Aging2.0 Presentation about the importance of physical ageing
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14-Sep-2014 -
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Transcript of Aging2.0 Presentation about the importance of physical ageing
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Physiological Ageing
Exciting Profitable
Depressing
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Segmentation
Technology
Quantification
‘Targeting’
2005
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Complex Bunch
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Age
Life
styl
e
Income
Ethnicity
Wealth
Education
Gender
Sexuality
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Physiological Ageing
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Specific Age
Age
PRODUCTS
MARKETING
Silo
Neutral
Neutral
Neutral
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Communications
Mind
Senses
Body
Support
Product
Online Retail
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Senses BodyMind
Eyesight
Touch
Hearing
Smell
Taste Complexity
Comprehension
Muscle Strength
Dexterity
HairFlexibility
Weight & Body Size
Digestion
Urinary
Skin
Menopause
Dental
Sexual
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25 effects of ageing
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Assembly
Design
Packaging
Pricing
Warranty
Graphics
Handling
Comprehension
Opening/Closing
Text
Online
Marketing
Comms
Support
Product
Retail
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200 touchpoints
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No metrics
No process
No actions
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25 effects of ageing
X
200 touchpoints
X
Age/Client Weighting
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Touchpoints
Ageing Factors
Database
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Interface
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Engine
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MarketOpportunities
OtherJourney Types
CustomerExperience
SpecificExperiences
Physiological Ageing
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Physiological Ageing
Exciting Profitable
Depressing
✔ ✔
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Further viewing
Dick Stroud
20plus30.com
@20plus30
dickstroud
dickstroud
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Thanks for listening!