AGCA Pride Campaign Catherine B. Demesa , CF and Orlando C. Arciaga , Supervisor
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Transcript of AGCA Pride Campaign Catherine B. Demesa , CF and Orlando C. Arciaga , Supervisor
AGCA Pride CampaignCatherine B. Demesa, CF and Orlando C. Arciaga, Supervisor
Improved MPA Governance through community ownership and Pride
SOCIAL MARKETING CAMPAIGN
The Social Marketing Strategy
As a result of the Threat Ranking…Target Audience
Desired Behavior Change
Fishers265
Protect our NTZ by reporting intrusion
Community1, 236
Help protect our NTZ by reporting intrusion
Governance and Enforcement strategy: • Protect the NTZ by guarding 24/7• Draft and adopt management plan thru ordinance• Install efficient and effective reporting system
SOCIAL MARKETING CAMPAIGN
Brand and message
SOCIAL MARKETING CAMPAIGN
Yamang dagatBuhay ng mandaragat
I am capable of providing for the needs of my family because I protect our NTZ.
OUR NTZ IS A SACRED GROUND FOR US AND IT IS OUR SPIRITUAL AND MORAL DUTY TO PROTECT IT FROM INTRUDERS.
I feel I am responsible community member for I report Intrusions in the NTZ.
Social marketing activities
SOCIAL MARKETING CAMPAIGN
Top 5 SM activities Print Media
• Billboard and posters with calendar showing high and low tides
Community outreach• reef peek through snorkel and
microscope• Mascot/Flagship species visits
schools, church, municipal hall and plazas, websites
Mass media• Radio plugs and press releases• Local cable channel
Lots of IC
Supporting activities
SOCIAL MARKETING CAMPAIGN
Top 3 BR activities
• Construction and blessing of guardhouse and buoys
• Management Plan adoption thru ordinance
• Strengthen reporting system
• Local Curriculum Development for boundary partners (mentoring and coaching)
Vision for the future
SOCIAL MARKETING CAMPAIGN
Promoting Values
PrideOwnership
PeaceUnity
Partnership