Afterburner Webinars | 5 Ways to Strengthen Your Strategic Planning Muscles
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Transcript of Afterburner Webinars | 5 Ways to Strengthen Your Strategic Planning Muscles
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Welcome – the session will begin shortly!
5 Ways to Strengthen Your Strategic Planning Muscles
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Joel “Thor” Neeb
@JoelThorNeeb
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Companies achieve only 33% of expected results from their strategic plans.The Gap between expectation and performance is a failure of companies to execute strategy.
Markon Associates and the Economist Intelligence Unit
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• President of Afterburner• USAF F-15 Mission Commander• U.S. Presidential Escort Missions• Air Force Academy Graduate• M.S. Aerospace Science / MBA from UT• Instructor Pilot of the Year at USAF Training HQ• Embedded with Silicon Valley Tech Company in
2015
Joel “Thor” NeebAtlanta, GA
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Review: Prepping for Strategic PlanningLearn from the Past
Create Leadership Buy-in
Employ Open Planning
Answer this question: “Who are we?”
Arrive with a Framework
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01
Stay Strategic
02
Focus the Dialogue
04 Identify Critical Leverage Points
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles
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• Zappos strategy: Redefine the online shopping experience through fanatical customer support
• Zappos tactics: hire for personality, celebrate customer support, live the “Wow” philosophy
01 Stay Strategic
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• Strategic, not Tactical• Strategy defines our tactics• Determine what, not how
01 Stay Strategic
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CONFIDENTIAL
Strategic Campaigns
HD DestinationVPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
Stay Strategic
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• This is “heavy lifting” and overwhelming
• Too many people to be constructive• Create equal voices
02 Focus the Dialogue
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• Use a 3rd party facilitator• Level the discussion playing field• Create ROE, parking lot and schedule
02 Focus the Dialogue
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• Sample schedule– Day 1:• Introduction/ROE• Debrief results• Define the future• Define the environment• Identify Critical
Leverage Points
02 Focus the Dialogue
– Day 2:• Review/edit• Identify Campaigns• Create Identity• Brief to team
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03 Begin with the End in Mind
You are in the future• Describe your successful future in
detail• Focus on the Key Areas• Alignment today by defining
tomorrow
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CONFIDENTIAL
Strategic Campaigns
HD DestinationVPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
THE FLAWLESS EXECUTION MODEL®
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04 Critical Leverage Points
Maximum impact, minimum effort• Create an influence map of your
network• Identify the Critical Leverage Points• Assess your ability to affect
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Critical Leverage Points
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Five Major Record Labels
Online Music
EngineersP.R.
Production
Retailers Relations
Suppliers & Video
High School Students
Pirates Athletes
Apple Brand
Insight MatrixApple Ipod
iTunesLenny Kravitz,
U2
UniversityStudents
Christmas Gifts
Sony
DeviceDesign
$350
High FidelityEarphones
Attack Leverage Point with Intentional Actions
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05 Simplicity Beats Complexity
V Volatility
U Uncertainty
A AmbiguityC Complexity
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05 Simplicity Beats Complexity
Simplify, Simplify, Simplify• Max of 10 Key areas• Max of 7 Critical Leverage Points• 3-5 Strategic Campaigns• Deliverable must fit on 4 slides• 2 Posters
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01
Stay Strategic
02
Focus the Dialogue
04 Identify CLPs
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles
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Please ask any question you have in the Q&A box at this time
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DON’T MISS OUR NEXT WEBINAR:
Now It’s Time to Execute!WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND
Dec 15th 1:30pm ETREGISTER NOW AT: flex.afterburner.com/strategic-plan-
execution
@AfterburnerInc#FlawlessExecution
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Lets Connect!Joel “Thor” Neeb
@AfterburnerInc#FlawlessExecution
Office: (404) 835-3500