Aftermarket - March 2013

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 2 No. 9 March 2013 www.afmonline.in 52 Pages `50

Brought to you byBrought to you by Auto Monitor

Scan this code onyour smart phoneto visit www.afmonline.in

Tech Why dealers shouldinvest in ERP.

16 InterviewJS Cheema, Yamaha India, speaks about Yamaha Female Riding Training program.

10 InterviewAn interaction with the Delphi top brass.

30

Net BenefitsACMA Automechanika New Delhi has major advantages to offer the auto segment.

MARCH 2013 AFTERMARKET 3

A Presence Felt

EDITORIAL

Some ideas that are born before time have a tendency to die down. And sometimes when you manage to break the monopoly, you can work wonders. I am of course referring to the ACMA Automechanica show that took place in Delhi in February. Although the show has been around for more than 10 years, it was for the first time held in India.

While this is not a mere extension of their plans so enable the promoters to take the show to India, it does suggest something.

At a time when OEMs are scratching their heads on ways to improve sales, it is the aftermar-ket industry that is optimistic. More aftermarket companies that we have been speaking to over the last few months are gung-ho about the market. Considering that Indians have a tendency to retain vehicles for a longer period than those in Europe or any other developed countries. This gives the owners an opportunity to enhance their vehicles during its life-span.

Considering that the industry is moving toward infotainment technology, the demand for aftermarket products are only going to rise. According to a report brought out by Frost & Sul-livan, the 58 percent penetration rate for electric power steering in passenger vehicles is projected to grow by 20-22 percent by fiscal year 2017. Multilink suspension systems will continue to be used over the next five years, as these systems are economical. Vehicle manufacturers offer vehicle stability features only in the high-end variants of compact segment models. However, by 2014, ABS and electronic brake distribution (EBD) is expected to become mandatory in all models at all trim levels. Tire pressure monitoring systems and electronic stability programs (ESPs) are likely to witness 100 per cent penetration by FY’16 in the utility vehicle segment. Comfort and conveyance features such as power windows, remote locking, fog lamp, and rear AC vents will witness more than 80 per cent penetration over the next five years.

We are only waiting.

Comments can be sent to [email protected]


NEWS

GLOBAL

INTERVIEW INTERVIEW

COVER STORY

CONTENTS

08 Nissan brings Safety Driving Forum to Mumbai

12 Garmin available as Maruti Genuine Accessory

16 Better Customer Service with ERP

36 Ford India is looking to train 16 to 24 year olds in the product portfolio, sales, and customer management

28 Rummy Chhabra elaborates on plans to increase Metro’s market share to 10 pc.

10 JS Cheema, Mktg Head, Motor Sports Promotion throws light on Yamaha’s initiative to promote correct riding.

19

36

28 10

19 Automechanika exhibition in the country covered an area of 9,500 sq m and accommodated over 250 national and international exhibitors from twelve countries.

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 2 No. 9 March 2013 www.afmonline.in 52 Pages `50

Brought to you byBrought to you by Auto Monitor

Scan this code onyour smart phoneto visit www.afmonline.in

Tech Why dealers shouldinvest in ERP.

16 InterviewJS Cheema, Yamaha India, speaks about Yamaha Female Riding Training program.

10 InterviewAn interaction with the Delphi top brass.

30

Net BenefitsACMA Automechanica New Delhi has major advantages to offer the auto segment.

Cover Design: Mahesh Talkar

NEWS 1208

16


Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18.

Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028.

AUTO MONITOR is registered with the Registrar of Newspapers of India under No. 67827/98. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition.

*Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever.

FOUNDER & EDITOR, NETWORK 18 Raghav Bahl

PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan

EDITORIAL ADVISORY BOARDVishnu Mathur, Director General, SIAMVinnie Mehta, Executive Director, ACMA

SP Shah, Director General, FADAEXECUTIVE EDITOR

Jayashree Kini-MendesEDITORIAL TEAM

Abhishek Parekh, Features EditorPradeb Biswas, Features Writer

Anand Mohan, Senior Correspondent Nabeel A Khan, Senior Correspondent

Jagdev Kalsi, CorrespondentGeoffrey Mathews, Copy desk

ART DIRECTORVaruna Naik

SENIOR DESIGNERMahesh Talkar

GROUP PHOTO EDITORMexy Xavier

PHOTOGRAPHERSVarun Anchan, Senior Photographer

Joshua NavalkarBUSINESS CONTROLLERS

Akshata Rane, Lovey Fernandes, Deepak Bhatia, Ashish Kukreti, Shwetha ME, Jayashree N, Shefali Mahant

PRINTINGEXECUTIVE VICE PRESIDENT

Ananth R. IyerASSISTANT GEN MANAGER-PPC

Shekhar Khot

PRODUCTION TEAMSurekha karmarkar

Ravikumar Potdar, Ravi Salian, Sanjay Shelar

GROUP CEO, NETWORK 18B. Sai KumarCEO-NETWORK 18 PUBLISHING Sandeep KhoslaEVP-HUMAN RESOURCES Sanjeev Kumar SinghASSOCIATE VICE PRESIDENT Sudhanva Jategaonkar

ADVERTISING SALESShashin Bhagat (Ahmedabad) [email protected] B (Bengaluru) [email protected] Hara Subramaniam (Chennai) [email protected] (Coimbatore) [email protected] Surendra Kumar Agrawal (Delhi) [email protected] Dsouza (Hyderabad) [email protected] Gokhale (Indore) [email protected] Arora (Jaipur) [email protected] Ghosal (Kolkata) [email protected] Inder Dhingra (Ludhiana) [email protected] Bhattacharjee (Ludhiana) [email protected] Dsouza (Mumbai) [email protected] Dass (Pune) [email protected] Modha (Rajkot) [email protected] Pathak (Vadodara) [email protected]

MARKETING TEAMGanesh Mahale, Akshaya Jadhav

OVERSEAS CONTACTRingier Trade Media Ltd CHINA

1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855

(Craig Shibinsky) Email: [email protected] Trade Media Ltd HONG KONG

9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919

(Octavia Au-Yeung) Email: [email protected] Trade Media Ltd TAIWAN

Room 3, Fl. 12, No. 303, Chung Ming S. Rd., Taichung, TaiwanTel: +886-4 2329 – 7318 Ext. 16, Fax: +886-4 2310 – 7167

(Sydney La) Email: [email protected]

USA Tel: (513) 527-8800 Fax: (513) 527-8801

Email: [email protected]

USA Alfredo Domador, 6505 Blue Lagoon Drive, Suite 430 Miami, FL. 33126, USA

Tel: (305)448-6875 Fax: (305)448-9942

NEWS STAND AND SUBSCRIPTIONSDISTRIBUTION HEADSunil Nair

SR. MANAGER-SUBSCRIPTIONSSheetal Kotawdekar

CO-ORDINATORSRahul Mankar, Anant Shirke, Sarita Quartos’, Chaitali Parker, Kamlesh Madkar, Vaibhav Ghavwale

SERVICESCIRCULATION SERVICES Write to [email protected] SERVICES For subscription queries, write [email protected] or call +91 22 30034631-34 ortoll free 1800 200 1021PERMISSIONS For subscription to copy or reuse material from AUTO MONITOR, Write to [email protected]

Monthly Issue Price: `50

8 AFTERMARKET MARCH 2013

NEWS

Nissan Motor India organized

its Safety Driving Forum on

the 16th and 17th of Febru-

ary in the parking area of

Inorbit mall in Malad, Mumbai. The idea

behind the Safety Driving Forum is to

increase awareness about road safety and

highlight the benefits of modern safety

technologies in cars.

The Nissan Safety Driving Forum

was first organized in Delhi in the first

week of February. The car manufacturer

is planning to take its initiative to

Chennai also. During the two-day event,

individuals were given an opportunity to

learn about the importance of road safety

through panel displays and simulator

devices.

Mall visitors who took a detour to

experience the Nissan setup got to learn

how airbags function during an accident,

and the importance of wearing seatbelts

while driving or travelling in a car. The

participants also got a chance to learn

about the importance of Anti-Lock

Brake System on a simulator vehicle.

At the launch, Mr. Takayuki Ishida,

Managing Director & CEO, Nissan

Motor India Pvt. Ltd, said, “The growing

number of cars on Indian roads has

also resulted in increased number of

accidents. Nissan

as an automobile

m a n u f a c t u r e r

u n d e r s t a n d s

its social

re spons ib i l i t y

and strongly

believes that

“Safety begins

with ME.” The

Nissan Safety Driving Forum has been

formed to educate drivers, co-passengers

as well as other road users on safety

practices, with a focus on reducing road

accidents.”

Nissan Motor India Private Ltd.

(NMIPL) is a 100 percent subsidiary of

Nissan Motor Co. Ltd. Japan and was

incorporated in 2005. Nissan along with

its global alliance partner Renault has

established a manufacturing plant and

a research & development centre near

Chennai. Nissan has appointed Hover

Automotive India Pvt. Ltd. as the sole

distributor for India to handle sales

and marketing, dealer development,

customer relationship management and

after-sales service.

Hover Automotive India Pvt. Ltd.

functions as an independent company

with an exclusive distribution agreement

with NMIPL to accelerate the sales and

build customer touch points across India

for the Nissan brand of cars.

The Nissan Safety Driving Forum has been

formed to educate drivers, co-passengers as well as other road

users on safety practices, with a focus on reducing

road accidents.

Nissan brings Safety Driving Forum to Mumbai

Nissan demonstrated the importance of road safety to numerous individuals.


INTERVIEW

This is clearly not a marketing strategy

from Yamaha, it’s meant to create

awareness among people, specifically

girls, about safe driving practices. Why

do you think there is a lack of awareness,

though every year hundreds and

thousands of people die in accidents?

Basically, there is no education

pertaining to safety of people on road.

Maruti Suzuki is doing it, now Yamaha

has taken the initiative to promote safe

riding and safety on road. In this we give

CSR where we give training, even in

colleges. We have seen girls being a little

hesitant on roads, they also have a fear of

local transport (for not being up to the

standards related to safety and security).

Yamaha has plans to educate them,

empower them to become independent

riders. Within this training, we train

them how to ride in order to remain safe

on the road and keep pedestrians and

other users on the road safe. They need

to themselves be safe first, so we educate

them on the use of various guards like

helmets, elbow guards, proper shoes,

etc. I feel one can only spread safety

on the road, if he is himself riding safe.

Secondly, we also give them a fair idea of

when and how much to brake. We share

theoretical formulas with them on the

same that they can apply when driving.

We also educate them beforehand on

how to react in case of a crash.

All this relates to the rider’s personal

safety. What about pedestrian safety?

For pedestrian safety, first and

foremost, the rider needs to be good

behind the wheel, and should know

basics to keep pedestrians safe. We teach

them things like how to keep away from

obstacles, keep a check on who’s coming

from behind, how to balance oneself over

turns and all. All this makes the rider

drive safe on the road.

From amongst the girls you have taught

through this campaign, how many of

them were already capable riders?

We split them into three categories.

Girls who fall under the skilled category

Says JS Cheema, Marketing Head, Motor Sports Promotion, Yamaha India, as he takes time out from a Yamaha Female Riding Training (YFRT) program to throw light on road safety in India and

Yamaha’s initiative to promote correct riding. He also discusses the loopholes in the current system of driver learning schools

with Jagdev Kalsi. Excerpts.

“OEM-operated riding schools

can do wonders for road safety”


INTERVIEW

are generally good riders. That means

they know how to ride. Still they have to

have a fair learning of some fine practices,

like wise use of front and rear brakes for

example. Though it varies from college to

college, about 25 percent of the girls are

generally good riders.

How much of an impact does geography

play on riding skills and awareness?

There are some places where people

are more aware, and girls are more

educated. In the north people aren’t

that aware, the mode of transportation

is more of a show-off here. They tend

to keep away from basics. But in cities

like Bangalore, the two-wheeler culture

is predominant and they want to drive

safe than look good on vehicles. They are

also well-versed with their vehicles, like

knowing how to replace a punctured tyre,

etc. This isn’t the case here in North, also

the mindset here is such that even parents

don’t feel that two wheelers are safe.

How is it beneficial to those who don’t

know how to ride well?

How much can they learn in one day?

This drill makes the rider more confident.

But we also can teach only those who

already know how to ride a bicycle, since

balancing on two wheels can’t be taught

in one single day. We work with the

throttle inputs, braking, cornering and

everything. They go back being more

confident and safe riders.

Is there any assistance to the girls you

train in getting a driving license?

Yes, we bring dealers here and if

someone doesn’t know the process of

getting a license, he/she is guided on the

same. The dealers help them with filling

forms and everything, but the applicant

has to go to the RTO by him/herself to

submit it and get the driving license.

There are also a lot of motor training

schools in India, who also help with

getting driving licenses...

In such places, since they are

commercialized, the focus isn’t on driving

and teaching road safety. They are more

concerned with getting a driving license.

They need to improve a lot to come to

our standards of teaching. We teach the

fine details of not only driving but also

about the upkeep of the vehicle.

Do you think manufacturers should get

into riding schools, as it is a big void in

the market and Indians roads are very

unsafe?

I think OEM-operated riding

schools can do wonders to increase road

safety. See, Maruti Suzuki did it and it

is successful. In some places, other two-

wheeler manufacturers are also trying to

do the same thing. Things are improving

and the culture is picking up. We also

have some plans to get more riders and

propagate properly.

In the north people aren’t that aware,

transportation is more of a show-off here. But in cities like Bangalore, the two-wheeler culture is predominant and they want to drive safe than look good on vehicles.


NEWS

Garmin Corporation has

entered into an agreement

with Maruti Suzuki India

Ltd (MSIL) to allow its

Personal Navigation Devices (PND) to

be offered as Maruti Genuine Acces-

sories (MGA). This agreement will en-

sure that Garmin’s nüvi 40LM and nüvi

50LM will be available across Maruti

Suzuki’s dealerships in India. The Gar-

min PNDs will be covered under the

MGA warranty.

Speaking about the agreement with

MSIL, Daniel Chien, Senior Manager,

Garmin Corporation, said, “MSIL is a

leader in the Indian automobile industry

and is well known for providing the best

to its customers. Being a global leader

in the satellite navigation industry,

we are excited to partner with MSIL

and improve the in-car and driving

experience of Indian car owners.” Apart

from ensuring easy navigation across

India, nüvi 40LM and 50LM devices will

come equipped with maps of Malaysia

and Singapore. The nüvi 40LM and

50LM devices are priced at `8450 and

`9990, respectively, for the mass market.

The devices also feature voice guidance

in Hindi, Indian English, Punjabi,

Kannada, Telugu, Malayalam, Tamil,

Gujarati, Marathi, Bengali and Oriya.

Other capabilities of the nüvi 40LM and

50LM include mapping of 4214 cites at

street level, 7.3 million points of interest,

a 4.3 inch wide screen for the 40LM,

and 5.0 inch for the 50LM. It also offers

house search, lane info, high-sensitivity

receiver, highway mode, enhanced

junction view, and more importantly, free

lifetime map support. The PND’s maps

are provided by NAVTEQ.

Garmin Corporation is a unit of

Garmin Ltd and claims to be the

global leader in satellite navigation.

Since 1989, the Garmin group has

designed, manufactured, marketed and

sold navigation, communication and

information devices and applications –

most of them enabled by GPS technology.

Garmin’s products serve automotive,

mobile, wireless, outdoor recreation,

marine, aviation, and OEM applications.

Garmin Ltd is incorporated in

Switzerland, and its principal subsidiaries

are located in the United States, Taiwan

and the United Kingdom.

Garmin’s personal navigation devices, the nüvi 40LM and 50LM, will now be available as Maruti Genuine Accessories.

Garmin Navigation available as Maruti Genuine Accessory

nüvi 50LM

nüvi 40LM


COLUMN

Worldwide shortage

and spiraling prices of

Natural Rubber (ex-

cept in recent times)

is a major concern for all tyre and rub-

ber manufacturers. Natural Rubber is a

highly valuable biomaterial in contrast

with other Bio-Polymer. It cannot be

replaced by other synthetic materials for

many applications e.g. heavy duty trucks

and buses, air plane tyres, as well as many

latex products or only at great cost. It

is the first choice for heavy duty radial

truck tyre manufacturers because of its

physical, mechanical properties and ex-

cellent adhesion to steel cord.

The worldwide shortage of NR is

mainly due to production cuts and

shifting towards palm oil cultivation

in Malaysia, growing usage of NR in

commercial vehicle radial tyre and an

increasing demand in China and India

due to rapid economic development. As

with all agricultural commodities; the

effects of climate change, population

growth, economic developments,

are unpredictable factors and induce

major changes in the available yield

and demand for NR. Tyre and rubber

companies would experience great

difficulties, if large scale alternative is

not developed. The scientist/technologist

all combined their efforts and talents in

harnessing this crisis.

Guayule, a shrub growing in semi-

arid regions in Mexico and Southern

US, is one of the non tropical plants

that have been used as a commercial

alternative source of NR. Out of several

other potential sources of NR, another

promising one is Russian dandelion.

Production of rubber from sunflower

or lettuce is being considered in the

USA and Canada. For overcoming this

crisis, the scientists are also considering

the synthesis of synthetic poly-isoprene

through bio-isoprene route.

This paper will cover all such

possibilities; the scientists/technologists

are considering for overcoming this crisis

in future.

As it is rightly said that the biggest

drawbacks of owning something valuable

is that someone else is always trying to steal

it. This was the case during World War I

and II, when Britain and later on Japan

controlled the most of rubber supplies.

During and after that war, a lot of people

in different countries started to feel uneasy

that not only their military strength, but

their industrial and economic strength

were dependent on foreign rubber.

Now, when everything is stable and

rubber has become an essential part of

the life, we see the vulnerability of rubber

to the market conditions. This gives rise

to the fluctuations in the market and

leads to a steep increase in price. There

are a lot of factors responsible for it and

here we will discuss these factors and

how to overcome those.

Shifting towards palm oil cultivationAbout two decades ago, palm oil

emerged as the cheapest source of edible

oil and has been garnering a lot of

attention since then. Currently, it is the

largest produced, consumed and traded

edible oil in the global markets. Not only

is it competitively priced compared with

other major oilseeds, but it also has the

highest yield.

The palm oil tree yields an annual

average of 3.7 ton of oil per hectare,

which is much higher compared with

the rapeseed (0.6 ton) and soybean

(0.45 ton). Indonesia and Malaysia are

the largest producers and exporters of

palm oil, and together have an overall

87% share in the global output and 90%

share in exports. An analysis by Koh and

Wilcove suggests that during the period

1990–2005, close to 60% of the palm oil

expansion in Malaysia was at the expense

of forest conversion and rest coming

from rubber and cacao cropland.

Similar developments are taking place

in Thailand and Indonesia. As with all

agricultural commodities the effects of

climate change, pollution, economic

development, and population growth

are unpredictable factors, which are also

inducing major changes in available

acreage, yield, and demand for natural

rubber.

Growing usage of NR in radial tyreDespite an ever increasingly stringent

consumer requirement, more NR is

used in tyres than ever before and the

worldwide trend toward radial tyres

will ensure continued demand. Natural

rubber has some advantages over

synthetic rubber. It has excellent dynamic

properties, with a low hysteresis loss, and

good low temperature properties, it can

be bonded well to metal parts, has high

resistance to tear and abrasion and it is

relatively easy to process. Radialization

has increased the percentage usage of

natural rubber owing to better green

strength and steel cord-rubber bonding.

A high level of building tack between

the various layers of liner/carcass/tread/

sidewall is essential for the modern

day’s high speed tyre building machines.

Arup K. Chandra

The Natural Rubber Crisis


COLUMN

All-steel radial required a higher level

of green tack and green strength than

conventional tyres. In these respects

natural rubber is superior compared to

the other polymers used for making tyres.

Increasing demand in China and India

China and India are the largest

consumer of natural rubber. China,

the largest NR consumer in the world,

is encountering many problems in

extending its limited rubber plantations.

Rubber planting areas in China are

located in remote mountain areas or

undeveloped areas. Threat of extreme

weather is more frequent than ever.

Environment conditions in new

expanded area are poor for rubber tree

growth, where rubber trees take longer

time to mature.

The gap between local output and

demand has to be met by imports. India is

also gearing up and due to an increase in

presence of international players in India,

there is a surge in the demand for NR

and is reflected in the ranking of India at

3rd place in the world for consumption

of NR.

Harnessing the challengesAlternate Crops

It is rightly said that “necessity is the

mother of invention” or “crisis is the

criteria for new developments”. China

and India are estimated to be consuming

nearly 40% of the global production

followed by the USA and Japan. There

is huge ups and downs in prices in last

decade.

Thus, alternative crops for natural

rubber production are required to secure

supplies. There are 1,800 species identified

that produce natural rubber latex, but

only a few of these are known to produce

large amounts of high molecular weight

rubber. Guayule and Russian Dandelion

are two varieties of shrubs which contains

considerable amount of latex. Guayule

project was first started in 1988 and the

Russian Dandelion project was started in

1942, for two years until 1944. Based on

several studies, TKS (the most popular

variety of the dandelion) was demonstrated

to be a viable alternate source of natural

rubber, compatible with associated rubber

manufacturing process, comparable to

Hevea, and superior to Guayule.

Several other plants that are able

to grow in temperate climates were

tested for rubber production, especially

in times when price or accessibility

of natural rubber was an issue (1920s,

WWII, 1970s). A recent study showed

that lettuce contains small amounts of

rubber with a molecular weight similar

to that of the rubber tree and guayule.

This provides a new opportunity to

study rubber biosynthesis in plants on

a molecular level, however, its potential

as an alternate source of natural rubber

is unclear. There are other plants known

to produce rubber, like Cryptostegia

2-4%, Milkweed 4-5%, Pingue 1-2% and

Rabbitbrush 1-2%.

Synthetic Polyisoprene

Ever since, synthetic cis-1,4-

polyisoprene, with the structure and

properties of natural rubber, was

prepared in 1954 with the then newly

discovered Ziegler catalyst, synthetic

polyisoprene has been an important

elastomer. Although it still demonstrates

lower green strength, slower cure rates,

lower hot tear, and lower aged properties

than its natural counterpart, synthetic

polyisoprene exceeds the natural types

in consistency of product, cure rate,

processing, and purity. In addition, it is

superior in mixing, extrusion, molding,

and calendering processes. Isoprene is

found in products ranging from surgical

gloves to car tyres. Isoprene has a market

value of $1-2 billion.

Depletion of global petroleum resources

and environmental hazards has directed

efforts to produce synthetic isoprene from

bio-resources. The production of isoprene

from renewable resources (BioIsoprene) is

the target of a joint venture between the

Goodyear Tire and Rubber Company and

the biotechnology company Genencor.

Using BioIsoprene from Genencor,

Goodyear have produced a synthetic

rubber for incorporation in a concept

tyre demonstrating the equivalence of

BioIsoprene™ with petroleum derived

isoprene. Recently, Amyris has signed

a deal with Michelin to collaborate in

the development and commercialization

of Amyris No Compromise renewable

isoprene. Amyris is also collaborating with

Kuraray and Kuraray will use Biofene

to replace petroleum-derived feedstock

such as butadiene and isoprene in the

production of specified classes of high-

performing polymers.

ConclusionsIt was the Pearl Harbor bombing in

1941 that saw the earlier face of the

natural rubber crisis and it is still there

irrespective of development of synthetic

alternates. Today, natural rubber

industry is facing various unavoidable

circumstances and efforts to tackle

the crisis are increasing. Back during

World War II, rubber industry saw

the research on the alternative rubber

plants to decrease the dependability

on the hevea tree. Then came the time

when alternative methods to synthesize

synthetic rubber from bio-resources

instead of petroleum based resources

was extensively explored. Nowadays,

it is being realised by various research

organizations and efforts are on to

commercialize it to overcome the

crisis. Hope to see in near future that

ultimately the joint effort of scientists

and technologists will result in

harnessing this crisis commercially.

The author is employed with the R&D

Centre of Apollo Tyres Ltd. He can be reached

at [email protected].


TECHNOLOGY

ERP stands for Enterprise Re-

source Planning and is used

to automate activities within

an organization with inte-

grated computer software. Its purpose

is to enhance the flow of information in

an organization and manage connections

with stakeholders. Thiru Vengadam, MD

& CEO, IFS Solutions India Pvt Ltd,

explains ERP as an application that cap-

tures data on everything that is happen-

ing in a company like machineries’ data,

infrastructure, products, etc. ERP is also

capable of automating supply chain for

efficiency, improvement in suppliers, im-

prove own efficiency by improving time,

cost, service and quality.

Who can use it?While ERP has found a lot of takers

in the manufacturing area, especially

OEMs, it has wider applications. It was

initially used only by large manufacturing

organisations to automate their work flow

and improve efficiencies. However, with

tier-1 and tier-2 suppliers responding

to OEM expectations, OEMs are now

planning or have already invested in

closed loop ERP systems with their

supply chain to keep the workflow

momentum going.

However, it’s not just the manufacturing

industry that can benefit from ERP. Since

the service sector is a vital touch point

for the user, it remains under strict time

constraints. Explains Thiru, “Based on

our global survey we feel the adoption of

ERP systems would be more on service

management side than on manufacturing

side. Manufacturing, they are somehow

already doing. Customers have got more

to do with the turnover time, servicing

timings, etc., than a Kanban system in

manufacturing”.

While efforts have been made to apply

ERP to various sectors, acceptance in

small industries (both manufacturing

and services) has remained low due to

misconceptions about cost. With time

however, ERP has grown and has become

scalable enough for even small companies

to benefit from it. “Our system (of ERP)

has various architectural features. It is

architected in such a manner that it

is now a single application. Suppose a

company requires only 10-20 users on

the ERP, he can use the same application

as any other big firm. For all different

types of applications we have the same

system. The architecture is so scalable,

it can efficiently operate irrespective of

volume or number of connects or users”,

explains Thiru Vengadam. Previously, it

was necessary for companies to adopt

a complete ERP suite at one go, which

required a lot of investment. But with

time ERP has become more flexible.

Says Thiru, “They (companies) need not

necessarily buy our thing in one go. They

may buy 7-8 modules from our range of

80 modules, and later buy more whenever

required, since it’ll fit in perfectly, like a

building block, you can add more. This is

the most flexible approach.” Also clearing

doubts about ERP’s cost burden, MD &

Jagdev Kalsi

ERP has found wide acceptance in manufacturing. Though at its nascence in Indian auto

what role ERP can play in the service industry.

OEMs are now planning or have already invested in closed loop ERP systems with their supply chain to keep the workflow

momentum going.

Better Customer Service with ERP

Contd. on page 18


TECHNOLOGY

CEO, B-Square Group of Companies,

PKD Nambiar adds, “ERP isn’t as

costly as it is perceived. We spend lakhs

on improving our infrastructure and

everything. A couple of lakhs spent on

ERP can do wonders to the output of any

organization.”

Application and Current UseTalking about the output and

positive impact of ERP software on any

organization, Thiru adds, “Generally

companies achieve anywhere between

15-20 percent cost saving at the

completion of implementation of ERP.

The first project I took was for M&M

(when I was with SAP), and they had

tractors and farm equipments also. At the

end of 3 years, they initiated an internal

study to see the return on investment.

They had a significant benefit and

decided to implement it in all their units.

On average 15-20 percent is the savings

in the first iteration of an ERP system.

ERP implementation is not a one-time

activity, it is a continuous improvement.”

Currently ERP is in use in the service

industry, though not in the automotive

sector. Says Thiru, “We have implemented

Dynamic Resource Scheduling. This is a

first ever thing in India at this level. ERP

is back-end manufacturing system, but

what they are looking for is a complete

integrated system with ERP, and a

mobile application. It is for those who

want to provide service at the customer

location. It is still not very prevalent in

the auto industry”.

In the recent past, we have seen a

number of multi-brand service centres

opening up in India. In the past, we had

a culture of roadside mechanics working

on any car from any manufacturer. The

scenario is very different these days, with

more than 20 auto manufacturers, and

each requiring a different set of tools

and understanding of products to service

them. Providing roadside assistance is

no longer easy, since it would require

carrying different equipment and tools

for different makes and models.

This is where ERP can help. Explains

Thiru, “In such a situation where you

need to send in the right technician with

right tools and spares and a vehicle to

carry all this, ERP comes to the rescue.

We have an engine that will do all the

computations like time to reach and

everything, it’ll do dynamic scheduling

against multiple constraints. There’s

even a manufacturing OEM from

industrial equipments who have done

this. They have 1000 service technicians,

all currently being trained and they

assure the customers that their system

will be up and running almost 99.9

percent of time. Objective of all of this

is to improve efficiency.” Citing the

example of a multi-brand service centre

such as Carnation, Thiru adds, “Multiple

product service is an area where ERP can

work very effectively. They [Carnation]

might have entered into a back-end

arrangement with all the OEMs, since

they can’t keep all the spares of all

cars. Every single activity that such a

firm is doing can be done by ERP. It

would improve their efficiency, their

productivity, and for the same installed

cost they’ll be able to do better.”

Acceptance in small industries (both

manufacturing and services) has remained

low due to misconceptions about cost.

Contd. from page 16

COVER STORY

19 MARCH 2013 AFTERMARKET

ACMA AUTOMECHANIKA 2013

Net BenefitsThe first-ever ACMA Automechanika held in New Delhi attracted manufacturers and delegates from around the world. Aimed at the aftermarket, it featured exhibitions, product launches, seminars, and panel discussions. Pradeb Biswas explores the possibilities.


COVER STORY

The excitement among dele-

gates was almost palpable as

the venue gates to the 2013

ACMA Automechanika

trade fair opened. Organized at Pragati

Maidan in New Delhi from February

7-10, it was the first Automechanika

exhibition in the country. The exhibi-

tion covered an area of 9,500 sq m and

accommodated over 250 national and

international exhibitors from twelve

countries.

Introducing the exhibition, Deep

Kapuria, former President & Chairman,

Globalisation & Trade Fairs Committee,

said, “We in ACMA are delighted to

announce the synergic coming together

of ACMA and Messe Frankfurt to

call this show ACMA Automechanika

New Delhi. It is the first time that we

are having an independent aftermarket

show in the country. It’s about time the

auto component industry addressed the

aftermarket along with the suppliers to the

OEMs. The auto sector has reached a stage

of maturity and a significant milestone in

terms of both volume and quality.”

The exhibition was a joint effort

by ACMA and Messe Frankfurt.

Messe Frankfurt has the support of 14

professional partners in organizing 11

shows outside of Germany, and more

than 40 national and international

organizations support the brand

Automechanika. The supporters comprise

of industry associations representing

manufacturers, distributors, wholesalers,

importers, and retailers of automotive

parts and accessories.

In his opening address, Michael

Johannes, Vice-President, Brand

Management Automechanika, Messe

Frankfurt, said, “The first ACMA

Automechanika New Delhi 2013 was

possible because a lot of people from

Messe Frankfurt and ACMA believed

in Automechanika in India for a long

time. I strongly believe in our partnership

because we are a perfect combination.

“ACMA on the one hand provides

invaluable knowledge about India’s auto

component industry. Messe Frankfurt on

the other hand brings in the know-how

of organizing fairs in the automotive

sector all over the world. With this

perfect combination of industry know-

how and professional organizing,

I strongly believe that ACMA

Automechanika New Delhi will serve as

the perfect industry platform. The 2013

show will allow attendees to witness

India’s growing aftermarket sector.”

Highlighting the achievements of

Messe Frankfurt, Johannes said that they

stood for sustainable brand management.

Messe Frankfurt currently owns a

portfolio of over 100 trade fair brands, and

in Asia it organizes 12 trade fairs. “With

the concept of adapting Automechanika

outside of Germany we have success now

for over 15 years. In 1997 we started off

with China and Russia. In the meantime

we organized 12 shows across the globe

in four continents. All of them are

door openers in the emerging markets,”

he said.

High HopesMany attendees, some of them

The Indian automotive component industry is one of the few sectors of the economy which has bought in global competitive advantage.


COVER STORY

prominent players from the auto

component industry, spoke about their

high hopes from the first ACMA

Automechanika. “The seminar reflects

the challenges and the opportunities

that the current time has for the Indian

auto component industries and the

automotive aftermarket. ACMA and

Messe Frankfurt have together decided

to focus on the aftermarket segment

at the first ever India Automechanika

show,” said Surinder Kanwar, President

ACMA, & Chairman & Managing

Director, Bharat Gears Ltd.

Urging the government to facilitate

the growth of the industry, Kanwar said

that the Indian automotive component

industry is one of the few sectors of the

economy which has bought in global

competitive advantage. “Despite the

slowdown in the economic situation,

it has failed to dent the confidence and

expectations of the industry. There is no

doubt that the long-term growth prospect

of India and the Indian auto component

industry are bright,” he added.

Seminar attendees nodded in

agreement when he stated that the low

per capita vehicle density of emerging

economies offers a huge potential

compared to the developed ones, given

the aspirations of the people. The western

and traditional high income economies

are nearly saturated with an average of

500 vehicles per 1000 persons. In India

the number is 10-11 vehicles per 1000

people, and expected to reach 17 by 2015

by industry estimates.

The automotive aftermarket is expected

to scale new heights. “The extended

vehicle retention period of the people

of our nation is the key reason why the

aftermarket is really growing today and

gaining increasing significance. Today

when the margins are increasing, getting

depressed due to the pricing pressure,

combined with the falling volumes,

the aftermarket is a bright spot for the

component manufacturers,” revealed

Kanwar.

Seminars, DiscussionsPlans for Automechanika India have

been in the pipeline for some time

now. While component manufacturers

and exhibitors displayed their products

and answered queries, a seminar was

underway on the sidelines. During the

daylong seminars scheduled for each day

of the event, prominent people from the

A special stall dedicated to the ‘Asli- Naqli’ campaign displayed spurious as well as original parts to help visitors discern between the two.


COVER STORY

industry discussed and debated current

issues.

“For us it is always important to

have a seminar on the sidelines of

Automechanika, because there is so

much content about the aftermarket and

relevant information gets shared. It is

important to ensure that our customers

have the opportunity to understand

our point of view, and get the required

support from our side in the exhibition

Messe Frankfurt against copying,” said

Yoohan.

“The event not only gives exhibitors

an opportunity to showcase their

products and services, but also a chance

to gain further knowledge and insight

into the current issues and challenges.

There is a dedicated two-day seminar on

‘Opportunities and Challenges for the

Indian Auto Component Industry and

Aftermarket’ to address various issues

and topics,” said Raj Manek, Managing

Director, Messe Frankfurt Trade Fairs

India.

“As per the study done by ACMA in

the automotive aftermarket in India,

the vehicle parc data shows an on-

road category of 94.7 million units as

of 31 March, 2010. Of course India is

predominantly a two-wheeler market,

with about 76 percent of it is comprised

of two-wheelers. Passenger vehicles

comprise about 15 percent and the

remaining 9 percent is made up of

commercial vehicles. It is therefore the

need of the hour for the Indian auto

component industry to develop an

organized aftermarket supply chain,

given the fact that there are tremendous

growth opportunities in terms of the

growing auto sector for the country, and

also integrate with the service and repair

segment of the on-road vehicle industry,”

said Nitin Gokarn, CEO & Project

Director, NATTRIP.

Atish Mukhopadhyaya, Principal –

Delivery Excellence and Automotive

& Engineered Products, Tata Strategic

Management Group, took a slightly

different view in his presentation

Strengthening the traditional ‘Route-

To-Aftermarket’: How a stronger supply

relationship with the OEM’s spare parts

division can cap lost sales. His idea

was that OEMs and auto component

companies should work together for

mutual benefit.

Speaking on the ways to grow business

he observed, “One way is to target the

aftermarket on your own. The other way

is that you search for new consumers,

you get into retailing. The third is that

you expand into new geographies. The

last is that you develop new products

and you enter into products which are

higher in margin. But if you look at the

pros and cons of each of these options,

the most attractive still remains targeting

the aftermarket. Automotive component

companies should target the aftermarket,

but in a slightly different manner.

“Auto companies, because of the

downturn, all of a sudden are waking

up to the new thing that we need to

spend enough amount of time on our

spares businesses, they need to be run

differently, it is a high-margin, high-

profit area. So OEMs have changed their

focus slightly. It is time that we sped that

up. Everywhere across segments it is very

profitable for OEMs to be in the spares

business,” Mukhopadhyaya said.

Speaking about the aftermarket, he

said that the sector is really growing

and becoming more organized. “There is

more push towards new service centres

being opened by OEMs. There is a need

from the Competition Commission of

India to also supply to the unorganized

market and OEMs have to take the lead

in it. But OEMs in several cases are not

able to do it because of lack of availability

of products,” Mukhopadhyaya added.

Rakesh Batra, Partner and National

Leader – Auto Sector, Ernst & Young,

spoke about ‘Improving the Auto

Components Value Chain – Why it

is important to focus on Aftermarket

Management’. “If you look at the overall

aftermarket ecosystem, it is more complex

than the vehicle ecosystem or the vehicle

supply chain. You have the new vehicles

being launched and also the pool of old

cars and used cars. Spurious parts are also

a large part of the aftermarket. You have

the original equipment suppliers that are

feeding into the aftermarket as well. Then

there are the independent and franchised Surinder Kanwar, President ACMA, & Chairman & Managing Director, Bharat Gears Ltd delivers the opening address at ACMA Automechanica in Delhi.


COVER STORY

service networks.”

He also analyzed the dynamics of the

Indian aftermarket. According to his

estimates, the automotive aftermarket

can be valued at around Rs 330-350

billion. Out of that Rs 250 billion is

estimated to be of spare parts and Rs

80 billion in labour costs. He attributed

half of the total figure to the two-wheeler

segment, considering that they make

up about three-fourths of the vehicle

population.

“If you look at the distribution across

labour and parts, two-wheelers make up

about a third of the labour value of the

market, and passenger and commercial

vehicles make up about a third each as well.

The labour is fairly equally distributed,

but when it comes to the parts size of the

market, two-wheelers make up almost

half the market and the balance quarter

is each shared by passenger vehicles and

commercial vehicles,” said Batra.

He revealed that, excluding vehicle

sales, a large part of the revenue from

which dealers make their money comes

from spare parts and service. Vehicle

finance and insurance make up a small

part of their revenue. In terms of the

revenue share from parts and service,

India gets a much higher share than

other emerging markets like Russia and

Brazil. He explained that this shows

the big opportunity that lies in growing

the overall parts and service revenue

for dealers, and therefore also for the

aftermarket.

Drawing a comparison between the

global and Indian aftermarket, Batra

added, “There are some key trends that

we are seeing in the global aftermarket.

India will take some time to catch up to

these trends. The opportunities in the

global aftermarket are impacted by four

key areas, namely, regulation, diagnostics,

safety & security, and the fourth is

entertainment and connectivity. These

are driving further growth in the global

aftermarket.”

During the seminar, there was a separate

discussion on the topic ‘Manpower skill

challenges in Aftermarket’. In his address,

Sunil Chaturvedi, CEO, Automotive

Skills Development Council, said, “The

industry needs a lot of skilled people

but the system is not providing enough

opportunities. There are also associated

challenges, like the obsession our society


COVER STORY

has with professional degrees, which

means that nobody wants to become a

mechanic. In our industry, more people

land up here by default. This obsession is

an issue as it creates a condition where

80-90 percent of the employment in our

industry is for people who do not have

any degree.”

Addressing seminar attendees on

the same topic, Vikas Kumar, Director

of Capgemini India, spoke about the

importance of first creating a strategy

and identifying a path to help you decide

your goal, and then seeing how it can

be achieved. “The first most important

thing for that is to be very close to the

end consumer. You cannot be a very big

or a very successful aftermarket player till

you don’t understand the end consumer,

because ultimately he is the one shelling

out the money.”

He also spoke about the global

study done by Capgemini on how a

differentiation can be created in the

aftermarket business. He said, “The

parameters to create differentiation in

the aftermarket business are different for

each country. In India it’s more on the

parts availability and the price of service.

It is important to understand what the

Indian consumer wants and what our

benchmark should be.”

He said that there are three different

stages of aftermarket maturity for an OES

or a supplier. “First are the Explorers, who

comprise of 80-90 percent of ACMA

members who are manufacturing and

supplying to OEMs, trying to improve

their distribution, skill levels, efficiency,

and not looking at a huge growth in their

aftermarket. Second are the Exploiters,

who have just expanded the breadth of

their services and have started thinking

beyond what they just manufacture.

Third are the Champions, who have

actually taken the aftermarket through all

their services so they are manufacturing,

distributing, retailing, and so they own

the consumers,” said Kumar.

After his presentation, a member from

the audience asked what the performance

levers to become an “Aftermarket

Champion” were. Kumar responded by

saying that it can be brought about by

making a good co-operative environment

between the aftermarket business and

the main business. One could either have

various controls there, or an autonomous

system. The company has to decide,

depending on what is more suitable for

their product, market, and the consumers

they are targeting.

Spurious & GenuineOne very important focus area at the

ACMA Automechanika was the impact

of spurious parts on the auto component

industry. “While the aftermarket in India

continues to grow, it is unfortunately

plagued by the issue of counterfeiting,

which by estimates comprises of 30-40

percent of the aftermarket products in

India,” said Kanwar.

According to ACMA estimates, the

Indian aftermarket is today valued at

$6.1 billion, which is about 15 percent of

the global auto component market, and is

growing in the range of 10-15 percent. If

30-40 percent of this market is comprised

of spurious parts, one can clearly see how

big the counterfeiting industry is.

“To contest this, ACMA has also come

out with a white paper on counterfeit

auto components. Some of the key

recommendations of the white paper is

that the sections of the Motor Vehicle

Act should also include auto components

used or intended to be used in a vehicle,

including aftermarket parts. ACMA for

the last 7 years has been successfully

running a campaign to educate the

consumer and the common man on the

adverse impact of using counterfeit parts.

The campaign has today reached the

grassroots level among the peers in the

auto services market across various towns

and cities,” said Kanwar.

Sharing his concerns, Soumitra

Bhattacharya, Chairman, Consumer

Affairs & Anti-Counterfeiting

Committee, ACMA, and Joint

Managing Director, Bosch Ltd, pointed

out that the government can help reduce

the auto component counterfeit market

by making such offences cognizable

and non-bailable. The government had

introduced this measure for the pharma

industry to reduce spurious products.

“The consumer affairs committee has

been extremely proactive, working closely

with the government to look at methods

which will be successful in reducing the

spurious market. The second thing is


COVER STORY

we have released two books, including

a research-based book on the vehicle

parc. Sixty percent of the vehicle parc is

broken down into cities, into vehicles,

into models, and we have shared where

these vehicles are, what a vehicle parc

is, and most importantly what is the

replacement cost and maintenance cost

for the top 100 components of a vehicle

in India, both at the material as well as

the component level,”said Bhattacharya.

At the exhibition there was a separate

stall dedicated to the Asli-Naqli

campaign. “The campaign of Messe

Franfurt against counterfeiting, and

ACMA’s own initiative Asli-Naqli has

very interestingly come together in this

show. We have a small but effective

pavilion on Asli-Naqli where we are

displaying the genuine against the

spurious for people to understand what

is genuine and what is non-genuine,”

said Vinnie Mehta, Executive Director,

ACMA, requesting visitors to visit the

pavilion.

Speaking on the drawbacks of spurious

parts, Nitin Gokarn, CEO & Project

Director, NATTRIP, said, “The number

of deaths on our roads owing to accidents

is around 1.5 million people on an annual

basis.

It translates to about an accident every

minute, and a death every four minutes.

Out of that, the estimate is that about 20

percent of it is caused by vehicles which

are not roadworthy, or probably have

spurious parts or parts which have led

to an accident or contributed towards an

accident.

“So spurious parts and counterfeit parts

are therefore a big safety hazard, not only

to the person who is buying it, but also

to the general public at large. It is not an

individual issue but also a larger societal

issue. In that sense the demand that has

been made by ACMA, that we need to

look at it with more stringent parameters

as far as Motor Vehicle Act is concerned,

or maybe look at IPC offences as well.

That is something which will have to be

looked at seriously by all the players,” said

Gokarn.

The 2013 ACMA Automechanika was

supported by Shriram Pistons and Rings

Ltd. and ARO Equipments as Platinum

partners. Anand Automotive Limited

and ZF India lent their support as Gold

partners. ESCORTS Auto Products and

ELOFIC Industries were associated

as Silver and Bronze partners. The next

edition of the ACMA Automechanika is

slated for 2015 and will be a bigger event

in terms of the space occupied, number of

exhibitors and visitors.


With a current turnover of over `700 crore and a CAGR of over 10 percent, Metro Tyres is aiming to become a

significant player in the two and three wheeler tyre segment. Rummy Chhabra, Managing Director, Metro Group, speaks to

Pradeb Biswas on his plans to increase Metro Tyres market share to 10 percent over the next three years.

Keeping it

Turning

What are your current priorities and

challenges?

The current priority is mainly to

maintain leadership position in the

cycle tyre segment by offering the right

products to the customers. The challenge

lies in catering to the changing demands

of customers, who are becoming very

demanding nowadays. The challenge

in cycle tyres lies in maintaining the

equilibrium between volatile raw material

prices and product pricing in a highly

competitive environment.

In the auto segment, we have the

challenge of increasing the product range

and consequently the market share. Our

aim is to become a significant player in the

two wheeler and auto segment by gaining

a 10% market share in the next three years.

What are the current issues you are

experiencing as a tyre manufacturer?

Volatile raw material pricing and

changing customer requirements are

the major issues we are experiencing

nowadays. One has to be very vigilant

at any time to meet both ends. The

availability of a skilled workforce and

high attrition rates are also issues we have

to deal with constantly.

Are your plans to double production

capacity on course? When will your tyre

plant in Manesar become operational?

We have carefully studied the demand

pattern of the motorcycle and three

INTERVIEW

MARCH 2013 AFTERMARKET 29 MARCH 2013 AFTERMARKET 29

wheeler tyres market, and have come

to the conclusion that this segment has

enough scope for expansion. Accordingly,

we have thought of significantly

increasing our production capacity in

this segment over time. The road map

chalked out by us in this direction is

being implemented in phases.

Which OEMs do you currently supply

motorcycle tyres to, and for which models?

Are you looking at any new tie-ups?

Currently, we are supply motorcycle

and three wheeler auto tyres mainly

to Bajaj Auto, Honda Motorcycle &

Scooter India, Suzuki Motor Cycle India

Pvt. Ltd., and Piaggio. The models for

which we supply tyres include the CBR

250R & Stunner XBC models of HMSI,

the Discover, Platina, Pulsar and three

wheeler RE models of Bajaj Auto, the 300

APE model of Piaggio, and the XB251

model of Suzuki Motor Cycle India Ltd.

We are getting good indications from

other leading motor cycle manufacturers

too for a tie-up, but our present capacity

constraints do not permit us to have any

fresh tie-ups. Once we build additional

capacity, we will be able to tie-up with

other motor cycle manufacturers too.

Metro Tyres had revealed plans to enter

the passenger car tyre segment after

2015. What is your strategy for the same?

Presently we are concentrating only

on becoming a significant player in the

two/three wheeler auto tyres segment, as

mentioned above.

Kindly elaborate on your technological

tie up with Continental AG. How will

this tie up work out for Metro Tyres?

We have an exclusive tie-up with

Continental AG, Germany, one of the

leading tyre manufacturers in the world

for two/three wheeler auto tyres. We

have been nurturing a relationship with

Continental for over 13 years, and it is

being strengthened with every passing

day. The technical collaboration with

Continental has greatly enhanced our

position, and today we are regarded as a

superior quality product manufacturing

company. The company’s exports to the

more advanced geographies of the world

such as the European Union and USA

have become possible only with the

support and assistance of Continental AG.

Which markets do you export tyres to?

We export tyres to over 53 countries

including USA, the European Union,

Africa, the Middle East, and Asian

countries.

INTERVIEW

Volatile raw material pricing and changing

customer requirements are the major issues we are experiencing

nowadays.


INTERVIEW

What are your expectations from the

upcoming budget?

We expect that the Finance Ministry

will give due impetus for increase in

demand, which will lead to growth in

the manufacturing sector. Reduction in

excise duty rates by at least 2 percent

would help the tyre industry to grow.

There is a need for moderation of

interest rates too, which will create a level

playing field for the Indian tyre industry.

The announcement of a roadmap for

implementation of GST will also help in

improving industry sentiment.

What is your market share in the

motorcycle tyre segment? Going

forward, what is your marketing strategy?

With the additional capacity being

created, we plan to be a significant player

in the motorcycle tyres segment in the

time to come, as elaborated above. Our

market strategy will largely be the same

as what we are adopting today.

What are your plans for the aftermarket?

Any plans to re-work, improve, or

change the existing distribution model?

Our forte is the aftermarket. This

has been our time-tested strategy,

which has helped us in maintaining

the leadership position in the cycle tyre

market. Accordingly, we will continue

with the same strategy and try to deepen

our market penetration, especially in

rural India.

A lot of aftermarket players are

exploring retail therapy campaigns.

What are your plans for the same?

Looking at the product profile, we

will continue to distribute our products

through our established marketing and

dealer network. Our B2B model is most

suited to our business requirements,

hence we see no reason to change our

strategy at this stage.

How widespread is your national dealer

network? How do you recruit dealers

and sales people to ensure a hassle-free

buying experience for customers?

We distribute our products through

a nationwide marketing network of

over 50 branches across the length and

breadth of the nation. We operate full-

fledged marketing offices consisting of

sales, marketing, accounts, and logistics

teams to cater to customers at their door

steps. Our present dealer strength is over

10,000. They were appointed over a period

of time after a stringent evaluation of their

financial soundness and position in the

market place. New dealers are appointed

only if they can meet the aforementioned

criteria. We have a strict performance and

credit monitoring system which the sales

personnel must adhere to. Customers

are attended to by local staff regularly,

including service engineers as and when

required.

Kindly share some figures with respect

to the investment, turnover, production

capacity, and growth rate of Metro Tyres.

Our present turnover is around `700

crore, clocking a CAGR of over 10

percent year after year.

A lot of companies are focusing on

introducing environment friendly

measures. What steps are you taking in

this regard?

We have been making conscious

efforts in implementation of

environment friendly technologies

in our manufacturing processes. The

company uses some of the world’s most

advanced equipment for emission checks

and controls. Besides, Metro has been

maintaining an ethical approach in all its

corporate dealings. We sincerely believe

in the importance of corporate social

responsibility (CSR) and are engaged

in various community and social causes

relating to labour and the environment.

In July, you introduced a new logo and

advertising campaign. What was the

thought process behind it, and how has

the market response been?

We unveiled a new logo along with a

new advertisement campaign. The new

identity is designed to profile Metro

as a company that understands youth

aspirations and reaches out to young

people, India’s dominant demographic

segment, with cutting-edge products.

The new visual identity consists of a

re-designed Metro name, appearing

in italics to represent motion and

speed. Complementing the logo is our

advertisement campaign with a story of

transformation: from a child to a youth.

It reflects who we are today and the

company we aim to be tomorrow.

What are the current tyre trends in the

aftermarket?

Like I said, today’s customers have

become very demanding. We have to

develop tyres at a short notice to cater

to their requirements. Since the market

is very price-sensitive, we face a big

challenge in offering new and improved

products without increasing prices.

We need to adopt various innovative

methods, do substitution of raw

materials, do product reengineering, etc.,

to satisfy the needs of customers. Thus

far we have been doing it successfully,

and that has helped us a great deal in

maintaining our leadership position in

the cycle tyre market segment.

The technical collaboration with

Continental has greatly enhanced our position,

and today we are regarded as a superior

quality product manufacturing

company.


INTERVIEW

At Auto Expo 2012, Delphi had revealed plans to introduce its global service centres in the Indian aftermarket. Nabeel A Khan and Pradeb Biswas join Faisal

Matin, Country Director, India & Sub-Continent, Product & Service Solutions, and Dominic Seto, VP of Delphi Product & Service Solutions, MD of AsiaPac, for a tete-

a-tete on the sidelines of ACMA Automechanika New Delhi.

Waiting For The Right Moment

Pradeb Biswas: What are your

expectations from the first ACMA

Automechanika exhibition in India?

Dominic Seto: Yes, this is the first time

Automechanika is being organised in

India. Delphi has been a great supporter

of this event, even at Automechanika

in Franfurt, and Automechanika

in Shanghai. We feel that this is an

excellent way to network, to understand

the customer, to understand suppliers,

and also more importantly to understand

how we can support each other to grow

in the aftermarket business.

Nabeel Khan: What are the latest

developments in your plans to bring

Delphi service centres to India? You

were very excited during the Auto Expo

and you had lots of plans. What has the

progress been since then?

Dominic Seto: Delphi service centres

have always been our key strategy for

expanding our customer reach. We

have over 4500 service centres, and we

continue to remain excited because the

opportunity is there. In China, we have

already started executing the service

centre strategy. With respect to Delphi

India, we are still in the planning stage.

The reason being that to have the service

centre strategy succeed, we first need to

increase our product offerings.

Nabeel Khan: When we spoke during

the Auto Expo, your service centre plan

was supposed to be already underway.

Is there any particular reason for the

delay?

Faisal Matin: As Dominic pointed

out, you need the right base level to

have service centres in place. We need

to increase our product offering and

strengthen our portfolio here. The key

point for getting into the service network

is strengthening the portfolio. If you

do not have more part numbers, then it

would be like ... for example, we make

shock absorbers. If we do not have shock

absorbers for, say, Volkswagen, then it

would be difficult for us to provide parts

to that particular service centre. So it’s

very important that when you get into

a strategy like that, you have the right

strength in portfolio. We are working

on strengthening the portfolio. We have

divided our portfolio into four categories

and then subsequently we will get into

the service strategy.

Nabeel Khan: What is your strategy for

the service centre model?

Dominic Seto: When we execute

any strategy, we always look at the

opportunity. Right now our number one

priority is to continue to enhance and

expand our product offering. With new

vehicles coming up, new opportunities

are coming up. That is one area, and also

in my opinion, our products in the engine

management category will continue to

increase, because the electronic content

specially related to engine control will

continue to increase. This is one extremely

important area, and it is also aligned with

Delphi’s strength and capability because

we are among the best systems providers

in the world.

Secondly, in the Indian aftermarket

the warehousing distributor segment is

extremely fragmented. We are spending

a lot of time to understand how we can

engage the right customers so that we

can expand. Expanding the customer


INTERVIEW

base is extremely important. We are

using the talent and infrastructure that

we have in India and our supply base

around the world to expand our market.

Also, one thing I am excited about is

that every time I come to the Auto

Expo, I see OEMs continuing to launch

high content vehicles. A few refreshed

vehicles will always be there, but more

importantly, the high content vehicles

continue to go up. So that is a great huge

opportunity for Delphi on the OEM

front, and as a result there is a foundation

for an aftermarket in the future.

Nabeel Khan: When can we expect

Delphi service centres to come here?

Dominic Seto: We are right now in

the planning stage, and in 2014 we will

execute it.

Nabeel Khan: Your service centre

strategy will be executed in 2014, so you

would have made some plans in this

regard?

Dominic Seto: When you start a service

centre the parts come from Delphi.

There are many different ways in which

you can get into the service centres. It

also depends on whether they are high

runners or low runners. The high runners

need a high investment rate. When we

come up with a Delphi service centre, we

always ask ourselves how we can improve

the overall garage technician diagnostics

and capability so that they can improve

the service level. There should be an

opportunity to improve the aftermarket

industry. If you don’t have trust in a

service centre or a garage, then going

there is difficult. When you look at the

industry, the evolution is like this. That’s

why Delphi continues its focus on the

garage technicians. We provide training,

product know-how, and information, so

that we can help the technician improve

capability and once you do that, they will

find more parts from Delphi or any other

friends that we have.

Nabeel Khan: What are your plans for

training garage owners and converting

them into Delphi service centres or

setting up independent service centres?

Dominic Seto: When we set up the

so-called service centre strategy, we

never have the intention to own those

garages. We just like to provide them the

capability along with the basic diagnostic

equipment, and we also sell them Delphi

parts. We give them the right to use

our logo. The strategy is that if they are

using our logo, they have to follow our

guidelines in terms of how to deal with

customers, how to provide the customer

service call. So when we plan any service

centre in any country, we always focus on

those areas.

Nabeel Khan: Which segment

of products, like electronics or

mechanicals, are you going to put up in

the aftermarket right now?

Faisal Matin: We have divided our

aftermarket. Our product portfolio will

be in four different categories. We deal

with vehicle electronic parts, we deal

with thermal parts, we deal with chassis

Faisal Matin, Country Director, India & Sub-Continent, Product & Service Solutions.


INTERVIEW

parts, and we deal with maintenance

parts. That’s how we have defined our

aftermarket, and in these four categories

we keep launching or strengthening our

products.

Pradeb Biswas: As you rightly pointed

out, in cars electronics are playing

an important role. Mechanicals are

reducing, and electronics are coming in

a lot more. What are your plans for the

aftermarket in this regard?

Dominic Seto: We in Asia Pacific are

right now focusing on what we call the

technician level. We have a customer

call centre to support questions from our

customers. A lot of garage technicians

still rely on the customer service. At

times when the garages have a question

they call the distributors. But the

distributors may not be able to clear all

doubts as we are the technical experts.

So we continue to build our capability

to support the customer’s incoming call.

We will continue to share our knowledge

with the technicians.

Pradeb Biswas: With respect to the

aftermarket, which region is pulling in

the most sales?

Dominic Seto: When you look at

today’s market, the Europe region has

the highest share revenue wise. But when

the car parts start ageing, in Asia Pacific,

especially in China, my market share will

continue to increase. The reason is that

right now ... look at the Indian market.

You go to Auto Expo or Automechanika,

the industry guys tell you that the car

market is growing but for us, more

importantly, the content needs to grow.

We just talked about it: electronics

will be a dominant force in revenues.

And that is a Delphi stream. We are an

electronics company. When you look

at this you have to look at reality too.

Europe is growing because of Eastern

Europe and Russia, but in Western

Europe and North America the growth is

very small. But in the two regions of Asia

Pacific and South America, the growth is

continuous and faster than Europe and

North America. So the answer to your

question is, our share in Asia Pacific will

definitely increase over time and also the

rate will be much faster. So my outlook

is very excited and I am excited because

of the opportunities we have especially

in the category that we are focused on:

electronics and engine management.

We have plans to expand our product

portfolio.

Pradeb Biswas: Regarding the service

centre strategy, there are two new

things in the Indian market: the average

age of buyers has come down, and there

is an increase in women buyers. To

cater to the new crowd there are a lot

of challenges. How do you intend to fit

in and meet the new challenges in the

aftermarket?


INTERVIEW

Faisal Matin: From the service centre

perspective, we see this change which is

happening now in India. But we have

very good experience running these

service centres across the globe. We

want to replicate those strategies which

we have already adapted successfully in

other parts of the globe. To bring those

facilities here to India, and if you look at

it from the Indian context and the outside

or foreign context, then of course India

is always mesmerized and excited about

advanced things. So we have already

been there, done it, we have tasted it all.

It’s just that we have to bring the same

technology here in India. We have the

things here in place, and we just have to

replicate the strategies.

Pradeb Biswas: With respect to

leveraging your brand and recruiting

people for the centres, how do you

plan to go about it? What will be your

criteria?

Dominic Seto: We have certain

corporate criteria which are consistent

across the globe. That’s why our service

centres in Europe or China or North

America are the same in terms of look

and feel. That’s why we pay close attention

to all the details. We want to make sure

that we are ready to launch.

Pradeb Biswas: What activities is

Delphi undertaking for brand building?

Young people who are in college today

will be tomorrow’s aftermarket buyers.

A lot of companies focus on university

events and games for brand building.

What is Delphi looking at in India and

globally to target future the customers?

Dominic Seto: University students

are more interested in working for the

prominent global companies than an

aftermarket company. We are going to

universities to promote the aftermarket

industry. We cannot do everything by

ourselves, so we join with other multi-

national companies and together as a

group we go to the university campuses.

We are continuously working on building

the brand. Ten years ago, my mother

didn’t know what I was up to. But after

many years she understood what my

business is because I am proud to be in

the aftermarket, visit technicians, and

share my technological know-how with

them. Today most of the customers who

come to visit us are entrepreneurs and

private businessman. So today I can tell

my kids to go to the aftermarket.

Faisal Matin: As far as brand building

is concerned, we do a lot of activities. I

will also give an example: generally what

we do in the aftermarket is that we have

to see who the end customer is. We

see the end customer as the technician

because they are the ones who are the

opinion makers. You and I probably won’t

know what spare parts our car would be

carrying. When we go to a garage, the

technician recommends one to us by

saying you put this spare part from this

company because it is good. We build

our brand by standing with the product,

we provide warranty with the product,

we ensure quality for the products which

we supply, and we gain the confidence

of those garage technicians so that they

can service customers well. That’s how

we do our brand building, and I will

go by what Dominic said, that yes, we

are building our brand, and that is the

reason why we are sitting here at 2013

ACMA Automechanika.

Dominic Yuklam Seto, VP of Delphi Product & Service Solutions, MD of Asia Pacific, VP of Delphi China Operations.


GLOBAL

ŠKODA has introduced a new

'GreenFuture' program, which

is a part of 2018 Growth

Strategy and the Volkswagen

Group's environmental strategy. The

program intends to assist all current and

future ŠKODA's to become more fuel-

efficient and utilize the resources in an

even more sustainable fashion. The Oc-

tavia GreenLine will be the first car to

be produced under the 'GreenFuture'

initiative.

'GreenFuture' has three core initiatives

namely GreenProduct, GreenFactory

and GreenRetail which will aid ŠKODA

in making their operations even more

efficient. ŠKODA will be increasing

its efforts to make cars even more fuel

efficient and even more recyclable via

its 'GreenProduct' initiative. The Czech

manufacturer and its parent Volkswagen

Group are jointly working on modern

technologies for reducing environmental

pollution.

ŠKODA intends to organise its

production by 2018, which will be 25

percent more environment-friendly.

Under the GreenFactory initiative,

lowering energy and water consumption

along with the amount of waste

generated in the manufacturing of each

vehicle will be the core focus areas.

Additionally the CO2 and VOC

(Volatile Organic Compounds

generated in small amounts

during the painting of car

bodies) will be reduced by

one quarter.

The 'GreenRetail'

initiative concerns the environmental

protection in dealerships and repair

workshops. The ‘Spring Cleaning 2012’

campaign conducted in the Czech

Republic resulted in the removal of 95

tons of discarded materials from the

storage areas of service partners. Out of

it almost 90 percent of it was reprocessed.

“ŠKODA has been honoring its

responsibility for the environment for

many years. With ‘GreenFuture’ we will

significantly step up and bundle our

efforts for increased sustainability once

more. We want to offer particularly

environmentally-friendly automobiles

and to manufacture and sell them in an

even more sustainable fashion," said Prof.

Dr. h. c. Winfried Vahland, ŠKODA’s

Chairman of the Board.

“‘GreenFuture’ is a clear, measurable

commitment by the company and

its employees towards

e n v i r o n m e n t a l

protection; we are

investing in our

green future.

‘GreenFuture’ is part of our Growth

Strategy 2018 and, at the same time,

an important part of the goal of the

Volkswagen Group to become the

leading environmentally-friendly

automobile manufacturer in the world

by 2018,” added Vahland.

According to the company's claims,

since 1991, it’s expenditures towards

sustainable use of resources have

amounted to more than 410 million

EUR (£348,400,000). Apart from this

ŠKODA has also made investments

towards environmentally-

friendly manufacturing

processes, energy-

saving facilities

and increasing

efficiency of its

vehicles.

Under the GreenFactory initiative, lowering energy

and water consumption along with the amount of

waste generated in the manufacturing of each vehicle will be the core

focus areas.

ŠKODA aims for more energy efficiency


GLOBAL

Ford will be investing £250,000

towards the recruitment of 50

Commercial Vehicles Sales

Executive Apprentices for

its UK dealerships. The funding will be

available to the manufacturer’s dealer-

ships in the UK for recruiting 16 to 24

year olds under the Ford Masters Ap-

prenticeship Programme. The CV deal-

erships will receive help from Skillnet,

one of the top automotive training pro-

viders, for advertising their apprentice-

ship vacancies to applicants.

Speaking about this initiative, Stuart

Harris, Ford College manager, said: “We

are delighted to offer this scheme to our

CV dealerships, and to be able to provide

much needed employment opportunities

in today’s challenging economic

climate. The government is placing an

increased emphasis on apprenticeships

as an effective and credible route into

employment. Ford’s dealership network

recruits more than 500 apprentices every

year, making it one of the largest recruiters

of apprentices in the motor industry.”

During the apprenticeship, the

youngsters will be trained on a one-to-

one basis by their managers, mentors,

colleagues and a team of specialist

assessors. The young CV Sales Executive

Apprentices will gain in-depth know-

how of Ford’s product portfolio. They will

also learn ways to ensure a high quality

and professional purchasing experience.

The apprentices will also develop new

skills in selling techniques, finance and

vehicle appraisals.

The training period will last for

over two years with the apprentices

being paid a stipend. At the end

of the programme, the successful

apprentices will get a Vocational Related

Qualification (Technical Certificate)

along with a Vocational Competence

Qualification (VCQ) or a Scottish

Vocational Qualification (SVQ) which is

an industry-recognized qualification.

The company will train 16 to 24 year olds in the product portfolio, sales, and customer management

Ford invests in apprenticeship for CV dealers


GLOBAL

A long-awaited world preview

at the Geneva Motor Show

2013, the new LaFerrari is

the first Maranello car to

fit a hybrid-electric system, called HY-

KERS, to which Magneti Marelli will

contribute electric engines and various

strategic components for management

and control electronics. For the most ex-

treme Ferrari ever, Magneti Marelli has

drawn upon consolidated know-how from

the racing world, adding their technology

to the HY-KERS developed by Ferrari.

The HY-KERS fitted on the LaFerrari

generates a total power of 963 HP. It

consists of a V12 6.3-litre aspirated

combustion engine running on gasoline,

capable of delivering 800 HP, and of

an electric powertrain developed with

Magneti Marelli, consisting of two

electric engines (one main motor and

one for the auxiliary systems) capable of

delivering together a peak power of 120

kW (163 HP).

The HY-KERS system is able to

push the car to record performances

and simultaneously to reduce emissions

by about 40 percent. The two Magneti

Marelli electric engines incorporated

in the HY-KERS system are controlled

by two associated inverters which are

compact in terms of weight and size.

The first engine provides drive to

the vehicle and recovers kinetic energy

during braking, storing such energy in

the lithium batteries for the over-boost

power managed in an intelligent manner

by the vehicle dynamic control systems.

The second engine, driven by the

combustion engine, generates electricity

used to keep the charge level of lithium

batteries constant, in addition to

providing energy for standard vehicle

systems (lights, etc.).

Main componentsMagneti Marelli supplies technology

dedicated to the LaFerrari in the Lighting

area too (high-intensity Bi-Xenon

headlights, LED rear lights), Powertrain

(throttled body), and Electronic Systems

with 10 electronic control units dedicated

to controlling standard functions such

as headlights, Superlift system, body

computer, electric actuator for the intake

manifolds, electronic control unit for the

Dual Clutch Transmission, and driver

and passenger carrying modules. The

LaFerrari uses a Superlift system designed

by Magneti Marelli which, using hydraulic

actuators, lifts the vehicle and helps it to

easily overcome speed bumps and other

irregularities on the road surface.

The development of strategic

components for the electric engine

system fitted on the LaFerrari is symbolic

of the technological osmosis between the

racing world and the mass-production

that characterizes Magneti Marelli.

Thanks to these dynamics, technologies

and know-how tested in an environment

featuring extreme conditions and

performance are transferred over to

mass-produced vehicles, ensuring great

reliability, maintenance of excellent

technical characteristics in parallel with

flexibility, and ability to adapt to the

customer's needs.

In the specific case of LaFerrari,

this process led to the development of

electric moto-generators from a "racing"

application already conceived from an

"automotive" standpoint, and not from

generic industrial applications.

This race-mass osmosis contributes to

innovations in efficiency, yield, safety, fuel

consumption and emissions, alternative

engines and electronics.

Illuminating examples of such an

exchange, with applications in both areas,

can be found in both the recent past (the

evolution of engine control electronics,

the AMT robotized gearbox) but most

importantly in a future perspective: GDI

direct injection from the factory to the

races, the hybrid engine systems based

on KERS technologies, and the possible

transfer of know-how between advanced

telemetry solutions for the racing world

and info-telematic communication

technologies between mass-produced

vehicles and infrastructures.

Magneti Marelli designs and produces

advanced systems and components for

the automotive industry. With a presence

in 19 countries, the group supplies all

leading carmakers in Europe, North and

South America and the Far East.

Magneti Marelli supplies electric engines for the LaFerrariThanks to its technological know-how in races, the company will contribute to the HY-KERS system with two moto-generators and various components for the electronic control of electric powertrain. Lighting, Electronic Systems and Suspensions are the other


GLOBAL

Lightweight construction tech-

nologies are steadily gaining

ground in the automotive

in dustry as the weight sav-

ings they achieve in modern cars help

to significantly reduce fuel consumption

and carbon emissions. Working with

Benteler-SGL, Henkel has developed a

process for resin transfer molding (RTM)

of glass-fiber-reinforced leaf springs that

uses a polyurethane matrix resin. Com-

pared to conventional leaf springs made

of steel, these composite leaf springs are

up to 65 percent lighter.

With Loctite MAX 2, Henkel is

offering a polyurethane-based composite

matrix resin that cures significantly

faster than the epoxy products usually

employed for the RTM process.

Due to its low viscosity, the polyurethane

resin penetrates and impregnates the fiber

material more easily and less harshly,

thus enabling very short injection times

to be applied. One special feature of

Loctite MAX 2 is its exceptionally high

stress intensity factor, which is a measure

of toughness. This excellent toughness

also has a positive effect on the fatigue

behavior under load. Leaf springs in

cars are constantly subjected to dynamic

loading under driving conditions, so

the use of flexible materials with a high

fatigue tolerance considerably prolongs

the life of such components.

Resin injection processes such as

RTM predominate in the manufacture

of automotive composites for mass-

produced automobiles because they

make it possible to control the curing

reaction more reliably, either by adjusting

the temperature or adding an accelerator.

Furthermore, the risk of local

overheating and resulting shrinkage is

reduced, as the polyurethane resin Loctite

MAX 2 generates

less heat overall

during curing than

epoxy resins do.

As a result, even

thick components

with many fiber

layers cure fast.

The RTM process

is especially

attractive for

volume production

of cars as fast

curing of the matrix resin permits short

cycle times to be achieved.

The product range of Benteler-

SGL, a joint venture of Benteler

Automobiltechnik and the SGL Group,

includes body shell components such

as side blades, doors and visible carbon

components. The composite components,

which are designed specifically for

massproduction consist mainly of

carbon and glass fibers in various textile

forms such as stitched or woven fabrics.

Customers include almost all the big

names in the automotive industry,

primarily in the premium class.

Combined process technology expertise (SUBHEAD)

“While developing these composite leaf

springs, the competencies of Benteler-

SGL and Henkel complemented each

other perfectly,” says Frank Deutschländer,

Global Market Manager Automotive at

Henkel AG & Co. KGaA. “With our

matrix resin technology Loctite MAX 2,

we were able to establish a new process

at Benteler-SGL that is tailored to the

automotive industry and gives this fiber

composite component an attractive

properties profile.”

Given the more stringent CO2 exhaust

standards, lightweight construction is

becoming ever more important for the

automotive industry. The composite

components from Benteler-SGL help to

reduce fuel consumption while offering

a high level of safety. “Thanks to our

intensive collaboration with Henkel,

we have succeeded in producing a resin

transfer molded glass fiber reinforced

leaf spring for the automotive industry

that not only combines low weight

with high strength but is also mass

production capable. It thus also satisfies

the highest expectations in terms of

cost-efficiency and process reliability,”

says Frank Fetscher, Head of Sales

and Marketing at Benteler-SGL

Automotive Composites.

Weight Cutting

The collaboration of Henkel and Benteler-SGL has made it possible to mass-produce lightweight, fibre-reinforced leaf springs based on polyure-thane matrix resin.


GLOBAL

Apollo tyres has taken an-

other step forward to in-

crease its presence in the

challenging European

market. At the ongoing Geneva Motor

Show, it expanded its product portfolio

with the launch of the Apollo Alnac 4G

and the Vredestein Ultrac Vorti R. The

manufacturer says that the two tyres are

aimed at increasing its product offerings

to match the needs and expectations of

consumers.

The Ultrac Vorti R is the newest

offering from the Vredestein stables.

This high-performance tyre claims

to have a greater grip and sportiness

within a unique size range. The tyre

has been developed in partnership with

the renowned automotive design house

of Giugiaro. With a Y speed rating the

tyre is capable of crusing at speeds above

186mph. This makes the Ultrac Vorti

R a worthy tyre to adorn the rims of

cars such as the Audi R8, Lamborghini

Gallardo and the Porsche 911.

The Vredestein Ultrac Vorti R features

a broader tread with a flat contour

resulting in a wider contact patch, which

translates into superior grip, handling

and stability, especially on bends and

at high speeds. To improve its sideways

grip it gets large tread blocks on the

outer shoulder. To ensure optimum

performance at high speeds, the tread

compound has multiple resins that come

into play at different temperatures. It also

gets an additional groove in the central

rib which allows faster cooling.

The Apollo Alnac 4G has been

designed especially for the compact

and mid-size car segments, and is

offered with V and H ratings. It features

an asymmetrical tread and a wide

outer shoulder. It also gets high silica

compounds to optimise grip on wet

roads. The central rib has extra grooves

to improve flexibility, provide an even

pressure distribution, and reduce rolling

resistance. Apollo claims that this tyre

has excellent label values for all the

29 sizes being launched in Phase 1.

It apparently has a wet grip label of B,

rolling resistance of C, and noise at 69

db with 2 waves, which is likely to make

it an appealing option for the consumer.

Apollo Tyres Ltd is a leading Indian

tyre manufacturer. The company has

four manufacturing plants in India,

four in Southern Africa, and one in

the Netherlands. Apollo's subsidiary

companies are Apollo Tyres South Africa

Pty Ltd (previously known as Dunlop

Tyres), and Apollo Vredestein BV in

the Netherlands. India, South Africa

and Europe are the company’s three

domestic markets from where products

are exported to over 70 countries.

At the Geneva Auto Show the manufacturer launched two new high performance tyres for passenger vehicles.

The Vredestein Ultrac Vorti R features a broader tread with a flat contour

resulting in a wider contact patch, which

translates into superior grip, especially on bends

and at high speeds.

Apollo Tyres expands tyre range


GLOBAL

Car companies will increas-

ingly apply an omni-chan-

nel strategy to market and

sell their cars to customers.

About 4 percent of all new cars sold in

future, equalling about 4.5 million units

could be sold completely online by 2020.

In 2011 approximately 5,000 new cars

were sold solely online.

New cars will be sold via a number

of channels, leveraging the existing

dealer network and new flagship stores,

but also through online and mobile

channels, with sales staff even travelling

to customers to showcase the vehicles

digitally.

In 2009, only 4 percent of all retail

sales globally were online; a trend which

accelerated to about 11 percent of all

sales in 2011. In certain industries,

like publishing and entertainment, the

leading retailers have collected over 50

percent of their revenues online that

has forced the shut down of major brick

and mortar stores like Borders in the

US, who have failed to follow the trend.

Could this trend be witnessed in car

dealerships too in the future? Yes it can,

and dealerships and OEMs are already

innovating.

Ford UK sells new cars through its

website (http://www.fordretailonline.

co.uk/) and similarly Dacia (http://

www.dacia.co.uk/) has entered the UK

market primarily pushing its online sales

channels with dealerships for back up.

Upcoming Shop-Click-Drive website

(http://shopclickdrive.com/) is General

Motors’ new initiative to sell cars online

in association with its participating

Chevrolet dealers. New car OEMs like

Tesla (for Model S, X) and Fisker (for

Model Atlantic) are already facilitating

complete car buying process online with

assistance to its customers in different

geographies. Short-term success of

Subaru, Fiat, Smart and Volkswagen

with online auto channels like eBay,

Taobao, Jindong, Alibaba and Gilt.com

is expected to pave the future of possibly

also using other independents platforms

for pushing their products.

OEMs will choose either an

evolutionary approach or a completely

revolutionary, omni-channel approach.

In the evolutionary ‘Bricks and Clicks’

approach, car retailers are expected

to operate both brick and mortar

dealerships and online / mobile

showrooms in independent silos. The

key aim is to replace the salesman in the

dealership store with an online system.

The delivery of the vehicle is to happen

at dealerships.

However, there are two important

dimensions to the new car buying process

- the emotional and the physical touch

- that need to be mastered to create a

winning click business. In the emotional

dimension customers typically need to

be able to have empathy with the brand

and the vehicle, and it needs to be able

to infuse emotions. The physical part

involves the touch and feel of the metal,

the leather and the drivability, handling

and steering feel of the car.

Both these dimensions can be

enhanced, and not diminished, by

the online channel and OEMs are

developing new creative ways of digitally

enhancing the emotional feel of the

vehicle through simulations, augmented

reality and showing how the car is born

and delivered through cameras on the

shop floor. For the test drive, OEMs

like BMW are creating new solutions

like BMW on demand. Car companies

are also working with car sharing and

rental companies to provide test drive

experiences.

ImplicationsOne of the key macro to micro

implications of this megatrend is that

we will see shrinkage of dealership space

by about 20 percent and it will pave

way for digitalisation of the dealership

stores. OEMs will have to also invest in

an integrated channel strategy and IT

platform. Premium automotive OEMs

are taking guidance from leaders in the

consumer industry especially in luxury

(Burberry) and electronic retail (Apple)

to understand the implications to their

retail strategy.

By 2020 China and Europe will be

the key markets for new car eRetailing,

followed by the US.

Insights by: Automotive &

Transportation Practice, Frost & Sullivan

With more and more people buying online, dealerships and OEMs are busy innovating ways to make vehicle retailing a viable option.

The Future of Retailing in the Car Industry: F&S Report

PRODUCTS


Automobile Care Cleaning Chemicals

These chemicals are gentle and capable of effectively remov-

ing spots and stains from the painted vehicle’s body. The chemicals are also uti-lised for effectively cleaning the floors, wall panels, glasses and paint surfaces. The range of the chemicals is gentle on the car’s paints and does not hamper the shine and look of the vehicle.

Altret Performance Chemicals Gujarat Pvt LtdSurat - GujaratTel: 0261-2451807Email: [email protected]: www.altret.com

Dynamic Mechanical Analyser

Dynamic mechani-cal analyser offers six different defor-

mation modes to accurately gauge materials performance. As one piece of equipment is able to handle multiple dynamic and static measure-ments to characterise vis-coelasticity, glass transition, softening, crystallisation, phase transformation and more, it is ideal for both academic and manufacturing labs that handle many different types of materials under tight budget and time constraints. Researchers can set the sample arm and analysis head at multiple angles based on sample nature and geometry. Its key features include rapid cooling to as low as -190 C with minimal liquid nitrogen consumption which helps improve sample throughput, reduce costs, and improve operator safety, high-end temperature range of 600 C which further increas-es the application range and the linear variable differential transformer (LVDT) which measures changes in length over a measurement range of ± 1 mm with a mean resolution of 2 nm.

Mettler-Toledo India Private LimitedMumbai - MaharashtraTel: 022 – 42910111Website: www.mt.com

Automotive Part Tracking

Automotive part tracking system is self-contained

with patented ID Max and ID quick decoding algorithms. It is omni-directional and can read codes presented at any angle even if there are

variations in the part position. It integrates directly to the factory network with the Cognex Connect suite of supported industrial protocols which ensures that the PC is no longer required between the reader and the factory network. This provided complete trace-ability of the product throughout its supply chain. It reduces the overheads of many systems used in the factory and also provides ethernet connection to transfer the data directly to the factory’s server. It has expandable system capacity of 700 units/shift and provides complete traceability through supply channel.

Cognex Sensors India Pvt LtdPune - MaharashtraTel: 020- 40147840, 09881466003Fax: 020- 66280011 Email: [email protected] Website: www.cognex.com

Screen Cleaner

It can be used for cleaning lap-tops, LCD screens, cell phones and digital cameras. It features

a sterile aqueous solution which is designed by a special formula. It is a clear, odourless, alcohol, ammo-nia and vinegar free solution. The solution can effectively remove fingerprints and grease without screen erosion or damage.

Rx Infotech Pvt LtdAhmedabad - GujaratTel: 1800 1200 852, Email: [email protected]: www.rxinfotech.in

PRODUCTS


Power Distribution Units

Power distribution units integrate thermal man-agement with intel-

ligent power solutions. These PDUs, as a new generation of power management solu-

tions for enterprise data centres offer a low profile design that reduces airflow disruptions, an ambient air temperature rating of 65°C and more than 160 standard configurations. PDUs provide a broad range of functionality that spans from establishing basic connections to equipment, to remote access with monitoring and switching capabilities on each individual outlet. These PDUs are also UL Listed in the US and Canada and CE marked for use in the European Union. Five models are currently available which in-clude the basic, monitored, monitored pro, switched and switched pro PDUs. Some models include quick and easy setup for remote monitoring and switching, IP consolidation up to 20 PDUs from a single IP address and easy set-up from an interactive local display.

Chatsworth Products IncUSATel: 800-834-4969Email: [email protected]: www.chatsworth.com

Gear Couplings

Gear couplings are suit-able for their compact design, easy installation

and high torque density. Flex-ible couplings are an economical option for large torque and bore applications as well as an alterna-tive for narrow space installations or high speed applications. Gear coupling features the patented double crown tooth form which results in lower tooth stresses, standard 20° pressure angle and high tensile bolts for greater strength. They are interchangeable with industry standards. Application areas of gear couplings include steel mills, primary metal plants, mine concentrators, utilities, pulp, paper mills and refineries.

Best Pulleys & Couplings Pvt LtdChennai, Tamil NaduTel: 044-25261540, 42130495 Email: [email protected] Website: www.bestpulleys.in

Statement about ownership and other particulars about newspaper/periodical, namely AFTERMARKET as required to be published in the first issue of every year after the last day of February.

Form IV (See Rule 8) (Press and Reg. of Books Act, 1867)

1. Place of Publication: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028

2. Periodicity of Publication: Monthly3. Printer’s Name: Mr Mohan Gajria Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West),

Mumbai - 400 0284. Publisher’s Name: Mr Lakshmi Narasimhan Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West),

Mumbai - 400 0285. Editor’s Name: Mr Bertrand D’Souza Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West),

Mumbai - 400 0286. Names and addresses of individuals who own the newspaper

& partners or shareholders holding more than 1% of the total capital: Network18 Media & Investments Limited** is the owner of the publication, namely AFTERMARKET, having its registered office at 503, 504 & 507, 5th Floor, Mercantile House, 15, K G Marg, New Delhi - 110 001.

Details of the shareholders of Network18 Media & Investments Limited who hold more than 1% of the paid up equity capital of the Company as on 28-02-2013 are given below:a. RRB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place,

New Delhi - 110 008b. RB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place,

New Delhi - 110 008c. RB Media Holdings Private Limited, 403, Prabhat Kiran, 17,

Rajendra Place, New Delhi - 110 008d. Watermark Infratech Private Limited, 403, Prabhat Kiran, 17,

Rajendra Place, New Delhi - 110 008e. Colorful Media Private Limited, 403, Prabhat Kiran, 17, Rajendra Place,

New Delhi - 110 008f. Adventure Marketing Private Limited, 403, Prabhat Kiran, 17,

Rajendra Place, New Delhi - 110 008g. Shinano Retail Private Limited, 4th Floor, Court House,

Lokmanya Tilak Marg, Dhobitalao, Mumbai - 400 002h. Nexg Ventures India Private Limited, C-157, Industrial Area,

Phase - VII, Mohali, Punjab - 160 055i. Arizona Global Services Private Limited, 1204, 12th Floor,

Hemkunt Chambers, 89, Nehru Place, New Delhi - 110 019j. Acacia Banyan Partners, Citibank N A, Custody Services, 3rd Floor,

Trent House, G Block, Plot No. 60, BKC, Bandra (East), Mumbai - 400 051k. Independent Media Trust (held in the name of its trustee),

Empire Complex, 1st Floor, 414, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013

l. Network18 Media Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001

m. Network18 Group Senior Professional Welfare Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001

I, Lakshmi Narasimhan, hereby declare that all particulars given above are true to the best of my knowledge and belief.

Dated: 22nd February 2013

LAKSHMI NARASIMHANSignature of the publisher

** ownership of this magazine stands transferred from Infomedia Press Limited (formerly known as Infomedia18 Limited) (hereinafter “Infomedia”) to Network18 Media & Investments Limited (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

PRODUCTS


3D IC

Second generation all pro-grammable 3D IC has homo-geneous and heterogeneous

configurations. High-growth ap-plications include Nx100G/400G smart networks, top-of-rack data center switch and highest integra-tion ASIC prototyping. Notable advancements include two-level 3D interconnect with industry-standard interfaces and 5 times greater die-to-die bandwidth, 1.5-2 times logic capacity, 4 times transceiver bandwidth and integrated wide memories combined with interlaken connectivity, traffic management and packet processing IP. Co-optimisation with design tools results in two times the integration through enhanced, highly scalable algorithms, intra and inter die routing capacity and auto design closure.

Xilinx Inc.U.S.A.Tel: (408) 559-7778Fax: (408) 559-7114Website: www.xilinx.com

PRODUCTS


Conveyor System

EShuttle is an innova-tive con-

veyor system for pre-treatment and electrocoating ap-plication in paint shop area, which of-

fers various merits because of its unique design. It is designed for pretreatment and dip coating processes in the automo-tive industry. It can be individually adapted to the product with regards to dipping curves, mode of operation or holding time in the process bath. The E Shuttle first transports the bodies through the process baths in the pre-treatment and electro-coating zones on individual trolleys. Each trolley has its own self contained controller to control the dipping curve of the transported body and monitor its holding time in the process bath. Both the dipping curve and the process time can be individually programmed for each body type and pro-cess bath. Certain bath can be skipped in the pre-treatment or EC process.

Eisenmann India Pvt LtdThane – MaharashtraTel: 022 – 25832929Fax: 022 – 25833800Email: [email protected]: www.eisenmann.com

Tyre Service Kit

Tyre service kit for trucks and buses can be used for tube type and tube-

less tyres. This kit contains all the essential tools which should be available in the drivers cabin. This kit can help maintain tyre pressure and reduce tyre loss, which is a big concern for most fleet owners. The kit contains a fully caliberated tyre pressure gauge(0-200 psi) with dual foot chuck, tyre prodder for remov-ing foreign objects from tyre, 4 way tyre valve repair tool, cap and core tool, rigid valve extensions for ease of filling air into inside tyres, valve caps and valve cores.

Ranger StorkGhaziabad – Uttar PradeshTel: 0120-4372157Mob: 9810088341Email: [email protected]: www.rangerstork.com

Wire-Waste Reduction System

Use of wire waste reduc-tion system can reduce such waste to a length

of 4 to 12cm, which is generally upto one metre in every new production cycle. The system can be mounted on both sin-gle-spool and multi-spool dereelers and can also be retrofitted on all ULYS Modena machines that are already installed. The computer-controlled laser cable markers are easy to operate, reliable and efficient. Another key benefit of direct UV-laser marking is a reduction in the wiring weight, which subsequent-ly reduces the weight of the wire-equipped devices, lowering users’ energy costs. Such wire marking is gradually replacing sleeving in the aeronautics industry. LASELEC S.A. France Tel: +33 (0) 582 950 555Fax: +33 (0) 582 950 556Email: [email protected]: www.laselec.com

Bearing

The bearing satisfies run-ning accuracy class P4 and angular contact ball

bearing standard with a phenolic cage. Two type of ball bearings are available; angular contact ball bearing and double row cylindri-

cal roller ball bearing. The series of angular contact ball bearings are: universal matched with light preload, universal matched with medium preload and universal matched with heavy pre-load. Double row cylindrical roller ball bearings series are avail-able in metric and NNU version.

Austin Engineering Company LtdJunagadh – GujaratTel: 02873 - 252223, 252224Email: [email protected]: www.aec-bearings.com

PRODUCTS


Automotive Paints

The NC automotive finish is a single component, air-drying, and nitrocellulose based paint. Refin-

ishing coating is ideal for auto car and other vehicle to get good abrasion resis-tance, petrol and oil resistance with better polishing property. The NC super finish is economical single component, air-drying, nitrocellulose based paint. Refinishing is

coating ideal base coat for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The paint is also good for furniture and appliances coat-ing where fast drying is required.

Emperol ColoursMumbai - MaharashtraTel: 022-2506 5576, 09869711706Email: [email protected]: www.emperolcolours.tradeindia.com

Automotive Exhaust Flex Pipe

A typical automotive ex-haust system runs very hot and encounters an

extremely corrosive and hostile en-vironment. In addition, the range of motion between a softly mount-ed engine and exhaust pipe can be dramatic, especially with very little package room. Engineering a flexible exhaust connector de-

mands careful attention to engine and chassis dynamics to ensure life-long durability. The automotive flex pipes are engineered to ensure life-long durability. The exhaust connector provides a leak-free connection, meeting new emission standards, absorb engine rocking motions, and isolate vibration from the rest of the exhaust system, so passengers do not experience poor NVH.

Alfa FlexitubesBahadurgarh - HaryanaTel: 1276-268119, 01686-267175Mob: 09811209178Email: [email protected]

Weighing Bridge

We i g h i n g bridge are of two types:

steel and concrete. Steel weighbridge decks offer higher strength, greater reliability and faster in-stallation than conven-tional systems whereas

concrete weighbridge is the ideal choice when you are looking to operate in extreme corrosive environment. They feature fast eco-nomical installation, outstanding resistance to wear, excellent level of corrosion protection through shot-blasting and epoxy paint coating, factory build and calibrated with stringent quality stan-dards, less space consumption, level with pavement, easy access to weighbridge and its components, etc.

Essae Digitronics Pvt LtdBengaluru - IndiaTel: 080 – 40834605Fax: 080 – 40834683Email: [email protected]: www.essaedig.com

Modular instruments

NI rugged rack-mount controller and new PXI Ex-

press remote controller de-liver high data streaming per-

formance, expanding PXI platform capabilities to include PC control from off-the-shelf computing platforms. The new prod-uct offers an extremely high-performance computing combina-tion that separates system control from the peripheral modules inside the PXI chassis. The RMC-8355 1U rugged rack-mount controller for PXI and PXI express systems features up to two high-performance quad-core Intel Xeon E5620 processors, with 2.4 GHz base clock frequency and 2.66 GHz single-core turbo frequency, making it ideal for high-performance test and measurement applications, and mission critical test and con-trol. It has sustained throughput of 3.2 GB/s per direction and 5 m maximum cable length with rugged latching connectors. The NI PXIe-PCIe8381 PXI Express remote controller is a high-performance MXI link featuring a x8 Gen 2 cabled PCI Express link to connect a PXI Express chassis to desktop PCs with a fully transparent, high-bandwidth link.

National Instruments IndiaBengaluru - KarnatakaTel: 080 - 41190000Fax: 080 - 41190010Email: [email protected] Website: India.ni.com

PRODUCTS


Corodrill

Corodrill is a multi-appli-cation, high-performance drill that can be used

across a wide range of materials. This drill provides high capacity utilisation, flexibility and versatil-ity. With one drill for all materi-als, stock holding can be reduced and greater machine flexibility is offered leading to reduced set-up

time. Corodrill is made from micro-grained carbide for an excellent combination of hardness and toughness, resulting in high wear resistance and longer tool life. The coating has a special finishing treatment to reduce coefficient of friction. The strong web design provides excellent cross-sectional strength which combined with increased flute volume, en-hances chip evacuation. The point angle of 140º is ideally suited for multi-application drilling, with good centering capabilities and low thrust force design. The drill comes in a standard diameter range of 3–20 mm (0.118–0.787 inch) in drill lengths; 2–5 × drill diameter (DIN 6537 K and DIN 6537 L). Achievable hole tolerance is IT8–IT9 and is avail-able with internal and external coolant.

Sandvik Asia Pvt LtdPune - MaharashtraTel: 09764091414 Email: [email protected]: www.sandvik.coromant.com/in

Ignition Coil Connector

The ter-minals of i g n i t i o n

coil connector are overmoulded using a rotating mould. It is used for latch, being part of the ignition coil as-sembly. The terminals are protected by potting with epoxy after plasma pre-treatment. The ignition coil supplies the

Loudpeakers

The Revel P e r f o r m a 3 l o u d s p e a k -

ers deploy proprietary drivers throughout. It has 1-inch aluminum-dome tweeters which deliver airy, extended high-frequency re-sponse to beyond 20 kHz, with superlative detail and clarity. The tweeters operate into an exclusive patent-pending acoustic lens waveguide that is precisely shaped using an entirely-new math-ematical approach. These new waveguides result in an utterly seamless transition from the midrange to tweeter, greatly en-hancing the sense of reality and musicality. The midrange and low-frequency drivers employ aluminium cones and sophis-ticated motor systems for extraordinary resolution with low distortion. The cones have integral ribs that add strength and rigidity without added mass, resulting in very low distortion for more natural vocal and instrumental reproduction. The drivers incorporate additional refinements including cast-aluminum frames and efficiently vented, high-power motor structures, to deliver the same superb sonic character over an extraordinarily wide dynamic range. The F208 and C208 also feature a tweeter level control that allows the speakers’ high-frequency balance to be fine-tuned, and a boundary control, which enables the speakers to be tailored to individual room acoustics and place-ment positions.

Harman InternationalBengaluru – KarnatakaTel: 080 - 40976808Website: www.harman.com

required electrical voltage and energy needed to ignite air-fuel mixtures in the engine’s combustion chamber. It has high temperature resistance, excellent mechanical performance and wave soldering capabilities. Key processing benefits include low viscosity, fast cycle time, ability to mould in high cavi-tations tools, mechanical property performance at elevated temperature and wave soldering capabilities. It delivers better melt flow and mechanical properties, which allow the material to flow around sensor element and inserts for better sealing and encapsulation, improved surface quality and longer prod-uct life. In addition, the superior melt flow lessens the po-tential for damage to sensor elements and wires, as it reduces injection moulding cycle times and tooling wear.

DSM Engineering PlasticsNetherlandTel: +31 46 477 3051, Fax: +31 46 477 3959Email: [email protected] Website: www.dsmep.com

PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/

distributor. It does not represent the views of

Auto Bearings

These bearings are offered in all shapes and sizes. The range includes deep-groove,

self-aligning, thrust, cylindrical roller, tapered roller, thrust spherical roller, clutch, needle and roller bearings.

Also offered is a comprehensive range of automotive engine parts, automotive electrical parts, automotive clutches, trailer parts, fuel injection parts, automotive brake linings, automotive brake shoes, filters, suspension parts, auto lights, mirrors, etc.

Cosmo Teck Mumbai, MaharashtraTel: 022-26403687Mob: 09833811406 Email: [email protected]: www.cosmoteck.in

Wrench and Spanner

Small wrenches and spanners can replace 21 wrenches and op-

erate 42 standard sizes in inch, metric and SAE. These wrenches and spanners au-tomatically size any nut and bolt. The wrenches and spanners have self-adjusting rack and pinion design. Fea-tures include: slip-free grip, the harder they are turned; the tighter the grip, quick ratchet action and shock-proof handles up to 100 V. The wrenches and span-ners operate on rounded or stripped nuts/bolts of any standard or non-standard size.

Solsons Exports Pvt LtdAhmedabad - GujaratTel: 079-22250488, 26423515Email: [email protected]: www.solsons.com

Brake Motor

Brake motors are asynchro-nous three-

phase totally enclosed fan cooled motors. The motor brakes in the event of a power

supply failure. The braking action is always obtained through a very quick and precise stop, thereby guaranteeing a safe and prompt intervention in the event of an unforeseen power sup-ply failure. The brake motors are particularly suitable for hoist-ing and traverse applications, tooling machinery, automatic and transfer machinery in textile, ceramic and packing fields and in every situation where precision and quickness in braking are required.

Mgm-Varvel Power Transmission (P) Ltd Chennai, Tamil NaduTel: 044 - 64627008 Email: [email protected] Website : www.mgmvarvelindia.com

Blasting Machine

Machine is an airless 3w continuous loop hanger type blasting machine

used for cleaning of engine blocks and heads. The machine is designed using modern technology to achieve high cleaning rate of bulky volume and heavy weight item with large surface area economically. The railway wagon of approxi-mately 1864 cubic meters volume and 30 metric tons weight hav-ing external area 82 square meters is cleaned within a half hour time. Varieties of different diameter blast wheels each powered as per requirement based on the location and blast directions is the prime selection of auto blast chamber. This parameter is most suitable and economical solution as per installation, operation and maintenance aspects. It helps in saves power, abrasive and spares.

MEC Shot Blasting Equipments Pvt LtdJodhpur - RajasthanTel: 0291-2740609, 2744068 Fax: 0291-2742409Email : [email protected] Website: www.mecshot.net


LIST OF PRODUCTS & ADVERTISERS’

3D IC .......................................................... 43

A/C service equipment .............................BC

Auto bearing ............................................... 49

Automation.............................................. FIC

Automobile care cleaning chemical ........... 44

Automotive Dealership Excellence Awards 26

Automotive exhaust flex pipe ..................... 47

Automotive paint........................................ 47

Automotive part tracking ........................... 44

Bearing .................................................. 13,46

Bearing housing ......................................... 45

Blasting machine ........................................ 49

Brake motor ................................................ 49

Brake testing equipment ...........................BC

Collision repair system ..............................BC

Conveyor system ........................................ 46

Corodrill ..................................................... 48

Dynamic mechanical analyser ................... 44

Exhibition- Engineering Expo .................... 6

Fibreglass adhesive tape ............................. 45

Filter cleaning unit ..................................... 45

Gas analyser ..............................................BC

Gear coupling ............................................. 45

Gear head ................................................... 45

Go-jack ....................................................... 45

Heating solution ...................................... BIC

Heavy duty automatic belt tensioner .......... 33

Heavy duty bike lift .................................... 45

Hydraulic press ........................................... 45

Ignition coil connector ............................... 48

Instant drying and curing technology for

water based colour ................................... BIC

Laptop trolley ............................................. 45

Loudpeaker ................................................. 48

Mobile sevice van ....................................... 45

Modular instrument ................................... 47

Parts washer ................................................ 45

Power distribution unit .............................. 45

Screen cleaner ............................................. 44

Seal ............................................................. 45

Spot welding equipment ...........................BC

Tool trolley ................................................. 45

Trnsmission jack ......................................... 45

Tyre changer ..............................................BC

Tyre inflation equiment .............................BC

Tyre service kit ........................................... 46

Waste oil disposer ...................................... 45

Weighing bridge ......................................... 47

Wheel aligner ............................................BC

Wheel balancer ..........................................BC

Wire-waste reduction system ..................... 46

Wrench and spanner .................................. 49

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

Products Pg No Products Pg No Products Pg No

Our consistent advertisersFIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Automotive Dealership Excellance Awards 27

T: +91-22-30034650

E: [email protected]

W: www.adea.in

Engineering Expo 6

T: +91-9819552270


W: www.engg-expo.com

Fox Solutions FIC

T: +91-253-6618100


W: www.foxindia.net

Fujifilm India Private Limited 35

T: +91-22-42364000


W: www.fujifilm.in

G. L. Brothers 37

T: +91-22-66047000


W: www.pilotindia.com

Helicord Transmissions Pvt. Ltd 33

T: +91-44-26247915


W: www.helicord.com

Litel Infrared Systems Pvt Ltd BIC

T: +91-20-66300636


W: www.litelir.com

Madhus Garage Eqpts BC

T: +91-80-26660656


W: www.madhusindia.com

National Engineering Industries Ltd 13

W: www.nbcbearings.com

Oil Lube Systems 45

T: +91-129-2430786


Puja Fluid Seals Pvt Ltd 45

T: +91-20-27112016


W: www.pujaseals.com

Rohan Standox Autolack 21

T: +91-22-65803331


W: www.spraytec.net

State Bank Of India 9

W: https://sbiforsme.sbi.co.in

Vodafone India Limited 17


W: www.vodafone.in

Not Available

Aftermarket - March 2013

Documents

Transcript of Aftermarket - March 2013