District ot'LantzvilleIncorporated June 2003

Agenda for the Meeting of the Economic Development Strategic Plan and Community Branding SelectCommittee to be held on Tuesday, AprU 3, 2018 at 6:00 pm, in the CouncU Chamber, Municipal HaU, 2ndFloor - 7192 LantzvMe Road, LantzwUe, BC

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ADOPTION OF THE AGENDATHAT the Economic Development Strategic Plan and Community Branding Select

Committee adopts the April 3, 2018, meeting agenda, as presented.

PUBLIC INPUT PERIOD (Persons recognized by the Chairperson to speak must first state theirname and address for the record, may speak once for up to 2 minutes (unless the Committee resolvesotherwise), and are limited to providing comment regarding items listed on the Committee agenda forthis meeting (excluding public hearing topics).

APPROVAL OF THE MINUTES(1) THAT the Economic Development Strategic Plan and Community Branding Select

Committee approves the February 6, 2018 meeting minutes, as presented.(2) THAT the Economic Development Strategic Plan and Coimnunity Branding

Select Committee approves the February 27, 2018 meeting minutes, as presented.(3) THAT the Economic Development Strategic Plan and Community Branding

Select Committee approves the March 13, 2018 meeting minutes, as presented.

BUSINESS ARISING - NU

PRESENTATIONS, DELEGATIONS, PETITIONS(1) Cheryl McLay, BC Ministry of Forests, Lands, Natural Resources Operations and Rural

Development - Regional Economic Operations Branch(2) Jolynn Green, Coinmunity Futures, Central Island

CORRESPONDENCE - Nil

STATUS OF COMMITTEE RECOMMENDATIONS TO COUNCIL/COUNCILMOTIONS-NU

8. UNFINISHED BUSINESS-Nil

9. NEW BUSINESS(1) Welcome - Tom Bob, Snaw-Naw-As First Nation(2) 2014 Draft Village CoiruTiercial Core Improvement Plan(3) Branding Strategy

10. INTRODUCTION OF LATE ITEMS

11. PUBLIC CLARIFICATION/INPUT PERIOD (Persons recognized by the Chair to speak mustfirst state their name and address for the record, may speak once for up to 2 minutes (unless theCommittee resolves othei-wise), are limited to asking clarification questions or providing comment

regarding business discussed by the Committee at this meeting (excluding public hearing topics).

12. ADJOURNMENTTHAT the Economic Development Strategic Plan and Community Branding Committee

adjourns the meeting.

Next Meeting: May 1, 2018 at 6:00 pm

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DRAFTMinutes of the Regular Meeting of the Economic Development Strategic Plan and Community BrandingSelect Committee held on Tuesday, February 6, 2018 at 6:00 pm, in the Council Chamber, MunicipalHaU, 2nd Floor - 7192 Lantzvme Road, Lantzvme, BC

PRESENT: Members: Wendy Campbell, ChairpersonDoug EnglishCouncillor Will Geselbracht

Ron Jackson (arrived 6:30 pm)Darwin Mahlum, Alternate ChairpersonDeb MelenchukSarah Wallbank

Staff: Ronald Campbell, Chief Administrative OfficerMary Beth MacKenzie, Recording Secretary

Guests: William Trousdale, EcoPlan International, Inc.Caroll Taiji, Taiji Brand Group

The Chair called the meeting to order at 6:07 pm.

ADOPTION OF THE AGENDAMOVED AND SECONDED, THAT the Economic Development Strategic Plan and Community BrandingSelect Committee February 6, 201 8 meeting agenda be adopted, as presented.CARRIED

PUBLIC INPUT PERIOD - Nil

APPROVAL OF THE MINUTESMOVED AND SECONDED, THAT the Economic Development Strategic Plan and Community BrandingSelect Committee January 16, 2018 meeting minutes be approved, as presented.CARRIED

BUSINESS ARISING - Nil

PRESENTATIONS, DELEGATIONS, PETITIONS - Nil

CORRESPONDENCE - Nil

STATUS OF COMMITTEE RECOMMENDATIONS TO COUNCIL/COUNCIL MOTIONS - Nil

UNFINISHED BUSINESS -Nil

NEW BUSINESS1. Economic Development and Community Branding Project

William Trousdale, Principal and Senior Plamier, EcoPlaii International, presented an overview of theprocess for Lantzville's Economic Development and Community Branding project.

Ron Jackson joined the meeting at 6:30 pm, during discussion of the following item.

a) Engagement StrategyMr. Trousdale reviewed the three rounds of engagement strategy to be followed:

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District ofLantzville

February 6, 2018 Economic Development Strategic Plan and Community Branding Select Committee Meeting Minutes - DRAFTPage 2 of 3

. initial gathering of ideasprioritizing actions and refining brand

. input on brand strategy and brand roll out.

He further noted the importance of reaching out to everyone and intercepting people where theyare.

b) Launch CommunicationsThe process will include four stages of communications - one will begin before the start of thefirst engagement strategy, and tlie other three will follow each engagement strategy.Communications will include:

door-to-door mailer. website

updates in Lantzville's monthly Community Update. social media content and outreach

. media releases including a media launchon the street" communications, e.g., posters, signage

. ThoughtExchange.

Caroll Taiji, Taiji Brand Group, briefly outlined Placebranding that will build Lantzville's brandfrom the inside out and tell the community's unique story.

c) Online Survey QuestionsTlie Committee agreed to ask the community the following question:'What should we do as a community to improve our economy (jobs, prosperity, vibrant

village)?"

d) In-Person Launch EngagementThe Committee discussed in-person launch engagement noting the importance of reaching alldemographics.

e) Committee Role in Communications and EngagementMr. Trousdale noted that the Committee members' role will be contributing economic and localexpertise said acting as ambassadors for the cominumty. It was suggested that Lantzville'svolunteer firefighters, already actively engaged in the community, may be able to play a role incoinmunications and engagement.

The Committee established the next steps iiicluding:finalizing tlie engagement plan, website, ThoughtExchange, and economic snapshot

. finalizing the content of the door-to-door mailer for distribution in late Februaryin-person launch at Costin Hall in March, potentially March 6, 2018.

Noting the next Regular Economic Development Strategic Plan and Community Branding SelectCommittee meeting is scheduled for March 6, 2018, the Chief Administrative Officer suggestedcancelling that meeting and scheduling a Special meeting prior to March 6 to finalize the door-to-door mailer content and launch details.

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District ofLantzvilIe

Februai-y 6, 20] 8 Economic Development Strategic Plan and Community Branding Select Committee Meeting Minutes - DRAFTPage 3 of 3

MOVED AND SECONDED, THAT the Economic Development Strategic Plan and CoimnunityBranding Select Committee cancel its March 6, 2018 Regular meeting.CARRIED

INTRODUCTION OF LATE ITEMS -Nil

PUBLIC CLARIFICATION/INPUT PERIOD -Nil

ADJOURNMENTMOVED AND SECONDED, THAT the Economic Development Strategic Plan and Community BrandingCommittee meeting, be adjourned.CARRIED

MEETING ADJOURNED: 8:00 pm

Certified Correct:

Trudy Coates, Director of Corporate Administration

Confimied this day of, 2018.

Wendy Campbell, Chairperson

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DRAFTMinutes of the Meeting of the Economic Development Strategic Plan and Community BrandingSelect Committee held on Tuesday, February 27, 2018 at 6:00 pm, in the CouncU Chamber,Municipal Hall, 2nd Floor - 7192 Lantzville Road, LantzvMe, BC

PRESENT: Members: Dam'in Mahlum, Alternate ChairpersonDoug EnglishSarah Wallbank

Staff:

ABSENT: Members:

Ronald Campbell, Chief Administrative OfficerFrank Limshue, Community PlannerMary Beth MacKenzie, Recording Secretary

Wendy Campbell, ChairpersonCouncillor Will GeselbrachtRonnie Jackson

Deb Melenchuk

There being no quorum present at 6:15 pm, the meeting was adjourned.

MEETING ADJOURNED: 6:15 pm.

Certified Correct:

Trudy Coates, Director of Corporate Administration

Confimed this day of , 2018.

Wendy Campbell, Chairperson

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DRAFTMinutes of the Special Meeting of the Economic Development Strategic Plan and Community BrandingSelect Committee held on Tuesday March 13, 2018 at 6:00 pm, in the Council Chamber, Municipal Hall,2nd Floor - 7192 LantzviUe Road, Lantzvme, BC

PRESENT: Members:

Staff:

ABSENT: Members:

Darwin Mahlum (Alternate Chairperson)Doug EnglishDeb Melenchuk

Sarah WaUbank

Ronald Campbell, Chief Administrative OfficerFrank Limshue, Community PlannerMary Beth MacKenzie, Recording Secretary

Wendy Campbell (Chair)Tom BobCouncillor Will Geselbracht

Ronnie Jackson

There being no quorum present at 6:15 p.m., the meeting was adjourned.

MEETING ADJOURNED: 6:15pm.

Certified Correct:

Trudy Coates, Director of Corporate Administration

Confirmed this day of , 2018.

Wendy Campbell, Chairperson

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