Agostinho Almeida - COTEC PORTUGAL · Agostinho Almeida Bruno Santos João Ferreira ......
Transcript of Agostinho Almeida - COTEC PORTUGAL · Agostinho Almeida Bruno Santos João Ferreira ......
Agostinho Almeida
Bruno Santos
João Ferreira
João Claro
Eusébio Gomes
João Gomes
Research & Development Business Development
Company: Servitus-‐Inves;gação
INTRODUCTION
Balance Flexibility Quality of life
Cervical
Lumbar
Thoracic
Spinal curvature
Normal spinal curvature
Abnormal spinal curvature
rota;on
↑ angle
PROBLEM
Adolescent Idiopathic Scoliosis (AIS)
Musculoskeletal disorder of unknown causes that affects adolescents between 10-‐16 years of age.
Idiopathic scoliosis affects 2-‐4% world popula6on Economic burden (Hosp. costs, USA, 2004): $689 million
PROBLEM
The Burden of Musculoskeletal Diseases in US
Adolescent Idiopathic Scoliosis (AIS)
Long-‐term complica;ons
Reduced quality of life
• Chronic pain • Altered posture and movement
• Psychological distress • May require spinal fusion
surgery
PROBLEM
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What do
pa;ents need?
-‐Control progression
-‐Comfortable solu4on
-‐Aesthe4cs
-‐Correct deformi;es
Pa;ents need:
NEEDS
Adolescent Idiopathic Scoliosis (AIS)
What are the
current solu;ons?
<20º
Pa;ent monitoring
Standard of care for AIS
>45º
Spinal surgery
1st line of therapy
CURRENT SOLUTIONS
Richards, B.S., et al. Standardiza6on of Criteria for Adolescent Idiopathic Scoliosis Studies. 2005. Spine, 18;2068-‐2075.
20º-‐45º
Orthopaedic brace
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CURRENT SOLUTIONS
Boston Milwaukee
Late 1950’s
“Hard braces” Triac Spinecor
Late 1990’s-‐2000
“So` braces”
Do not correct the spinal deformity
Stop progression of the disease
window of opportunity (10-‐16 years old) Scoliosis Braces:
Is there a beaer
solu;on?
Mainly composed of tex2les and
thermo moldable plas2c
PORTO.DOT – THE NEW SOLUTION
Porto.Dot
Before treatment 30 days after starting treatment
12º correc;on
Corrects 3 curves!
Results in 6 months
Improved quality of life!
PORTO.DOT – THE UNIQUENESS
• Displacement of the upper and lower trunk in opposite directions.
• Contrary to existing solutions, forces derrotation/detorsion of trunk in the corrective direction.
4 point pressure system!
PORTO.DOT – TECHNOLOGY
IP, REGULATORY, AND PAYER STRATEGY
IP Strategy • Patent filed in 2008 (PCT/PT2008/000046) • Interna;onal publica;on number: WO/2010 053391 A1
• Trademark (Porto.Dot)
• Future patents
Regulatory Strategy
• Class 1 medical device
• Collec;on of clinical data Submission of Class 2 medical device (2014)
Payer Strategy
• Payment codes:
-‐ PT: ISSO 060309
and ISSO 060318
the new standard
of care for AIS
Porto.Dot
Market Size
Poten;al Addressable Market
Es;mated # of pa;ents with AIS
3% of children between 10 and 16
AIS MARKET
ROADMAP
1995-‐2010 2011 2012 2013 2014 2015 2016
Sales PT, SP & EU Licensing Br
Licensing USA
Marke;ng & Sales
Scien;fic Marke;ng
R&D
Manufacturing
Subcontracted FPD Porto.Dot available for sales
IP and Regulatory approval Patent protec;on and CE Marking
Reimbursment Patent filed Clinical trials • 3 Healthcare Org.
• Fac. Engineering 70 pa6ents Par;ally funded
Manufacturers
Distributors
Manufacturers & Distributors
Sellers
TARGET MARKETS
Revenue streams: • Porto.Dot sales • Licensing
Porto.Dot
Buyers
Orthopedic Osteopath Physiatrist
Cer;fied Prosthe;st-‐Ortho;st
Public/private hospitals
Insurance companies
Payers
KEY SUCCESS FACTORS
Scien;fic and clinical credibility
Buying decision
New standard of care for AIS
Porto.Dot corrects the spinal deformity in AIS pa;ents
Peer-‐reviewed, conference Support from opinion leaders
Partnerships Market expansion
Market conversion
Sales: €8.1 M
EBITDA: €4.0 M
FINANCIALS
2017:
Porto.Dot -‐ a new standard of care for AIS Market entry in 2013
Payback in 5th year of sales
Funding: € 3.5 M
Porto.Dot a correc6ve solu6on for AIS
Acknowledgments: COHiTEC, class and faculty COTEC EGP-‐UPBS