SUEAMSTERDAM

c!"t!#$AS DRIVING FORCE FOR CHANGE

THE FUTURE AGENCY MODEL:

vrijdag 13 april 12

For us c!"t!#$ is the driving force in everything we do. In the agency of the future top-down management

isn’t the answer.

SUEAMSTERDAM

vrijdag 13 april 12

It's about cultivating an environment in which people %a&t to excel, collaborate, grow and foremost

contribute to the best work.

SUEAMSTERDAM

vrijdag 13 april 12

At SUE we believe in c!"t'(at'&g a culture; a culture in which talented teams are facilitated to exercise

their intellect and creativity.

SUEAMSTERDAM

vrijdag 13 april 12

Our process revolves around ')$a* and the excitement that comes from them.

SUEAMSTERDAM

vrijdag 13 april 12

We have a work p#+c$**, but we don’t have procedures. We have a strong culture, but no strong

rules.

SUEAMSTERDAM

vrijdag 13 april 12

We treasure the fact we are !&*ta,"$ because we are always facing new problems - problems that need to be solved, in a smart and creative way. That’s the

business we’re in.

SUEAMSTERDAM

vrijdag 13 april 12

It needs direction, but with maximum ag'"'t-. It requires going back and forth, trying, improving to

finally coming up with a creative solution that leaves people in awe.

SUEAMSTERDAM

vrijdag 13 april 12

We don't believe in creative clichés, and especially we don't believe in c#$at'($ $g+*.

SUEAMSTERDAM

vrijdag 13 april 12

Smart ideas can come from many )'*c'p"'&$* - technology, design, journalism, gaming and behavioural

economics.

SUEAMSTERDAM

vrijdag 13 april 12

We believe in the power of the collective. We work within multidisciplinary teams that look at challenges .#+/ )'0$#$&t p$#*p$ct'($*, but with a shared

responsibility.

SUEAMSTERDAM

vrijdag 13 april 12

As long as we get t1$ +!tp!t done within the set timings and budgets.

SUEAMSTERDAM

vrijdag 13 april 12

We above all truly, truly believe that '&)'0$#$&c$ is a serious crime.

SUEAMSTERDAM

vrijdag 13 april 12

It’s about paying attention to the "'tt"$ t1'&g* that make a big difference.

SUEAMSTERDAM

vrijdag 13 april 12

Our commitment is to get people $xc't$). Make them think. Make them smile. Make them see and react.

Make them care and make them eager.

SUEAMSTERDAM

vrijdag 13 april 12

We will fig1t indifference. We will fight contemplation. We will fight boredom. Life is too short

to not be excited.

SUEAMSTERDAM

vrijdag 13 april 12

SUE AMSTERDAM@SUEAMSTERDAM

HELLO@SUEAMSTERDAM.COMWWW.SUEAMSTERDAM.COM

SUEAMSTERDAMvrijdag 13 april 12