AFRINIC-17, Khartoum – SUDAN24 – 29 NOVEMBER 2012

BUSINESS USE OF DOMAIN NAME

• Brand business/ Build the brand value of business

• Identify and visualization for business.

• Increase TRUST between the visitor and business website .

• Build strong customer network

• Make business more popular

• Domain name = business tool

The stakeholders ?

Steering Committee

African Union

National Governments

InterGov. Organizations

Registry ProviderBusiness Operation

ccTLD Registries African ICANN Accredited Registrars

African Internet Society Chapters

dotAFRICA (.AFRICA) ? Business models that makes sense:

1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, …

2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU

3- Focal point for number of programs aimed at improving capacity

4- And economic development, local content? 5- The consumer

6- The private sector/Telco operator?

4

A Successful .AFRICA

DNS HierarchyRegistry - Registrar - Registrant

Registry Operator

AFRICAN

RegistrarsINTERNATIONAL

Registrars

Delegation Authority

ICANN

Registrant RegistrantRegistrantRegistrantRegistrantRegistrantRegistrant

dotAFRICA & E-Business

E-Commerce?

• Online purchasing, reduce supply chain length, no physical stores with associated costs

• dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target

• Level of patriotism and African private sector promotion

• Consumer assurance• Quality of services• African identity to business and

products

• Online purchasing, reduce supply chain length, no physical stores with associated costs

• dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target

• Level of patriotism and African private sector promotion

• Consumer assurance• Quality of services• African identity to business and

products

Search engine?

• Start point for research in a purchasing decision

• Optimized domain name• Key words: Africa?, …• Online yellow pages.• Business online profile.• Online business marketing• Online consumer sites: TripAdvisor

• Start point for research in a purchasing decision

• Optimized domain name• Key words: Africa?, …• Online yellow pages.• Business online profile.• Online business marketing• Online consumer sites: TripAdvisor

Social network ?

• Intrinsic part of modern social lives;• Connect with consumers• Brand presence increased through

account, pages, ads, promotions;• Powerful marketing tool at low cost• Quick diffusion/awareness improved• Explosion of daily deals websites

SUSTAINABLE dotAFRICA (.AFRICA)

• Intrinsic part of modern social lives;• Connect with consumers• Brand presence increased through

account, pages, ads, promotions;• Powerful marketing tool at low cost• Quick diffusion/awareness improved• Explosion of daily deals websites

SUSTAINABLE dotAFRICA (.AFRICA)

oFacebook : facebook/africandomain

oTwitter :twitter.com/africandomain

oWeb : www.africainonespace.org

oOpen Community mailing list : community@dotafrica.org (subscribe on website)

Thank YouThank You