systembuilt homesBrand Design & Visual Identity

sector7g | making brands visible

Before rebranding— Little or no target advertising— Only one range of product— Perceived as a cheap,

transportable home builder— Under utilised and out of

date display centres

Branding processNaming - why stick with systembuilt?— 30 years of history in SA— Known in Victoria and NSW— No nonsense description

of the building process— Offered a point of difference

to competitors’ names

Branding processPositioning - designed for living— Focus the message on design— Link the product to quality

of lifestyle and location— Alludes to the practical use

of the product range— Use coastal and rural town

names as product names

Branding processLogotype— Geometric typeface— Notches make it distinct— Make the name one word

Branding processMarketing collateral — Product sheet for each home— Simple folded wrap to

contain the product cards— Product brochure

showcasing key products along with lifestyle images and message

Branding processDisplay centre signage— Two locations in high

traffic areas— Visible to travelling

holiday makers— Information panels in

each display home— Systemised, discrete

and stylish signage

Branding processAdvertising — Present the lifestyle brand

message. — Selected publications;

Barossa Living, Fleurieu Living & SA Life

— Campaigns designed to reinforce the switch in brand perception to stylish holiday homes

Where every day is a holiday

Where every day is a holiday

Where every day is a holiday

Where every day is a holiday

Branding processWebsite— Simple method of

browsing products— Key contact information

presented in hot spots— Use of warm red to clash

with green for highlighting key information

Results since the re brand— Moved into a higher end

market. Now seen as quality beach house or affordable family home.

Results since the re brand— Average sale price has

increased by 36%. Standard house price has not changed over the same period.

Results since the re brand— The operation has grown

by 76% since the re brand.

Results since the re brand— Average customer

experience rated at 87%

Systembuilt Achievements— Key provider of

transportable homes to the remote APY Lands

Systembuilt Achievements— Key provider of

Transportable homes to the Olympic Dam project

Systembuilt Achievements— Raised in excess of $360k

exclusively for the Women’s and Children’s Hospital.

Systembuilt Achievements— Employ 14 staff and

have over 140 individual subcontractors

Suite 3, 2 East Terrace, Adelaide South Australia 5000T +61 8 8232 7377hello@sector7g.com.autwitter.com/s7g_designfacebook.com/thesector7gexperience