AGCOM 590 Sarah Moyer - THE STORY · About Bitly Est. 2008 Focused on marketing-analytics...
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Teaching Bitly Technology Sarah Moyer AGCOM 590
Transcript of AGCOM 590 Sarah Moyer - THE STORY · About Bitly Est. 2008 Focused on marketing-analytics...
Teaching Bitly TechnologySarah MoyerAGCOM 590
Bit-What?
Bitly shortens hyperlinks
bitly.com
About Bitly
Est. 2008
Focused on marketing
-analytics features
-branding
Competitors like Google Analytics
About Bitly cont.
Increasing adoption through…
-investors
-branding features
-multidevice functionality
-updated interface
-offering weekly newsletter
Adoption
100,000 downloads on Google Play
Google Analytics has 1 million downloads
Bitly Certified Partners
bitly.com
Making a Bitlink
1. Copy desired URL2. Paste into Bitly3. Customize
Sharing capabilities
Twitter and Facebook
Any manual sharing
Branded URLs
Feature launched in 2010
Account-specific branding
User perspective
Dashboard style navigation
Interactive interface
Phone app available
There’s an app for that...
Analytics
Click activity
-Date
-Time
-Post-specific
-Media platforms
-Location
Post-specific analytics
