Afstudeerpresentatie Gijs Veerhoek

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graduation presentation graduation presentation the Internet is changing the Internet is changing v id e o v id e o and the other way and the other way around. around.

description

begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management

Transcript of Afstudeerpresentatie Gijs Veerhoek

Page 1: Afstudeerpresentatie Gijs Veerhoek

graduation presentationgraduation presentation

t h e In t e r n e t is c h a n g in g t h e In t e r n e t is c h a n g in g v id e ov id e o

a n d t h e o t h e r w a y a n d t h e o t h e r w a y a r o u n d .a r o u n d .

Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)

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p le a s e a s k !p le a s e a s k !( le t ’ s m a k e it in t e r a c t iv e . . )( le t ’ s m a k e it in t e r a c t iv e . . )

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r e s e a r c h r e p o r t

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r e s u lt s r e s e a r c h r e p o r t r e s u lt s r e s e a r c h r e p o r t ( c o n c e r n in g b r o a d c a s t in g ) :( c o n c e r n in g b r o a d c a s t in g ) :

• the Internet is ready for video (and thus marketers and the audience)

• everyone is a possible broadcaster with all tools available (video is a communication tool)

• content is free!

• broadcasters are more and more becoming persons, but with a stronger position

•video will become interactive on every screen broadcasted (mobile, television)

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r e s u lt s r e s e a r c h r e p o r t r e s u lt s r e s e a r c h r e p o r t ( c o n c e r n in g p r o d u c t io n ) :( c o n c e r n in g p r o d u c t io n ) :

• experiences should be immersive (getting lost in a story): possibilities are endless!

• commerciality should never be a threat to creativity (try to stay in charge as a creative!)

• becoming part of the experience has to be very, very easy! (simple account, usability website)

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in t e r n s h ip

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a b o u t m e :a b o u t m e :

• getting a feel of the online world (I come from a very television focused world) and with its technical possibilities.

• possibility to create videos within the borders of an interactive environment.

• becoming an all-round video producer (from editorial work to the final video)

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e x a m p le s :e x a m p le s :(producing in the spectrum of editorial and commercial video’ s)

QuickTime and aᆰH.264 decompressor

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QuickTime and aᆰDV/DVCPRO - NTSC decompressor

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a b o u t S a n o m a U it g e v e r s :a b o u t S a n o m a U it g e v e r s :• 80 different magazines reaching 73% of all Dutch people (source:

NOM Print Monitor)

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a b o u t i ls e m e d ia :a b o u t i ls e m e d ia :• biggest online publisher in the Netherlands with brands like

nu.nl, startpagina.nl and web-log.nl.

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a b o u t n e w r u le z :a b o u t n e w r u le z :

• about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29)

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a b o u t n e w r u le z :a b o u t n e w r u le z :

• creating and distributing commercial campaigns on the newrulez network (including video!)

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online publisheronline publisher++

advertising agencyadvertising agency==

f u ll- s e r v ic e a g e n c yf u ll- s e r v ic e a g e n c y

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a n d t h e r e w a s a n d t h e r e w a s v id e o . . .v id e o . . .

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translating text into video:

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testing formats:testing formats:

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interactive campaigns:interactive campaigns:

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scenes with tribe leaders as site-ownersscenes with tribe leaders as site-owners

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with possible television format attached:

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v id e o is p a r t o f o n lin e c o n t e n t

( s t o r ie s , in f o r m a t io n , c a m p a ig n s )

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In t e r n e t is c h a n g in g t h e w o r ld :

B IG T IM E !

online video was the last step in getting the Internet

fully equipped for creating experiences.

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I e x p e c t :

• Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine).

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I e x p e c t :

• the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers.

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I e x p e c t : • (video) content to become ‘ free’ but more and more sponsored (story selling)

• (video) content to become more and more interactive

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I e x p e c t :

• direct contact with your online ‘ friends’ when watching.

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I e x p e c t :

• live broadcasting with your mobile to become very popular.

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I e x p e c t :

• to graduate :-).

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t h a n k s f o r in t e r a c t in g !

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