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Agenda

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► Introductions

► High School Ticketing Today

► Digital Ticketing Overview

► Benefits of Digital Ticketing

► Deciding on a Digital System

► What to Expect During Implementation

► Case Study

► Open Discussion

► Q&A

Introductions

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Mike Doyle

Mike leads the School Solutions division of Home Team Marketing, which provides

technology-enabled solutions to help schools fund and manage their student activities and

events, including the TicketRoar digital ticketing offering.

Gene Connelly

Gene is the Director of Ticketing for TicketRoar, overseeing all operational aspects of the

ticketing operation. Gene has over 15 years of experience in the ticketing industry, working

in professional and large collegiate sports. Prior to joining Home Team Marketing, Gene ran

ticketing for the Cleveland Indians and was key in the adoption of many advanced digital

features.

Home Team Marketing

Home Team Marketing has over 15 years of experience working with high schools across the country to

provide nearly $50 million in funding through our school sponsorship platform. Additionally, through our

Paper Ticketing division, we have provided well over 100 million pieces of free ticket stock. Most recently,

with TicketRoar powered by Eventbrite, we are offering schools a no-cost way to manage all their events.

High School Ticketing Today

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This summer, Home Team Marketing surveyed over 400 administrators

about ticketing practices. Respondents represented schools from 47

states and included public and private schools of all different sizes.

Key Takeaways from that survey were:

1. Ticket proceeds continue to be an important

source of revenue

2. Digital Ticketing is coming to high schools

3. Selling more tickets is top priority for most ADs,

but not necessarily for principals

Ticket Technology Progression

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Technology all around us.

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...Your fans are ready for a change.

Paper tickets for airlines, movies,

concerts, pro & college sports, etc.

High School paper tickets High School paper tickets WHY?

Listening

to music

Writing checks

Crowded shopping malls

Directions/maps

Classifieds/postings

Photographs/albums

Why should your school move to digital

ticketing?

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LESS WORK

HAPPIER FANS

GREATER

ACCOUNTABILITY

HIGHER SALES

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LESS WORK

Faster cash-out and reconciliation

after events

Less cash to manage

Support for you and your fans

Benefits of Digital Ticketing: #1

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HIGHER SALES

Convenient purchase options for fans

Breakage from no-shows

Possibility for simple online event promotion

Possibility for cross promotion

Benefits of Digital Ticketing: #2

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HAPPIER FANS

Allow fans to skip the lines to purchase

tickets

Organized event schedule in one place

Multiple payment options

Mobile ticket delivery

Benefits of Digital Ticketing: #3

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GREATER ACCOUNTABILITY

Enhanced financial controls

Single solution for all events throughout

the school

Simple internet reporting

Benefits of Digital Ticketing: #4

Digital Ticketing Used in High Schools

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OptionHelps You Sell

More Tickets

Simplifies

Reconciliation

and Event

Management

Handles

Complicated

Situations

Prevents Fraud

Online Store on

School Website

School Payment

System

Online Only

Ticketing System

Digital Ticketing

System with

Integrated

Box Office

Questions to Consider as You Make Your

Ticketing System Decision

Can the system be used across multiple departments?

What promotional tools are included or available with the system?

Do you need accountability for every ticket now? Will you?

Will this reduce staffing strain or add to it?

Will your fans have convenient purchase options?

Will your financial staff benefit?

Who will handle customer service to fans?

Does this fit within my budget? What is the investment that needs to

be made?

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Best practices/Recommendations

Sell more tickets, make your life easier and make your fans happier

• You get the most value of the system by selling tickets online

Pricing — Encourage the activity that benefits you and your school

• Use pricing to create incentive for online purchase

• Advance online = Cheapest ticket

• Gate or in person sale = Most expensive

Price Type BEFORE Digital Tickets Price Per Ticket

Gate Adult $6.00

Advance Adult

(In-School Purchase)$6.00

Advance Student

(In-School Purchase)$4.00

Price Type AFTER Digital Tickets Price Per Ticket

Gate Adult $6.00

Advance Adult

(Online Only)$5.00

Advance Student

(Online Only)$4.00

Price Per Ticket

$7.00

$6.00

$4.00

OR

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Best practices/Recommendations

Sales channels

• Advance sales online only

• In-person sales at the gate on game day only

Use ticketing system for all school events, across all departments

• All sports (boys & girls)

• All levels (JV/Freshmen/Club)

• Theatre

• Fund Raising

• Dances

• School trips

Take advantage of promotional avenues the school is already utilizing

• Newsletters, Weekly Emails, Social Media, PA Announcements

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What to Expect

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For some people, embracing something new takes adjustment —

Prepare for some pushback from Staff/Fans

• Provide training for staff

• Provide communication to fans to help them feel at ease, instill trust

Point out conveniences and benefits

People will complain about service fees

Coordinate with IT Department

Initial tasks for the school to create online events

• Provide logos, game and venue info, pricing

• Decide equipment needs

What to Expect

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Ongoing tasks for the school

• Allow events to be created for me

• Allow tickets to go on sale

• Run a quick report for all event info and accounting

• Allow questions from fans to be answered for you

• Provide new event info

• Repeat….

Case Study: High School (OH)

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Challenge:

With over 100 events and thousands of attendees annually,

the school needed a better way to manage their ticket sales.

Insight:

The school identified some key goals for a new process, including improved reporting,

accurate tracking of all attendees and enhanced financial accountability.

The school also hoped to provide additional conveniences for fans such as online purchasing,

mobile entry and credit card payments.

Strategies:

School decided to adopt TicketRoar powered by Eventbrite to manage ticket sales online and at the gate.

TicketRoar account management team set up events on behalf of school, provided event staff training

and continues to support school staff as they aim to increase online ticket sales.

Outcome:

The system was used to manage ticketing for over 50 events in the Fall.

The school now has detailed reporting showing exactly how many people attended each event.

Fans have quickly adopted the convenient online process with over 30% of football tickets being sold

online in year one.

Open Discussion

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Additional questions?

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Michael A. Doyle

SVP, School Solutions

w 216.242.2947

mdoyle@hometeammarketing.com

Gene Connelly

Director—Ticketing

w 216.242.2908

gconnelly@hometeammarketing.com