graduation presentation

the Internet is changing videoand the other way around.

Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)

please ask!

(lets make it interactive..)

research report

results research report (concerning broadcasting): the Internet is ready for video (and thus marketers and the audience)

everyone is a possible broadcaster with all tools available (video is a communication tool)

content is free!

broadcasters are more and more becoming persons, but with a stronger position

video will become interactive on every screen broadcasted (mobile, television)

results research report (concerning production): experiences should be immersive (getting lost in a story): possibilities are endless!

commerciality should never be a threat to creativity (try to stay in charge as a creative!)

becoming part of the experience has to be very, very easy! (simple account, usability website)

internship

about me:getting a feel of the online world (I come from a very television focused world) and with its technical possibilities.

possibility to create videos within the borders of an interactive environment.

becoming an all-round video producer (from editorial work to the final video)

examples:(producing in the spectrum of editorial and commercial videos)

about Sanoma Uitgevers:80 different magazines reaching 73% of all Dutch people (source: NOM Print Monitor)

about ilsemedia:biggest online publisher in the Netherlands with brands like nu.nl, startpagina.nl and web-log.nl.

about newrulez:about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29)

about newrulez:creating and distributing commercial campaigns on the newrulez network (including video!)

online publisher+advertising agency=full-service agency

and there was video...

translating text into video:

testing formats:

interactive campaigns:

scenes with tribe leaders as site-owners

with possible television format attached:

video is part of online content (stories, information, campaigns)

Internet is changing the world:

BIG TIME!

online video was the last step in getting the Internet fully equipped for creating experiences.

I expect: Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine).

I expect: the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers.

I expect: (video) content to become free but more and more sponsored (story selling) (video) content to become more and more interactive

I expect: direct contact with your online friends when watching.

I expect: live broadcasting with your mobile to become very popular.

I expect: to graduate :-).

thanks for interacting!