Afrodisiac brochure copyright

© Copyright GV Entertainment 2014. This publication is copyright and remains the intellectual property of

GV Entertainment. No part of it may be reproduced by any means without the prior written permission of GV Entertainment.

AFRODISIAC

The Best of

Africa in one night

SPONSORSHIP PROPOSAL Presented by the sponsorship team

Any enquiry please email: [email protected]

Proposal edited by SYS London



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About the company

About the Event

Grand Vaije (GV) Entertainment is an Event

Management Company that offers luxury

experiences to a cross section of clientele.

Our goal is to provide outstanding public relations

and marketing management to organizations

and corporate businesses through entertainment.

We believe that a strategic partnership with your

brand at Afrodisiac Showcase Event 2014 will be

mutually beneficial to both our companies.

GV Entertainment would like to propose that you

come in as a sponsor for our music and cultural

showcase Event.

We present to you AFRODISIAC

Discover the best of Africa 2014

23rd November 2014

At TROXY Theatre

Most recently, the young sound of Africa has

managed to travel beyond boundaries: not

just entertaining listeners, but also creating a

sense of pride about our continent.

Now, it's time for us to inspire moments of

greatness, by gathering a range of Artists, Talents

and Entertainers from all over Africa, and

actively involving them in contributing to the

society through our AFRODISIAC Night Festival;

giving them an opportunity to be an inspiration

to others.

STORYLINE



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ARTIST

&TALENTS

We have invited some of the best

Artists and Talent of our generation

to represent the best that Africa

has to offer.

Comedians

Famous DJs

Dancers

Entertainers

And more

Afrodisiac Showcase Event will

express African Culture and African

food and drinks will be served.



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Why Sponsoring AFRODISIAC is a Brilliant Marketing Strategy Create, Develop and Enhance

Credibility

Getting involved with an event

and being seen as dependable

and supportive will accelerate the

process. Attending an event is

important, but standing out of the

crowd by being a sponsor will

highlight you and your business

with a captive audience.

Leveraged Lead Generation

The majority of people who

attend an event will most likely

know others with similar interests.

Remember, not only will you be in

front of them but may have a

chance to be recommended to

their connections as well.

Media Exposure

When sponsors decide to be

involved, they will automatically

get the benefit of being

promoted throughout the

marketing process.

This could provide extended

exposure and visibility in markets

they have not tapped into yet.

Brand Awareness & Recognition

Logo placement in a variety of

places such as flyers, direct

mail, brochures, websites, email

marketing campaigns, signage,

etc. will all increase brand

awareness. Being recognized as a

sponsor will communicate value

and support with the audience at

the event.

Generate NEW Sales & Form NEW Business Partnerships

Create NEW professional relationships with other sponsors,

vendors, speakers and attendees. AFRODISIAC will build upon

your company’s existing marketing strategy to indirectly increase

sales and increase competitiveness in the market.

Also, broaden your company’s customer base and increase the

number of potential customers, leading to a rise in sales and

revenue.

The Marketing Campaign

We have teamed up with the visual content marketing company

SYSLONDON Ltd.

We have developed a marketing campaign strategy that will

provide sponsors with the highest level of market visibility and

exposure.

We have scheduled an 8-weeks marketing campaign to

commence on the 15th of September 2014.

This will include:

Video Marketing

TV & Radio

Social Media Marketing

Email Marketing Campaign

Marketing Collaterals

Event Coverage

Press

Blog

SPONSORSHIP



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STRATEGY

Target Market Marketing Strategy Based upon our market research, our

marketing campaign is aimed directly at the

following demographic and psychographic

groups:

We aim to appeal to a range of cultural

backgrounds of people who enjoy music,

dance and performance.

We will mainly target the age group 18-35,

because they are the largest population of

music buyers and concert attendees. Within

this age group we will target:

Matured Students- We will be targeting

university students because of their

demographic buying power and their

influence on setting trends that are adopted

by other demographic members.

Professionals - We will be targeting them as

they have huge buying potential; thus we

can guarantee sales and market co operate businesses to where the buying potential is.

We have developed a marketing strategy

that will help to achieve our goal and

promote the event.

The marketing strategy is as follows:

Starting from the 15th of September lasting 8

weeks. The event will take place on Sunday

23rd November.

Our goal is to create a huge buzz around the

event during these 8 weeks. We will use online

social media, email marketing and direct

marketing.

The event is meant to promote the African

culture and will feature all aspects of the

culture; the best way to generate followers is

to inform people with entertaining content.

This is why we have created themes for the 8

week campaign where we will educate and

entertain our audience on a weekly basis with

videos, articles, competitions and newsletters.



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WHAT SPONSORSHIP WITH AFRODISIAC CAN DO FOR YOU

As a featured sponsor, your brand will gain millions of

favorable impressions for actively supporting an event

that impacts and inspires the lives of thousands.

In addition, the company or product will be prominently

featured in front of a crowd of an estimated 3000 plus at

the Showcase Event.

Key Sponsorship Benefits:

Your Brand or product will be the lead part of the 8

week campaign.

Full inclusion in paid TV, radio, print advertising and

promotional pieces, press releases, indoor event

signage, social media and public service

announcements.

Logo placement in promotional pieces for Brand

Recognition.

Sponsorship

Package

PACKAGES

Corporate Sponsor £10,000.00

Associate Sponsor £5,000.00

Affiliate Sponsor £3,000.00

REACH MILLIONS

OF PEOPLE

OVER 8 WEEKS



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For full details on each package email us at: [email protected]

Video Marketing

Campaign

TV & Radio Advert


Event Coverage

AFRODISIAC Licence

Social Media

Campaign

Press

Blog

Email Marketing

Campaign

REACH: Millions of people

Weekly

WORTH: £82 500

GET IT FOR £10 000 (12% of Total Cost)

SPONSORSHIP PACKAGES

Corporate

Sponsors


Event Coverage

AFRODISIAC Licence

Social Media

Campaign

Press

Blog

Email Marketing

Campaign

REACH: 100 000 people

Weekly

WORTH: £46 000


Associate

Sponsors


Event Coverage

AFRODISIAC Licence

REACH: over 100 000 people

Monthly

WORTH: £25 500


Affiliate

Sponsors



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VIDEO MARKETING CAMPAIGN

9 videos of Artist/Mentor promoting Afrodisiac

Details: Videos released on weekly basis in our

website blog, Afrodisiac & Artist Social Media

Platform.

Potential reach: 10K to 50k from the first-weeks

to reach over a 1000 000 by the end of the

Campaign, thanks to the artist social platform

Brand: Your Logo will feature at the beginning

& the end of each videos. Worth → £20000

TV & RADIO Coverage [Advert]

BBCXTRA

Details: Peak package ( 4-7pm / 8am 9am )

Potential reach: 4 000 000 listeners daily

Brand: Mention while promoting the concert (

5 Before & 5 After )

Worth → £7000

OHTV

Details: 30 sec TV advert with 10 sponsor logos

at the end of the advert. Twice per week

Potential reach: 25 Million viewers per month

& 9 Million online streaming = 2 Million reach

Worth → £6000

MARKETING COLLATERALS

Details :

1000 T.shirt | Over 100000 leaflets distribute in

greater London | 3 Banners in Westfield Straff

ord (Largest shopping in Europe)

Over 1000 poster across night club, event, Hair

salon, Barbershop, restaurant,

Worth →£11000 (people & collaterals)

EVENT COVERAGE

Red carpet signage

Mention to the public by the host of the event

11 Plasma screens → Logo display / 15 sec

video advert |Leaflet Table

(Possible to insert leaflet in event program).

Platinum sponsor feature on the mean Screen

Worth → £15000

LICENCE

One year Licence to use our registered TM

“Afrodisiacl”

Worth → £500

Limited to 10 companies

CORPORATE SPONSORS



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SOCIAL MEDIA CAMPAIGN

Facebook, lnstangram, Twitter Campaign with

over 50 post per week within Community

1000 followers every 3 weeks.

Reach: Over 10 000 people daily

Worth → £ 5000

PRESS

Details: CNBC Africa, Venture Africa, Hit mag

azine, + 10 other magazine

Reach: 100 000 people

Worth → £5 000

BLOG

Details: 10 Top bloggers: Linda lkeji , 360 Mobs.

com , Bellonaija, Not just ok. com , Ynaija ,

Techoy.com

Afrodisiac to get feature in each blog on

weekly basis

Reach: e.g. Linda lkeji has 800000 daily

Worth → £10 000

EMAIL MARKETING CAMPAIGN

Details: Weekly Newsletters to Followers with

info & update [Newsletter update to sponsors]

Reach: 1000 to 15000 Through Afrodisiac, TV

Channels & Artist database)

Work → £3000

TOTAL WORTH: £82500

GET IT FOR £10000

(12% of the Total Price )

For more details regarding

the other package refer

to page 7 or contact

our Sponsorship Team:

[email protected]



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To ensure that you are happy with the progress, we will stay in

communication with you, keep you updated with the progress of

the campaign and be at your disposal should you have any

enquiry.

We will send you Weekly Newsletters with an update on:

Total people reached the previous week

Marketing activities planned

Number of new followers

Also, we will produce a report analysis for the Showcase Event

which in effect will measure achievements made.

A sponsorship role can help to Increase sales Drive traffic to a

retail or online destination Entertain clients Stimulate product

usage or trial Launch a new product Provide opportunities to

attract or retain talent Showcase thought leadership Influence

public opinion

By sponsoring AFRODISIAC you can achieve a lot of mileage from

what is typically a pretty small investment.

Monitoring and Measuring Success

ROI

AFRODISIAC

The Best of

Africa in one night



Contact for further information: Samuel Azichoba |Sales Consultant

Email: [email protected]

Or our sponsorship team at [email protected]

Georgina 07884318935 | Sam 07473554441

AFRODISIAC

The Best of

Africa in one night

mailto:[email protected]

mailto:[email protected]

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