Agnieszka Szóstak - The Good, The Bad, and the PR.
Transcript of Agnieszka Szóstak - The Good, The Bad, and the PR.
WHAT IS PR ?
1.What my friends think I do?
2.What my parents think I do?
3.What I think I do?
4.What community thinks I do?
WHAT IS PR ?
1.What my friends think I do?
2.What my parents think I do?
3.What I think I do?
4.What community thinks I do?
5.What journalists think I do?
WHAT IS PR ?
1.What my friends think I do?
2.What my parents think I do?
3.What I think I do?
4.What community thinks I do?
5.What journalists think I do?
6.What I really do?
PICKING UP A BIG PR AGENCY
• A big media outrich
• Excellent reporting data
• A dedicated person to
lead your campaign
PROS CONS
• Costs
• The lack of personal
approach to the project
• Assigning interns to lead
less profitable projects
Q: What would you consider the mostannoying thing when getting in touch withPRs representing company?
• NOT ANSWERING OR A REPLY LAG – 64%
• A ‘NO COMMENTS!’ REPLY – 15%
• NOT ENOUGH (P)REVIEW COPIES – 13%
• FOLLOWING UP TOO FREQUENTLY – 4%
PICKING UP A SMALL PR AGENCY
• Costs
• Personal approach to
each project
• Big flexibility
PROS CONS
• One person responsible
for lots of projects
• Very little reporting data
• Limited possibilities of
negotiating rates and
placement
Q: When doing an interview, visitting companybooth at trade shows or looking for supportwhen you are doing your story, do you preferto talk to devs, management or PR/Marketingreps?
REPRESENTING YOURSELF
• No additional cost
• Full dedication to the
project
• Full control
PROS CONS
• Lack of time
• Lack of media contacts
• Lack of PR knowledge
PR ASSETS
1.Videos
2.Screenshots
3.Cover Arts
4.Cover Renders
5.Concept Arts
6.Character Arts
7.Character Renders
8.Fact Sheets
• VIDEOS – 21%
• SCREENSHOTS – 21%
• COVER ARTS – 10%
• COVER RENDERS – 6%
• CONCEPT ARTS – 10%
• CHARACTER ARTS – 6%
• CHARACTER RENDERS – 6%
• FACT SHEETS – 16%
• 1 DAY AHEAD – 24%
• 2-3 DAYS AHEAD – 46%
• 3-5 DAYS AHEAD – 16%
• 1 WEEK AHEAD – 10%
• 2 WEEKS AHEAD – 2%
• MORE THAN 2 WEEKS – 1%
• EXCLUSIVE STUFF IS A MUST – 24%
• I DON’T CARE MUCH ABOUT THOSE – 7%
• IT’S NICE BUT I’LL LIVE WITHOUT IT – 68%
RULES OF PITCHING A STORY TO MEDIA
1.Research
2.Start a relationship
3.Send a press release
4.Follow up
Q: In your opinion what time is reasonable for a PR to do a follow up about a story he's trying to pitch to you?