AGC OF CALIFORNIA · Double Page Spread $4,859.50 Outside Back Cover $3,669.50 Inside Front or...

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AGC OF CALIFORNIA MEDIA GUIDE Membership Directory & Buyers' Guide AGC-CA.org Advertising What's New eNewsletter Capitol Update eNewsletter FOR MORE INFORMATION, PLEASE CONTACT: REACH LEADERS IN THE 3RD LARGEST AGC CHAPTER IN THE UNITED STATES!

Transcript of AGC OF CALIFORNIA · Double Page Spread $4,859.50 Outside Back Cover $3,669.50 Inside Front or...

Page 1: AGC OF CALIFORNIA · Double Page Spread $4,859.50 Outside Back Cover $3,669.50 Inside Front or Inside Back Cover $3,469.50 Tab $3,109.50 Full Page $2,909.50 2/3 Page $2,519.50 1/2

AGC OF CALIFORNIA MEDIA GUIDEMembership Directory & Buyers' Guide

AGC-CA.org Advertising

What's New eNewsletter

Capitol Update eNewsletter

FOR MORE INFORMATION, PLEASE CONTACT:

REACH LEADERS IN THE 3RD LARGEST AGC CHAPTER IN

THE UNITED STATES!

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The Associated General Contractors of California is the ONLY statewide construction association representing both union and non-union construction companies in California.

As the third largest chapter of AGC in the nation, AGC of California members represent leaders in the public and private commercial construction industries throughout the state; the AGC of California also has the largest number of union members in the nation!

wHY AGC OF CALIFORNIA?

Source: The Economic Impact of Construction in the United States and California * AGC of California 2017 Marketing Questionnaire**

BY THE NUMBERS

$781B In 2017, the California construction industry contributed $781 billion of the state’s GDP.*

19,600+The AGC of California website received an average of over 19,600 monthly page views.

$748BNonresidential spending in the U.S. totaled $748 billion in 2018. *

1,081The AGC of California represents 1,081 member associations.

MEMBERS INCLUDE:General Contractors

Specialty Contractors

Subcontractors

Engineers

Developers

Suppliers

Service Providers

CURRENT MEMBER PROJECTS: Our members are currently working on several projects including:

•CaliforniaHigh-SpeedRail-SanFranciscotoLosAngeles $70 billion•MetroRegionalConnectorProject-LosAngeles $1.75 billion•GeraldDesmondBridge-PortofLongBeach $1.3 billion•MetropolisHighRiseProject-LosAngeles $1 billion

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AGC OF CALIFORNIA

AGC OF CALIFORNIA COMMUNICATIONS

Membership Directory & Buyers' Guide Print and Digital Editions

www.agc-ca.org website Ad Sales

Capitol Update eNewsletter

What's News eNewsletter

CONTACT YOUR NAYLOR REPRESENTATIvE TO PARTICIPATE!

THE DIGITAL

EDITION OF THE

DIRECTORY HAS OvER

70,000 PAGE vIEwS!

THE AGC OF

CALIFORNIA wEBSITE

HAS OvER 20,300

PAGEvIEwS

PER MONTH!

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AGC OF CALIFORNIA

MeMBership DireCtory & BUyers' GUiDe

Full-Color RatesDouble Page Spread $4,859.50

Outside Back Cover $3,669.50

Inside Front or Inside Back Cover $3,469.50

Tab $3,109.50

Full Page $2,909.50

2/3 Page $2,519.50

1/2 Page $1,859.50

1/3 Page $1,399.50

1/4 Page $1,079.50

1/6 Page $839.50

1/8 Page $659.50

All rates include an Ad Link in the digital edition of the magazine.Revisions and Proofs: $50

Position Guarantee: 15% Premium

Product Services Showcase

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Print rates as of September 2017)

This section allows construction-related service companies to display what their business can offer to AGC of California members.

Black-and-white RatesFull Page $2,099.50

2/3 Page $1,809.50

1/2 Page $1,329.50

1/3 Page $1,009.50

1/4 Page $759.50

1/6 Page $619.50

1/8 Page $459.50

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Net Advertising Rates

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AGC OF CALIFORNIA

MeMBership DireCtory & BUyers' GUiDe - DIGITAL EDITIONExTEND yOUR PRINT ADvERTISING INvESTMENT wITh ThE UNIqUE BENEFITS OF DIGITAL MEDIA

Digital Toolbar | $420your company name is displayed on the toolbar, found in the top-left corner of every page of the digital edition next to frequently used navigational icons.

Digital Skyscraper | $890The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure.

Digital Belly Band | $1,000The Belly Band is included on the front cover of the digital edition, making your company’s ad one of the first that readers see when they receive their digital edition. It also extends to the digital edition’s back cover, wrapping your company’s message around the entire digital edition.

Ad Link | included in display ad rates

Digital Sponsorship* | $735 Digital Sponsorship MAX* | $790your message will be prominently displayed directly across from the cover of the magazine. Animation capabilities are available.

*Video capabilities are not supported for Sponsorship MAX.

For the latest online specs, please visit: www.naylor.com/onlinespecs

In addition to print, is also available to members in a fully interactive digital version. viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser’s website.

Readers can:• Bookmark pages and insert notes

• Keyword search the entire magazine

• Navigate and magnify pages with one click

• Share articles on news and social networking sites

• view issues instantly from most smartphones and tablets

• view archives and find a list of articles for one-click access

• Read the issue online or download and print for laterwww.naylornetwork.com/gca-directory

MEMbERShIP dIRECToRy ANd RESoURCE GUIdE AD POSITIONS

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AGC OF CALIFORNIA

Advertising on the Associated General Contractors of California WebsiteAdvertising on the Associated General Contractors of California website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to www.agc-ca.org to learn about upcoming association events, discover ways to maximize their AGC of California membership, view the latest issues of digital edition and search the Membership Directory & Buyers' Guide. Advertising on www.agc-ca.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of Califonria's construction professionals.

Features of AGC of California website advertising:• Cross-promoted in other AGC of California

publications and communication pieces

• Directs visitors to the landing page of your choice to expedite purchases

• Year-round visibility reinforces brand recognition

• Allows dynamic, time-sensitive promotion

On average, www.agc-ca.org receives:• More than 4,000 visitors per month

• 19,600+ page views per month

• Over 6,600 sessions per month.

WWW.AGC-CA.OrG

*Traffic numbers from January 2019 to June 2019

Leaderboard 12 months | $3,140

One position with a maximum of seven ads rotating on every page in a highly visible position.

Home Page

Subpage rectangles 12 months | $1,890Two spotlight tile positions with no more than four ad rotations displaying on every sub-page of the website.

Sub Page

www.GC-CA.ORG AD POSITIONS

For the latest online specs, please visit: www.naylor.com/onlinespecs

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

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AGC OF CALIFORNIA

What's NeWs ENEwSLETTERCapitol UpDate ENEwSLETTERABOUT ThE ENEwSLETTERS

Capitol Update Brought to members by an AGC California team of legislative advocates and government relations department, Capitol Update keeps members informed of current legislative efforts and activities in the State Capitol.

What's News Our What's News eNewsletter covers a wide range of topics and gives members a biweekly snapshot of industry and association news.

Enjoy the benefits of a targeted eNewsletter:• Targets the leaders who are part of California's $33 billion construction industry.

• Delivers your message directly to the inbox of top decision-makers on a regular basis.

• Frequently forwarded to others for additional exposure.

• Cross-promoted in other AGC of California publications and communications pieces.

• Directs visitors to the landing page of your choice to facilitate the purchasing process.

• Archives are accessible for unlimited online viewing.

• Change artwork monthly at no additional cost to promote time-sensitive offers.

• Limited available ad space makes each position exclusive

Nine spots are available (three tile, five half banners, and one lower half banner) in each eNewsletter with NO ROTATION.

Packages include placement in BOTh eNewsletters. Positions come on a first come, first serve basis.

12 Month Package | $4,040 CHOOSE HALF BANNER OR TILE• Includes ad placement in:

• 24issuesofWhat'sNews

• 4issuesofCapitolUpdate(twooptionaladditionalissues)

12 Month Package | $3,830 LOwER HALF BANNER ONLY• Includes ad placement in:

• 24issuesofWhat'sNews

• 4issuesofCapitolUpdate(twooptionaladditionalissues)

DISTRIBUTION:What's News - Bi-weekly on the 1st and 3rd Thursday of every month.

Capitol Update - Distibuted 4-6 times per year on the last day of March, June, September and December. Two optional issues not guaranteed in June and October.

half Banner (370 x 80 pixels)

Tile (125 x 125 pixels)

For the latest online specs, please visit: www.naylor.com/onlinespecs

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

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AGC OF CALIFORNIA

Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.

Artwork RequirementsAll digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

Ad Material UploadGo to the Naylor website at www.naylor.com/adupload

Production Services, Proofs and RevisionsNaylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Specs for Outsert/Inserts1 Page / 1 surface: 8.375" x 10.875" 1 Page / 2 surface: 8.375" x 10.875" 2 Page / 4 surface: 8.375" x 10.875" Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11"

Digital EditionFor the latest online specs, please visit: www.naylor.com/onlinespecs

PRINt ADvERtISINg SPEcIfIcAtIONSmembership directory & buyers' guideMagazine/Directory trim Size: 8.375" x 10.875"

Advertiser indemnifies Naylor, LLc and the Association against losses or liabilities arising from this, or any advertising. Naylor, LLc assumes no liability, except to the extent of a one-time free advertisement of the same specification, the next or similar publication, if proven or admitted errors or omissions have occurred. payment due upon receipt of invoice. 2% per month compounded (26.82% per year) to be charged on overdue accounts as damages for breach of contract. revisions to previously submitted ad copy are subject to additional charges. A charge of $35.00 will be levied for returned checks. i also give unqualified consent to our ad(s) appearing in an online version of this publication. Acceptance of this contract and advertising content is subject to the approval of the association. the advertiser represents that they have the right to use any artwork supplied to Naylor in the manner contracted. All guaranteed (premium) position sales cannot be cancelled. Any cancellation must be requested in writing prior to the cancellation deadline. Advertisers will be billed the amount short-rated per issue if within a one-year period they do not run the number of insertions upon which their billings have been based. Artwork creation charge is not cancellable once ad has been created.

2/3 PAGEVERTICAL

2/3 PAGEHORIZONTAL

7" x 6.333" 4.583" x 9.5"

1/2 PAGE LONGVERT.

1/2 PAGE HORIZONTAL

7" x 4.583"

3.333" x 9.5"

1/2 PAGEVERTICAL/

ISLAND

1/3 PAGESQUARE

1/3 PAGEHORIZONTAL

1/3 PAGEVERTICAL

4.583" x 7" 4.583" x 4.583" 7" x 3"

2.166" x 9.5"

1/4 PAGE HORIZONTAL

1/4 PAGE VERTICAL

1/6 PAGEHORIZONTAL

1/6 PAGEVERTICAL

4.583" x 2.166"4.583" x 3.333"

2.166" x 4.583"

3.333" x 4.583"

1/8 PAGE HORIZONTAL

1/8 PAGEVERTICAL

3.333" x 2.166" 2.166" x 3.333"

FULL PAGENO BLEED

7" x 9.5"

17" x 11.125"

FULL PAGE WITH BLEEDINCLUDED

8.625" x 11.125"

LIVE AREA: 7" x 9.5"

DOUBLE PAGE SPREAD

WITH BLEED INCLUDED

LIVE AREA (per page):

7" x 9.5"

LIVE AREA (per page):

7" x 9.5"

OVERSIZED INSIDE FRONT COVER/INSIDE BACK COVER/

OUTSIDE BACK COVERWITH BLEED INCLUDED

9.125" x 11.125"

LIVE AREA: 7" x 9.5"

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AGC OF CALIFORNIA

One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet.

________Additional Categories x $20 = $____________________

Initial:________Date:____________________

MeMBership DireCtory & BUyers' GUiDe INDEx OF ADvERTISERS CATEGORIES Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. when our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category.

One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you.

❑ Accountants ❑ Aerial Surveying ❑ Aggregates ❑ Airlines ❑ Aluminum ❑ Architects ❑ Asphalt & Asphalt Products ❑ Asphalt Paving & Maintenance ❑ Attorneys ❑ Auction Services ❑ Banquet & Conference Facilities ❑ Barristers & Solicitors ❑ Benefits ❑ Blasting ❑ Bonding ❑ Bonds ❑ Boom Repair ❑ Building Materials ❑ Building wiring Consultation ❑ Buried Pipe & Cable Locators ❑ Catch Basins ❑ Certified Public Accountants ❑ Civil Engineering Products ❑ Cleaning Concrete, Sealing & Floor ❑ Commercial vehicle Equipment ❑ Community Colleges ❑ Concrete Products ❑ Concrete Sawing & Drilling ❑ Construction & Trades Councils ❑ Construction Castings ❑ Construction Clean-Up Rough &

Final ❑ Construction Engineers ❑ Construction Equipment ❑ Construction Labor Relations ❑ Construction Management ❑ Construction Publications ❑ Construction Safety Programs ❑ Construction Specialties ❑ Craft Council ❑ Cranes & hoists ❑ Credit Unions ❑ Crushed Stone ❑ Customized vehicles ❑ Demolition ❑ Design & Consulting Engineers ❑ Design Build ❑ Dewatering

❑ Doors ❑ Drainage Systems ❑ Drug & Alcohol Testing ❑ Dump Trucks ❑ Electrical Contractors ❑ Elevator Sales & Service ❑ Employment Agencies ❑ Environmental Consultants ❑ Environmental Services ❑ Equipment ❑ Equipment Rentals ❑ Erosion Control ❑ Excavating Equipment ❑ Fasteners ❑ Fencing ❑ Fire & Sprinkler Systems ❑ Floor Care ❑ Forklifts ❑ Fuel Suppliers ❑ General Contractors ❑ Granite ❑ Guardrails ❑ Gunite ❑ hazardous waste Removal ❑ heavy Equipment & Trailer Suppliers ❑ heavy hauling ❑ hotels/Motels ❑ Insulating Contractors ❑ Insurance ❑ Interior Finishing ❑ Investment Funds ❑ Kitchen Cabinets ❑ Labor Groups ❑ Landscape Contractors ❑ Landscaping ❑ Lubricants ❑ Management Consultants ❑ Material handling Specialists ❑ Mechanical Contractors ❑ Metal Fabrication & Erection ❑ Metalworking ❑ Mobile Offices ❑ Natural Gas ❑ New Equipment Sales ❑ Oils ❑ Pavement Marking Specialists ❑ Petroleum Equipment ❑ Pipe Supply

❑ Plumbing Contractors ❑ Political Parties ❑ Portable Restrooms ❑ Ports/Shipping ❑ Power Tool Repair ❑ Precast Concrete Products ❑ Pressure wash Systems ❑ Railway Systems ❑ Refrigeration ❑ Protective Coatings ❑ Public Utilities ❑ Railings ❑ Railway Systems ❑ Refrigeration ❑ Reinforcing Steel & Accessories ❑ Roofing Contractors ❑ Safety Consultants ❑ Safety Footware ❑ Sand & Gravel ❑ Scaffolding ❑ Septic Tanks ❑ Site work/Excavation ❑ Staffing Services ❑ Steel Products ❑ Stone/Masonry ❑ Storage Containers ❑ Structural Steel ❑ Submersible Pumps ❑ Swimming Pools ❑ Tank Removal & Testing ❑ Tanks - Underground ❑ Temporary heating & Air

Conditioning ❑ Tile & Marble ❑ Tire Sales & Service ❑ Tool Service ❑ Training & Development ❑ Training Centers ❑ Truck Caps & Covers ❑ Trucking/hauling ❑ Unions ❑ Upholstery ❑ Used Equipment Sales ❑ Utilities Providers ❑ welding Supplies ❑ window Treatments ❑ work Clothing