Agenda - CharityVillage

Agenda

Revenue diversification and year-round

fundraising to reduce risk

3 key observations of 2020

Innovation is creating strategic advantages in 2021

Shift from Broadcasting to Narrowcasting

Webinar: Fundraising trends of 2021

3 key observations of 2020

Reliance on one form of

fundraising revealed

strategic disadvantages

Orgs that trusted their

community were successful

in pivoting their fundraising

activities

Orgs that focused on

continuous innovation were

better prepared for emerging

scenarios


Trend #1: Revenue diversification and year-round

fundraising to reduce risk


Difference between episodic

and year-round fundraising

Episodic fundraising


● Spiky revenue flow with seasonal increase and major dips in other months (red zones)

Year-round fundraising

● Low predictability of yearly revenue due to lack of clarity of event performance or grant results

● Steadier revenue flow due to multiple non-seasonal activities throughout the year

● Less dependence on events and grant performance. They become incremental revenue

Microprojects fundraising

Microprojects are repeating beneficiary-centric campaigns that share

a similar structure and have a high degree of personalization.

● No dependence on seasonality

● No dependence on grants

● Stays in touch with community

throughout the year

● Strong recurring and growing base

of donors due to frequent engagement

● $460,000+ raised in 2 years

● 100 campaigns

● Small team and high efficiency due to

technology / crowdfunding platform



“Beneficiary” is not only an individual or an animal...

DIY (Do-It-Yourself) fundraising

With DIY Fundraising, your advocates can independently create and run an unlimited number

of fundraising campaigns for your cause without cannibalizing any other campaigns

● No dependence on seasonality ● Simple management process ● Year-long revenue stream


2021 Guidance

● DON’T: Expect to replace your offline events with equivalent online events

● DO: Brainstorm 2-3 non-episodic, non-seasonal, digital fundraising ideas

● DON’T: Overcomplicate things. Some of your new digital donors will get confused

● DO: Use impact stories & impact communication tools (like wish-lists)


2021 Guidance


● DO: Increase frequency of communication with your donors via social media channels

● DO: Strengthen your relationships with sponsors this year - they want to help

● DO: Leverage digital fundraising technology (like Charity Village’s 0% fee crowdfunding) to implement your ideas efficiently

Trend #2: Shift from Broadcasting to Narrowcasting


Narrowcasting

A specific transmission of specific

information to a selected small group

of people.

Broadcasting

A process of transmitting general

information to a large group of people

without focusing on specific audiences

VS


Why narrowcasting?

● Marketplace is getting noisier

● Competition in digital space is increasing

● Attention of people is a finite resource


2021 Guidance


● DO: Make the donor the hero of the project

● DO: Break down your story in smaller segments

● DO: Write more frequent, specific updates about donor impact

Trend #3: Innovation is creating strategic advantages in 2021


*Philanthropy Today / John Hopkins Research Center


Nonprofits shed an estimated 50,760

jobs in December 2020*

How to innovate if you are a charity?

Bring innovation culture

to your team.

Discuss importance of trying

new ideas in 2021

Set frequent low cost,

low risk experiments to

“taste test” new concepts

Leverage fundraising

technology to simplify

process


2021 Guidance

● DO: Identify areas you need help and guidance (storytelling, partnership, digital marketing etc)

● DO: Identify 3 most important questions or strategy points that you wish to get answers or look for feedback

● DO: Socialize your request: ask your network and donors (yes, donors!) in social media if there are professionals who can spend 1-5 hours to discuss your strategy and answer your questions. Publish your request on your website or professional forums.


Areas where you may need extra advice in 2021


What types of projects can

Charity Village crowdfunding

platform can help you try in

2021?

0% fee fundraising


If you need advice on mapping out your strategy

or crowdfunding techniques...

Type SOS into the chat box.

We’ll help you work it out...


Agenda - CharityVillage

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