Agenda About Toyota……….………Kevin Industry Analysis…………Terrence Company...
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Transcript of Agenda About Toyota……….………Kevin Industry Analysis…………Terrence Company...
Agenda
About Toyota……….………KevinIndustry Analysis…………TerrenceCompany Analysis……….KevinCompetitor Analysis…….ZaredRecommendations……….KevinConclusion……………………Zared
Founder
Kiichiro Toyoda
Products Type A engine
First engine
Toyota Model AA First passenger car
Pacific War First big contract
Toyota crown First Japanese car exported
Toyota Now
Management Team Best in the business
International activities Manufacturing plants
Non – Automotive activities Robots
Toyota PresidentKatsuaki Watanabe
Industry Analysis
How it started Where it’s now The future
Engines Steam
Internal combustion
Hybrids
Currently Image
Accessories
Speed and Power
The Future of the Industry
Getting Smarter or more Lazy GPS Automatic Parallel Parking
Company Analysis
Strengths & weaknesses Net Profit Margin Market Share
Strengths
Manufacturing Philosophy TPS
Reputation Reliability Durability
Weaknesses Theft
CamryToyota Camry
Alaska 6th
California 1st
Colorado 2nd
Connecticut 3rd
Florida 1st
Georgia 9th
Weaknesses
Local Market Japan
Major Competitors
MAZDA – Affiliate of Ford Motor Company Founded in Japan in 1920 Started From making Machine Tools and Weapons for the Japanese Military
NISSAN Founded in Japan in 1932 Started by building only Trucks right away
HONDA Founded In Japan in 1948 Started by selling piston rings in 1938 to TOYOTA Facility then destroyed During World War II Then In 1948 started producing Autos
Competitor Analysis
Sales Comparisons (Fiscal Year ending March 2006)
Company
SalesGrowth
Sales/ In Millions (US$)
Percent Automobile
BusinessLargest Region For
Sales
Toyota Motor 13.4% 181.34 93% Japan (36.8%)
Mazda Motor Corporation
8.3% 25.17 73% Japan (41.6%)
Nissan Motor Co. Ltd. 9.9% 81.27 94% North America (43.5%)
Honda Motor Co. Ltd. 14.5% 85.41 81% North America (55.3%)
Source: www.corporativeinformation.com
Competitor Analysis (How They Compete – Best Selling Sedan)
Mazda 14 Different Models
2007 Mazda 6 – Starting at $19,725 to $28,590
Nissan 12 Different Models
2007 Nissan Altima – Starting at $19,800 to $27,385
Honda 16 Different Models
2007 Honda Accord Sedan – Starting at $18,625 to $27,400
Toyota 21 Different Models
2007 Toyota Camry – Starting at $18,270 to $24,700
Recommendations Short term
Youth market Staying reliable
Long term Strengthen local market Dominate the Hybrid industry Expand away from the United States
Conclusion
“MOVING FOWORD”
Thank You
