Agriculture com ace upload
-
Upload
jason-meeker -
Category
Documents
-
view
196 -
download
0
description
Transcript of Agriculture com ace upload
![Page 1: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/1.jpg)
Syndicate Content to Broaden the Reach of Agricultural Communicators
AGRICULTURE.COM Redesigned:
![Page 2: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/2.jpg)
Introduction
• Education– B.A. Broadcast/Business
• University of Northern Iowa
– MBA• The Ohio State University
• Work Experience– TV Producer
• OSU CFAES/Extension/OARDC
– Multimedia Producer• Successful Farming/AGRICULTURE.COM
![Page 3: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/3.jpg)
Brief History Lesson
• Meredith Publishing– 1902 – Successful Farming
![Page 4: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/4.jpg)
Brief History Lesson
• Meredith Publishing– 1902 – Successful Farming
– 1922 – Fruit, Garden and Home
![Page 5: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/5.jpg)
Brief History Lesson
• Meredith Publishing– 1902 – Successful Farming
– 1922 – Fruit, Garden and Home
– Changed to Better Homes and Gardens in 1924
![Page 6: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/6.jpg)
Pop Quiz
• American Baby• American Patchwork &
Quilting• Better Homes and Gardens• Country Home Country
Gardens• Diabetic Living • Do It Yourself• Family Circle • Fitness • Ladies' Home Journal
• Living the Country Life • Midwest Living • More • Parents • ReadyMade • Renovation Style • Scrapbooks, Etc. • Successful Farming • Traditional Home • Wood
![Page 7: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/7.jpg)
Brief History Lesson
– 1995 Agriculture Online launched
![Page 8: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/8.jpg)
Brief History Lesson
– July 2010 re-launched as AGRICULTURE.COM
![Page 9: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/9.jpg)
Successful Farming
True to our name, Successful Farming isall about success. Our mission is to help farm families make money, savetime, and grow their satisfaction in thefarming business.
Our purpose is to provide ideas that farmfamilies can take right to the field, barn,shop, office, home, family, or heart to addvalue to their farms, lives, and lifestyles.
For families who make farming and ranching their business.
![Page 10: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/10.jpg)
360° Content
![Page 11: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/11.jpg)
AGRICULTURE.COM and Beyond
• AGRICULTURE.COM• TALK.AGRICULTURE.COM• M.AGRICULTURE.COM• Farmersforthefuture.com – Social network for young and beginning farmers
• Facebook• Twitter @agriculturecom
![Page 12: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/12.jpg)
A few Numbers
Average time spent on site is 8.57 minutes
(average online is less than one minute)
25,554,493 page views in 2010
20 Discussion Groups
![Page 13: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/13.jpg)
Mile Wide Strategy
• 5 Topic channels• 47 categories• 180 sub-categories
![Page 14: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/14.jpg)
Content Generation
• Magazine stories• Staff written non-magazine stories• Content partners– weather/markets
• Newswire– Dow Jones
• Collaborators• Registered users
![Page 15: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/15.jpg)
Content Generation
• Magazine stories• Staff written non-magazine stories• Content partners– weather/markets
• Newswire– Dow Jones
• Collaborators• Registered users
![Page 16: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/16.jpg)
User Accounts allow you to…
• Comment on articles, photos, videos…• Post new forum discussions• Comment on other forum posts• Post classified ads• Create Ag Directory listings– Formerly ‘Yellow Pages’
• Upload photos• Post articles in Agriculture.com topics
![Page 17: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/17.jpg)
User Accounts allow you to…
• Comment on articles, photos, videos…• Post new forum discussions• Comment on other forum posts• Post classified ads• Create Ag Directory listings– Formerly ‘Yellow Pages’
• Upload photos• Post articles in Agriculture.com topics
![Page 18: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/18.jpg)
Account Creation
![Page 19: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/19.jpg)
Account Creation
![Page 20: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/20.jpg)
Account Creation
![Page 21: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/21.jpg)
Account Creation
![Page 22: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/22.jpg)
Creating Content
![Page 23: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/23.jpg)
Create a Story
• http://www.agriculture.com/upload/create/type/article
![Page 24: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/24.jpg)
Upload a Photo
• http://www.agriculture.com/upload/create/type/photo
![Page 25: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/25.jpg)
Create a Slideshow
![Page 26: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/26.jpg)
Persona Page
![Page 27: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/27.jpg)
Online Community
• TALK.AGRICULTURE.COM• 1.2 – 1.5 million page views per month
![Page 28: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/28.jpg)
Mobile
• M.AGRICULTURE.COM
![Page 29: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/29.jpg)
Farmers for the Future
• Farmersforthefuture.com
![Page 30: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/30.jpg)
Facebook Integration
![Page 31: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/31.jpg)
• @agriculturecom
![Page 33: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/33.jpg)
Make room for one more badge
![Page 34: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/34.jpg)
Make room for one more badge
![Page 35: Agriculture com ace upload](https://reader036.fdocuments.us/reader036/viewer/2022062616/54b471444a795912798b4598/html5/thumbnails/35.jpg)
Other Successful Farming properties
• Machinery Show• Newsletters• Conferences• SF Radio• Books