Agile2 phase ii presentation
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Transcript of Agile2 phase ii presentation
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Our 3-Phase Approach
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3-Phase Approach
Learning
Readiness Assessment
US Expansion
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Readiness Assessment
Operational
Sales & Marketing
Market Test / Validation
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US Expansion
Customer Development
People, Process & Technology
Execute, Learn, and Improve
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Builds Markets
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US Expansion Platform• Fast & Efficient Market Validation• Essential Assets to “Win” in the US• The “Bridge” between Countries and US• “MVE” – Minimum Cost & Minimum Risk• Repeatability – Scale and Replicate
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Lean & Fast Market Validation• Lean Market Research• Narrow Focus• Access to C-Level / Senior Executive Network• Test Sell Your Product / Services “As-Is”• Real Buyer Feedback
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Gap Analysis – Vital Factors• Brand Promises / Core Values?• Differentiated Value Proposition?• Repeatable and Scalable?
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Assets to WIN
People Process Technology
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The “Bridge”
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The MVE
The Minimum Viable Experience (MVE)
is the smallest Repeatable Buying Experience
that results in Reliable and Repeatable Sales.
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Repeatability• Learning Platform• Processes and Systems• Technology• Scale
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Outcomes• Real buyer feedback• Gap Analysis• Asset Recommendations• Vertical Market Identified – Customer Profile• Sales Process Framework with Content• Insights & Refined Hypotheses• Market Validation – Confidence to Commit• Comprehensive Report
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Builds MarketsThank You