Affordable automobile for low income families
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Affordable Automotive For Low Income Families Hsieh Chen Chinedum Uguru Mfon Udo-Imeh Ngozika Okpanku Vincent Wedelich Part of a major automobile manufacturer co. to create a new type of auto most affordable to the low income families.
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Transcript of Affordable automobile for low income families
Affordable Automotive For Low Income Families
Hsieh ChenChinedum UguruMfon Udo-Imeh
Ngozika OkpankuVincent Wedelich
Part of a major automobile manufacturer co. to create a new type of auto most affordable to the low income families.
Vision Statement
• To provide low cost vehicles to low income groups. To provide environmentally friendly and efficient transportation.
Mission Statement
• Become an industry low cost leader, and maximize use of existing assets from other manufacturers. Be environmentally friendly. Provide affordable quality, speedy purchase, and easy financing.
Strategy Map Template: Low Cost Automotives for Low Income Families
Increase Stakeholder Value
Productivity Strategy Revenue Growth Strategy
Become industry low cost leader
Maximize use of existing assets
Revenues from new customers
Increase low cost innovations
Financial Perspective
Customer Perspective
“Offer products and services that are consistent, timely and low cost”
Lowest cost product
Affordable Quality
Speedy purchase
Appropriate selection
Low maintenance
Outsourcing Production (NAFTA)
Modular options to enhance vehicle
Innovation and design for growth
“Operations”Affordable Freedom
Value to Customer
Tax RebateSafety
Reliability, Environmentally Friendly.
Contribute to Communities
Solar Cells
Propane option with fuel cell tech.
Customization blue tooth tech. USB IPOD GPS
Avoid environmental and safety incidents
Regulations, compliance
“Customer Relationships” “Innovative”“Regulatory and Society”
Internal Perspective
Learning & Growth Perspective
Aligned Intangible AssetsCompetencies Technology
Climate for Actions
Ensure out sourcing company has TQM,
auditing of production.
Process improvement; Do it better, faster,
cheaper
For core of vehicle use only proven tech. For options
use latest third party options.
Create a direct EBay store where clients can buy options. IT and HR
Strategy Map Template: Low Cost Automotives for Low Income Families
Financial Perspective
Customer Perspective
Internal Perspective
Learning & Growth Perspective
Low cost from about $3-4K; definition low income $20K per year. Assuming two family income at $100K average vehicle costs approx. 20% of earnings.
Special Financing, Government incentives, Target the ever growing low income and student demography (market share). Incorporate existing technology to keep costs at a minimal.
Low-income, Environmental friendly, Customer friendly, Freedom of expression, Value with minimal customizations, Safety, Government incentives for added value and savings, and affordability.
Low maintenance, Innovation and design, attractive financing options, utilizing NAFTA, options available via direct sale internet outlet, minimum customization using current available technology, community involvement especially “green” initiatives, affordable and value to customer.
Continuous evaluation of outsourcing partners, create direct sales eBay store (with reserve price) for available options, use only proven technology and process improvement i.e. do it better, faster and cheaper.
