AGENDA - · PDF fileAGENDA 1. COMPANY OVERVIEW 2. ... Cirebon Bandung Yogyakarta Solo Pati...

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AGENDA 1. COMPANY OVERVIEW 2. INVESTMENT HIGHLIGHTS 3. BUSINESS OPERATION 4. CIGARETTE INDUSTRY OVERVIEW 5. FINANCIAL HIGHLIGHTS 1

Transcript of AGENDA - · PDF fileAGENDA 1. COMPANY OVERVIEW 2. ... Cirebon Bandung Yogyakarta Solo Pati...

Page 1: AGENDA -  · PDF fileAGENDA 1. COMPANY OVERVIEW 2. ... Cirebon Bandung Yogyakarta Solo Pati Malang ... Legend: Branch offices Agents Stock points 20

AGENDA

1. COMPANY OVERVIEW

2. INVESTMENT HIGHLIGHTS

3. BUSINESS OPERATION

4. CIGARETTE INDUSTRY OVERVIEW

5. FINANCIAL HIGHLIGHTS

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COMPANY OVERVIEW

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MANAGEMENT

THE MANAGEMENT OF THE COMPANY ARE PROFESSIONALS WITH DEEP UNDERSTANDING & LONG EXPERIENCE ON

CIGARETTE INDUSTRY IN INDONESIA

Ronald Walla President Director

Sugito Winarko Director

Krisna Tanimhardja Director

Trisnawati Trisnajuwana Director

Lucas Firman Djajanto Director

Hendrikus Johan S Unaffiliated Director

Willy Walla President Commissioner

Indahtati Widjajadi Commissioner

Eddy Sugito Independent Commissioner

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COMPANY OVERVIEW

Ø  The Company is among the most well-known cigarette producers in Indonesia, with a wide distribution network covering major markets in Indonesia.

Ø  The Company’s production capacity has reached nearly 3 billion cigarettes per year for Hand-rolled Cigarettes (HC) and Machine-made Cigarettes (MC). Currently, the Company’s production capacity utilization rate is at 88%.

Ø  The Company’s annual cigarette sales volume growth for the last 3 years (2010 – 2012) has reached 31%

(CAGR) and in nominal value has growth 37% (CAGR). The Company’s sales value has reached IDR 1.2 trillions for year 2012.

Ø  The Company has 17 branch offices, 5 stock points and 29 agents, located in various provinces across Indonesia, spanning all the major islands: Sumatra, Java, Kalimantan, Sulawesi, Bali, Nusa Tenggara, Maluku and Papua.

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VISION AND MISSION

VISION

Becoming a world-class industrial player with premium quality

products and services through continuous improvement driven by

integrity, team-work, continuous development and innovation.

MISSION

•  Achieving success through cooperativeness with our stakeholders (consumers, shareholders, employees, distributors, suppliers and public)

•  Producing products and services of the highest quality

•  Holding responsibility and commitment towards the community and the environment

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COMPANY MASTERPLAN Other than the aforementioned vision and mission, the Company’s management has devised a masterplan as depicted in the following diagram:

Sustainable Growth Premium Quality Products and Services

Systems & Technology

Development

Human Resources

Development

Product Innovation

Financials

Wismilak Culture and Value Mature Organization

Premium Brand Image Channel Alliances

Product Quality

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COMPANY MILESTONES

2000 – 2006 (GD & GJ) Ø  2000 : Initiated slim-sized HC cigarettes Ø  2000 : Launch of Wismilak Premium Cigars Ø  2002 : The Bojonegoro facility for HC

production started its operation Ø  2004 : Received AMDAL certification Ø  2005 : Launch of mild-size MC cigarettes Ø  2006 : Achieved an ISO 17025 certification

for its laboratories

2006 – 2008 (WIM) Ø  2006 : Started filter rods production

for regular-size cigarettes Ø  2007 : Invested in new Hauni

machinery Ø  2008 : Started filter rods production

for mild-size cigarettes

1963 PT Gelora Djaja (GD) was established by Lie Koen Lie and Oei Bian Hok in Petemon, Surabaya as HC producers

1979 - 1983 Ø  1979 : PT Putri

Gelora Djaja (PGD) was established

Ø  1983 : PT Gawih Jaya (GJ) was established in Surabaya

1987 – 1988 (GD) Ø GD expanded its

operations into Buntaran

Ø  The first production of MC cigarettes

1993 - 1995 Ø  1994 : PT Galan Gelora

Djaja (GGD) was established

Ø  1994 : PT Wismilak Inti Makmur (WIM) was established

Ø  1995 : GJ established its Logistic division

2008 – 2012 Ø  2008 : Commenced

construction of a modern facilities plant at Buntaran

Ø  2010: Launch of Galan Mild Ø  2010 : GJ established its Field

Marketing division Ø  2012 : Divestment of PGJ by

WIM, Launch of Diplomat Mild,

Listing IDX (WIIM)

Now Ø WIM has 4 production lines, with the fourth line

commencing operation on December 2012 Ø GJ has a national coverage encompassing 17

branches, 5 stock points, 29 agents, and managing more than 800 sales arms

Ø GD has both primary and secondary modern facilities with continuous growth

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CORPORATE STRUCTURE

PT WISMILAK INTI MAKMUR TBK

PT GELORA DJAJA PT GAWIH JAYA

Central Tower Capital Pte.

Ltd.

Dipoyono Winarko Gaby Widjajadi Gitawati

Winarko

Gunarwan Winarko

Indahtati Widjajadi Ronald Walla Stephen Walla Sugito Winarko

22,48% 0,97% 9,34% 1,94%

0,97% 7,64% 9,70% 9,70% 7,26%

PUBLIC

99,86% 99,88%

30,00%

PT GALAN GELORA DJAJA

99,88% Inactive

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INVESTMENT HIGHLIGHTS

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INVESTMENT HIGHLIGHTS

Premium brand equity, product and corporate image

Supported by an experienced management team which has been in the cigarette industry for more than 30 years

Solid financial capability with high growth

The promising growth of the Indonesian cigarette

industry

The Company has an extensive distribution network and a strategic

alliance with Tobacco Japan 10

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BUSINESS OPERATIONS

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MAIN BUSINESS OPERATIONS

PT WISMILAK INTI MAKMUR TBK

Ø  Holding Company of of PT Gelora Djaja (cigarette producer) and PT Gawih Jaya (distributor).

Ø  Involved in the production of filter rods and OPP sheets, sold to PT Gelora Djaja and other external parties.

PT GELORA DJAJA

Ø  Produces Premium Brand cigarettes under the umbrella brand of Wismilak and Galan, in categories:

•  HC: Regular dan Slim •  MC: Regular dan Mild

Ø  Produces Wismilak Premium Cigars since 2000 with the following variety: Robusto, Corona and Petit Corona.

Ø  All of PT Gelora Djaja’s products are distributed by PT Gawih Jaya and driven by the innovative Marketing Department team.

PT GAWIH JAYA

Ø  Involved in the distribution of cigarette products that are produced by PT Gelora Djaja and other external parties to wholesalers and retailers (traditional and modern outlets).

Ø  Maintains products’ attractiveness at outlets (availability, visibility, products freshness, point-of-sales, material etc.) with the support of its Field Marketing division. 12

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PRODUCTS

HC

MC CIGARS

CORONA PETIT CORONA ROBUSTO

GALAN KRETEK Available in 12’s and 16’s

GALAN KRETEK SLIM Available in 16’s

WISMILAK SPECIAL Available in 12’s

WISMILAK SLIM Available in 12’s and 16’s

WISMILAK DIPLOMAT Available in 12’s, 16’s,

20’s & 50’s

GALAN MILD Available in 16’s

DIPLOMAT MILD Available in 16’s

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PRODUCT SALES

•  Over 80% of the Company’s sales are from MC cigarettes, while HC cigarettes account for around 10% of the Company’s sales. •  Sales of MC Mild products have grown faster than other products.

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PRODUCTION CAPACITY

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PRODUCTION VOLUME

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PRODUCTION PROCESS

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PRODUCTION FACILITIES

1. Primary & Blending The primary processing is performed in the Jl. Buntaran No. 9 facility, with a total building area of 13.002 m2

2. MC Secondary Processing The MC secondary processing is performed in the Jl. Buntaran No. 9 facility, with a total production area of 3.990 m2.

3. Research & Development The R&D takes place in the Jl. Buntaran No. 9 facility, on an area of 2500 m2, complete with laboratories with machinery such as the Smocking Machine (Linear from Cerulean, Rotary from Borgwaldt) also the Auto Analyzer dan the Gas Chromatography machine. The R&D division is also responsible for the quality assurance of the Company’s products.

Production of Filter Rods and OPP Sheets are performed in the Jl. Buntaran No. 9A facility, with a total building area of 3.024 m2. The annual production capacity is 800 million regular size filter rods, 1,2 billion mild size filter rods, and 88 million OPP Sheets.

HC Secondary Processing, with a total production area of 8.352 m2.

HC Secondary Processing, with a total production area of 1.380 m2.

JL. SRATUREJO No. 99, BOJONEGORO

JL. BUNTARAN NO. 9, SURABAYA JL. BUNTARAN NO. 9A,

SURABAYA

JL. BUNTARAN NO. 18, SURABAYA

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DISTRIBUTION AND MARKETING Ø  PT Gawih Jaya, a subsidiary of the Company specializing in the marketing and distribution of cigarettes, in entirely responsible for

the marketing and distribution of the Company’s products.

Ø  The distribution of the Company’s products uses both land and water ways, starting from the Company’s finished goods warehouses in the Surabaya and Bojonegoro facilities.

SALES SCHEME – TRADITIONAL MARKETS SALES SCHEME – MODERN TRADE

PT GAWIH JAYA

AGENT

WHOLESALER

SEMI WHOLESALER

RETAILERS : SHOPS, STORES, KIOSKS, STANDS, TAVERNS, STALLS

CONSUMERS

WHOLESALER SEMI WHOLESALER

SPG PROGRAM

PT GAWIH JAYA

HYPERMARKETS, SUPERMARKETS, CONVENIENCE STORES, OTHER MODERN IMMEDIATE CONSUMPTIONS

CONSUMERS

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The Company’s marketing area encompasses all the major Indonesian islands: Sumatra, Java, Kalimantan, Sulawesi, Bali, Nusa Tenggara, Maluku and Papua. The Company’s marketing network includes 17 branch offices, 5 stock points and 29 selling agents.

Medan

SUMATRA

Banda Aceh

Padang Sidimpuan

Padang

Pekanbaru

Jambi

Palembang

Lampung Nabire

Ambon

Ternate

MALUKU

SULAWESI

Manado Toli-Toli

Palu

Pare-Pare

Makasar

Bau-Bau

Sumbawa Besar

Kota Baru

KALIMANTAN

Balikpapan

Samarinda

Berau

Tarakan

Palangkaraya

Sampit Pangkalan Bun

Pontianak

Tanjung Pandang

Mataram

Bali

Jakarta* Cirebon

Bandung Yogyakarta

Solo

Semarang

Pati

Malang Jember

Surabaya*

Pamekasan Bogor

Tanjung Pinang

Purwokerto

Banjarmasin

JAWA

NUSA TENGGARA

Kendari

PAPUA

MARKETING AREAS

Tangerang

Pematang Siantar

Batam

Pangkalan Baru

* 2 (two) branch offices in Jakarta

Legend:

Branch offices

Agents

Stock points

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BUSINESS STRATEGIES As one of the biggest cigarette producers in Indonesia, the Company has a multitude of opportunities in several cigarette markets in the country. Therefore, the Company has made a continuous effort to improve and develop its business by implementing several strategies, which generally include:

Improving the quality, marketing, and

distribution systems of the Company’s

products.

Continuously improving the quality of its human resources in order to

anticipate and to prepare for future developments in

the industry.

Improving the internal and external

communication relations which are essential to the Company’s performance

& growth.

Focusing on HC & MC cigarette products, with special attention on the

growth of the mild MC sector, but also opening up to opportunities in the MC regular and HC sectors.

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COMPETITIVENESS ADVANTAGE

PREMIUM QUALITY AND INNOVATIVE PRODUCTS

SEGMENTED PRODUCT AND MARKET ORIENTED

EXTENSIVE DISTRIBUTION NETWORK

STRONG PREMIUM BRAND & CORPORATE IMAGE

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AWARDS & ACHIEVEMENTS

THE OFFICE OF SUPERVISION & SERVICES TYPE A2 JUANDA

Most Active Tobacco Company (3rd Category) (2007)

INDONESIAN MUSEUM OF RECORDS

Initiator and Organizer of Indonesia’s Largest Cigar (2010)

SWA QASA MIX

The Most Powerfull Distribution Performance (2009)

Below are some of the Company’s awards and achievements over the years:

NATIONAL ACCREDITATION COMMITTEE

Sertifikasi ISO 10725 (2009) : - LP-327-IDN - LK-108-IDN

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CIGARETTE INDUSTRY OVERVIEW

Page 25: AGENDA -  · PDF fileAGENDA 1. COMPANY OVERVIEW 2. ... Cirebon Bandung Yogyakarta Solo Pati Malang ... Legend: Branch offices Agents Stock points 20

INDONESIAN DEMOGRAPHY

INDONESIAN POPULATION PROPORTION OF SMOKERS

65

70

75

80

85

90

Population Over 15 Years Old by Gender

(in million of people)

Men Women

Source : BPS

63%

37%

Men

Source : Basic Heallth Research

5%

95%

Women

Smoker

Proportion of Smokers vs Non-smokers by Gender in 2010

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CIGARETTE CONSUMPTION

Ø  Indonesian cigarette consumptions have increased at a CAGR of 4.2% between 2006 – 2011 Ø Generally, people spend around 5-7% of their monthly income to buy cigarettes Ø  Indonesian cigarette price is lowest compared to its regional peers at USD 0.7 per pack

Low Price, Inelastic Demand

Source : cigarettesprice.net Source: Euromonitor International

220 238 240 247 252 270

0

100

200

300

2006 2007 2008 2009 2010 2011

Indonesian Cigarette Consumptions (in billion sticks)

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0.7 3 2.2 2 1.6

9

0  2  4  6  8  10  

Average Price of Cigarette in the Region (in US Dollar)

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MARKET SHARE

MARKET SHARE OF COMPANY PRODUCTS

Company MC to Total MC

Major cities in Central Java 5%

Major cities in East Java 4%

North Sumatera 11%

Company HC to Total HC

Medan 10%

Yogyakarta 5%

Malang 3%

Pontianak 5%

Company Cigars to Total Premium Cigars 16%

Traded Filter 25%

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FINANCIAL HIGHLIGHTS

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CIGARETTE & FILTER SALES

Ø  The rapid increase in consolidated sales for the year 2011 was primarily due to positive response from consumers following the launch of several MC products in earlier years.

Ø  Most of filter sales were sales of regular filters.

CONSOLIDATED NET SALES (IDR Billions)

RAPID INCREASE IN CIGARETTE SALES

COMPOSITION OF NET CONSOLIDATED SALES (IDR Billions)

CONTRIBUTION OF NET CONSOLIDATED SALES

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CIGARETTE AND FILTER SALES

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INCOME STATEMENT HIGHLIGHTS

EBITDA (IDR Billions)

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INCOME STATEMENT HIGHLIGHTS

COMPREHENSIVE NET INCOME(IDR Billions)

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COMPREHENSIVE NET INCOME Excluding Profit Sales Land & Building

(IDR Billions)

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BALANCE SHEET HIGHLIGHTS

Ø  The biggest components of the Company’s assets are the inventory, mainly comprising of raw materials, and the fixed assets.

Ø  The Asset and Equity increase in December 2012 was primarily caused by IPO fund raised net IDR 366 billions.

ASSET & EQUITY (IDR Billions)

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FINANCIAL RATIOS

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“BERSAMA MERAIH SUKSES”

PT WISMILAK INTI MAKMUR TBK Grha Wismilak Jl. Dr. Sutomo 27 Surabaya 60264 Telepon : +62 31 2952899 Faksimili : +62 31 2952800 Website : www.wismilak.com

THANK YOU