Afstudeerpresentatie Gijs Veerhoek

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    08-Jul-2015
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begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management

Transcript of Afstudeerpresentatie Gijs Veerhoek

  • graduation presentation

    the Internet is changing videoand the other way around.

    Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)

  • please ask!

    (lets make it interactive..)

  • research report

  • results research report (concerning broadcasting): the Internet is ready for video (and thus marketers and the audience)

    everyone is a possible broadcaster with all tools available (video is a communication tool)

    content is free!

    broadcasters are more and more becoming persons, but with a stronger position

    video will become interactive on every screen broadcasted (mobile, television)

  • results research report (concerning production): experiences should be immersive (getting lost in a story): possibilities are endless!

    commerciality should never be a threat to creativity (try to stay in charge as a creative!)

    becoming part of the experience has to be very, very easy! (simple account, usability website)

  • internship

  • about me:getting a feel of the online world (I come from a very television focused world) and with its technical possibilities.

    possibility to create videos within the borders of an interactive environment.

    becoming an all-round video producer (from editorial work to the final video)

  • examples:(producing in the spectrum of editorial and commercial videos)

  • about Sanoma Uitgevers:80 different magazines reaching 73% of all Dutch people (source: NOM Print Monitor)

  • about ilsemedia:biggest online publisher in the Netherlands with brands like nu.nl, startpagina.nl and web-log.nl.

  • about newrulez:about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29)

  • about newrulez:creating and distributing commercial campaigns on the newrulez network (including video!)

  • online publisher+advertising agency=full-service agency

  • and there was video...

  • translating text into video:

  • testing formats:

  • interactive campaigns:

  • scenes with tribe leaders as site-owners

  • with possible television format attached:

  • video is part of online content (stories, information, campaigns)

  • Internet is changing the world:

    BIG TIME!

    online video was the last step in getting the Internet fully equipped for creating experiences.

  • I expect: Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine).

  • I expect: the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers.

  • I expect: (video) content to become free but more and more sponsored (story selling) (video) content to become more and more interactive

  • I expect: direct contact with your online friends when watching.

  • I expect: live broadcasting with your mobile to become very popular.

  • I expect: to graduate :-).

  • thanks for interacting!