#AGR14 On-campus activity, why do we bother?- AIA, Accenture, Thales
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21-Oct-2014 -
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Transcript of #AGR14 On-campus activity, why do we bother?- AIA, Accenture, Thales
ON CAMPUS ACTIVITY – WHY DO WE BOTHER?
#1 KNOW YOUR AUDIENCE
#2 KNOW YOUR CHALLENGES AND ADDRESS THEM
PERCEPTION CHANGING
AWARENESS RAISING
https://www.youtube.com/watch?v=UpCsp1u1i88
DO SOMETHING AMAZING
#3 IT DOESN’T ALWAYS NEED TO BE A HARD SELL
HOOK THEM IN
#4 PEOPLE POWER RULES THE HOUR
#4 PEOPLE POWER RULES THE HOUR
Do take those who: Love their role Love your brand Aren’t afraid to strike up a conversation, share a joke and make new friends
Don’t take those who: Have a cynical outlook Lack confidence Are scared to engage or embarrassed easily
#4 PEOPLE POWER RULES THE HOUR
Don’t take those who: Have a cynical outlook Lack confidence Are scared to engage or embarrassed easily
#5 MAINTAIN THE CONVERSATION TO MAXIMISE ROI
SEND IT INTO THE SOCIAL STRATOSPHERE
ON CAMPUS – DOING IT A LITTLE DIFFERENTLY
On Campus Activity
https://www.youtube.com/watch?v=LadzUx1yOtg
What am I?
Phase 3 – On campus vinyl give away
Phase 2 – Exclusive vinyl give away
Phase 1 – ‘Mini Missions’ social competition
Phase 4 – Personalised message social tool
Mission Control Event – June
50 candidates
http://careers.accenture.com/Microsites/uk-graduate/programmes/missioncontrol/Pages/mission-dispatch.aspx
Identify your key objective/s upfront and build your idea around this Recognise the importance of mobilising social media Hook students in and invite them to learn more – then maintain the conversation Don’t be afraid to do something different Measure the success of each part of the campaign to learn what to do more/less of next time
Top 5 Takeaways
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Project Arduino Gemma Minish - Thales
On Campus- why bother??
Challenges
????
Computer Science
Electrical Electronic Engineering
6% 8%
(Higher Education Statistics Agency 2011)
30%-40% don’t enter the market Heavily timetabled Very employable
Tailored
Brand awareness
Ob
ject
ive
Fun
Proactive
Course specific
Fit with timetable
Understanding
Engaging
On-budget
Learning
Promote
Engage all years
Project Arduino
‘Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It's intended for artists, designers, hobbyists and anyone interested in creating interactive objects or environments.’
Liaise with target universities
Brand Ambassadors and contacts promote
Students apply via website
11 universities, 6 autumn term and 5 spring term
Best and most relevant students invited to event
Pre- event
Company presentation
Current grads deliver workshop
Brief -Project relevant to Thales - Innovative -Creative
2 weeks to complete
The Event- Arduino Workshop
Videos submitted
Students present project
Winning team per university
3 teams shortlisted for final
Post event- competition
Winner decided by public vote
https://www.youtube.com/watch?v=-I0ABYBafHc&list=PLcqcF7rHkSEtt_SCzrfCiHOn8mE3PfrHF&index=4
Effective?
254 students attended overall
405 students registered
261 were CS or EEE
888 individuals voted
58 people applied- 1 hire
Social media content created
Tailored on campus strategy
Graduate applications doubled
Intern applications doubled
69% of hires aware of Thales via on campus activity
Takeaways Know your audience
Be proactive
Offer tailored events
Work closely with the universities
Takeaways Dr Paul Redmond (President of AGCAS & Head of Careers
and Employability, University of Liverpool)
How do students want employers to contact them? -Personal and tailored to their course -Integrated with the curriculum -From 1st year -Multi-channel -Informal events
Thank you!
? QUESTIONS? #AIAINSIGHT