africanews

on a i r : December 2015

Source: populationdata.net 2014 / GSMA Intelligence / http://www.internetworldstats.com / Dataxis / Digital TV research 2014

936M inhabitants

48M TV homes

23% internet pen.

13Mhomes

CABSAT

IPTV

ME

DIA

POPU

LATI

ON

A weal th of potent ia l

26.1 MFacebook users

72 M Smartphones

AFRICANEWS: FIRST PAN AFRICAN MULTI-LINGUAL NEWS CHANNEL

OUR VISION & VALUES

A 24 /7 news se rv i ce ded i ca ted to sub Sa haran A f r i ca

Building on euronews’success and know-how

Africanews will share euronews’ values of

independence

Diversity

plurality

balance

integrity

multicultural

multilingual

African and global stories being told from the African perspective

Dig i ta l serv ices in both Eng l ish and French

French

English

French & English

Can be understood by235 M+ people or 25% of the pop.

80 M French speakers - 155 M English speakersSources : OIF; OSDEF; AFD; Banque Mondiale; INED, Euromonitor

Mul t i s c re en se rv i ce s ad ap ted to th e ne ed s o f A f r i ca

• TV channel• website• mobile• social

media

of the African elite own all 3 screen devices*

Source: IPSOS EMS Affluent Africa 2014 *Laptop / mobile / tablet

60%

For upper midd le c lass & affluent populat ions

~1 in 5is middle class or affluent in SSA*

% middle / upper class by country

16 Bln€spent in Leisure and recreation (2013)

urban consumer spending will more than

double by 2030

*SSA: Sub Saharan Africa

A h ighly des i rab le aud ience

Source: IPSOS Affluent Africa 2014 – profile of the affluent population

Male 67%, aged 40 59% has University+ degreePersonal income of €32,472

90% watch international television channels on a monthly basis

12% did 3+ int’l air

trips

90% say they prefer to buy well-

known brands

more than a third have bought luxury products in past year

one out of five is an Influential Opinion Leader

Reaching the upper midd le c lass

Example of a typical viewer:

In his mid-30’, John is IT manager in a large

company. He will be watching Africanews to

stay up to date with the latest news, business and technology developments

throughout Africa.

Example of a typical viewer:

Nigerian Wale Tinubu is CEO of Oando, Nigeria’s largest indigenous integrated energy services provider. Oando was the first Nigerian company to achieve a cross-listing on the Nigerian and Johannesburg stock exchanges. Wale Tinubu will be watching the business and finance news on Africanews everyday as he needs reliable and independent news.

…and reaching the e l i te

AFRICANEWS EDITORIAL

Afr icanews : report ing f rom a l l corners o f Af r ica

Headquarters in Brazzaville.Offices in Pointe Noire, Abidjan, Johannesburg, Nairobi & N’Djamena

A new vo ice for Af r ica

Every 15 min in peak time and every 30 minutes off-peak

news business sport weather

Focus on innovation and creativity in Africa

P l a n e t - T a l e n t s - G r o w t h - G e e k - L i f e – F a s h i o n - c u l t u r e

Afr icanews : a new eye on Afr ica

Your essent ia l morn ing news

Example of grid – 08:00-09:00 WAT / weekdays

subject to changes

• News bulletins including latest news, business, finance, sports and weather forecasts, on the hour and the half-hour

• Morning CallMorning primetime flagship programme

Morn ing ca l l – A f r i cane ws morn ing flagsh ip p rog ramme

Africanews infotainment television show broadcast live from our studios in Congo Brazzaville at 7:15 am (CAT). Hosted by a team of two presenters, the morning program will focus on easy to digest infotainment and latest news, business and sport headlines. Programme features Live interviews and ground-breaking reports.

Name subject to changes

200 Metrotaxis in Lagos get free Wi-Fi

Eco-village in Cameroon seeks to nourish the roots of plants and culture

Mandela statue unveiled in Pretoria

O n t o p o f ke y l i f e s t y l e a n d k n o w l e d g e t r e n d s d u r i n g d ay t i m e

Example of grid – 14:00-15:00 WAT / weekdayssubject to changes

A vast range of featured programmes dedicated to

science, technologies, fashion, culture and the environment.

A permanent d ia logue with communit ies

STORY HUNTERSAnother of Africanews flagship programmes, a platform for our audience to tell their stories and make their voice heard. The Story Hunters send their testimonial via video pictures. Curated content is broadcast and published online.

REPORTERSOur journalists, reporters and correspondents travel across the continent to bring you the best reports. How government decisions or new initiatives impact the populations on the ground.

Names subject to changes

Featured programmes examples

News and debates dur ing evening pr ime t ime

Example of grid – 22:00-23:00 WAT / weekdays

subject to changes

• News bulletins including latest news, business, finance, sports and weather forecasts, on the hour and the half-hour

• The Africa DebateEvening primetime flagship programme

A major even ing ta lk show

THE AFRICA DEBATEHosted in Congo Brazzaville, Africanews anchor leads the debate on key issues surrounding big news and events of the day.

Providing authoritative commentary and know-how, key leaders in politics, science, academia and major celebrities are invited to share their views on current affairs

The show encompasses a wide variety of topics, from political and business issues to scientific and societal matters.

Name subject to changes

AFRICANEWS FOR YOUR

COMMUNICATION STRATEGY

Afr icanews: a l l dev ices media p lat forms

estimated 4.1 Mhomes Free to Air at launch

On SES 4 / SES 5

• Mobile first website• Responsive design

Cross p lat form communicat ion formats

TV communication

Digital communication

• Spots• Corporate profiles• Sponsorship• brand content solutions

• Display• Sponsorship• Pre-roll• brand content solutions

africanews

Soon on your sc reens !