Afstudeerpresentatie Gijs Veerhoek
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the Internet is changing videoand the other way around.
Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)
(lets make it interactive..)
results research report (concerning broadcasting): the Internet is ready for video (and thus marketers and the audience)
everyone is a possible broadcaster with all tools available (video is a communication tool)
content is free!
broadcasters are more and more becoming persons, but with a stronger position
video will become interactive on every screen broadcasted (mobile, television)
results research report (concerning production): experiences should be immersive (getting lost in a story): possibilities are endless!
commerciality should never be a threat to creativity (try to stay in charge as a creative!)
becoming part of the experience has to be very, very easy! (simple account, usability website)
about me:getting a feel of the online world (I come from a very television focused world) and with its technical possibilities.
possibility to create videos within the borders of an interactive environment.
becoming an all-round video producer (from editorial work to the final video)
examples:(producing in the spectrum of editorial and commercial videos)
about Sanoma Uitgevers:80 different magazines reaching 73% of all Dutch people (source: NOM Print Monitor)
about ilsemedia:biggest online publisher in the Netherlands with brands like nu.nl, startpagina.nl and web-log.nl.
about newrulez:about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29)
about newrulez:creating and distributing commercial campaigns on the newrulez network (including video!)
online publisher+advertising agency=full-service agency
and there was video...
translating text into video:
scenes with tribe leaders as site-owners
with possible television format attached:
video is part of online content (stories, information, campaigns)
Internet is changing the world:
online video was the last step in getting the Internet fully equipped for creating experiences.
I expect: Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine).
I expect: the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers.
I expect: (video) content to become free but more and more sponsored (story selling) (video) content to become more and more interactive
I expect: direct contact with your online friends when watching.
I expect: live broadcasting with your mobile to become very popular.
I expect: to graduate :-).
thanks for interacting!