SPORTSmall Bets: Hypotheses & Data

Ryan Hewitt

SPORT APP

SQUADEngineering UX

Product Owner

BAQA

PMTech Lead

APP

SPORT APP

ORGANISED BY MISSIONS

Jan - Apr ‘16Get millions of fans to personalise the app & stay

updated on their favourite sports

BA role• Define 3 KPIs per mission• Target & progress (2 million push alert subscribers)

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GENERATE HYPOTHESES

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GENERATE HYPOTHESES

• Ideas for the mission• Lo fidelity designs, data, competitors

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PRIORITISATION

• BA led session• Relative score for each

hypothesis• Select top 5 for BA to

shape

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PRODUCT SHAPING• Break work into user stories• Requirements & AC’s > 3 Amigos

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BUILD

• Support: the development team

• Confirm: demo, guerrilla testing, user testing

• Release: staged rollouts, feature switches, no release trains

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MEASURE

• BA reviews data & progress• Chartbeat, dax, user reviews,

A/B testing, surveys• Actuals vs hypothesis

• Visualise data• Realtime dashboard, physical board, daily emails

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LEARN

BML session every 2 weeks

• BA presents latest stats

• Insights: user behaviour vs expected

• Actions: v2, v1, pivot, adjust our hypotheses/goals

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• Missions & KPIs: Convey the why & understand success

• Hypotheses: Testable ideas & forecast value. Prioritised

• Shape & Build: User stories & release quickly

• Measure & Learn: data to validate hypotheses & make decisions

LIFECYCLE SUMMARY

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Questions?Fin.