Agile marcoms oct 13 vision and future agile marcoms - Marielle Roozemond

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Chapter MarComs intro

Transcript of Agile marcoms oct 13 vision and future agile marcoms - Marielle Roozemond

Chapter MarComs

intro

Chapter Marcoms – nice to meet you

Welcome on behalf of the board

From left to right:

Koen de Keersmaecker

Roald Tichelaar

Jeremy Curtin - Chair

Marielle Roozemond – Initiator

Misha van Hamersveld – Events

Agileconsortium.net/marcoms

Vision To create a world where IT, Business and Marketing

Communications professionals work together using a

shared collaboration philosophy to enhance the overall

effectiveness of their customer engagement.

By creating and organizing: • events

• certification processes

• working groups

• competence center

• linking pin to the national chapters and international organisation

IT is eating the world

And while doing this Agile, creating value

What’s left for Marketing & Communications?

Relevance

Meaning

“The best products and services in the world don’t

simply invite people to say ‘this is awesome’; they

remind people how great they themselves are.” - Bernadette Jiwa, 2015

The courageous Marcoms professional

18.00 uur - Jeremy Curtin (Directeur van digital experience Liberty Global) 18.15 uur - Betteke van Ruler (Emeritus hoogleraar Communicatiewetenschap) 18.50 uur – Bart Versteegen (Student, de marcom professional van 2021!) 19.00 uur - Pauze (met fingerfood en drankjes) 19.30 uur - Interactief onderdeel 20.15 uur - Afsluiting

Programma

Theorie Praktijk Toekomst

The Agile Marcom Professional 2021 13 oktober 2016