Afp 2011 Camera Phone Fundraising
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Camera Phone Fundraising THE NEXT BIG THING Monday Mar 21. 11:15AM - 12:00PM John Baguley CEO International Fundraising Consultancy WWW.IFC.TC
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Transcript of Afp 2011 Camera Phone Fundraising
Camera Phone Fundraising
THE NEXT BIG THING
Monday Mar 21. 11:15AM - 12:00PM
John BaguleyCEO
International Fundraising Consultancy
WWW.IFC.TC
“The future is already with us - it is just not evenly distributed.”
William Gibson
VIDEO 1
QR Code / Mobile Bar Code
www.mobile-barcodes.com
•Home
Software already embedded in the phone with the Nokia and Android models.
USA - Japan – Spain – Italy - UK
Addidas – upload your photo!
Coca-Cola Japan
www.mytoys.de
VIDEO 2
“If we do it in the supermarket we’ll do it anywhere”
VIDEO 3
TESCO’s game changer
The QR Code resolves via the biy.ly url to a page were the game can be pre-ordered.http://bit.ly/aefZn7+
“The US is at the tipping point!”
VIDEO 4
Denver International Airport
Websiteswww.denso-wave.com - original creators of the 2D barcode.
http://qrcode.kaywa.com - Kaywa QR-Code reader software.
www.mobilecodes.org - the mobile codes consortium.
http://mobilecodes.nokia.com - download the Nokia barcode scanner free.
http://code.google.com/p/zxing/ - Google Android application for decoding barcodes.
http://barcode.tec-it.com/barcode-generator.aspx - QR-Codes, Data matrix, Aztec, MaxiCode among others.
Google’s ZXing ("Zebra Crossing")
An open-source, multi-format 1D/2D barcode image processing library implemented in Java.
Using the built-in camera on mobile phones to photograph and decode barcodes on the device, without communicating with a server.
UPC-A and UPC-E, EAN-8 and EAN-13, Code 39, Code 93, Code 128, QR Code, ITF, Codabar, RSS-14 (all variants), Data Matrix , PDF 417 ('alpha' quality), Aztec ('alpha' quality)
“Be distinct or extinct!”
Flathead River Valley is a large swath of wilderness.
Use billboards, magazines and posters.
QR-Codes generate interest beyond the message.
Track your QR-Code scans and get quantifiable statistics worth a thousand words.
Cyber-bullying advice on your mobile phone
QR Code wrist-band for timing sponsored walks check-points.
City Harvest New York
“QR Codes deliver higher donations faster than SMS”
Place a code at the end of an article to link directly with an update, video clip or a relevant supporter action.
The UK’s Sun newspaper attracted 11,000 people within a month.
There are Japanese papers with no other content.
Use QR codes to update your newsletters & magazines
VIDEO 5
In memoria & donor recognition
ANY QUESTIONS?
THANK YOU!
International Fundraising Consultancy
John Baguley7 Vesta Avenue, St Albans, AL1 2PQ UK
+44 (0)1727 762 998
WWW.IFC.TC
