Agile marcoms oct 13 vision and future agile marcoms - Marielle Roozemond
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Transcript of Agile marcoms oct 13 vision and future agile marcoms - Marielle Roozemond
Chapter Marcoms – nice to meet you
Welcome on behalf of the board
From left to right:
Koen de Keersmaecker
Roald Tichelaar
Jeremy Curtin - Chair
Marielle Roozemond – Initiator
Misha van Hamersveld – Events
Agileconsortium.net/marcoms
Vision To create a world where IT, Business and Marketing
Communications professionals work together using a
shared collaboration philosophy to enhance the overall
effectiveness of their customer engagement.
By creating and organizing: • events
• certification processes
• working groups
• competence center
• linking pin to the national chapters and international organisation
What’s left for Marketing & Communications?
Relevance
Meaning
“The best products and services in the world don’t
simply invite people to say ‘this is awesome’; they
remind people how great they themselves are.” - Bernadette Jiwa, 2015
18.00 uur - Jeremy Curtin (Directeur van digital experience Liberty Global) 18.15 uur - Betteke van Ruler (Emeritus hoogleraar Communicatiewetenschap) 18.50 uur – Bart Versteegen (Student, de marcom professional van 2021!) 19.00 uur - Pauze (met fingerfood en drankjes) 19.30 uur - Interactief onderdeel 20.15 uur - Afsluiting
Programma