agencyEA - Experiential & Event Marketing Look Book

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LOOK WINTER 2013 BOOK

description

There’s an easy way to define our work: we CAPTIVATE your audience, CULTIVATE your message and ELEVATE your brand. While the description is simple, what we do is much bigger. Because it’s one thing to talk about big ideas, it’s another to make them happen. We have the talent and experience to handle projects of any size, anywhere in the world. Whatever the message, we help you connect with audiences in ways you’ve never imagined.

Transcript of agencyEA - Experiential & Event Marketing Look Book

Page 1: agencyEA - Experiential & Event Marketing Look Book

look

WINTER 2013book

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AgencyEA is an experiential marketing agency with a passion for pushing creative boundaries. We are designers of experiences and architects of ideas, taking brands from passive presence to active engagement.

designtheeXperience

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There’s an easy way to define

our work: we captivate your

audience, cultivate your mes-

sage and elevate your brand.

While the description is simple,

what we do is much bigger.

It’s one thing to talk about big

ideas; it’s another to make them

happen. We have the talent and

experience to handle projects of

any size, anywhere in the world.

Whatever the message, we help

you connect with audiences in

ways you’ve never imagined.

cultivateelevate

captivate

What We do

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EA is fortunate to work with some of the Biggest Brands. We are most proud of the partnerships we continue to develop. These relationships offer an opportunity to grow and evolve with our clients in a way that creates synergistic thinking.

Who We Partner With

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We are a multi-disciplinary

team, fueled by a passion

for bold creative work and com-

mitted to developing the best

marketing strategies.

We know that even the most

creative idea won’t succeed if

it isn’t well managed. Logistics,

implementation and execution

are just as important as a

brilliant concept.

Our effort to merge creative

passion with practical application

is both our philosophy and who

we are: creatively fueled,

logistically driven.

Creatively Fueled, Logistically Driven

the agencyea process

understanding the client

designing the strategy

creating the eXperience

Measuring success

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A Team Built for You

At EA, we are many things,

all defined by the uniQue

personalities and expertise

of our client-focused crew.

Writers, designers, architects and

brand experts work alongside

producers, stage managers, A/V

specialists and account managers

to envision and execute

aMpliFied eXperiences.

From the moment of inception for

a unique idea, plan or perspective,

EA is your strategic partner. Our

full-service agency model allows

us to approach each project with

a comprehensive understanding

of your goals and objectives.

Working as an extension of your

team, we create a platform for

soMething incredible.

It is a process designed to keep

clients at the core of our focus.

BUSINESSDEVELOPMENT CLIENT

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Think Bigger + Act Bolder

The experiences we create help

our clients exchange ideas,

encourage discussion and inspire

action with their most valued

audiences. While each opportunity

is unique, our stories speak to our

ability to study a situation, define

the challenge and offer the best

solution.

Through some of our clients,

we offer a glimpse into the

experiences we create.

clientstories

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the

coMpanyboeing

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conceptualiZed a powerful

and inspiring reveal for the

new 747-8 Intercontinental

commercial aircraft to 10,000 key

stakeholders, VIPs and media,

as the must-have airplane for

global operators.

+

designed event concept

and graphics. Managed

logistics, video production, onsite

staffing, vendor management

and entertainment.

+

produced an emotional surprise

by using an enormous 61 by 225

foot kabuki drape to unveil the

largest commercial aircraft in the

U.S. and the longest passenger

aircraft in the world.

+

generated international buzz

in the airline industry, as well as

media coverage in outlets such

as MSNBC, The Today Show, USA

Today, the Wall Street Journal and

the Chicago Tribune.

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citytarget

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+

created and produced a

series of experiential activations

to generate consumer excitement

around the opening of Chicago’s

flagship CityTarget and to sustain

buzz around the store.

+

developed a campaign that

included a custom branded

pop-up coffee shop in Chicago’s

Riverside Plaza, alfresco spinning

classes at Chicago’s Millennium

Park, and a Target Bull’s-eye

shaped pop-up shop at North

Avenue Beach.

+

The grand opening event

Featured the renowned

Chicago Bucket Boys who

performed on CityTarget-branded

buckets, destination bars themed

like Chicago El stops, and a

photo booth with the infamous

Target dog.

+

reached thousands of

consumers, generated national

media coverage and sparked

conversation on social media

through the extensive, two-

month campaign.

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aMeripriseFinancial

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conceptualiZed and produced all elements of

the Ameriprise Financial 2012

National Conference, the

company’s largest and most

significant series of events.

+

Added a fresh and dynamic

perspective to the traditional

business session format by

creating an environment

that integrated technologies

and performance elements to

engage attendees throughout

the experience.

+

delivered an unforgettable

Welcome Event on downtown

Denver’s historic Larimer Square,

an outdoor street festival that

featured more than 10 musical

acts, three separate stages and

local food trucks.

+

The untraditional masked ball

Theme Party featured a live DJ

suspended from the ceiling in a

crystal chandelier, masked dance

groups, a wind-up ballerina, stilt

walkers, and an elevated birdcage

with aerialists.

+

created a farewell event at

Denver’s renowned Red Rocks

Amphitheater that fostered fun,

celebrated success and closed

the Conference on a high note

with an unforgettable, exclusive

performance from American Idol

winner Kelly Clarkson.

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obaMaFor aMerica

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In 2007, partnered with Obama

for America staff to produce a

MeMorable and proFitable

political Fundraiser for the

then-Senator at Oprah Winfrey’s

private estate in California.

+

Managed the vip guest list,

hotel blocks, transportation,

staffing, set-up, custom marketing

materials, catering design and

the concert production of musical

artist Stevie Wonder and his band.

+

Partnered with Obama re-

election campaign again in 2011

to conceptualize and produce

the President’s 50th birthday

celebration Fundraiser for

more than 1,700 guests at the

Aragon Ballroom in Chicago.

+

Coordinated all elements of

the event, which included

performances from Chicago

natives JenniFer hudson,

herbie hancock and the

band ok go.

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The events raised More than

$3 Million each.

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Mcdonald’s

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produced a surprise, pop-up

beach party to promote the new

McCafé Mango Pineapple Real

Fruit Smoothie.

+

Managed event concept,

site selection, logistics, video

production and editing as

well as choreography and

artistic direction.

+

Actors and dancers engaged

the public croWd at a

high-traffic lunchtime location

with beach party games, a live

steel drum band and product

sampling, resulting in a dynamic

experience for unsuspecting

consumers.

+

Engaged consumers online with

the edited viral video on

YouTube and Facebook.

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lurie

hospitalchildren’s

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supported Lurie Children’s

Hospital in all event strategy

and execution since 2008 when

the foundation announced

its ambitious Heroes For Life

campaign and set out to open

a new, state-of-the-art children’s

hospital in downtown Chicago.

+

Selected in 2011 to handle

production, design and

ManageMent for the new

building’s opening events, which

included public and private tours,

dedications, a ribbon cutting, a

5K run/walk and a formal gala.

+

The celebrity-packed benefit

featuring headliners Sarah

Jessica Parker and Harry

Connick Jr. raised $5.2 million

toward the hospital’s $600

million Fundraising goal.

+

A community open house at

the new building, preceded by a

5K run/walk, opened Lurie’s doors

to the public and welcomed its

new neighbors into the facility for

the first time.

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generalelectric

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developed a deep

understanding of the GE

culture and brand, working as

an extension of their team

since 2007.

+

launched GE healthcare

products and their ambitious

initiative, healthymagination, to

promote healthcare solutions and

inspire discussion with thought

leaders, customers, employees,

VIPs and media.

+

built synergistic and targeted

events in Washington, DC,

Honolulu, Stockholm and Toronto

to engage GE’s key stakeholders.

+

introduced GE Healthcare’s

new MRI machine, Wide Bore,

to lead customer prospects.

Created interactive experiences

and educational tours of the new

machine, exceeding sales goals

by 140 percent.

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topshop

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Supported the grand opening

of TopShop’s second location in

the United States with an outdoor

fashion show, live entertainment

and celebrity appearances.

+

Handled all security, logistics

and perMitting with the City

of Chicago to ensure a safe and

secure environment.

+

Produced a vip dinner at

Chicago hot spot Paris Club

the night preceding the

grand opening.

+

Conceptualized and produced

the buZZ-generating topshop

truck which traveled to various

high-traffic locations in Chicago,

including Lollapallooza, prior to

the grand opening.

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World

athensoF

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created a complete experiential

environment to promote tourism

for the City of Athens with just six

weeks lead time.

+

designed and built an

interactive stratosphere globe

to make guests feel as if they

were walking through the streets

of Athens.

+

Brought the “World of Athens”

to high-traFFic hot spots in

London, Paris, Berlin, New York

City and Chicago.

+

Guests saMpled the tastes,

sounds and sights of Athens from

Greek dancing teams and DJs

to branded Adirondack chairs

and a fully functioning Kafeneio

(Greek café).

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oprah

+

productions

WinFrey

harpo

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Showcased Australia as a premier

tourism destination to the 40

Million vieWers of The Oprah

Winfrey Show by creating

uniQue eXperiences for 302

fans during the 10-day Oprah’s

Ultimate Australian Adventure.

+

Bookings to Australia increased

by almost 10 percent, while the

value of hotel reservations went

up by 13.6 percent. Tourism

Australia stated the value of

Media coverage alone was

worth more than AUD $17 million.

+

conceptualiZed and created

a custom “Trip of a Lifetime”

two-week Mediterranean cruise

that traveled to Barcelona, Rome,

Sicily, Athens, Santorini, Istanbul,

Ephesus (Izmir) and Valletta.

+

engaged 1,700 eMployees

at every point of interaction, from

pre-trip preparation meetings to

an interactive registration website

to a custom social media photo-

sharing portal.

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