Africa's Moment: The emergence of a new digital culture
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Transcript of Africa's Moment: The emergence of a new digital culture
Digital in AfricaA snapshot of Africa’s key digital statistical indicators
1,136MILLION
Total Population
Urbanization:
40%
298MILLION
Active Internet Users
Penetration:
26%
103MILLION
Active Social Media
Accounts
Penetration:
9%
900MILLION
Mobile Connections
Population:
79%
85MILLION
Active Mobile Social
Accounts
Penetration:
7%
Broadband Availability & AffordabilityA snapshot of Africa’s key digital statistical indicators
Category of device shipped to Africa
Africa
1%
Developed Economies
4%
Aspiring Countries
2%
3.4x
Matching iGDP best in class countries…
3.4x
Africa
4%
Developed Economies
1%
…combined with uptake similar to mobile…
…could produce a leapfrog effect in iGDP growth
8%-10%
11%
FutureCurrent
1%
Fin.
Health
Retail
Edu.
TOTAL
Agri.
Govt.
148-318
8-10
30-69
84-188
16-23
0-3
10-25
Potential annual productivity gains by 2025 ($B)
Africa lags behind other regions on financial inclusion
45%
55%
76%
61%
East Asia& Pacific
82%
Europe &Central Asia
Latin America& Caribbean
MENA
Sub-SaharanAfrica
INDICATOR:
METRIC:
Unbanked PopulationNo bank account% age 15+
199%
141%
44%
70%
East Asia& Pacific
38%
Europe &Central Asia
Latin America& Caribbean
MENA
Sub-SaharanAfrica
Credit PenetrationDomestic credit by banks% of GDP
4%
4%
16%
6%
East Asia& Pacific
19%
Europe &Central Asia
Latin America& Caribbean
MENA
Sub-SaharanAfrica
Cash Payment
Domestic cash payments% of total payments
CHALLENGES: Proximity to branch/ATM; small transaction value; low population density outside urban areasACHIEVEMENTS: Kenya’s M-Pesa; MTN’s Mobile Money, Tigo Cash; Kenya, Tanzania, & Uganda have more mobilemoney accounts than bank accounts
INDICATOR:
METRIC:
Enrolment Rates Quality
Enrolment rates in Primary, Secondary, & Tertiary Ed.% of age group
Student-teacher ratioAverage no. of students per teacher
19
13Europe
23
America
Asia
Africa 42
Americas
Africa
Asia
Europe
79%
94%
92%
7%
92%
38%
75%
88%54%
40%
76%
34%
PrimarySecondaryTertiary
Africa lags behind other regions in education
INDICATOR:
METRIC:
Life ExpectancyLE at birthyears
77
Asia 71
Africa 57
America 74
Europe
Africa
32
America 23
Europe
98
8
Asia
12
America
Europe
83
Asia 86
Africa 354
America 0.9%
Europe 0.3%
Asia 0.3%
Africa 5.2%
Maternal Mortality AIDS PrevalenceUnder-Five MortalityDeaths of children under fivePer 1,000 live births
Deaths of mothersPer 100,000 births
Aged 15-49 with AIDS% of population
Africa lags behind other regions on key health indicators
Drivers of Internet Growth
55+
54%
22%
45-54
49%
33%
35-44
37%44%
25-34
31%
54%
18-24
27%
60%
TV
Online
Addressability
Measurability
Interactivity
Context
Continuity
Broad Micro
Inaccurate Impressions
One-way messaging Two-way dialogue
Disjointed ads Native Ads
Single platform Cross-platform
40%
4%21%
35%
#Egypt
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