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About Mahindra First Choice WheelsMahindra First Choice Wheels Ltd. (MFCWL) is the countrys preferred used car mart and isIndias number one multi-brand certified used car player. The company plans to expand thisnumber to 500 outlets over the next two years. This implies that customers will soon be able tochoose from a range of certified used cars throughout India, including the metros and tier-2towns and cities. MFCWL closed F-14 with sales of 57,000 used cars, which is 30% growth over

the last financial year.Tremendous attention to detail is required to ensure that each used car meets a high level ofquality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and alsosees to it that all papers are in order. After purchase, the car is refurbished and undergoes anextensive 118 point quality check by a trained engineer, as part of the companys robustcertification process. The objective behind the care and diligence exercised is to present thecustomer with a car in good condition.In short, buying a used car from Mahindra First Choice offers several advantages, includingquality assurance, safety and a hassle-free driving experience. To give complete peace of mindto the used car buyer, the company has Warranty products like WARRANTYFIRST,CERTIFIRST and CERTIFIRST+.Subject to specific terms and conditions, WARRANTYFIRST provides Warranty for all the major

mechanical and electrical components of the car. The concerned components are covered for aperiod of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST Warranty covers thecars Engine and Transmission for a period of 6 months or 7,500 Km, whichever is earlier whileCERTIFIRST+ covers for a period of 12 months or 15000 kms, whichever is earlier.The Warranty products come with the facility of 24X7 Roadside Assistance across the country.The 24x7 Roadside Assistance, subject to specific terms and conditions, assures the certifiedused car buyer that should the car breakdown, he will be provided assistance.

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The Warranty product gives tremendous peace of mind to buyers of certified used cars.Mahindra First Choice has a website - www.mahindrafirstchoice.com - which provides completeassistance to customers wishing to buy or sell a car. Mahindra First Choice also has retailfinance relationships with major banks like Mahindra Finance, HDFC, Kotak Mahindra and ICICIBank for helping consumers buy their dream cars through loans.Mahindra First Choice Wheels Ltd. also has a significant presence in the online space. Through

its Autobid auction platform it has sold more than 1.5 lakh vehicles till date.The company has also launched a new product, the Indian Blue Book (IBB)(www.indianbluebook.com), which is the most comprehensive unbiased resource for consumersand dealers to determine the value of their used cars.

A new product for car evaluation called Autoinspekt (www.autoinspekt.com) has beenlaunched. Autoinspekt is an unbiased third party vehicle evaluation report to determine thecondition, quality and value of a used vehicle. The report itself covers 53 parameters across 8vehicle systems of the car and is prepared after physical inspection of the vehicle by a trainedengineer.For more details visit us at www.mahindrafirstchoicewheels.in

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & MahindraLtd., is a chain of multi brand car workshops across major cities in India like Bengaluru,Chennai, Coimbatore, Faridabad, Ghaziabad, Greater Noida, Hyderabad, Kochi, Ludhiana,Mumbai, Nagpur, Nashik, Nellore, Noida, Pune, Surat, Vapi covering an area of over 6,00,000sq. ft.Established in 2008, the company aims to offer a world class car servicing experience in India atvalue for money prices. With a combination of Company Owned and Franchisee operations,MFCS plans to become one of the top three car service providers in the country by 2018For more details visit us at www.mahindrafirstchoiceservices.com.

Objectives:

1. How the market will evolve over the next 5 years, keeping the e-commerce and

technology enablement trends in mind

2. Predict how they will evolve, and thereby re-imagine Mahindras strategy to build aSales-Services-Spares used-car ecosystem bridging the wholesale and retail parts ofthe business, leveraging physical and online infrastructures.

3. Provide an overall 5-year strategic view for the sector, through the lens of marketopportunity, products & services on the back of a technology and data backbone

4. Define the size and segments of opportunity of the After-market sector as a whole, andthe relevant, addressable market for the next 5 years, for multi brand used car sales andservice businesses

5. Through primary and secondary research, identify key industry needs that will be thecritical success factors for the Aftermarket Sector to scale

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6. Examine how internet penetration and technology enablement are fundamentallychanging the way consumers will potentially interact with the Aftermarket sector

7. Identify opportunities for Mahindra to leverage this evolving landscape, and use databoth within and outside the enterprise to build a sustainable advantage.

8. Define how the Group should change its mindset when it comes to tapping the onlineopportunity, as a hybrid model.

9. Assess the current product & services portfolio for the Aftermarket Sector and make 3-5specific strategic recommendations to the Sector that should be prioritized in the shortterm to build a long term competitive advantage.

10. Define the hybrid plan - between the brick&mortar and the online markets and their

evolutions, and recommend how Mahindra should go-to-market in the context ofmetropolitan vs. rural, organized vs. unorganized, and so on, in a continuously evolvingmarket

11. Mahindra Aftermarket has 2 companies - MFCWL and MFCS, and has been aspiring tobuild synergy between selling a used car and then servicing it. For example, a new carcustomer usually services his or her car from the same place in which it is bought. Canthe same consumer behaviour be replicated by Mahindra Aftermarket in the Used Carspace, thereby generating a synergistic 3S model