End User Cloud Computing: Trading Information for Services

End User Cloud Computing:Trading Information for ServicesTravis Woodu124693AgendaWhat is cloud computing?Googles Cloud OfferingsKey IssueData AggregationProfilingIssuesAOL User 927Conclusion

What is cloud computing?Googles Cloud OfferingsAlertsBlog SearchBooksChromeDesktopEarthImagesMapsNewsScholarToolbarTrendsVideoWeb SearchBloggerCalendarDocsGmailGroupsPicasaSketchUpTalkTranslateYouTubeAndroidChromeOSTVKey IssueTrading Information for ServicesHow much information is required to get services?How valuable is this informationHow is it used?How is it stored?How is security and privacy guaranteed?What services are provided?Data AggregationProfilingIssuesAOL User 927ConclusionQuestions?ReferencesWorks CitedBBC. (2010, February 12). Paying the price for a free web. Retrieved November 2, 2010, from BBC: http://news.bbc.co.uk/2/hi/technology/8508814.stmBlock, G. (2007, October 30). Apple iPhone Profits Revealed. Retrieved November 12, 2010, from IGN AU Edition: http://au.gear.ign.com/articles/831/831550p1.htmlChen, R., Kraemer, K., & Sharma, P. (2009). Google: The World's First Information Utility? Business & Information Systems Engineering(1), 1-9.Friedman, T. (2003, June 29). Is Google God? Retrieved October 31, 2010, from New York Times: http://www.nytimes.com/2003/06/29/opinion/29FRIE.htmlGartner. (n.d.). Gartner Says Worldwide Cloud Services Market to Surpass $68 Billion in 2010. Retrieved 10 16, 2010, from Gartner: http://www.gartner.com/it/page.jsp?id=1389313Google. (2004, April 1). Google Gets the Message, Launches Gmail. Retrieved November 12, 2010, from Google: http://www.google.com/press/pressrel/gmail.htmlGoogle. (n.d.). Our Philosophy. Retrieved October 31, 2010, from Google: http://www.google.com/corporate/tenthings.htmlGoogle. (n.d.). Privacy principles. Retrieved October 31, 2010, from Google: http://www.google.com/corporate/privacy_principles.htmlGoogle. (n.d.). What is usage tracking, and how do I turn it on or off? Retrieved October 31, 2010, from Google: http://www.google.com/support/adwordseditor/bin/answer.py?hl=en&answer=114997References cont.Hearn, L. (2010, September 15). Google sacks engineer for privacy breach. Retrieved October 31, 2010, from SMH: http://www.smh.com.au/technology/technology-news/google-sacks-engineer-for-privacy-breach-20100915-15c7r.htmlLohr, S., & Helft, M. (2007, December 16). Google Gets Ready to Rumble With Microsoft. Retrieved November 2, 2010, from Signal Lake: http://www.signallake.com/innovation/GoogleMicrosoft121607.pdfNissenbaum, H. (2004). Privacy as Contextual Integrity. Washington Law Review, 101-139.Pearson, S. (2009, September 09). Taking Account of Privacy when Designing Cloud Computing Services. Retrieved November 2, 2010, from HP Laboratories: http://www.gtsi.com/eblast/corporate/cn/09_09_2009/PDFs/HP%20Lab.pdfSullivan, D. (2007, March 14). Google Anonymizing Search Records To Protect Privacy. Retrieved October 31, 2010, from Search Engine Land: http://searchengineland.com/google-anonymizing-search-records-to-protect-privacy-10736Szoka, B. (2009, March 11). Googles Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy. Retrieved November 2, 2010, from The Technology Liberation Front: http://techliberation.com/2009/03/11/google%E2%80%99s-ad-preference-manager-one-small-step-for-google-one-giant-leap-for-privacy/Vouk, M. (2008). Cloud Computing Issues, Research and Implementations. Journal of Computing and Information Technology(4), 235-246.Zimmer, M. (2008). Privacy on Planet Google: Using the Theory of "Contextual Integrity" to Clarify the Privacy Threats of Goggle's Quest for the Perfect Search Engine. Journal of Business & Technology Law, 3(1), 109-125.