Agency ProfileAdjouri & Stastny Communication Management GmbH

Adjouri & Stastny CommunicationManagement GmbH is part of the BrandAmbassador Group of Agencies with fourunits. Fourfold expertise. The ‘one singlesource’ principle as a common deno-minator emphasises how the agency groupperceives itself. It creates the basicprinciple for our networked commu-nication approach. Each unit possessesexpertise in its own particular field. PublicRelations, sponsorship and events, brandsystematics, concepts and creation are allfrom one source; this ensures that theformal vocabulary of press relations,advertising and promotions is always thesame.

The holistic approach is guaranteed. Onthe following pages, we would like toillustrate the work of Adjouri & StastnyGmbH with a few typical examples. Ofcourse, if you would like to read the latestinformation about our clients andprojects, you can also visit our website atwww.adjouri-stastny.com. And, we arenaturally always pleased to offer ourpersonal assistance should you require anyfurther information.

Always that decisive bit better.Or: How we see ourselves

Petr Stastny

1. Communication is elementary:

Communication is never a flankingmeasure; it is always a prerequisite factorin forging human relationships. Thesignificance of communication is thereforeelementary; a command of communica-tion is a strategic and operative necessity.

2. Networked communication is effective:

Communication as an elementary axiommay only be viewed by taking a holisticapproach. This is the reason why our fourunits provide services in their own specificareas of communication: from corporatecommunication and corporate brandingto corporate multimedia.

3. Clients always have utmost priority:

The success of our clients is also a successfor us. Our work is therefore characterisedby absolute commitment in the serviceswe provide. This self-perception alsoembraces the fact that our clients canalways expect to receive more from usthan from our competitors.

4. Ethical by principle:

How we think and act is governed byethical principles. For precisely thisreason, we refuse to offer our services incertain areas and to particular personswho we consider to violate ethicalguidelines.

5. We employ lateral thinking:

We address complex challenges withcreative thinking. Our experience showsthat particular situations demand unusualapproaches. A target-oriented andstrategic attitude combined with creativeand practical solutions characteriseseverything we do.

6. Commerce and society:

We are a market-economy-orientedenterprise and our corporate objective ishealthy growth. Our mindset is foundedon long-term values and attachesimportance to internal and externalcontinuity. In addition to our market-economy orientation, we also constantlyendeavour to support and promote socialprojects with the tools and instruments atour disposal.

7. We keep our word:

Honesty, frankness, transparency and theability to accept constructive criticism withregard to suggested solutions are integralcomponents of our work ethic. We standto our statements and actions. This alsoincludes the ability to recognise and acceptour own errors and find appropriate,productive remedies. Because absolutetrust is always the best foundation forsuccessful long-term businessrelationships.

Always that decisive bit better.Or: Our guiding principles

Year of founding1998

Areas of expertise

Fields of activity

Public Relations

Press relations

Sponsoring

Events

Internal communication

Crisis PR

Contact details:

Adjouri & Stastny Communication

Management GmbH

PetrStastny, Managing Partner

Volker Schlichting, Senior Consultant

Fredericiastrasse 15

14050 Berlin

Germany

Tel.: +49 (0)30 8321 794 20

Fax: +49 (0)30 8321 794 21

Mail: mail@adjouri-stastny.com

www.adjouri-stastny.com

Permanent staff6

Strengths

Profile / Core competencies

Interface between institutions, politics,business and media

Long-established contacts with selectedmedia

Great brand knowledge

International expertise, particularly in thesports segment

Long-established event experience

Facts & Figures

AGENCY

Volkswagen Commercial Vehicles

Since the beginning of the year 2008Adjouri & Stastny CommunicationsManagement GmbH works for adealership consortium in the Berlinregion on behalf of VolkswagenCommercial Vehicles. Within theframework of the campaign “biodiversity”the agency was employed inter alia to planand realise an evening lecture and socialevent in an exclusive ambience. Theadventurer and photographer PeterGebhard invited the 150 guests to takepart in his journey through Patagoniawhich was supported by impressivephotos and videos. The range of tasks of

Adjouri & Stastny included the search andchoice of the location, the coordination ofcatering and technical service providers aswell as the support of the speakers and theobtaining of official authorisations. Theevent was part of a series ofcommunication measures which theagency realized for the VWNTEAMBERLIN throughout the year.

PR / SPONSORING

• Research of locations and speakers• Time and direction schedule• Budget planning• Overall coordination and project management

LBB / KMG Impuls

In January 2012 the department “CapitalMarkets” of Landesbank Berlin decided tocreate a new focus for the employeesthrough the help of a concise missionstatement. Adjouri & Stastny Communi-cation Management GmbH wascontracted for the overall coordination ofan event intended to insert the newapproach among the staff of 380. A centralcreative lead idea and an event conceptwere then developed and implemented.Furthermore Adjouri & Stastny took careof the scouting and selection of thelocation, the creation of a direction andtime schedule as well as of thecoordination of catering, technical andsecurity service providers. Another taskwas the research, acquisition of andcommunication with suitable speakers.Besides two internal speakers an expert forinnovation management and futuredevelopments,

EVENT

• Central idea / overall concept

• Project management

• Program planning / direction

• Research of speakers and presenters

Prof. Dr. Eckard Minx, was part of theevening too. The briefing of all speakerswas carried out by Adjouri & Stastny.The agency also created the setting forthe presentation of the new missionstatement as well as for the interactivepart of the evening which served allparticipants to become familiar with thecontent of the mission statement.

Prof. Dr. Eckard Minx

The Embassy of the Republic of South Africa

The agency was commissioned by theEmbassy of the Republic of South Africain Germany to manage the media andcontent of a series of events on theoccasion of the 2010 FIFA World Cup.This comprised the briefing of moversand shakers and the media, round tables,

press relations and other measures designedto provide a continuous stream ofinformation reporting the currentdevelopment status of the huge event in therun-up to the opening of the FIFA WorldCup 2010. A further important element wasthe presentation of projects initiated byGerman partners from the worlds ofpolitics, sports, business and society thatwere able to exploit the World Cup as acatalyst for sustainable development inSouth Africa and other African nations.

•

Panel discussion with Nobel Peace Prize Laureate Desmond Tutu, among others

PRESS RELATION / EVENT

• Project management• Strategic consultancy• Press Relations• Supervision• Coordination with partners

Unveiling the countdown clock in front of the South African embassy

On behalf of the DeutscherBehindertensportverband – NationalParalympic Committee Germany, Adjouri& Stastny GmbH arranged aparliamentary evening at the exclusiveClub of German Parliamentarians, the“Deutsche Parlamentarische Gesellschaft”in January 2008. In this context, KarlHermann Haack, President of DBS –NPC, welcomed representatives andopinion leaders from politics, sports,economy and society to the event. Theheadline selected for the event was “Givinga future to sport for people withdisabilities – promoting the juniors”. Theintroductory greetings were followed byshort statements which presented thepoints of view on the topic in general andrelated to the Paralympics Beijing 2008 inparticular. Besides the professional fieldsof sports and politics, health careperspectives were present too.Subsequently, the 100 guests had thechance to discuss the challenges which lieahead of the sports for people withdisabilities and the role it plays in society.

Adjouri & Stastny was responsible forbudgetary planning, the invitationalprocess, production of related printmaterials and organisation of the entireevent. Furthermore the agency arranged forthe presence of sponsors and partners of theCommittee as well as patrons of the eventand for the activation of their marketingrights.

National Paralympic CommitteeGermany

• Strategic and operative press and public relations• Crisis PR• Multiplier Event• Project management

COMMUNICATION /

EVENT

Photo: (c) AP/Bob Martin/Sports Illustrated

Hosting of a parliamentary evening at the German Parliamentary Society at Berlin

On behalf of Dentsu Kyushu Inc., abranch of the world's largest advertisingagency Dentsu, and the RoboCupFederation, both in Tokyo, the agencyorganised and directed media relations forthe RoboCups 2003 in Padua, Italy and2004 in Lisbon, Portugal. Adjouri &Stastny undertook the conception,planning, and implementation of mediarelations in Germany, Switzerland,Austria, France, Great Britain, Spain andPortugal.

Included was the supervision of mediarelations on site during the RoboCupworld championships.

In 2004 the agency's field of responsibilitywas enhanced by consulting, planning andimplementation of the signage and overallactivation of marketing rights of nationaland international sponsors before andduring the event.

RoboCup Soccer allows an exchange oftechnical information between re-searchers and the combination of aneducational opportunity with a high levelof entertainment. The players areautonomously controlled throughartificial intelligence without human aid.The announced goal is to develop a teamof robots by 2050 that, following the rulesof FIFA, can defeat a human team ofworld champions.

RoboCup 2003 & 2004

PR / SPONSORING

• Media Relations in European key markets

• Sponsors servicing

• Venue dressing

• Media office

Beijing's Bid for the IAAF World Championships 2015

In close cooperation with the City ofBeijing and the Chinese AthleticsAssociation, Adjouri & Stastnycontributed to the successful bid of theMunicipality of Beijing to host the 15thIAAF World Championships in 2015. Thecommunications campaign containedmeasures such as presence at the majorathletics competitions of summer andautumn 2010, lobbying and the acquisitionof Andreas Thorkildsen, multiple javelinworld champion and Olympic goldmedalist, as ambassador of the bid.

Furthermore, Adjouri & Stastny took on theeditorial, layout and distributional servicesof newsletters ranging from four to sixpages in four different languages. Thenewsletters allowed insights into differentaspects of the bid, the culture and history ofBeijing and China and a continuouscommunication with key playersworldwide. The writing and distribution oftopical press releases to media represen-tatives all over the world was one of theagency’s tasks too. For the decision of theIAAF Council on the 20th November 2010in Monaco, an information booth in adistinctive Chinese style had been set upand operated at the conference hotel.

PR / LOBBYING

• General consultancy

• Development and implementation of a communcations strategy

• Media Relations

• Newsletter

• Lobbying

From 2000 to 2008, Adjouri & Stastnymanaged market communications for theLuxembourg-based company SES ASTRA,as well as the SES GLOBAL holdingcompany founded in 2001.

As the agency responsible for PR inGermany, Austria and the CzechRepublic, Adjouri & Stastny managed allaspects of day-to-day press relations forSES ASTRA and SES GLOBAL.

For the German branch office, ASTRADeutschland GmbH , the agency managedcorporate events, individual projects andcustomer events in addition to its pressrelations activities.

SES GLOBAL S.A. is the parent companyof SES ASTRA, the leading Europeansatellite communications system, and SESAMERICOM, the operator of one of thelargest satellite fleets for North and SouthAmerica,

as well as other worldwide strategicholdings.

With a fleet of 44 active satellites, SESGLOBAL S.A. offers satellite communi-cation solutions for TV and radio channels,multimedia and Internet, as well as fortelecommunication services.

The compilation of press releases, mediacontact management and the organisationof background information discussions andpress conferences were a constant part ofthe agency’s work.

SES GLOBAL / SES ASTRA

• Continuous strategic press relations• Background information discussions for the press• Financial communications• Customer communications• Events

PRESS RELATIONS

Samsung Diamond League

In 2010 The International Association ofAthletics Federations (IAAF) launched theDiamond League, replacing the GoldenLeague. The new premier athleticsmeeting series was announced at itslaunch on 21st November 2009 inMonaco in presence of the three fastestmen in the world and countless eliterepresentatives of this quintessentialOlympic sport. Started in May 2010, theseries promises a world-class athleticscalendar covering 14 cities around theglobe. The following cities are the currentmeeting hosts: Doha (Qatar), Shanghai(China), Oslo ( Norway), Rome (Italy),New York and Eugene (USA), Lausanneand Zurich (Switzerland), London andBirmingham (UK), Paris (France),Monaco, Stockholm (Sweden) andBrussels (Belgium).

Due to Petr Stastny’s many years ofexperience in the sports business andparticularly in the world of internationalathletics, the agency has been entrustedwith the task of coordinating and

LEAD AGENCY

• Lead Agency

• Sponsoring / Communication

• Finances / Supervision

Launch of the Diamond League in November 2009

and managing the meeting series bySwiss-based Diamond League AG. Theagency is acting in an advisory capacitywith regard to the planning andimplementation of the 14 events, and isproviding support and assistance withsecuring sponsors and media contacts.Adjouri & Stastny Communication isrepresenting Diamond League AG in alldealings with outside partners andservice providers, in close cooperationwith the administrative board. Thecollaboration has initially been agreeduntil 2019.

It also transmitted a summary of the day viasatellite through the EVS of the EuropeanBroadcasting Union EBU to all members inEurope and associated members overseas.Professional media servicing beforehandand on site led to the result that the IPD wasvery well reflected in the German andinternational media.

International Paralympic Day

On behalf of and in close co-operationwith the International ParalympicCommittee (IPC) Adjouri & Stastnyplanned and implemented theInternational Paralympic Days 2007 and2009 (IPD) in front of the BrandenburgerTor on Pariser Platz in Berlin on 23rdAugust 2007 and 11th July 2009.

More than 42.000 visitors and amongthose several prominent figures attendedeach of these informative sports eventsheld under the patronage of the GermanFederal President Horst Köhler. Germanand international Paralympic athletesdemonstrated all day long different sports.

Adjouri & Stastny acquired andsupervised the media partners. ARD/rbb-TV reported live from the IPD in abroadcast lasting almost one hour.

German President Horst Köhler & IPC-President Sir Philip Craven on the pitch

PR / EVENT

• Project management

• Approval process

• Media relations

• Acquisition and support of media partners

• Supervision

Photo: Lieven Coudenys

Adjouri & Stastny succeeded in twoagency pitches by presentingcomprehensive incentive programmes onthe occasion of product launches of"Niaspan" in 2004 and "Lodotra" in 2009.

The "Niaspan" programme was composedof thirteen individual events for 300employees of Merck. With reference tothe new product the agency developed anextensive sports-incentive programme forall those attending. This sports-sightseeing programme at uniquelocations in Berlin included sport stars asBirgit Fischer, multiple World Championand Olympic Winner Christian Schenk,Olympic Gold medallist in decathlon TimKröger, participant of the Admiral’s Cup,as well as the Olympic medallist FlorianSchwarthoff.

All Merck staff members took part withgreat enthusiasm. The programmeincluded activities for all tastes:

from fitness "above the roofs" of Berlin,and mountain biking on the Teufelsberg tosailing along the Havel. In addition to thedaytime programme and the entiretransport organisation, Adjouri & Stastnyalso organised and supervised two dinners.

The "Lodotra" programme led the Merckemployees to the peak of the Zugspitze,with nearly 3,000m Germany's highestmountain. The slogan for this eventfittingly was "aiming high together".During the morning, the employees wereinformed about the new product. Afterthat, chaperoned by the German wintersport icons Rosi Mittermaier and ChristianNeureuther, the employers could provethemselves in skiing, skating and climbing.The event concluded with a festive dinnerat the foot of the illuminated Olympic skijump arena.

Merck Deutschland Pharma

• Location selection• Concept incentive and social programmes• Budget planning and management• Supervision

EMPLOYEE - INCENTIVE

Blue Evening, a discussion platform forvarious current affairs issues regularly heldin Berlin, is a permanent element of thepolitical communication activities of theBerlin headquarters of O2. With thiscommunication platform, O2 offers aforum for current and future social issuesin which prominent representatives of theworlds of politics, science and businessmeet to discuss and identify potentialsolutions.

In the follow-up, the agency providedpress information with a compilation ofthe core topics to interested media.Furthermore, the agency promotedinterviews and background discussionsbetween executive officers of O2 andrepresentatives of selected media. Inaddition to the above, the agency was alsoactive in an advisory function forcommunicative issues of the O2headquarters in Berlin.

O2 Germany GmbH & Co OHG

Rudolf Gröger with forum guest, actress Veronika Ferres

Presenter Udo v. Kampen and numerous guests

PRESS RELATIONS / CORPORATE

COMMUNICATION

• Positioning strategy in the German capital • Press relations for the Blue Evenings• Promotion of background discussions with the press

Adjouri & Stastny were responsible forlocal press relations for the Blue Eveningsin May and November 2006.