AGR Marketing Solutions · o Millennial-INSIGHT™ with í ì ì% populated DO; o 11 Multi-sourced...

JANUARY

2020

Products, Services

& Data Catalog

AGR Marketing Solutions

Stephen Harwick, Founder & CEO

130 E Marion Ave #510968, Punta Gorda, FL 33951

Send an Email: [email protected]

Call Stephen: 941-916-9841

Visit Our Website: www.agrmarketingsolutions.com

Follow us on Linkedin

mailto:[email protected]

http://www.agrmarketingsolutions.com/

https://www.linkedin.com/in/stephen-harwick-46a818a2/

2019 Products, Services & Data Catalog

CONTACT US TODAY !

Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin

Page # 1

AGR Introduction ....................................................................................................................................................................................... 2

Products & Services Overview ................................................................................................................................................................... 3

Data-DETECTIVE™ - Database & Marketing File “Tune Up” ....................................................................................................................... 4

INTELLI-LINK® - Identity Resolution & Onboarding .................................................................................................................................... 5

Generation-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution ................................................................................................... 6

Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution...................................................................................................... 7

Email-INSIGHT™ - 2018 Deliverable & Compliant Marketing Solution ...................................................................................................... 8

Property-INTEL™ - Comprehensive Real Estate Marketing Database........................................................................................................ 9

Auto™-INTEL – Automotive & VIN Marketing Database .......................................................................................................................... 10

InMarket-INTEL™ – Consumer Application Marketing Database ............................................................................................................ 11

Digital-INTEL™ – Internet & Mobility Marketing Database ..................................................................................................................... 12

CellPhone™-INTEL – Marketing database ................................................................................................................................................ 13

Veteran-INTEL™ – Marketing Database ................................................................................................................................................... 14

Smoker-INTEL™ – Marketing Database ................................................................................................................................................... 15

Voters-INTEL™ – Marketing Database ..................................................................................................................................................... 16

Biker-INTEL™ – Motorcycle Enthusiast Marketing Database ................................................................................................................... 17




CONTACT US TODAY !


Page # 2

AGR Introduction

Since 2009, AGR has delivered multi-sourced “On-Target” consumer

profiles by leveraging our wide data network and our innovative

technologies. We filter all sources through stringent quality checks and

complete full file replace/rebuild of over 240 million consumer profiles.

In addition to our Multi-Sourced “INTEL” Consumer Marketing databases,

we offer Marketing “INSIGHT” Solutions like INTELLI-LINK® onboarding-

PLUS. INTELLI-LINK® analyzes a consumer’s presence, frequency and

recency across compliant on-line and off-line data sources and channels.

Understanding these intersections provides increased confidence in

consumer identity, more reliable and deeper consumer insight for

marketing plans - and - multi-source contact details for consistent omni-

channel cross media marketing.

And now, we offer Data-DETECTIVE™ to help clients recover lost

audience, “Tune-Up” their own marketing databases and files, and to

append our data for increased consumer insight.

BENEFITS ACROSS THE MARKETING LIFECYCLE

➢ NEW Customer Acquisition o Target & Attract New Customers o Sell, On-board & Nurture New Customers

➢ EXISTING Customer Management o Grow Good Relationships o Re-activate Latent Customers o Recover & Re-activate Lost Customers

➢ Marketing Planning & Execution o Design Variable Offers & Messages o Determine Channels & Timing

o Connect offers to consumers confidently

INTELLI-LINK® ONBOARDING SOLUTION BENEFITS

➢ Improve Consumer Insight o Enhance 35+% Demographic Records o Add Multi-Sourced Attributes o Add Social Media Handles & Behavior o Add Device Id & Location History o Add APP Downloads & Usage

➢ Find & Reach More Consumers - CONFIDENTLY o 20+% more target audience o Identify Cross Sectional Target Audiences o Increase confidence in consumer identity o Enhance Reachability Across Channels

➢ Enrich & Tune-Up Marketing Databases o Expand Marketing Databases

MULTI-SOURCED DATA SUMMARY (EXTRACTS, APPENDS & ENHANCEMENTS)

➢ Automotive/VIN Ownership & Vehicle Details ➢ Property Ownership and Details ➢ Exact Date of Birth & Generation

➢ Cell Phone Details & Carrier ➢ VERIFIED Email Addresses ➢ Digital Identity, Behavior & Linkages

➢ Loan Applications Long & Short Form ➢ LINKAGES & Appends across Databases ➢ Data Recovery & Repair

➢ Specialty: Smokers, Veterans, Voters, Bikers, PLUS ➢ Demographic & Psychographic ➢ Geo-Coding Enhancements

INDUSTRIES SERVED

AGR works with all Consumer Marketing Industries Including but not limited to: Automotive, Cell Phone, Political, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Mortgage, Real Estate, Home Services, Direct Mail, On-line & Email Marketing, Consumer Data & Lists, Advertising & Marketing Agencies, and more.

Innovative

Technology

Custom

Design

INTELLI-LINK®

Flexible Delivery

Mixed Data

Sources




CONTACT US TODAY !


Page # 3

Products & Services Overview

AGR’s unique “INTEL” Multi-Sourced Marketing Databases feed our “On-Target” Consumer Profiles and each of our “INSIGHT”

Aggregated Marketing Solutions. AGR filters, cleanses and on-boards over 120 Billion On-line & Off-line Data Points using

proprietary data quality and hygiene services. Our data is fully compliant, and our processing ensures the integrity and effectiveness

of all AGR Solutions from individual Data Sets to INTELLI-LINK® “On-Target” Consumer profiles.

All AGR data must pass multiple phases of hygiene

and quality checks before being eligible for delivery

and inclusion in our Marketing Solutions.

This begins with unique hygiene, logic and data

integrity checks for each source file.

Then, additional checks are applied before any record

is loaded to a Multi-Sourced Marketing Databases or

one of our Aggregated Marketing Solutions.

All AGR’s proprietary data services are packaged into

Data-DETECTIVE™ to help our clients “TUNE-UP” their

own marketing databases and files to reach more

audience with greater targeting insight.

OVERVIEW AGR’S MULTI-SOURCED MARKETING DATABASES

AGR’s Marketing Databases are dynamically evolving with aged data constantly removed and new data constantly being added. We also monitor Market Demands, Emerging Technologies & Evolving Data Types to enhance our Databases & Solutions.

➢ Auto-VIN (And auto linkage/suppression file(s)) ➢ Multi-Source Self-Reported Applications

(Long & Short form including Driver’s License)

➢ Property, Mortgage/Lien & Home Ownership ➢ On-Line Behavior

(App Downloads, Device Id, Location, Social Media…)

➢ Verified Email (and email linkage/suppression file(s)) ➢ Veterans

➢ Cell Phone ➢ Voters

➢ Smokers ➢ Motorcycle

➢ Other Specialty Databases ➢ Customized sourcing and linkages

OVERVIEW OF AGR’S INSIGHT MARKETING SOLUTIONS:

AGR feeds all data passing quality checks into multiple aggregation streams to produce Marketing Solutions that facilitate more

effective consumer target marketing. Current products include:

➢ INTELLI-LINK®: Identifies intersections across on-line and off-line Data Sets and brings together key intelligence and omni-channel contact details from all sources for standalone onboarding or to enhance your own onboarding solution.

➢ GENERATION-INSIGHT™ & MILLENIAL-INSIGHT™: Analyze DOB from all sources and score the best information based on reliability and recency. The result is 100% completeness on month, day and year of birth.

➢ EMAIL-INSIGHT™: Aggregates email addresses from all sources and separately validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use.

DELIVERY OPTIONS

AGR Solutions are offered via a variety of platforms including: (1) Bulk File, (2) Iterative Match/Append, (3) API’s and (4) Marketing

Lists.




CONTACT US TODAY !


Page # 4

Data-DETECTIVE™ - Database & Marketing File “Tune Up”

With Data-DETECTIVE™ - AGR Clients can leverage our POWERFUL & PROPRIETARY:

➢ Data Intelligence & Data Science,

➢ Data Processing & Data Hygiene,

➢ Onboarding & Iterative File Linking,

➢ Identity Resolution & Identity Appends, and

➢ Location Mapping & Tracking;

To “TUNE-UP” their In-House marketing databases and files.

DATA-DETECTIVE™ - KEY BENEFITS

➢ Resolve Technology, Skill, Time & Cost Gaps to maintain Data Assets

➢ Recover Lost Audience by 25-50%

➢ Enhance Consumer Insight with:

o INTELLI-LINK® - Onboarding, Identity Resolution & "On-Target" Consumer Profiles;

o Email-INSIGHT™ validated emails;

o Millennial-INSIGHT™ with100% populated DOB;

o 11 Multi-sourced INTEL Marketing Databases including: Digital Behavior Intelligence, Consumer Loan & Other

Applications, AUTO-VIN, Cell Phone, Motorcycle, Voters, Smoker, Property

o All include Demographic append options.

HOW WE DO IT:

Every client’s data and technology situation are different, so we begin with a discovery call to develop a client specific action plan to: ➢ Analyze client situation and objectives

➢ Perform Data Study & Gap Analysis

➢ Design iterative identity linking strategy across AGR databases

➢ Run Test segments & analysis

➢ Apply Geo-Coding & Geo-Fencing (if applicable)

➢ Append subscribed AGR Marketing Solutions & Databases

➢ Update & Maintain Monthly or on alternate time schedule.

SUCCESS STORY:

An Insurance Database Marketer was having trouble fully monetizing it’s In-House marketing database and was getting poor results

on campaigns due to missed messaging and unreachability.

AGR analyzed the database and determined that over 32% had bad postal addresses making it difficult to reach consumers and

difficult to match additional data sets for omnichannel contact details and/or additional consumer insight.

After a deeper data quality study, we designed a specific Data-DETECTIVE™ solution to

recover lost audience and enhance consumer insight.

Results:

➢ Recovered 70% of lost addresses

➢ Increased reach-ability to 87% from 68%

➢ Insurance Marketing Database Sales increased by 35+%

➢ Database Buyers increased ROMI by 25+%




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Page # 5

INTELLI-LINK® - Identity Resolution & Onboarding

TO UNIFY DISCONNECTED CONSUMER IDENTITIES & ENHANCE MARKETING DATABASES

AGR’s Onboarding solution, INTELLI-LINK®, Unifies Disconnected Consumer Identities & Enhances our “On-Target” Marketing Profiles. INTELLI-LINK® combats the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT).

INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology that analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans.

Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies. These tactics can be used to Attract, Sell & Onboard New customers, to Nurture, Retain & Grow current Customers and to Reactivate latent or lost Customers.

KEY STATISTICS:

➢ Consumers with Multiple Linkages: Over 250 Million

➢ Demographic File links: Over 175 Million

➢ Multiple Linkages – PLUS - Valid Email Addresses: Over 155 Million

➢ Multiple Linkages – PLUS – Cell Phone: Over 117 Million

➢ Multiple Linkages – PLUS – Verified Email & Cell Phone: Over 40 Million

FOR CAMPAIGNS AND MARKETING DATABASES

➢ Base Individual Information ➢ Base Demographic Data ➢ Matched Source Files: Count & Identification

o Reference the Catalog Index for all AGR Source files that feed INTELLI-LINK®

➢ Contact Details (multiples if found) o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles

➢ Custom Data appends available

INTELLI-LINK® can be used by: individual match, household match or address match.

Linkage Score Count Percentage

Accumulative

Count

Accumulative

Percentage

Plus Demographic

Match

Demographic

Match %

4+ Linkages 85,421,104 33% 85,421,104 33% 66,351,787 78%

3 Linkages 51,267,232 20% 136,688,336 53% 32,349,220 63%

2 Linkages 81,791,780 32% 218,480,116 85% 39,129,941 48%

1+ Demo Link 37,755,777 15% 256,235,893 100% 37,755,777 All




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Page # 6

Generation-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution

TO ATTRACT, SELL & ON-BOARD CUSTOMERS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS

AGR’s Generation-INSIGHT™, our Date of Birth marketing solution, populates complete date of birth including month, day and year. Our solution enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable.

Our multi-sourced data sets feed Generation-INSIGHT™. All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.

When combined with INTELLI-LINK® marketers can have even deeper insight such as on-line behavior, home ownership, property details, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.

KEY STATISTICS – PEW RESEARCH GENERATIONS

➢

➢ Percent Match to Demographic Files 42+% ➢ Millennial 27%

➢ Individual 35+% ➢ + Household (living with family) 6+%

DATA FOR CAMPAIGNS & MARKETING DATABASES

➢ Date of Birth ➢ Base Individual & Demographic Information ➢ Verified Postal Address ➢ Optional Omni-Channel Details (multiples if found)

o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles

➢ Optional INTELLI-LINK® append

The DOB database can be used by: individual match, household match or address match.

Generation MM/DD/YY MM/YY TOTAL

SILENT 14,555,455 6,052,323 20,607,778

BOOMERS 35,457,047 13,095,986 48,553,033

GENERATION X 27,994,587 11,016,579 39,011,166

MILLENIAL 36,310,719 4,009,061 40,319,780

GENERATION Z 3,091,903 4 3,091,907

Total 117,409,711 34,173,953 151,583,664




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Page # 7

Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution

TO ATTRACT, SELL & ON-BOARD MILLENIALS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS

As Millennials continue to become the largest consumer group in the US today, it is more and more important to get reliable age information to target the right offers to the right segments. Most marketers are mistakenly grouping this diverse market into a single marketing strategy losing precision and effectiveness.

AGR’s Date of Birth marketing solution populates complete date of birth including month, day and year. This enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable. Millenial-INSIGHT™ focuses on this important marketing segment.

Millennial-INSIGHT™ relies on our multi-sourced data. Each source is pre-processed for quality, integrity and validation. Data Sources are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political,

Smoker, and much more.

When combined with INTELLI-LINK® and AGR’s “coming soon” Multi-Variate Consumer Profiles, marketers can have even deeper insight such as on-line behavior, home ownership, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.

KEY STATISTICS

➢ PEW Millennial – Age 24 – 38 40,319,780 Multi-File Match Statistics

➢ MM/DD/YY 36,310,719 ➢ 2+ AGR Files 23%

➢ MM/YY 4,009,061 ➢ Voters 7%

Percent Match to Demographic Files 42+% ➢ Veterans 7%

➢ Individual 35+% ➢ Cell Phone 11%

➢ + Household (living with family) 6+% ➢ Auto-VIN 10%


➢ Date of Birth ➢ Base Individual & Household Demographics ➢ Verified Postal Address ➢ Device ID Information ➢ Omni-Channel (multiple if found) Contact Details ➢ Email, Land Lines, Mobile Phones, Business Phone ➢ Social Media Handles ➢ Individual, Household Match or Address Match

MILLENNIAL AGE SEGMENT MM/DD/YY MM/YY TOTAL

24-25 2,687,749 46,936 2,734,685

26-29 8,811,656 330,144 9,141,800

30-33 13,468,519 933,685 14,402,204

34-35 6,313,577 872,318 7,185,895

36-36 2,505,146 573,954 3,079,100

37-38 2,524,072 1,252,024 3,776,096

TOTAL 36,310,719 4,009,061 40,319,780




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Page # 8

Email-INSIGHT™ - 2018 Deliverable & Compliant Marketing Solution

ACTIVE OPT-IN E-MAILS VERIFIED IN 2018 TO OPTIMIZE REACHABILITY

AND TO BUILD OUT OMNI-CHANNEL MARKETING STRATEGIES

Finding the right audience for your marketing offers is just the beginning of an effective and efficient marketing strategy. Getting your offer to those targets via. The channels they use, when they will respond, is just as important.

For Email-INSIGHT™, AGR validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. The result is reliable 2018 verified email addresses that outperform as independent campaigns or as part of an omni-channel marketing strategy.

Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™, Generation-INSIGHT™, and Millennial-INSIGHT™). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.

When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences and political tendencies.

KEY STATISTICS – TOTAL FILE 212,932,882

➢ Identified Good-Active URL’s 152,460,261

➢ Demographic Match – Homeowners 65 Million

➢ Demographic Match - Renters 15 Million

➢ Incremental - Not found on Traditional Files 45 Million

➢ Verified Monthly 5-7 Million


➢ E-mail Address

➢ Base Individual & Demographic Information

➢ Verified Postal Address

➢ Optional Omni-Channel Details (multiples if found)

o Phones – Land Line, Wireless, Work

o Device ID Information

o Social Media Presence & Handles

➢ Optional INTELLI-LINK® append

AGR’s Deliverable E-Mail Database can be used by: individual match, household match or address match.




CONTACT US TODAY !


Page # 9

Property-INTEL™ - Comprehensive Real Estate Marketing Database

Property-INTEL™ is One of the most accurate sources of property

intelligence for over 153 million U.S. properties. Whether you are

looking for property ownership details, checking foreclosure status,

validating a property value, exploring transaction history, or comparing

nearby sales, Property-INTEL has you covered.

Property-INTEL™ is a trusted source for reaching homeowners, home

buyers, and commercial property owners and it adds validation and

insight to: AGR’s INTELLI-LINK® “On-Target” Consumer profiles,

Millennial-INSIGHT™, and E-Mail-INSIGHT™.

SOURCES

Multi-sourced, including one of the Nation’s largest most comprehensive, reliable and up-to-date Real Estate Data consolidators;

Property-INTEL is trusted by major mortgage lenders, financial institutes, housebuilders, direct marketing agencies, and real estate

professionals nationally.

3100 U.S. Counties 153 Million U.S. Property Parcels 99% of U.S. Population

MONTHLY HYGIENE & TAGS:

➢ Monthly Full File Replace / Rebuild ➢ Full file NCOA processing

➢ PCOA and deceased processing ➢ Only DPV1 records with owner occupied

➢ Change of addresses occur as moves off the grid are removed ➢ Must have good mailing address

➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES

900+ Data Fields Per Property Record from:

➢ Tax Assessments ➢ County Recordings ➢ Property Features

➢ Releases, Assigns, Foreclosures ➢ Property Valuations ➢ Property Transactions

➢ Property Features ➢ Property Transactions

KEY STATISTICS

Includes over 153 million U.S. properties

➢ 100 % Demographics ➢ 100 % Assessor / Property ➢ 98 % Deeds ➢ 97 % Mortgages ➢ 96 % Assignments & Releases ➢ 93 % Pre-Foreclosure




CONTACT US TODAY !


Page # 10

Auto™-INTEL – Automotive & VIN Marketing Database

TO MARKET NEW & USED AUTOMOBILES, INSURANCE, WARRANTEE, PARTS & SERVICE AND TO GAIN CONSUMER INSIGHT FOR MARKETING TO ALL INDUSTRIES

When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as

on-line behavior, home ownership, automotive preferences and political tendencies.

SOURCES:

➢ Sourced from auto retail centers, repair centers and various auto service centers.

➢ Unique by VIN number.

➢ Multiple monthly contributors


➢ Monthly Full File Rebuild

➢ Full file NCOA processing

➢ PCOA and deceased processing

➢ Only DPV1 records with owner occupied are selected

➢ Change of addresses occur as moves off the grid are removed

➢ New owners to existing VIN records are recorded monthly

➢ Must have good mailing address


ATTRIBUTES

➢ VIN ➢ Year

➢ Make ➢ Model

➢ Auto Class ➢ Auto Style

➢ Fuel Type ➢ Body Type

➢ Transmission Type ➢ Additional Vehicle Specifications

➢ Date Updated ➢ Verified Postal Address

➢ Geo-Coding & LAT/LON ➢ Service Record Validation

➢ Household / Individual ➢ Multi-File Validation Tags

➢ Monthly Update Tags ➢ Optional Email/Phone Appends

➢ Optional INTELLI-LINK® Append

KEY STATISTICS

➢ Total VIN: 178,967,830 ➢ Multi-File Validations:

o Suppressions: 19,980,494 o Multi-File Match: 60 Million

(Unique Bar Code:) 5,791,862 o Service File Match: 9 Million

o Post Suppression: 158,987,336 ➢ Quarterly Update Statistics:

➢ Individual: 100,927,467 o New to File Approx 850,000

o Demographic Match: 68.55% o No Change 92,697,655

➢ Household: 85,889,582 o Verified 2+ Partners 59,926,426

o Demographic Match: 64.83% o New address: 12,498,510

o 2+ People with VIN: 15,037,885 o Change of ownership: 4,337,802

➢ Business Addresses: 1,784,593

o Average Vehicles: 2.5




CONTACT US TODAY !


Page # 11

InMarket-INTEL™ – Consumer Application Marketing Database

TO MARKET NEEDS BASED CONSUMER PRODUCTS AND SERVICES FROM TARGETING & ACQUISITION – TO - ONBOARDING & CUSTOMER MANAGEMENT

SOURCES:

➢ Sourced from Long Form Applications for Auto Loans, Debt Consolidation, Credit Repair, Health Insurance, Sub-

Prime/Payday Loans, Auto Insurance and Auto Warranty



➢ Monthly Full File Replace / Rebuild







ATTRIBUTES

➢ Name ➢ Occupation

➢ Home Ownership ➢ Employer & Length of Employment

➢ Bank Name & Relationship Length ➢ Income

➢ Military ➢ DOB / Age


➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags


➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends

KEY STATISTICS

➢ Unique Individuals Over 37 Million ➢ Demographic File Match 62%

➢ With Cell Phones & Email Addresses 90% ➢ With License Number & State 18 Million

➢ Home Owners 5 Million ➢ Veterans 1+ Million

➢ Motorcycle Owners 350,000 ➢ Job Position Populated 23 Million




CONTACT US TODAY !


Page # 12

Digital-INTEL™ – Internet & Mobility Marketing Database

SOURCES:



➢ Quarterly Full File Replace / Rebuild







ATTRIBUTES

➢ Device Id ➢ APP download and Usage

➢ Social Media Use & Handles ➢ Location Patterns





KEY STATISTICS

➢ Unique Individuals Matched to Device ID 140 Million ➢ Match to Demographic 65%

➢ 2+ Per Household 35% ➢ With Social Media Handles 65%

➢ LAT/LON, IP Address, Email & Phone 100% ➢ With 1+ APP downloads to Device ID 100%




CONTACT US TODAY !


Page # 13

CellPhone™-INTEL – Marketing database

SOURCES:

➢ These records are collected in two ways: ▪ We take all phone records through our NPANXX software to determine the

number as wireless and also append the carrier.

▪ Records that are identified as wireless are collected from all other files and

merged-purged into this file.

➢ Data is updated monthly.

➢ This file is unique by Cell phone number.










ATTRIBUTES

➢ Name ➢ Gender

➢ Date of Birth ➢ Carrier

➢ Phone Type ➢ Category





KEY STATISTICS

➢ Unique Cell Phones with Verified Postal 110,161,964 ➢ Unique Cell Phone Records 75+ Million

➢ Households Match Demographic 60+ Million ➢ New to File Monthly 350,000 -750,000

➢ Cingular & Verizon Approx 60% ➢ Households with 1+ Emails

40+ Million




CONTACT US TODAY !


Page # 14

Veteran-INTEL™ – MARKETING DATABASE

SOURCES:

➢ The data is collected from the demographic file and other

second party sources.

➢ The data is updated monthly and is unique by individual.







➢ New owners to existing VIN records are recorded monthly



ATTRIBUTES

➢ Name ➢ Date of Birth





KEY STATISTICS

➢ Unique Veterans 30,938,241 ➢ New to File Monthly 200,000 – 300,000

➢ Cell Phones 10,470,117 ➢ Demographic File Match 90+%

➢ Email 12,830,013 ➢ Graduated College or Technical School 2,997,295

➢ Graduated High School 3,330,428




CONTACT US TODAY !


Page # 15

Smoker-INTEL™ – Marketing Database

SOURCES:

➢ The data is collected from self-reported information and online surveys.

➢ The file is updated monthly.

➢ Data is unique by individual.










ATTRIBUTES

➢ Name ➢ Smoking Survey Responses & Preferences

➢ Age ➢ Gender





KEY STATISTICS

➢ Total Records 15,359,429 ➢ New to File Quarterly 125,000

➢ Total Email Addresses 7,368,424 ➢ Cell Phone File 48% Match

➢ Data of Birth Populated 30+%




CONTACT US TODAY !


Page # 16

Voters-INTEL™ – Marketing Database

SOURCES:

➢ This is a national voters file based on 2012 voter records.

➢ The file is updated annually and is unique by individual. ➢ Multiple contributors









ATTRIBUTES

➢ Name ➢ Date of Birth

➢ Housing Status ➢ Income Taxing Tier

➢ Past Donor ➢ Current Donor

➢ Past Donation Tier ➢ Employment Status

➢ Politically Active ➢ Party Registration

➢ Congressional District ➢ Verified Postal Address




KEY STATISTICS

➢ Total Records 108,184,101 ➢ New to File Monthly Average 3-5 Million




CONTACT US TODAY !


Page # 17

Biker-INTEL™ – Motorcycle Enthusiast Marketing Database

SOURCES:

➢ This file is compiled through online and offline sources at public events.

➢ Updated monthly and is unique by individual.



➢ Monthly Full File Replace / Rebuild ➢ Full file NCOA processing ➢ PCOA and deceased processing ➢ Only DPV1 records with owner occupied are selected ➢ Change of addresses occur as moves off the grid are removed ➢ Must have good mailing address ➢ Constant scrubbing to move records in the suppression file

ATTRIBUTES


➢ Year ➢ Make & Model




KEY STATISTICS

➢ Unique Cycle Owners 6,583,296 ➢ New to File Quarterly 125,000

➢ Harley Davidson Riders 60+% ➢ Demographic File Match: 75%

➢ With Email & Cell Phone 45% ➢ Largest Group Age 45-60 Years



AGR Marketing Solutions · o Millennial-INSIGHT™ with í ì ì% populated DO; o 11 Multi-sourced...

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Transcript of AGR Marketing Solutions · o Millennial-INSIGHT™ with í ì ì% populated DO; o 11 Multi-sourced...