Agri Revolution @ Millennium Mams 28 Apr 2009
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Transcript of Agri Revolution @ Millennium Mams 28 Apr 2009
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New Agri Revolution in India!When and Why will it happen?
. ,
Millennium Mams, Kolkata28 Apr 2009
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What you can take away from the session
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Whats the outcome of the first revolution?
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Why will another revolution happen?
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When will that revolution happen?
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Contents
Paradox of the First Revolution in Indian Agriculture
Leverage the U Turn driven by some Mega Trends
for another revolution
Fusion approachThe only way that will make next revolution happen
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Contents
Paradox of the First Revolution in Indian Agriculture
Leverage the U Turn driven by some Mega Trends
for another revolution
Fusion approachThe only way that will make next revolution happen
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Can boast of Research & Extension that put PL-480 behind us
stagnation in farm productivity
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Can produce anything that is produced anywhere in the world
consumers have little choice
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Among the largest producers of several crops
insignificant volumes processed
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Numerous intermediaries that add great value at micro level
uncompetitive value chains at macro level
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Largest workforce employed in the sector
poor per capita income
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In other words err, image
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Contents
Paradox of the First Revolution in Indian Agriculture
Leverage the U Turn driven by some Mega Trends
for another revolution
Fusion approachThe only way that will make next revolution happen
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New preferences of todays consumers
a demand driven value chain
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The mother of all convergences, i.e. 5 Fs
A Food crop doesnt just compete with another Food cropbut, with Feed, Fibre, Fuel and Firms too
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Shortage & rising cost of farm labour
land consolidation & fragmentation at once
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Slow but sure global trade integration
is pushing
Resource Efficiency Vs Self Sufficiency
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Bio Technology & Precision Farming
are creating
A cross industry blur (farm inputs, food, pharma, packaging)
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Where does that leave us?
Compete globally; Include locally
Food Safety for rich; Food Security for poor
Support large farmers; Protect small farmers
Step up productivity; Conserve nature
Risks are here today; Institutions still evolving
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How do we handle this complex challenge?
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ContentsParadox of the First Revolution in Indian Agriculture
Leverage the U Turn driven by some Mega Trends
for another revolution
Fusion approach
The only way that will make next revolution happen
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Private Sector essential, to
Align production with consumer preferences
Execute personalised crop management solutions
Add value to farm produce
Build new market institutions to manage risk
Build efficient linkages along the value chain
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Government, to
Reform APMC, ECA, FCRA etc.
Foster competition among market participants
Regulate to balance interests of poor consumer,small farmer and the fragile ecology
Invest in the critical physical infrastructure
Share Research Knowledge & Weather Information
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In other words err, image
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+ x =
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Does that sound utopian?
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Actually, the revolution has begun!
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ITC eChoupal
Price Discovery at Mandi Video
Price Discovery at ITC eChoupal Video 1Video 2
Crop Management Video
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Thank You