AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · ONLINE COUPONS: metrosupersaver.com...
Transcript of AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · ONLINE COUPONS: metrosupersaver.com...
ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com
1339 Co. Rd. D Circle EastVadnais Heights, MN 55109
Billions Media llC
ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com
1339 Co. Rd. D Circle EastVadnais Heights, MN 55109
Billions Media llC
AFFORDABLE CROSS-CHANNEL &MULTI-CHANNEL ADVERTISING
PREPARED FOR:
AUTOMOTIVEAUTOMOTIVE
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
3,000+
FREE FREE
B E S TService
FULL SERVICELocal Advertising
90% Retention
# 1 In Direct Mail Advertising i n t h e T w i n C i t i e s
B E S TQuality
B E S TP r i c e
S I N C E1 9 9 0
Locally Owned& O p e r a t e d
1¢Per Household Direct Mail
Starting At Less Than
Experience with
Clients
Multiple Targeted Mailing Areas
Multi Area & Multi Month Discounts
SKILLED DESIGNERSto Give Your Ad
Unique Personality
PLUS FREE QUOTES on Additional Graphic
Design Services:Logos, Brochures, Flyers, Newsletters, Posters, Etc.
Regional & Citywide Rates for Best Coverage
Local Leader in Ad Response, Repeat Business & Customer Satisfaction
Advertising Online & on Our Mobile App!
@MetroSuperSaverSocial Exposure!
MONTHLY
24/7
Find Us in Mailboxes
+ on Our App & Website
METRO SUPER SAVER BENEFITS
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
COUPON USAGE
from the Mail
from a Newspaper or Book
% of PeopleWho Use Coupons
87%All Consumers Millennials
85%
82%All Consumers
Base: total respondents. Source: 2K16 Valassis Coupon Intelligence Report “Savvy Shoppers Provide Reality Check”
Discounts received on their mobile phone and/or downloaded onto a store ID/loyalty card
Scarborough Multi-Market 2012-2015. Release 2 (includes coupons for all product categories)
Millennials
82%
34%of MillenialsReport an Increasein mail coupon usage, significantly higher than gen X and boomer users
D i g i t a l Coupon UseI n c r e a s e d
S a v v y S h o p p e r s Rely on BOTH Print & Digital Coupons
% of People Who Increasingly
Used Paperless Discounts
90%of Shoppers Use Coupons
All Consumers
% of People Who Only Buy a Product If There
Is a Coupon
72%
Affluent Shoppers(Household $100k+)
76%
35%Millenials
27%All
Consumers100,000,000
80,000,000
60,000,000
40,000,000
2012 2013 2014 2015
Print Coupon Users
Digital Coupon Users
120,000,000
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
FREE FACEBOOK & INSTAGRAM EXPOSURE
FREE DIGITAL ADS
ANOTHER FREE BONUS:We create posts centered around your business
and offers for our social media pages!
Your Ad is Posted on the Metro Super Saver Mobile App & metrosupersaver.com for FREE!
Discover local businesses, special offers, grocery circulars, prize giveaways and more! Search by location, keyword or category.
Download with the QR codes to learn more.
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EDEN PRAIRIE
CHASKA
CHANHASSEN
BLOOMINGTON
RICHFIELD
PRIOR LAKE
SHAKOPEE
SAVAGE
HOPKINS
ST. LOUIS PARK
MINNETONKA
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EAGAN
MENDOTAHEIGHTS
BURNSVILLE
FARMINGTON
ROSEMOUNTAPPLE VALLEY
LAKEVILLE
W. ST. PAUL
SO. ST. PAUL
INVER GROVEHEIGHTS
ST. PAUL
MINNEAPOLIS55125 55129
COLUMBIAHEIGHTS
NO. ST. PAUL
OAKDALE
WOODBURY
LAKE ELMO
OAK PARKHEIGHTS
NORTHHUDSON
BAYPORT
LAKELAND
PINE SPRINGS
BAYTOWN TWP.
STILLWATER
MAPLEWOOD
ROSEVILLE
LAUDERDALE
ARDENHILLS
VADNAISHEIGHTS
WHITE BEARLAKE
WHITE BEARTOWNSHIP
NEWBRIGHTON
MOUNDSVIEW
SPRING LAKEPARK
FRIDLEY
ST. ANTHONY
SHOREVIEW
LITTLE CANADA
HUDSON
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OTSEGO
ALBERTVILLE
ST. MICHAEL
ROGERS
ELK RIVER
HASSAN TWP.
PLYMOUTH
FLETCHER
MAPLE GROVEOSSEO
NEW HOPE
CRYSTAL
GOLDENVALLEY
MEDICINE LAKE
BROOKLYNPARK
CHAMPLIN
COON RAPIDS
HAM LAKEANOKA
BLAINE
RAMSEY
HASSAN
ANDOVER
MINNEAPOLIS
ST. PAUL
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Woodbury
HudsonLake ElmoOak Park Hts.Stillwater
MaplewoodNorth St. Paul OakdaleVadnais Hts.White Bear
Arden HillsLauderdaleLittle CanadaNew BrightonRosevilleShoreview
Columbia Hts.FridleyMounds ViewNew BrightonSpring Lake Park
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E. Minneapolis S.Highland Park
EaganMendota Hts.
Burnsville Lakeville
Apple ValleyFarmingtonRosemount
Inver Grove Hts.So. St. PaulWest St. Paul
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AlbertvilleElk RiverOtsegoRamseyRogersSt. Michael
AndoverAnokaCoon Rapids
BlaineHam Lake
Brooklyn ParkChamplinMaple GroveOsseo
Brooklyn CenterCrystalGolden ValleyNew HopeRobbinsdale
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HopkinsSt. Louis Park
ChanhassenEden Prairie
Prior LakeSavageShakopee
Bloomington
RichfieldSW Minneapolis
Maps subject to change.
REGION
D1 40,094
H O M E S
REGION
A1 43 , 808
H O M E S
REGION
B1 58 , 873
H O M E S
REGION
C1 59, 31 2
H O M E S
COVERAGE MAP602,087 HOMES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
2 0 2 0 D R O P DAT E S
ADV E R T I S I N G R AT E S
IN-HOME DATESJune 3/4
June 24/25July 29/30Aug. 26/27
Sept. 30/Oct. 1Oct. 28/29
Dec. 2/3
PUBLICATION MONTHJUNEJULY
AUGUSTSEPTEMBER
OCTOBERNOVEMBERDECEMBER
AD COPY DEADLINEThurs. May 14Thurs. June 4Thurs. July 9Thurs. Aug. 6Thurs. Sept 10Thurs. Oct. 8Thurs. Nov. 12
Ad Size (w x h) Front Page Inside Page Single Region Citywide
Banner (Front Page Top) ...... $450 ....................N/A ........................ N/A .....................N/A3.56” x 3.17”
1/6 Page ..............................N/A ....................$245 ....................... N/A .....................N/A3.56” x 3.17”
1/4 Page .............................$595 ...................$370 .................... $1,266 ................ $4,197Front Page 3.56” x 3.17” / Inside Page 3.56” x 4.88”
1/3 Page ...............................N/A ................... $480 ...................... N/A .....................N/A7.38” x 3.17”
1/2 Page..............................$895 ...................$742 .................... $2,326................$8,882Front Page 7.38” x 3.17” / Inside Page 7.38” x 4.88”
Full Page ...........................$1,580 ...............$1,463 .................. $3,773 ...............$15,094Front Page 7.38” x 6.58” / Inside Page 7.38” x 10”
All Print Ad Purchases Include F R E EMobile App Ad,Web Ad, & Social Media Ads!
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Most Vehicles. Discount off regular retail price. *Lifetime guarantee valid on Midas Brake Pads and Shoes for as long as you own your car. See store for details. Not valid with other offers. Charge for additional parts/services if needed. Valid at participating location(s). No cash value. Taxes and Shop fees extra, up to 15% based on non-discounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK. Plus disposal fee wherepermitted. Exp. 4-30-20. Eden Prairie, MN, 952-944-8450
Most Vehicles. Excludes tax, tires, batteries, and oil changes. Discount off regular retail price. See store for details. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Taxes and/ or disposal fees extra, where permitted. Shop fee of up to 15% based on non-discounted regular retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450
Most Vehicles. Up to 5 quarts of oil. Discount off regular retail price. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Disposal fees extra, where permitted. Tax and Shop fee extra, up to 15% based on non-discounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK. Other oils and specialty fi lters extra. TPMS reset not included. Tire rotation at time of service. Exp. 4-30-20. Eden Prairie, MN, 952-944-8450
Most Vehicles. Discount off regular retail price. Excludes 40,000 mile radial tires. See store for details. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Disposal fees extra, where permitted. Tax and Shop fee extra, up to 15% based on nondiscounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK. TPMS reset not included.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450
Most Vehicles. Discount off regular retail price. See store for details. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Taxes and/or disposal fees extra, where permitted. Shop fee of up to 15% based on non-discounted regular retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/ AK.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450
Most Vehicles. Discount off regular retail price. See store for details.Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Disposal fees extra, where permitted. Tax and Shop fee extra, up to 15% based on nondiscounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450
6 MONTHS SPECIAL FINANCINGAvailable at participating shops with approved credit.
Minimum monthly payment required.See manager for details.
A+RATINGBRAKES. TIRES. OIL. EVERYTHING.
W E L C O M ET O
OUR MIDAS.WE HAVE A FREE TIRE ROTATION AND COURTESY CHECK JUST FOR YOU.
LIFETIME GUARANTEED*
BRAKE PADS OR SHOES INSTALLED• Comprehensive brake system evaluation• Lubricate caliper slides or backing plates• Recondition rotors or drums, if condition permits
INCLUDES TIRE ROTATION• Oil and filter change• Courtesy Check including visual brake check,
battery, air filter, fluid, belts, and hoses• Plus disposal fee
• Brakes• Exhaust• Suspension• Wheel Alignments• Belts• Hoses• Headlamps• Bulbs and More!
INSTALLATION REQUIRED
OIL CHANG E PLUS
MEASURES:• Battery voltage• Cold crank amperage (CCA)• Alternator charging voltage
• Starter cranking voltage -Detects batteries “Near
the end of their useful life” -Printed test results available
UP TO
$50 OFFBRAKE
SERVICE
$1999
SYNTHETIC BLEND
$4999
FULLSYNTHETIC
FREEBATTERY, STARTER, CHARGING SYSTEM
CHECK
$25 OFFPER AXLE
$50OFF
$20OFFANY 4 TIRESCHECK ENGINE
LIGHT ON?FREE CODE SCAN ANY 2 TIRES
$10OFF
$20OFF
$30OFF
$100
$200
$300
EDEN PRAIRIE8260 Flying Cloud Dr.
952-944-8450
midasminneapolis.com
HOPKINS9020 East Excelsior Blvd.
952-933-5551
MINNETONKA12812 Wayzata Blvd.
952-546-8767
NEW HOPE5604 Winnetka Ave.
763-533-2509
DEEPHAVEN19340 Highway 7
952-470-0459
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Southcross Auto Service
2 Miles West of Burnsville Center on County Rd. 42 Call for appointment • 952-894-8116
Corner of Huntington & 42 Next to McDonald'sOpen: M-F 7am-6pm
SteveOwner
KevinManager
OIL CHANGEECONOMIC RELIEF
COUPON
FLUID CHANGE
$1995
$20 OFF
Environmental disposal fee extra. Most cars & light trucks. Please present this coupon at time of service visit. Void with other coupons & discounts.
Exp. 4-30-20. Southcross Auto Service 952-894-8116
Environmental disposal fee extra. Most cars & light trucks. Please present this coupon at time of service visit. Void with other coupons & discounts.
Exp. 4-30-20. Southcross Auto Service 952-894-8116
Includes:•Newoilfilterinstalled• Up to 5qts. Oil• Lube (where applicable)
• Transmission• Radiator• Brake• Power Steering
UP TO
PICK YOUR SAVINGS:
$150 OFF
$75 OFF
$35 OFF
$1,000 or More
$500 or More
$250 or More
BRAKE SPECIAL
$50 OFFPlease present this coupon at time of service visit. Void with other coupons &
discounts. Exp. 4-30-20. Southcross Auto Service 952-894-8116
EXCLUDES TIRES AND BATTERIES.Please present this coupon at time of service visit.
Void with other coupons & discounts. Exp. 4-30-20. Southcross Auto Service 952-894-8116
• $25 off per axle• Lube caliper slide• Replace or recondition
rotors for reuse
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
• Full Service Wash• Ultra Shine Multi-
Coat Treatment• Velocity Clear Coat
Sealer
• Full Service Wash• Multi Coat
Protectant• Under Chassis
Bath
• Rust Inhibitor• Air Freshener• RainX Complete• 3 Day Clean Car
Guarantee!
• Full Service Wash• Rain X Complete• Ultra Shine Multi-
Coat Protectant• Under Chassis Bath• Rust Inhibitor
• Special Wheel Cleaner
• Black Magic Tire Dressing
• 3-Day Clean Car Guarantee
• Full Service Wash• Ultra Shine Multi-
Coat Treatment• Velocity Clear
Coat Sealer• Air Freshener
• Under Chassis Bath• Rust Inhibitor• Special Wheel Cleaner• Black Magic Tire
Dressing• 2-Day Clean Guarantee
• Air Freshener• Under Chassis
Bath• Rust Inhibitor
BUFF N’ SHINE PACKAGE
SUPREME PACKAGE
ADMIRAL PACKAGE
SKIPPER PACKAGE
$1000 OFF $400 OFF $300 OFF $200 OFF
Valid at Full Service PARADISE CAR WASH locations only. Not valid at Maple Grove Location. Exp. 11-14-19. With this Super Saver coupon
only. Not valid with exterior wash or with other coupons.
Valid at Full Service PARADISE CAR WASH locations only. Not valid at Maple Grove Location. Exp. 11-14-19. With this Super Saver coupon
only. Not valid with exterior wash or with other coupons.
Valid at Full Service PARADISE CAR WASH locations only. Not valid at Maple Grove Location. Exp. 11-14-19. With this Super Saver coupon
only. Not valid with exterior wash or with other coupons.
Valid at Full Service PARADISE CAR WASH locations only. Not valid at Maple Grove Location. Exp. 11-14-19. With this Super Saver coupon
only. Not valid with exterior wash or with other coupons.
Proudly Washing Vehicles with Environmentally Safe Products
PARADISEPARADISECar Wash & dETAIL cENTERCar Wash & dETAIL cENTER
UNLIMITED WASHESfor one low monthly price
7600 W. 145th StAPPLE VALLEY952.431.4600
9201 Lyndale Ave. S.EAST BLOOMINGTON952.888.5388
10820 W. Bush Lake Rd.WEST BLOOMINGTON952.944.9033
14324 Huntington Ave. S.BURNSVILLE/SAVAGE952.890.7755
1355 Town Centre Dr.EAGAN651.456.0000
600 Woodbury Dr.WOODBURY651.493.0575
8600 Egan Dr.SAVAGE Express Location952.233.5585
13521 80th Cir. N.MAPLE GROVE Flex Service763.898.3713
Buy 4Washes, Get 1FREE
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
BROOKLYN PARK 763-424-8888 4309 85th Ave. NCHAMPLIN 763-253-4444 11438 Jefferson Ct. N
COLUMBIA HTS. 763-572-8870 5229 University Ave. NEEAGAN 651-454-3250 1835 Diffley Rd. (Formerly Jim Cooper’s Tire & Auto)
RAMSEY 763-432-6847 7151 Riverdale Dr. NWSAVAGE 952-447-0800 13961 S. Hwy. 13
SHAKOPEE 952-496-2317 3801 Eagle Creek Blvd.SPRING LAKE PARK 763-784-8000 1111 81st Ave. NE
WEST BLOOMINGTON 952-944-2094 7101 W. Old Shakopee Rd.
GET A REPAIR QUOTEGET A REPAIR QUOTEFOR YOUR VEHICLEFOR YOUR VEHICLEONLINE IN 60 SECONDSONLINE IN 60 SECONDS
-PLUS- SHOP FOR TIRES &VIEW OUR PRICING 24/7on our new website withshop at home features!
heartlandtireservice.com
Heartland Tire is an Equal Opportunity Employer !
6 months interest free when you use the Goodyear credit card.
See associate for details.
SAVESAVE UP TO UP TO $$150150
WE ACCEPT MOSTCOMPETITORS COUPONS!
$5 OFF$5 OFFSet of
WIPER BLADES
$20 OFF$20 OFFPOTHOLE SPECIALPOTHOLE SPECIAL
WHEEL ALIGNMENT SERVICE PACKAGE
UP TO
$50 OFF$50 OFFBRAKESBRAKES
$25 OFF PER AXLE
$50 OFF$50 OFFA PAIR OF SHOCKS
$100$100 OFFOFFA PAIR OF
STRUTS
Let Heartland Tire take the hassle out of getting your car serviced. Our fleet of over 60 loaner cars is waiting for you and you can use one for FREE while we service your car!
Get Your Vehicle Ready for Summer!
Lifetime Warranty on Select Shocks & Struts
Must present this Super Saver coupon to get this price. Applies to most vehicles.No other discounts apply. See associate for details. Exp. 5-31-20. HEARTLAND TIRE
Must present this Super Saver coupon to get this price. Applies to most vehicles. No other discounts apply. See associate for
details. Exp. 5-31-20. HEARTLAND TIRE
Must present this Super Saver coupon to get this price. Applies to most vehicles. No other discounts apply.
See associate for details. Exp. 5-31-20.HEARTLAND TIRE
Must present this Super Saver coupon to get this price. Applies to most vehicles. No other discounts apply. See associate for details.
Exp. 5-31-20. HEARTLAND TIREMust present this Super Saver coupon to get this price. Applies to most vehicles.
No other discounts apply. See associate for details. Exp. 5-31-20. HEARTLAND TIRE
UP TO UP TO
SS108
SS111 SS112 SS113
SS109
INCLUDES: • 4 Wheel Alignment• Tire Rotation • Tire Balance
• Suspension Inspection • Test Drive
TLANDBY ONLINE OR MAIL IN REBATE
APRIL 1 - JUNE 30
GET UP TO ON A SET OF 4 SELECTGOODYEAR® TIRES
$75 BACKAN ADDED BONUS OF UP TO
WHEN YOU USE THEGOOYEAR® CREDIT CARD
$75 MORE+*Subject to credit approval. Terms and conditions apply.
See store for complete details.
FREEFREELOANER CARS
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Oil Change Cooling System Flush
Any TransmissionBasic Service or Flush
$1999 $30 OFF
$30 OFF
• Install New Oil Filter• Refill up to 5qts Conventional Oil
KENNEDY TRANSMISSION BRAKE & AUTO SERVICE. Most vehicles. Must present coupon at time of service. Shop supplies, tax & environmental
fees extra. Not valid with other discounts. Exp. 5-31-20 (SS)
KENNEDY TRANSMISSION BRAKE & AUTO SERVICE. Most vehicles. Must present coupon at time of service. Filter and special fluids extra.
Shop supplies, tax & environmental fees extra. Not valid with other discounts. Exp. 5-31-20 (SS)
KENNEDY TRANSMISSION BRAKE & AUTO SERVICE. Most vehicles. Must present coupon at time of service. Does not include extended life coolant. Shop supplies, tax & environmental fees extra. Not valid
with other discounts. Exp. 5-31-20 (SS)
(Reg. $29.95)
Includes Radiator & Engine
SHAKOPEE 952-496-2633 630 1st Ave. E.
We Can Fix That.
KENNEDY TRANSMISSIONBRAKE & AUTO SERVICE
Any Service or Repair
$50 OFFKENNEDY TRANSMISSION BRAKE & AUTO SERVICE. 10% off parts & labor up to a $50 maximum discount. Excludes tires and batteries.
Most vehicles. Must present coupon at time of service. Not valid with other discounts. Exp. 5-31-20 (SS)
Up To
www.kennedytransmission.com
• Complete Auto Repair• Transmission Specialists• Diagnostics & Trouble Shooting• Driveline Repair• Oil Changes• Brakes
TOTAL CAR CARE: TOTAL CAR CARE:
$$25 25 OFFOFF
1010% % OFFOFF
55% % OFFOFF
BrakesMechanical Services
Per Axle
LABOR -and-
PARTS
Change Filter, Add up to 5 qts, Synthetic
Blend Oil, Rotate 4 Tires, Safety Check
Up to 5 qts 0W20 or 5W30 Only
Fred’s Tire • 651-439-0404 (SS)Exp. 4-30-20. Most Cars.
Shop supplies & EPA charges extra. Must present this Super Saver cou-
pon. Not valid with any other offers. See store for details.
Fred’s Tire • 651-439-0404 (SS)Exp. 4-30-20. Most Cars.
Shop supplies & EPA charges extra. Must present this Super Saver cou-
pon. Not valid with any other offers. See store for details.
Fred’s Tire • 651-439-0404 (SS)Exp. 4-30-20. Most Cars.
Shop supplies & EPA charges extra. Must present this Super Saver cou-
pon. Not valid with any other offers. See store for details.
Fred’s Tire • 651-439-0404 (SS)Exp. 4-30-20. Most Cars.
Shop supplies & EPA charges extra. Must present this Super Saver cou-
pon. Not valid with any other offers. See store for details.
$$17179595$$39399595
Oil Change& 4 TireRotation
Full SyntheticOil Change Plus 4 Tire Rotation
Complete Auto Service CenterWe’ll Beat Any Local Competitor’s Price on Service, Wheels & Tires
STILLWATER 14520 6Oth St. N. 651.439.0404 fredstireandservice.net
FREE LOANER CARS
UP TOUP TO
$$100 REBATE100 REBATEApril 15April 15thth - May 5 - May 5thth
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
INDUSTRY OPPORTUNITIES& CHALLENGES
• Many of these businesses are offering mobile service, which may appeal to consumers seeking convenience. [Source: SalesFuel, 2019.]
• There’s opportunity to attract more businesses by offering and promoting sunroof repair, as these features become more popular. [Source: Giordono, Jenna. “ Smack! Crack. Wallet. It’s broken windshield season.” BradfordEra.com9 Feb. 2018. Web. 25 Jan. 2019.]
• Some businesses are connecting with consumers via mobile apps which offer scheduling services. [Source: “Element Integrates Maintenance and Windshield Repair Scheduling on Mobile Devices.” glassBYTEs.com, 23 Aug. 2017. Web. 25 Jan. 2019.]
• Mobile is increasingly important to shoppers, so businesses should be sure to have mobile-friendly websites. [Source: “Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will be $12 Billion in 2019.” HedgesCompany.com, 31 Jan. 2019. Web. 15 Oct. 2019.]
• “Green” consumers would be attracted to eco-friendly services, such as oil and battery recycling. [Source: SalesFuel, 2020.]
• There’s major opportunity to encourage repeat business by offering service subscriptions. [Source: “How Vehicle Subscription Models Could Affect Your Shop.” RatchetandWrench.com, 13 Mar. 2018. Web. 29 Aug. 2018.]
• There’s opportunity to capture more business and boost loyalty by offering a loyalty program. [Source: SalesFuel, 2020.] Automakers push lease customers to have their vehicles repaired by dealerships with manufacturer certification. [Source: Bryant, Beth. “Al Brodeur’s Auto Body Celebrates 50 Years in Business.” 9 Mar. 2020. Web. 10 Mar. 2020.]
• Distrust of auto shops is a challenge. Approximately two out of three U.S. drivers do not trust auto repair shops, so figuring out ways to market honesty and integrity can be important. [Source: Six Reasons Why People Feel Anxious about Auto Repair. RatchetandWrench.com, 19 Feb. 2018. Web. 27 Aug. 2018.]
• Consumers who recently moved are a potentially lucrative market, as 54% of new movers are in market for auto repair services within the first six months of relocating. [Source: “Trends and Statistics in the Automotive Aftermarket Industry.” V12.com, 14 Feb. 2020. Web. 8 May 2020.]
• Most customers are drawn from a 30 mile radius. For maintenance and repairs, nearly 80 percent of consumers are only willing to drive 30 minutes or less both from home or work. [Source: Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual for Effective Advertising. Valassis. 14 Aug. 2018. Web. 27 Aug. 2018.]
• A survey found that among all age groups, the most common reason why customers select their service provider is prior experience, stressing the importance of providing a highly satisfying experience to retain customers. [Source: Small Details Count: Focus on Service Processes Will Increase Service Satisfaction. J.D. Power. 30 Oct. 2019. Web. 10 Mar. 2020.]
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Asking consumers: when have you lastseen or heard an auto service advertisement
that led you to take action?When have you last seen/heard an advertisement of this type that ledyou to take action?
RESPONDEDLAST 30 DAYS
RESPONDEDPAST 12 MOS
Ads/Coupons in your mailbox 38.7% 66.6%Television (over-the-air, online, mobile or tablet) 37.2% 65.5%Sponsored search result (like on Google, Yahooor Bing) 38.1% 61.5%
Ad on a social network 38.6% 59.8%Emailed ad or newsletter 33.8% 59.7%Mobile smartphone app or text message 36.4% 57.8%Radio (over-the-air, online, mobile or tablet) 29.2% 53.8%Internet banner ad 30.1% 53.6%Daily deals (like Groupon or LivingSocial) 28.9% 53.5%Newspaper (print, online, mobile or tablet) 24.7% 49.8%Magazine (print, online, mobile or on tablet) 23.8% 49.7%Text link ad on a website 26.3% 46.9%Pre-roll video ads (the video that plays beforethe video you want to watch) 25.6% 45.1%
Outdoor ad/Sign/Billboard 21.1% 45%Directory search (online or printed Yellow Pagesbook) 19.9% 40.8%
Ads at movie theater 21.4% 39.8%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
Consumer Spending Locators for Auto Service Centers Use these reports to help your account 'fish where the fish are biting' - by
targeting the areas with the greatest levels of sales potential.
Demographic Data for Auto Service Centers Use these reports to help your account find their target customers - by
targeting the areas with the greatest levels of sales potential.
AudienceSCAN Reports Additional intelligence for audiences often targeted by auto service centers.
Auto Repair CustomersOil Change / Routine Automotive Maintenance Customers
When have you last seen/heard an advertisement of this type that ledyou to take action?
RESPONDEDLAST 30 DAYS
RESPONDEDPAST 12 MOS
Ads/Coupons in your mailbox 38.7% 66.6%Television (over-the-air, online, mobile or tablet) 37.2% 65.5%Sponsored search result (like on Google, Yahooor Bing) 38.1% 61.5%
Ad on a social network 38.6% 59.8%Emailed ad or newsletter 33.8% 59.7%Mobile smartphone app or text message 36.4% 57.8%Radio (over-the-air, online, mobile or tablet) 29.2% 53.8%Internet banner ad 30.1% 53.6%Daily deals (like Groupon or LivingSocial) 28.9% 53.5%Newspaper (print, online, mobile or tablet) 24.7% 49.8%Magazine (print, online, mobile or on tablet) 23.8% 49.7%Text link ad on a website 26.3% 46.9%Pre-roll video ads (the video that plays beforethe video you want to watch) 25.6% 45.1%
Outdoor ad/Sign/Billboard 21.1% 45%Directory search (online or printed Yellow Pagesbook) 19.9% 40.8%
Ads at movie theater 21.4% 39.8%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
Consumer Spending Locators for Auto Service Centers Use these reports to help your account 'fish where the fish are biting' - by
targeting the areas with the greatest levels of sales potential.
Demographic Data for Auto Service Centers Use these reports to help your account find their target customers - by
targeting the areas with the greatest levels of sales potential.
AudienceSCAN Reports Additional intelligence for audiences often targeted by auto service centers.
Auto Repair CustomersOil Change / Routine Automotive Maintenance Customers
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