wine 22

Expand international markets 22

Building export market readiness 22

Leading trade missions 24

Promoting B.C. products abroad 24

3. C 25

Grow B.C.s agrifoods advantage 25

Enhancing sector competitiveness 25

Minimizing regulatory barriers to growth 26

Address the sectors labour-market needs 26

Secure a strong future for farming 27

Farm succession planning 27

Keep existing armland in production 27

Provide a sustainable land base for production 28

Protecting the agricultural land base 28

Ensuring access to water or arming 28

Diversiy production in agroorestry 28

T P Su 29


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Summary of Key GoalsTe BC Jobs Plan Agrioods Strategy articuate a viin and ga

t guide the urther devepment B.C. agrid ectr, which

prvide mre than 61,000 jb and generate ce t $10.5 biin a

year in prvincia revenue.

The vision: An innvative, adaptive, gba y cmpetitive agrid

ectr vaued by a Britih Cumbian. Te target i $14 biin a year

in B.C. agrid revenue by 2017. achieve thi, the trategy cmmit

the Prvince t even ga upprting the wing three priritie:

High-quality,high-value products

Domestic andinternational markets

Competitiveness

G

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Ensure a sae, secure ood supply

Advance the development o innova-tive products and processes

Strengthen domestic markets

Expand international markets

Grow B.C.s agrioods advantage

Secure a strong uture or arming

Provide a sustainable land base orproduction

Watermelon om Ashcrof B.C.


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h Introduction


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The agrifoods sector i critica t B.C.

uture grwth and devepment. Tat why

it amng the eight ectr inged ut r

pecia cu in the BC Jobs Plan. Te BC

Jobs Plan i buit n three piar enabing

jb creatin, getting gd t market and

expanding market upprted by a erie

targeted trategie t generate grwth in

ecnmic ectr where the prvince ha

prven trength and untapped ptentia.

Ti dcument et ut the Jb Pan trategy

r B.C. agrid ectr, which prvide

mre than 61,000 jb and generate ce t

$10.5 biin a year in prvincia revenue. B.C.

ha the mt divere agrid indutry in

Canada, prducing mre than 200 agricuture

cmmditie and 100 ead pecie. In addi-

tin, the prvince ha mre than 1,400 prce-

ing buinee, prducing a variety d and

beverage, rm ruit juice and artian beer t

peciaty pet d and wid btanica.

Ti diverity prvide an imprtant cmpeti-

tive advantage with a wide range pprtun-

itie r grwth and innvatin.

hep the ectr advance thee pprtun-itie, thiBC Jobs Plan Agrioods Strategy wi

cu n three key priritie:

1. Fcu n high-quaity, high-vaue

prduct

2. Expand dmetic and internatina

market

3. Enhance the agrid ectr

cmpetitivene

Jobs in AgrifoodsRunning a successul arm has always

demanded a broad range o skills and

abilities. Historically, many o these

were learned on the job and passed

along inormally in amilies andcommunities.

Tese days, scientists, technicians,

analysts, brokers, architects, designers

and engineers are just some o the

highly-trained proessionals building

careers in the agrioods sector. o

learn more, go to http://www.aitc.ca/

bc/index.php?page=career-opportunities

AgrifoodsFarming will always be the heart o

ood production, but B.C.s modern

agrioods sector includes a wide array

o products rom basic edibles like

dairy, bee, shellsh and poultry to

value-added products like wines,sturgeon caviar and pet oods, all the

way through to non-edibles including

owers, cosmetics and textiles. As the

sector continues to diversiy, were also

seeing growth in areas such as agri-

tourism, nutraceuticals, orest botan-

icals and biouels-with more products

likely to emerge in the uture.
http://www.aitc.ca/bc/index.php?page=career-opportunitieshttp://www.aitc.ca/bc/index.php?page=career-opportunitieshttp://www.aitc.ca/bc/index.php?page=career-opportunitieshttp://www.aitc.ca/bc/index.php?page=career-opportunities


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Strategic Context

B.C.s Agrifoods AdvantageBy 2030, Canada will be one o only a handul o countries

exporting more ood than it imports. Tat means growing

opportunities or B.C.

Te province is recognized globally or its high-qualityood saety standards.

Markets in the U.S. and the U.K. are well established.Whereas, markets in China, South Korea and India areemerging.

Shipping costs are lower, due to our proximity to Asia.

Our agrioods sector is adaptable and resilient with amodern inrastructure.

Its also the most diverse in Canada with over 200 agri-culture and 100 seaood species, a world-renowned wineindustry and a growing array o high-quality, high-valueniche products.

Agrifoods is a ectr in tranitin, with new pprtunitie emer-

ging n, and beynd, traditina amiy arm and hing. Primary pr-

ductin in area incuding bee, dair y, ruit, grain and ead wi

away be a critica undatin r the indutry. At the ame time, a newgeneratin innvative grwer and prducer i breaking new grund,

cuing n high-quaity, vaue-added prduct and expring niche

market at hme and abrad.

With ur divere and grwing array agrid prduct; ur inter-

natina reputatin r high d aety tandard; ur avurabe

catin, wer hipping ct and we-etabihed tie t Aia-Pacic

market, B.C. agrid ectr i we pitined r grwth and

invetment, taking int accunt the wing trend, pprtunitie and

chaenge.Courtesy o Stephanie Symons om Orchard & Vine Magazine


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B.C. F P T

$

$

$

$

$

$

$

$

BILLIONS

OF

DOLLARS

Te above graph shows the value o ood and beverage manuacturing shipments.

Gw Gba ppuatin grwth, riing incme,

cimate change and ther actr are driving

demand r agrid prduct in cuntrie

arund the wrd. Market in emerging ecn-

mie, uch a China and India, are grwing

quicky whie riing incme are eading t

increaed demand r higher-vaue prductuch a meat and prceed d.

In thi envirnment, many cuntrie ace ig-

nicant chaenge in meeting their dmetic

need, et ane prducing d r exprt,

and thi trend i expected t cntinue.

Tat mean grwing pprtunity r B.C.

agrid ectr. our prduct are aready

in demand arund the wrd a a truted

and taty urce quaity nutritin. In the

cming year, that reputatin wi becme an

even mre imprtant cmpetitive advantage.

Gw u u Britih Cumbian are becming increaingy

aware the benet heathy iving r their

amiie, and r the envirnment. Demand

i grwing r reh, ca d rm utain-

abe urce, upprted by made-in-B.C.

trend uch a the 100 Mie Diet (Aia smith,

J.B. MacKinnn 2007).

since 2000, the number ca armer

market arund the prvince ha mre than

dubed, with each market prviding a

bunty ca d. A thi trend cntinue

gaining tractin, B.C. agrid prducer

wi have mre pprtunitie t uppy reh,

heathy d directy t cnumer.


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I Innvatin i a key t creating and retaining

jb in every ectr, and r imprving ur

tandard iving. Within agrid, innva-

tin i nging, ranging rm imprved

manuacturing technique that increae

eciency t mre undamenta changein prductin, uch a the ue anaerbic

digetr t cnvert agricutura byprduct

int energy.

A the ectr becme increaingy pecia-

ized, innvatin wi cntinue t drive the

devepment new prduct, market and

jb pprtunitie.

P uMuch B.C. mt prductive armand

i ce t urban area and ther type

devepment. Ti can ead t tenin ver

dr, nie and dut cncern, cmpeting

demand r nite reurce and preure

rm ther ectr t ue agricutura and.

Recgnizing hw thee iue aect the

ectr viabiity, thi trategy reinrce the

imprtance prper panning r agricuture

in cmmunitie thrughut B.C.

reay ait arm amiie and enhance the

ectr vera utainabiity, B.C. highy

ertie d prducing and need prtectin.

Recent egiative change t trengthen

the Agricutura land Reerve and the

Agricutura land Cmmiin aim t d

jut that.

Ex over the pat evera year, B.C. agrid

indutry ha aced ignicant chaenge t it

cmpetitivene and prtabiity. A trnger

Canadian dar and the riing ct energy

and ther input have a paced dwnward

preure n ectr incme. Te agricutureand ead indutrie a erve inter-

natina market where cmpetitr with

imiar r wer ct tructure enjy greater

ecnmie cae and create dwnward

preure n price.

Depite thee chaenge, the agrid

indutry i hwing teady grwth in revenue

and tta empyment, whie the brader

agrid ectr cntinue t diveriy andbuid n B.C. cmpetitive advantage.

Mu- Canada prvincia and edera gvernment

hare repnibiity r managing and

reguating the cuntry agrid ectr. In

B.C., the Prvince and the indutry receive

cniderabe nancia upprt rm edera

ct-hared prgram, many which are etut in the Grwing Frward agreement, a

natina ramewrk that crdinate edera-

prvincia-territria agricuture picy. In

herie, prvincia agencie cabrate with

mutipe edera agencie and cunterpart.

Te ectr i a upprted by inter-agency

partnerhip uch a the with the

Agricutura land Cmmiin and the B.C.

Farm Indutry Review Bard, a tatutry bdythat adminiter theFarm Practices Protection

(Right to Farm) Actand veree the wrk

cmmdity bard and cmmiin. Tee

partnerhip prvide a id bae r the

ectr uture grwth and devepment.

Did You Know?

Most B.C. arms 98 per cent are

amily owned and operated.

B.C. has 30 million hectares o Crown

range, which is equivalent to the size

o Labrador. Tis shared resource

provides valuable orage or bee and

sheep production.


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Growing ForwardGrowing Forward is a national

ramework that coordinates ederal-

provincial-territorial agriculture

policy. Under the current ve-year

ramework, which expires in 2013,governments are delivering $475

million to provide income stability

and loss insurance to B.C. armers.

An additional $78 million is being

invested in programs designed

to improve competitiveness and

protability.

Te Province is working with

stakeholders to identiy issues andopportunities that can be addressed

and leveraged in Growing Forward II.

B.C.s key priorities include strategic

investments in innovation, environ-

mental sustainability and market

expansion.


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The Strategy


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Vision: An innovative, adaptive, globallycompetitive agriood sector valued by all

British Columbians

arget: B.C. agrioods revenue o$14 billion a year by 2017.

Priorities

1. Fcu n high-quaity, high-vaue prduct

2. Expand dmetic and internatina market

3. Enhance the agrid ectr cmpetitivene

Building on the BC Agriculture PlanIn 2006, the Province consulted with a wide range o stakeholders to ocus on the best

ways to advance the agriculture industry. Tat work led to Te B.C. Agriculture Plan:

Growing a Healthy Future or B.C. Families, which recommended 69 actions to guide

the work o government and industry through 2011.

Since its release in 2008, B.C. has delivered on over 90 per cent o the actions. We are

now moving orward to support the next phase o industry development.

TisBC Jobs Plan Agrioods Strategy ocuses on job creation and economic development,

recognizing the Provinces competitive advantage as a trusted producer o high-quality

oods, beverages and, increasingly, high-value niche-market products. It sets out

priorities and actions to guide the agrioods sectors growth in 2012 and beyond.


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1. Focus on high-quality,

high-value products

Ensure a safe, secure food supply

In the agrifoods ectr, ur d aety ytem amunt t acmpetitive advantage, g iven cncern abut d-brne ine in

prduct rm me juridictin. Further, ur Envirnmenta Farm

Pan prgram give aurance that ur armer are ding their very bet

t keep B.C. air and water cean.

B.C. prduct are widey een a ae and ecure and that make them mre

attractive in many market, incuding the at-grwing ecnmie the

Aia Pacic. Fr exampe, ur dairy, bee and ead prduct are aer

than ever, thank t ur trict and tringent aety prtc. And many

ur d prduct have a reputatin r buiding heath and vitaity.With thi trategy, the Prvince i buiding n thee B.C. advantage by

mving rward with the wing d aety initiative:

A u In recent year, traceabiity tracking a prduct rm it urce thrugh

t it na detinatin in the marketpace ha becme a vita iue

r the agrid ectr. It repnd t grwing cnumer demand r

inrmatin abut where, when and hw d are prduced. It apay a critica re in preventing and cntaining the pread d-

brne ine.

With thi trategy, the Prvince i cmmitting t upprt an integrated

natina traceabiity ytem, in partnerhip with edera agencie.

A C T I

Support implementation o a traceability system or

B.C. livestock and a pilot or B.C. seaood

Implement a premise identication system to supporttraceability or livestock and poultry


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D w wAnima heath management i imprtant t

armer and rancher. It can a aect human

heath i dieae are paed rm anima

t pepe. Recgnizing the need r actin

in thi imprtant area, the Prvince began areview exiting anima heath egiatin

and picy in 2010. Te review incuded

cnutatin with the agricuture indutry,

veterinarian and ther n the rnt ine

anima heath management. Te genera pub-

ic a prvided idea and recmmendatin.

Guided by the nding the cnuta-

tin prce, the Prvince i deveping a

ramewrk that aeguard anima and human

heath, and the ecnmic we-being B.C.

armer and rancher. Te ramewrk wi

incude update t B.C. centra anima heath

tatute, theAnimal Disease Control Act, which

wa deveped mre than 50 year ag.

A C T I Deliver new animal health amework

Develop targeted disease control programs

E F SFd aety i a critica cmpnent a

thriving agrid ectr. Te Prvince

wrk cey with the edera gvernment,

prducer, prcer and ther in the

ectr t aeguard pubic heath by enuring

ur prduct meet the highet tandard r

quaity and aety. B.C. trng reguatry

ramewrk prmte cnumer cndence

and hep t et ur prduct apart in inter-

natina market. Cntinuu imprvement

and renement are eentia t maintainingB.C. advantage in thi area.

A C T I

Fund the ood industry to continuously

improve ood saety practices

Advance the development of innovative products and processes

Partners inInnovationTe Canada-BC Agri-Innovation

Program was launched in 2011, as part

o the Growing Forward agreement.

It provides unding or innovativeprojects that enhance protability

and competitiveness, both on-arm

and throughout the rest o the supply

chain. For details, go to http://www.

iafbc.ca/agri-innovation.htm

D -w Innvatin i critica t enhancing cm-

petitivene and the Prvince i wrking t

devep a trategy t increae innvatin

acr the agrid ectr. An Innvatin

Adviry Cmmittee wa rmed in 2011 t

get mre pepe and rganizatin invved

in deveping reevant picie and prgram.

B.C. priritie r advancing innvatin

incude buiding cabratin acr indutry,

gvernment and academia; enhancing cutting

edge reearch t imprve the quaity and

marketabiity B.C. prduct; heping

entrepreneur devep new buinee and

market innvatin; and upprting the

ectr participatin in energy and carbn

eciency, renewabe energy and biprduct

devepment.

A C T I

Finalize the B.C. Strategy or

Innovation in Agriculture

Increase innovation capacity in

the B.C. agrioods sector
http://www.iafbc.ca/agri-innovation.htmhttp://www.iafbc.ca/agri-innovation.htmhttp://www.iafbc.ca/agri-innovation.htmhttp://www.iafbc.ca/agri-innovation.htm


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BCs Food InnovationCentre:Funded through the ederal-prov-

incial-territorial Growing Forward

agreement, the Food Innovation

Centre o BC was established toenhance product innovation and

commercialization opportunities

or the provinces ood processing,

natural health products and consumer

bio-products sectors.

Te centre provides one-window

access to a network o proessionals

and companies with the insight,

advice and valued solutions B.C.producers and processors want. For

more on the centre, go to

http://www.foodinnovationcentre.ca/

Did You Know?

Food and beverage processing is the

largest manuacturing industry in

the province, generating sales o $7.2

billion in B.C. in 2010 and providing

27,300 jobs.

A u Vaue i ubjective and can be meaured and

captured in a number way. When it

cme t d prductin, the utimate mea-

ure vaue i en determined by cnumer.

But vaue can be gained (r t) at any pint

ang the way, rm grwing thrugh t

prceing, hipping and marketing.

Tat u range activitie i captured by the

vaue chain, which bring tgether armer,

her, prcer, hipper and ther t

identiy way t add vaue at any tep ang

the way. Fr exampe B.C. Ptat Vaue

Chain pit prject, aunched in 2010, wrk

brady with the indutry and cuinary art

prgram t identiy and evauate a range

ptat varietie teting them r ed

perrmance a we a uitabiity r ue in a

variety vaue-added prduct.

urther upprt the devepment

agrid vaue chain, the Prvince wi wrk

with prducer and prcer t buid new

reatinhip and devep the high-quaity,

ditinctive prduct increaingy demanded

by the marketpace.

A C T I

Work with industry to identi y

new value chain opportunities and

share value chain inormation

Help industry take advantage o new

and emerging consumer trends
http://www.foodinnovationcentre.ca/http://www.foodinnovationcentre.ca/


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Adding Value onthe Family FarmNancy and Clarke Gourlay and their

three sons started milking cows and

making cheese on Vancouver Island

in 2001. oday they have three

generations operating three thriving

businessesMorningside Farm, Little

Qualicum Cheeseworks, and the

MooBerry Winery. Te businesses

combine a working arm with

value-added artisan ood and wine

production, along with agri-tourismactivities such as arm tours.

o learn more, go to

http://www.morningstarfarm.ca/

E M A

With grwing interet in heathy eating, cn-

umer are increaingy eeking ut rganic

d and many prducer are puruing,

and achieving, certied rganic tatu, which

require ignicant time and reurce. Fr

any type i-baed arming peratin,

grwer mut abtain rm uing prhibited

ubtance r practice r at eat 36 mnth.

Tey mut a meet ther pecied tandard

bere achieving certicatin.

With thi ubtantive invetment up rnt,

prducer have t pan r the ng term and

many wud ikey benet rm a vaue chain

prce, upprting the devepment high-

quaity, premium-priced prduct.

A C T I

Increase organic sector capacity in value chains

in order to capitalize on market opportunities

Making localconnectionsMost B.C. arms 98 per cent are

amily owned and operated. So, when

we support them, we dont just get

resh, nutritious oods. We also help

to build strong, sustainable commun-

ities and to build the workorce B.C.

needs or its uture.

For example, the Province supports

4-H programs that help young people

build lie skills and jobs skills, guiding

them to successul careers in agricul-

ture and beyond, while provincial

support or airs and exhibitions helps

to link shoppers and armers and

spotlight agrioods career opportun-

ities. A trip to the air can be the rst

step or young people in taking the

lead as the next generation o growers

and producers.
http://www.morningstarfarm.ca/http://www.morningstarfarm.ca/


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2. Expand domestic and

international marketsB.C.s agrifoods sector i in a gd pitin t ubtantiay

increae bth it dmetic and exprt market. With trng tran-

prtatin and cmmunicatin inratructure, etabihed upprting

indutrie, abundant natura reurce, a diveried agrid bae, and

ur trategic Pacic Rim catin, the ectr ha ignicant ptentia

r expanin.

Te Minitry Agricuture ha deveped a three-year market devep-

ment pan t hep buid market r ur agrid prduct at hme

and abrad. Te pan wi be a key part impementing thi trategy.

Did you know?

In 2010, B.C. producers generated over $686 mil lion in

arm sales rom the production o over 50 dierent types o

ruits and vegetables.

Strengthen Domestic Markets

In earier time, Britih Cumbian were mty e-reiant when it

came t d. out neceity, they grew, raied, hunted, caught r

raged r mt what wa in their daiy diet. day, apprximatey

50 per cent the d we eat are imprted. And, whie that add

variety and chice, it a repreent an enrmu pprtunity r B.C.

prducer. make the mt that pprtunity, the Prvince i acting

in the wing area:

P B.C. A part thi trategy, the Prvince i deveping a new, interactive

initiative t encurage retaier, che and cnumer t buy mre ca

agrid prduct.


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A FdBC Facebk page wa aunched in

eary 2012, erving a the hub r ther type

cia media. A FdBC witter accunt

hare inrmatin with a much brader

audience.

Minitry Agricuture ta keep the

FdBC Facebk wa active with pht,

recipe and prduct inrmatin rm ther

B.C. d ite, incudingBCSeafood.caand

healthyfamiliesbc.ca , which er eect ectr

inrmatin, recipe and heath inrmatin.

Fr the rt time, B.C. wi nw have a inge,

centraized urce r up-t-date inrmatin

n reh, ca d prduct.

A C T I

Promote local oods in partnership w ithindustry and other organizations, including

the Ministries o Health, Education

and Jobs Tourism and Innovation

Work with industry to develop a new

promotional campaign or grass-nished bee

Did you know?

B.C. is Canadas largest producer oblueberries, raspberries and sweet

cherries by volume. We also lead the

nation in cranberry sales, even though

were second in terms o production.

Tis underlines the importance o

emphasizing value not just vol-

ume in agrioods production.

Ex B.C. SMTe BC sead Market Exchange ink

buyer rm arund the wrd directy with

B.C. ead cmpanie. Deveped by

the Prvince in partnerhip with the B.C.

sead Aiance, the exchange i currentyexpanding t upprt urther grwth and

market devepment.

It uer-riendy, earchabe cmpany databae

i ued arund the wrd by trade cmmi-

iner and buyer. Te exchange a er

cnumer-eve inrmatin incuding recipe,

act heet and nutritina anaye. Te next

tage devepment wi aw r an nine

preence cnnecting buyer and her rreh ae at dck, urther encuraging the

grwth ca and internatina market.

G t: www.bcseafood.ca

A C T I

Finalize development o the

Seaood Market Exchange

Bu B.C. ACAgriFdBC i a web ervice patrm

(http://www.agrifoodbc.ca/). It purpe i t

hep the agrid ectr increae their ue

web t with the hep a web upprt

agent. AgriFdBC a prvide a centraweb-baed arena r prducer, prcer

and academia t hare inrmatin and

create inkage t addre d prductin

chaenge, trengthen the indutry and hep

create jb r Britih Cumbian. Ti

pitin the agrid ectr t ue mdern

cmmunicatin t t expand the ectr

and upprt the creatin new buinee a

new pprtunitie emerge.

A C T I

Enable the agrioods sector to build their

business through new web based technologies
http://www.bcseafood.ca/http://www.healthyfamiliesbc.ca/http://%20www.bcseafood.ca/http://www.agrifoodbc.ca/http://www.agrifoodbc.ca/http://%20www.bcseafood.ca/http://www.healthyfamiliesbc.ca/http://www.bcseafood.ca/


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Did You Know?

B.C. produces enough wine every year

to fll nearly 15 million bottles. Placed

end to end, they would stretch rom

Vancouver to oronto.

Ex u B.C. wB.C. wine are enjyed arund the wrd and

cnitenty rank amng the bet in inter-

natina cmpetitin. In 2011 ane they wn

mre than 1,000 award and, with a grwing

reputatin r exceence, they are cveted bybuyer in a ng it juridictin, incuding

ther Canadian prvince.

Hwever, here at hme, iqur aw retrict

wine hipment acr prvincia bundarie.

Under the edera Imprtatin Intxicating

liqur Act, paed in 1928, ach cannt

be hipped acr prvincia brder withut

ging thrugh the receiving prvince iqur

bard. Tat mean viitr rm ther part

Canada cant buy wine rm B.C. vintner

and take it hme r their perna ue. With

mre than 700 vineyard, the indutry pr-

duce a wide range prduct and reguary

win internatina award. Te Prvince wi

wrk with it cunterpart acr the cuntry

t pen new dmetic market t B.C. wine.

A C T I

Work to ensure that consumers across

Canada can access wines om all

producing regions o our province

Investigate co-marketing opportunities

between sectors (e.g., seaood and wine)


B.C. agricuture, h and ead prduct are

enjyed in neary every crner the Earth. In

2010, we exprted $2.5 biin wrth d

t 135 cuntrie.

With grwth in gba d demand, a trng

reputatin r d aety and we-etab-

ihed tie t at grwing market, B.C. ha a

trng undatin r buiding internatina

ae. A part thi trategy, the Prvince wi

increae prmtin B.C. exprt abrad

and wrk with prducer t hep them enter

r expand their internatina market.

Bu x Entering the exprt market take a t pan-

ning. Prducer need t knw their market,

undertand the cmpetitive envirnment and

manage a ng it iue in area incuding

ega, nancia, human-reurce and tranpr-

tatin arrangement.

hep mre B.C. buinee enter r expand

their peratin in gba market, the

Prvince i deivering a erie exprt readi-

ne eminar, beginning in 2012.

Te eminar wi incude marketing,

inrmatin and educatina prgram t

imprve B.C. perrmance in key market

and emerging cuntrie, upprting the

Minitry Agricuture brader market

devepment trategy.

A C T I

Deliver export readiness seminars

Improve export market intelligence

Support industry associations to provide

outreach on market trends, processing

and commercialization inastructure

Capitalize on unique transportation

requirements or B.C. agrioods

exports, as part o the expanding

Canada Pacic Gateway


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Traditional territory, innovative practicesFirst Nations arms exist in every region o the province, rom cattle ranches in the

Interior to vineyards in the Okanagan and organic market gardens on the coast. Te

Ministry o Agriculture works closely with First Nations armers and shers in order to

realise and grow opportunities in agrioods.

For example, Pentlatch Seaoods is owned and operated by the Kmoks First Nation

on Vancouver Island. Tey started growing shellsh ater intense research within

the waters o their traditional territory. Tey then developed a robust environmental

stewardship program, ollowed by training to learn every aspect o the shellsh aqua-culture business. oday, Pentlatch Seaoods has more than 20 employees, produces over

two million oysters a year and serves markets including aiwan, China and the United

States. In the uture, it plans to broaden production to include geoduck, sea urchins,

sea cucumbers and horse clams. For more inormation, go to http://komogway.com/

Another success story is the Stswecemc Xgattem First Nation in the South Cariboo

region. Tey are building a sel-sustaining enterprise to produce resh vegetables or the

local community and beyond. Clear vision, strong community will and support rom

Government and private partners enabled the creation o a new community garden in

2011. Produce rom this garden was sold to the local community, retailers, restaurants,logging camps and local armers markets in the region.

Did You Know?British Columbias seaood industry

has a combined wholesale value o

$1.4 billion.

B.C. seaood was served in approxi-

mately two billion meals in 74

countries.

B.C. seaood provides 12,000 jobs,

most o which provide stable, skilledand well paid employment in rural

communities.

Courtesy: Marine Harvest Canada


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Double-digit growthexpected in seafoodsales to ChinaIn the all o 2011, B.C. led its latest

seaood trade mission to China,

taking part in the massive Fisheries

and Seaood Show in Qingdao the

worlds second largest in terms oattendance and building busi-

ness relationships with buyers and

investors in Guangzhou. Although its

dicult or companies to estimate the

impact on their uture business, the

Province expects agrioods exports to

China will increase by at least 10 per

cent in the year ahead.

L Cmmercia reatin and gvernment-t-

gvernment tie are cey cnnected in

many Aia-Pacic market and requent viit

by gvernment eader end an imprtant

igna abut B.C. cmmitment t buiding

cmmercia tie.

A part thi trategy, the Prvince wi cn-

tinue t buid and trengthen trade reatin-hip with ther cuntrie and hwcae B.C.

agricuture, d and ead prduct.

A C T I

Lead a Trade Mission to Asia

Support outbound and incoming

trade and buyers missions

Finalize market access issues

or bee and cherries

P B.C. u

B.C. agrid indutry i ueed in partby prmtin at majr internatina trade

hw, and thrugh cued marketing

ert t increae demand in ther cuntrie.

Gvernment invvement aw maer

cmpanie t hare in the gba ptight

withut the ignicant ct invved in

wrking n their wn.

A part thi trategy, the Prvince wi cn-

tinue t hwcae B.C. prduct at the bigg etead hw in the wrd: the Eurpean

sead Exhibitin and the China Fiherie

and sead Exhibitin. It wi a undertake

a number actin t prmte B.C. berrie,

wine and bee, a which aready enjy

trng demand in gba market.

A C T I

Support B.C. companies atinternational seaood shows

Continue the campaign to expand domestic

and international markets or berries

Identiy export opportunities or B.C.

wines, including the Wines o BC

marketing campaign with the Ministry

o Jobs, Tourism and Innovation

Ensure that there are B.C. agrioods

trade specialists in internationaloces in key markets

Te world comes seafood shopping in Brussels for a few days every year, and our goal is to have B.C.salmon on their shopping list.

BC SALMON MARKEING COUNCIL CHAIR

Sturgeon caviar courtesy: arget Marine Hatcheries


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Courtesy: Black Hills Winery

3. Competitiveness

Grow B.C.s agrifoods advantage

Britih Cumbia prduce me the bet, mt nutritiu d

anywhere n Earth, and we want t hep ur armer cmpete even

mre eectivey in the gba marketpace. With thi trategy, we aretaking the wing tep:

E Global markets play a arge part in determining price r many

B.C. agricuture and d prduct. Ti underine the need r

ct-cmpetitive apprache which incude cntring ct, imprv-

ing prduct attribute, acceing market ecienty and ut-perrming

ther in the market.

A part thi trategy, the Prvince wi cnvene a cmpetitivenecmmittee, made up ectr eader, t aciitate a diague between

gvernment and indutry regarding way t make the B.C. agrid

ectr mre cmpetitive. Te cmmittee wi cu n identiying and

addreing barrier in area uch a taxe and reguatin. It wi a

etabih a mechanim t meaure prtabiity and et a target, which

the Prvince and indutry wi wrk tgether t achieve.

A C T I

Establish a competitiveness committee with a mandate to report to

the Minister o Agriculture within one year om its rst meeting

Develop a target or protability in the agriculture sector

Increase production eciency or product processing and distribution

Provide relie or arm property tax by reviewing arm assessment policies

Work with the Federal Government to add our new vegetable

commodities under the Acreage Loss Program


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Mz u wIn area uch a agrid, which directy

aect bth human heath and the heath

ur envirnment, reguatin are eentia

t enure aety and quaity. At the ame

time, exceive reguatin can be a barrier t

buine ucce.Gvernment i aware ectr wide iue and

wi cntinue t wrk with a area indu-

try t addre thee chaenge. Further t thi,

the Prvince ha aunched cued review

the reguatin gverning three key agrid

indutrie ranching, tree ruit and the

greenhue ectr eeking way t hep them

becme mre cmpetitive. Te ga i nt

impy t reduce reguatin, but t minimize

barrier t cmpetitivene and make ure

requirement are cae and rik apprpriate.

A C T I

Complete the regulatory rev iew o ranching

Complete the regulatory review

o the tree uit sector

Provide relie to oset the cost o the carbon taxand act on opportunities identied in the BC

Jobs Plan Greenhouse Sector Special Report

A u- like every ther ectr the B.C. ecnmy,

agrid prductin i aected by ur ageing

ppuatin and grwing cmpetitin r a

nite p experienced, kied empyee.

hep enure a trng, utainabe indutry

in the year ahead, we are taking actin in tw

key area:

Given the hrtage kied, trained abur

acr the B.C. agrid ectr, it i imperative

that arm manager devep ki r attracting

wrker, training them r the jb at hand and

upprting them t acquire additina knw-

edge and experience. Te Prvince wi hep

by deveping a Human Reurce Handbk

with t and inrmatin t ait armer t

eectivey recruit, manage and maintain the

wrkrce they need.

Britih Cumbia ha a number prgram

deigned t meet ki hrtage-by prviding

targeted training t wrker here at hme,

and by wrking with the edera gvernment

t bring in kied, experienced empyee

rm ther part the wrd. A part thi

trategy, the Prvince wi wrk cey with

agrid prducer and prcer t enure

they have acce t, and pprtunitie t

benet rm, prgram uch a the labur

Market Partnerhip Prgram, the labur

Market sutin Prgram, the emprary

Freign Wrker Prgram and the PrvinciaNminee Prgram.

A C T I

Provide targeted support or agrioods

human resource management

Support agriood producers to access existing

labour market and immigration programs

B.C. greenhouse peppers


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Secure a strong future for farming

F u like any buine, grwing d ha it hare

chaenge, incuding managing nancia

inrmatin, aeing current and uture

market, and deveping and impementing

buine, etate and uccein pan. A the

current generatin armer get der, a new

generatin mut be ready and wiing t take

the rein. And new armer need upprt t

trengthen their buinee, create jb and

upprt ecnmic grwth. Tee chaenge

appy equay t the ead ectr.

A C T I

Support the sector with expert advice, toolsand inormation to support arm succession

planning, business growth and diversication

K x u

With ny a ma prprtin the prvince

uitabe r arming, B.C. ha a veted interet

in making ure agricutura and i ued t

grw d and that d prductin i

envirnmentay utainabe, prtecting

the quaity water, air and i t enure

pprtunitie r uture generatin.

Athugh there i n ega requirement r

wner AlR and t arm, the Prvince

i expring a number innvative way t

encurage agricutura prductin.

A C T I

Examine the easibility o setting up a

armlink program connecting armers to

under-utilized land in their communities

Establish ministry bylaw standards

and encourage their adoption by local

governments, providing more certainty

or agriculture development

Work with local governments and others

to understand why some landowners

in the ALR are not arming

Work with Metro Vancouver to increase

the ecient use o agricultural land

Agriculture in the Classroom

B.C.s award winning Agriculture in the Classroom Foundation is a non-prot organiza-

tion that provides schools and students with quality educational resources, programs and

inormation that highlight agriculture as an important part o our economy and way olie. Supported by the Ministries o Agriculture, Education and Health and a cross-section

o agrioods producers, the oundation ofers everything rom school ruit and vegetable

nutrition programs, ake A Bite o BCand Spuds in ubs.

Helping students learn about agriculture encourages better ood choices. It also builds

support or the agrioods sector and, over the long-term, contributes to its sustainability.

For more on the Agriculture in the Classroom Foundation, go to http://www.aitc.ca/bc/Courtesy o BC 4H
http://www.aitc.ca/bc/http://www.aitc.ca/bc/


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Provide a sustainable land base for production

P uu ony a ma percentage B.C. tta area i uitabe r arming. since

the 1970, thi imited bae ha been prtected by the Agricutura

land Reerve (AlR), which i adminitered by the Agricutura land

Cmmiin (AlC).

A rma review the AlR/AlC wa preented t the gvernment

in Nvember, 2010 and the Prvince ha mved rward t addre

it recmmendatin. In 2011, the gvernment amended the enabing

egiatin, imprving the Cmmiin abiity t preerve armand

and encurage arming. Actin in thi area buid n thee egiative

imprvement t upprt the ng-term utainabiity arming in B.C.

A C T I

Increase utilization o ALR Crown land or agriculture

Work with the A LC to strategically manage ALRlands, preserve armland and encourage arming through

measures such as targeted boundary reviews

Provide transitional unding to support the ALC to

shif toward a more sustainable business model

Eu w Athugh it i renewabe, water ike and i in high demand in Britih

Cumbia. Water-ue retrictin have becme a cmmn practice in

many cmmunitie, epeciay in ummer when raina i carce anddemand r water increae. Prvince-wide, water reurce are amt

uy acated in highy-ppuated area, and actin i needed t

enure that agricuture get a air hare. At the ame time, fding and

pr drainage reut in cty crp e wherea g d drainage can

imprve the prductivity agricutura i.

Te Prvince i wrking with indutry t etabih an Agricutura Water

Reerve, imiar t the Agricutura land Reerve. A a rt tep, the

B.C. and edera gvernment have inveted $2 miin t devep an

Agricuture Water Demand Mde t determine current and uture need,prperty by prperty. Te mde i aready being ued in waterhed.

over the next evera year, it ue wi expand t the Fraer Vaey, Metr

Vancuver, Vancuver Iand and the Tmpn regin in the near uture.

Meantime, the Prvince wi cntinue t wrk with the BC Agricuture

Cunci and ther t advance wrk tward a water reerve.

A C T I Continue development o the Agriculture Water Demand Model that

will be used to establish current and uture agricultural water needs

In collaboration with industry, establish principles

or an Agricultural Water Reserve

D u Agrretry bring tgether the panned management tree and

hrub with crp and ivetck prductin. It pen the dr t

prduct divericatin and generate bth hrt-term and ng-termecnmic benet, whie prtecting the envirnment. Agrretry

ytem can a be ued a buer t addre rura/urban iue, prtect

envirnmenta vaue and r ecnmic divericatin in pine beete

aected area.

A C T I

Diversiy production on agricultural land by supporting

agroorestry through measures such as applied research to improve

the quality and marketability o B.C. agroorestry products

Implement an agroorestry (silvopasture)

pilot in southern B.C.


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Targets on the Path to SuccessGoals and Actions Targets

Ensure a safe secure food supply

1. Ensuring full traceability for l ivestock and seafood

P supprt impementatin a traceabiity ytem r B.C. ivetck and a pit r B.C. ead onging

P Impement a premie identicatin ytem t upprt traceabiity r ivetck and putry December

2. Developing a new animal health framework

P Devep new anima heath ramewrk september

P Devep targeted dieae cntr prgram prgram per year

3. Enhancing Food Safety

P Fund the d indutry t cntinuuy imprve d aety practice prject by Apri

Advance the development of innovative products and processes

4. Developing a sector wide innovation strategy

P Finaize the B.C. strategy r Innvatin in Agricuture December

P Increae innvatin capacity in the B.C. Agrid ectr onging

5. Adding value from farm to fork

P Wrk with indutry t identiy new vaue chain pprtunitie and hare vaue chain inrmatin onging

P Hep indutry take advantage new and emerging cnumer trend onging

6. Enhancing organic market accessP Increae rganic ectr capacity in vaue chain in rder t capitaize n market pprtunitie onging

Strengthen domestic markets

7. Promoting B.C. foods

P Prmte ca d in partnerhip with indutry and ther rganizatin, incudingthe Minitrie Heath, Educatin and Jb urim and Innvatin

octber

P Wrk with indutry t devep a new prmtina campaign r gra-nihed bee onging

8. Expanding the Seafood Market Exchange

P

Finaize devepment the sead Market Exchange september


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Goals and Actions Targets

9. Building BC Agrifoods Connections

P Enabe the agrid ectr t buid their buine thrugh new web baed techngie March

10. Expanding opportunities for B.C. wine

P Wrk t enure that cnumer acr Canada can acce wine rm a prducing regin ur prvince onging

P Invetigate c-marketing pprtunitie between ectr (e.g., ead and wine) octber


11: Building export market readiness

P Deiver exprt readine eminar* eminar by March

P Imprve exprt market inteigence* Deiver reprt t indutry per year

P sup prt indu tr y a ciatin t prvide utreach n ma rket trend , prce ing and cmmercia izatin inra tru cture onging

P Capitaize n unique tranprtatin requirement r B.C. agrid exprt, a part the expanding Canada Pacic Gateway December

12. Leading trade missions

P lead a rade Miin t Aia in the a Nvember

P supprt utbund and incming trade and buyer miin per year, nging

P Finaize market acce iue r bee and cherrie onging

13. Promoting B.C. products abroad

P supprt B.C. cmpanie at internatina ead hw hw by May

P Cntinue the campaign t expand dmetic and internatina market r berrie Nvember

P Identiy exprt pprtunitie r B.C. wine, incuding the Wine BC marketingcampaign with the Minitry Jb, urim and Innvatin

March

P Enure that there are B.C. agrid trade peciait in internatina ce in key market December

Grow B.C.s agrifoods advantage

14. Enhancing sector competitiveness

P Etabih a cmpetitivene cmmittee with a mandate t reprt t the Miniter Agricuture within ne year rm it rt me eting

Reprt due June

P Devep a target r prtabiity in the Agrid ectr December

P Increae prductin eciency r prduct prceing and ditributin prject by March

P Prvide reie r arm prperty tax by reviewing arm aement picie December

P Wrk with the Federa Gvernment t add ur new vegetabe cmmditie under the Acreage l Prgram Apri


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Goals and Actions Targets

15. Minimizing regulatory barriers to growth

P Cmpete the reguatry review the ranching ectr December

P Cmpete the reguatry review the tree ruit ectr December

P Prvide reie t et the ct the carbn tax a nd act n pprtunitie identiedin the BC Jb Pan Greenhue sectr specia Reprt

December

16. Address the sectors labour-market needs

P Prvide targeted upprt r agrid human reurce management Pubih HR handbk by June

P supprt agrid prducer t acce exiting abur market and immigratin prgram onging

Secure a strong future for farming

17. Farm succession planning

P supprt the ectr with expert advice, t and inrmatin t upprt armuccein panning, buine grwth and divericatin

cient per year

18. Keeping existing farmland in production

P Examine the eaibi ity etting up a armink prgram cnnecting armer t under-uti ized and in their cmmunitie september

P Etabih minitry byaw tandard and encurage their adptin by cagvernment, prviding mre certainty r agricuture devepment

Cmpete by Nvember

P Wrk with ca gvernment and ther t undertand why me andwner in the AlR are nt arming onging

P Wrk with Metr Vancuver t increae the ecient ue agricutura and December

Provide a sustainable land base for production

19. Protecting the agricultural land ba se

P Increae the utiizatin Crwn and within the AlR Etabih baeine by

P Wrk with the AlC t trategicay manage AlR and, preerve armand and encurage arming onging

P Prvide tranitina unding t upprt the AlC t hi tward a mre utainabe buine mde Unti March

20. Ensuring access to water for farming

P Cntinue devepment the Agricuture Water Demand Mde that wi beued t etabih current and uture agricutura water need

Tree new land Ue Inventriecmpeted by March

P In cabratin with indutry, etabih principe r an Agricutura Water Reerve December

21. Diversify production in agroforestry

P Diveriy prductin n agricutura and by upprting agrretry thrugh meaure uch aappied reearch t imprve the quaity and marketabiity B.C. agrretry prduct

onging

P Impement an agrretry (ivpature) pit in uthern B.C. March

* Federal-Provincial-erritorial Growing Forward unded


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Tis strategy sets the stage or a

healthy, growing agrioods sector.

And its a good start. But we want to

hear om you. Whats working well

in your community? What more

could government do? And how can

we all work together more efectively

to help this important sector thrive?

Share your ideas and join the

conversation on the BC Jobs Plan

website athttp://bcjobsplan.com/
http://bcjobsplan.com/http://bcjobsplan.com/


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Agrifoods Strategy Web

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