Done By:Faisal MohammedAbdul-AzizAbdul RahmanAhmed MohammedIdrees kumbharUpendo Charles

CABELA'S AFRICAN SAFARI

Introduction• Increasing purchasing power

• More people are willing to come to Africa because of natural beauty• Looking for adventurous tours with

higher quality and better services

OBJECTIVES• Create Brand image• Build a reputation among the

competing industries• Provide a memorable African

safari experience to customers

Characteristics• Flexibility : Flexible itineraries adjustable

according to customers interest and time.• Perishable: indented to be consumed when

produced. No stocking as unseen and untouchable.

• Inconsistent : up to specific time only. Example 20 days 25 days package

• Intangible : cannot be seen or touched but only felt by the customer.

Types of safari services

• Customized safari : planning according to customers interests, desired destinations.• Scheduled safari : focus on a specific

geographic area or theme in Southern Africa. • Budget priced safari: For customers

with a limited budget amount.

IN SAFARI SERVICES

• CAMPING SAFARIS• CANOE AND SAILING SAFARIS• HIKING AND MOUNTAIN CLIMBING• SCOOBA DIVING AND DEEP SEA

FISHING• BIG FIVE TOUR

SERVICE PACKAGESupporting facility Office

Hotel Gear shop

Facilitating Goods Safari packagesSafari gearHotel roomsTransport

Information Customer databaseExplicit services Trained on service personnel

Brochures for proper location informationAvailability of website for 24 hour servicesContact numbers of the in chargeon time pickup and drop

Implicit service Helpful off service personnel.Customer rating form & online website forumsCustomized safari according to customers flexibilityPrivate guides & vehicle for certain customer demand

Facility Layout

• Physical Evidence–Decoration concept of the office–Use wood in designing the shop–Usage of green and posters–Sofa, table, chairs

Service quality dimensions

Tangibility The appearance of physical artefacts and staff members connected with the service example accommodation, equipment, staff uniforms etc

Communication. Understandable manner and the use of language by the service provider.

Responsiveness Readiness of staff members to help in a pleasant and effective way

Competence Capability of staff members in executing the service.

Security Absence of doubt, economic risk, and physical danger

Scrutiny of business strong point and weak

spot• Analysis are made on the comparison of different firms running the business• Almost all the firms in this business

have the similar overall weaknesses• Certain potency differs from firm to

firm

Potency • Weather• Abundant attraction• Front line staff with language

ability( vary from firm to firm)• Well trained employees(vary firm to

firm)• Experienced tour guides• Types of services( vary from firm to

firm)

Flaws • Security challenges• Road accessibility• Relations with airline companies• Popularity • Budget hidden costs• Climatic conditions• Consumer trust

Arising opportunities and

problem• Many unused opportunities to make service differentiation• Many threats from different angle

and dimensions

OPPORTUNITIES• New tours and packages

• Unfulfilled customer needs

• New technology

• New untapped market

Problems• Stiff competition mostly from

established firms• There is always fluctuation in the cost• Seasonal business: tourists come only

during specific months• Customer choices vary and favors may

change• Difficult for to survive in the business

Business strategies

•Majorly product differentiation based on

PlacesFacilitiesPrices

Place • Specific location in boundary• Location in and out boundary• Global Target

Facilities • Type of lodging given• What are the facilities in the location• On tour facilities example translators,

medical information in emergency case

Prices • Set on the market hike and peak• Season sets the cost

Technological aspect • Websites

• Technology to be used by the employees example gps system for drivers• Proper customers database

Web Criteria•Overall look•Details • Ease of use•Reliability

Recommendation and Conclusion• Do regular research on:

1. The popularity of each of the packages

2. The major age groups of different packages

• Allocate more resources to the most popular packages

• Evaluate content regularly

Recommendation and conclusion• Lower the price of the packages • Eliminate those packages with least

interest