If you want to survive in Marketing, it's time to know Agile.
Agile works when it's not about agile
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Transcript of Agile works when it's not about agile
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Agile funciona cuando no se trata de Agile neil_killickNeil Killick, 2017, All Rights Reserved
Agile works when it’s not about Agile
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neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://www.pinterest.com.au/pin/321092648408805451/
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neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:https://en.wikipedia.org/wiki/Diario_2001
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neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:http://medialiteracyproject.org/blog/where-were-you-day-1993/
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neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:https://www.youtube.com/watch?v=85bRpNoDp3A
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neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://www.amazon.co.uk/1913-World-before-Great-War/dp/0099575787
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neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:http://www.bbc.co.uk/history/people/henry_vii/
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neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:http://wallpapers1080p.com/wallpaper/welcome-2017-fireworks
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Agile is 4 values and 12 principles
You can start today!
But we tell people…
neil_killickNeil Killick, 2017, All Rights Reserved
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…to be agile, you must…
neil_killickNeil Killick, 2017, All Rights Reserved
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Invest in cloud, DevOps and test automation training, tools and infrastructure…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:http://labs.sogeti.com/our-top-10-2014-the-things-cloud-does-not-solve/
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and… Reorganise developers, testers, analysts and designers into co-located, cross-functional teams…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:http://www.neomobile-blog.com/cross-functional-team/
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and…
Stop using projects
(and hiring project managers)…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://crcpg.com.au/appoint-specialist-project-leader-works-tenant/
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and…
Change QAs’ job description to “Agile tester”
(and change the way they work)…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://www.testingexcellence.com/wp-content/uploads/2017/02/Agile_Tester.jpg
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and… Turn Project Managers into Scrum Masters or Product Owners who let teams self-organise…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://www.linkedin.com/pulse/five-simple-tips-become-super-scrum-master-joanna-khoury/
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and… Train developers and testers in Scrum and Extreme Programming techniques
(and hope they’re willing)…
neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:http://www.livingworks.com.au/training-and-trainers/
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and…
Ensure all business requirements are captured as user stories…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://www.excella.com/insights/lets-sharpen-your-agile-ax-its-story-splitting-time
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and… Get business stakeholders to write acceptance criteria with the development team…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://www.leadingagile.com/2014/09/acceptance-criteria/
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and… Make sure everyone puts all their work on walls around the office (and/or in an “agile tool”)…
neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:http://www.usabilitycounts.com/2013/10/11/why-i-love-user-stories/
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and… Make sure everyone has a stand-up meeting every morning…
neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:http://blog.idonethis.com/daily-standups/
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and…
Tell developers to stop estimating in time and start using story points…
neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:https://mplaza.pm/what-is-scrum-story-points/
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neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
Imagecredit:https://medium.com/@joelstockstill/baby-steps-or-giant-steps-c83055c9d8de
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neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
It’s not a bullet at all
Agile isn’t a silver bullet
Imagecredit:http://www.timepass.info/post/World-most-Flexible-man-Daniel-Browning-Smith.aspx
Imagecredit:https://thesalesscientist.wordpress.com/2015/03/06/there-is-no-silver-bullet-in-sales/
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neil_killickNeil Killick, 2017, All Rights Reserved
for Agile’s sake?
Are you using Agile
Imagecredit:http://www.timepass.info/post/World-most-Flexible-man-Daniel-Browning-Smith.aspx
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neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
Example – We want Agile because we want to beat our competitors to market
OK – what currently stops you from beating your competitors to market?
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and/or
neil_killickNeil Killick, 2017, All Rights Reserved
and/or
OK, what can we do to improve the situation?
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Solution (experiment options):• Identify MVP’s/MMF’s for Release 1• Impact mapping
neil_killickNeil Killick, 2017, All Rights Reserved
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Solution (experiment options):• Establish UAT environment on physical/virtual server• Automate scripts• Cross-skill team members (e.g. document deployment process, pairing)• Open up permissions• Deploy on a cadence, incrementally improving deploy time
neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
Listen to what was NOT said
Imagecredit:https://www.teachertoolkit.co.uk/2015/05/18/shush-the-deadly-sin-by-teachertoolkit/
We need to collaborate better, so let’s restructure the teams and have daily stand-ups!!
Our estimates are always wrong, so we should change the way we do them!
Our quality is bad – we need more Agile testers! We need everyone to put
their work on the walls!
We need to translate our BRD’s into backlogs of user stories!
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Put everything in AWS
Neil Killick, 2017, All Rights Reserved
Deliver stories every 2 weeks
Have retrospectives
Re-organise into cross-functional teams
Implement DevOps
Turn PM’s into PO’s
Estimate in story points
Etc.neil_killick
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Do the experiment
Neil Killick, 2017, All Rights Reserved
Plan an experiment
neil_killick
Check the result
Act on the result
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Which problem(s) should we solve first?
neil_killickNeil Killick, 2017, All Rights Reserved
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neil_killickNeil Killick, 2017, All Rights Reserved
Collective mindset sliders
Where are we now?
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neil_killickNeil Killick, 2017, All Rights Reserved
Collective mindset sliders
Where should we be?
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neil_killickNeil Killick, 2017, All Rights Reserved Imagecredit:http://agilemanifesto.org/
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¡Muchas gracias!
¿Hay alguna pregunta?
(Thank you! Any questions?)
neil_killickNeil Killick, 2017, All Rights Reserved