Africa - A Helicopter View
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WHY AFRICA? The fastest growing market on the planet
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An overview of Africa as an emerging market. Facts, stats and innovation
Transcript of Africa - A Helicopter View
WHY AFRICA? The fastest growing market on the planet
Why Africa? Source http://de.wikipedia.org/wiki/Hy%C3%A4nen-Menschen#mediaviewer/File:Gadawan_Kura.jpg
PRECONCEPTION 1 AFRICA IS A SINGLE MARKET
Source: Gill Peter
http://fotos.sapo.pt/alterjpt/fotos/?uid=szJ754LLG5mHSI3Zq5Hu
“India is a geographical
term. It is no more a united
nation than the Equator.”
A very exasperated
Winston Churcill
PRECONCEPTION 2 AFRICA IS POOR
$0
$100
$200
$300
$400
$500
Inflows to Africa Outflows from Africa
Foreign Aid Remittances Natural resource outflows from Africa
The annual flow of money between Africa and the rest of the world (in billions)
$0
$100
$200
$300
$400
$500
Inflows to Africa Outflows from Africa
Foreign Aid Remittances Natural resource outflows from Africa
The annual flow of money between Africa and the rest of the world (in billions)
$0
$100
$200
$300
$400
$500
Inflows to Africa Outflows from Africa
Foreign Aid Remittances Natural resource outflows from Africa
The annual flow of money between Africa and the rest of the world (in
billions)
Source http://de.wikipedia.org/wiki/Hy%C3%A4nen-Menschen#mediaviewer/File:Gadawan_Kura.jpg
PRECONCEPTION 3 MOBILE IS THE FIRST SCREEN
p.
Mobile is the only
screen
Image: Reuters/Siphiwe Sibeko
PRECONCEPTION 4 AFRICA FOLLOWS THE WEST
http://commons.wikimedia.org/wiki/File:Earthlights_dmsp.jpg
Photo: Laxman Rajagopalan
mPedigree
WHAT DOES THIS MEAN FOR BUSINESSES?
Unique opportunities
It’s not all challenges & danger; there are
a host of strategic opportunities and low-
hanging fruit to be found in Africa unlike
anywhere else in the world
THANK YOU!!!
