Affinity China

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Transcript of Affinity China

Page 1: Affinity China
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“There are now over 1 million millionaires in China.”Hurun Report

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“China will have 100 million outbound travellers and become the world’s

largest source of outbound travel in the world in 2020. This will account for

over $100 billion in spending.”

World Tourism Organization

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“67% of growth in luxury sector in China came from new customers in 2010.”

“China is poised to become the world’s largest market for luxury goods by 2020”

CLSA Asia-Pacific Markets

“Chinese Shoppers Spent 400% More On Luxury Goods Overseas Than At Home”World Luxury Association

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Affinity China is cross cultural.Our team and investors have established networks that are connected by strong relationships in China and overseas.

Our team is backed by solid investors.The team at our soft launch party in New York City with Affinity China’s investor Jim Robinson IV of RRE Ventures and Derek Muhs of WA Regenerative Medicine

WHO WE ARE

The cross border founding management team has backgrounds in luxury, Chinese private club management, retail & e-commerce, technology and strong relationships in China and the U.S.

Our partners are international brands that understand the importance of the outbound Chinese luxury, travel and investment markets.

Our early investors include Loeb Enterprises, RRE Ventures and 500 Startups along with a group of prominent angel investors. Affinity China has the strategic backing and experience necessary to execute on a cross border level.

Christine LuCo-founder/CEO

Jessica Shu Co-founder/Managing Director, China

Chris NobleCo-founder/COO

Brian HollowatyVice-President, Business Development USA

Lili FengVice-President, Business Development China

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Affinity China co- founders have established reputations in facilitating high level cross border relationships between China and the West.

Our ExperienceAffinity China’s team has proven experience working with global brands and celebrities to influence the affluent market.

Celebrities - Our team has existing connections and experience creating and promoting events like “Lunch with Warren Buffett”, “Coffee with Robert Deniro”, “A fashion week experience with Giorgio Armani”, and dozens of others. Through our expertise with venues and events in Shanghai, we can reach Yue Sai Kan, Jet Li, Yao Ming, and Mary Ma as well as U.S. based celebrities who frequent China like Quincy Jones and Halle Berry. Finally, we have direct experience with organizing events that include visits by Hillary Clinton and then Ambassador Jon Huntsman.

!Brands – Our brand experience includes existing relationships with Richemont, Moet, Hermes, Armani, Ralph Lauren, Swarovski, Louis Vuitton and many others.! We’ll be working to grow these relationships,

and also to make connections with private clubs, exclusive golf clubs, and other venues for hosting our Affinity China members. In addition to direct access to brands and clubs, Affinity China has strong relationships with an extensive list of luxury & lifestyle publications (both online and offline) and their editors.

Private Events – Affinity China events are unique and international with Chinese characteristics. For example, in May 2011 we held an exclusive event in the Hamptons where 8 of our members and their guests enjoyed a weekend stay at a $40 million property on the ocean. Arrangements for this weekend included a special dedicated chef, wine tasting, yachting with the CEO of Hinckley Yachts, and an opportunity to meet a group of prominent U.S. business people of similar stature to our members.

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·“Chinese outbound travelers have developed beyond the hurried first-time visits and are now looking for more sophisticated offers.

They are willing and able to spend more if they get high quality services – quality according to the specific Chinese customs, values and demands.”

- China Outbound Tourism Research Institute

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More than 50% of luxury purchased by Chinese are purchased overseas

THE MARKET

“There is a shift in Chinese consumers' attitudes to luxury purchases, one that has seen them graduate from mindlessly chasing fashion to making far more informed choices.”

- Beijing Times

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Chinese travelers spent more on shopping in 2010 than any other nation

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There are now over 1 million millionaires in China. In 2006, there were 300K.

China is now the 2nd largest luxury market in the world, overtaking Japan in 2010.

Chinese spent $23 billion USD on duty free luxury items in airports and on flights in 2010.

Chinese luxury consumers are on average 20 years younger than luxury consumers in the US or Japan.

67% of growth in the luxury sector in China came from new customers in 2010.

In 2010 there were over 57 million outbound trips made by Chinese.

By 2015 there will be 100 million. Spending over $100 billion dollars.

More than 50% of luxury purchased by Chinese are purchased overseas.

The average Chinese tourists spend $7,000 per trip. The luxury consumer spends even more.

The Chinese are going global. They are traveling, shopping & investing overseas.

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1st Generation Rich: These are the class of people in their 40’s to their 60’s. Self-made entrepreneurs, who maintain strong business and government relations in China, with a net worth of $10M USD or more.

2nd Generation Rich: The children of the 1st Generation. They will inherit not just the wealth of their parents, but many also are being groomed to take over the business and important connections their parents have built.

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Emerging Wealth Chinese: These are an emerging category of hard working, high earning, urban living men and women, most in their 30’s. They are entrepreneurs, self-made, with high disposable income. They are not millionaires yet, but they can afford to consume –and want to be seen consuming – the finer things.

!Aspirational: Spending more than 50,000 RMB per year, but not necessarily with earnings to match, these are the entrepreneurs, mid-level managers, and young executives at the start of the curve, who are also the buyers of lower level luxury items (Bags, Fashion, Some Travel).

Our Target AudienceOne marketing strategy does not fit all.

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The “affluent Chinese” that make up our membership can be grouped into four distinct categories.

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Tourism and overseas investment by Chinese nationals is exploding; western companies are not equipped to serve this megatrend.

THE PROBLEM

Chinese are influenced by a trusted network based on personal relationships. The influence is strong within this network but difficult for outsiders to access.

Brands are seeking the loyalty of a customer that they culturally do not understand or easily have access to.

Every luxury brand in the world is courting the Chinese consumer.

How will you influence them?

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“Luxury brands are stepping up the ante in China, the world's second largest luxury market, and coming up with innovative strategies to drive sales amid intense competition.”

China Daily

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Chinese are going global with art collection. This Chinese imperial white jade seal from the Qing Dynasty sold recently for $12.29 million

THE SOLUTION

We provide Chinese luxury consumers influence and “face” in a world that was previously difficult to access.

We provide global luxury partners direct influence and awareness amongst a demographic that is notorious for being difficult to access.

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What Does Affinity China Do?

Lifestyle: Through Affinity’s partnership brands and collaborators, the Company is able to provide exclusive lifestyle offerings to members that would otherwise not be available. A sample of the luxury packages available includes a weekend getaway in the Hamptons. Attend private yachting excursions with the CEO of Hinckley Yachts. Gain backstage red carpet access to the Cannes Film Festival and invitations to private afterparties, and front row seats to the most privileged Fashion Weeks around the world.

Travel: Affinity China is able to provide a carefully curated experience that would satisfy. To the adventurer, the Company offers exciting expeditions to Antarctica, Alaska and Galapagos. For the cultured wine connoisseur, Affinity China can arrange a stay in a private historic chateau in Bordeaux, France and tours to renowned vineyards. For the fashion mavens, offers include an exclusive stay as a guest of the Ferragamo estates in Italy.

Sports & Entertainment: The Company can offer exciting opportunities in sports & entertainment. Experiences such as exclusive U.S. Open VIP packages. Other premiere offers include VIP golf experiences hosted by Tiger Woods. VIP tickets to the Hawaiian Food and Wine Festival. Entrance and VIP access to the Paddock Club at the Monaco F1.

Bonus Membership Offerings: One of Affinity China’s key value

propositions is its ability to provide a business network for its membership base. Beyond access to its premier luxury offerings, Affinity brings together its core group of members, guests and VIPs. At the many private Affinity China events held throughout the year, such as concerts, dinners, golf events and the Annual Affinity China Gala, members get to network in an exclusive setting fostering long term personal and professional relationships that are so important in Chinese business culture.

Access to Key Conferences and Business Connections: Affinity China is able to leverage its extensive professional networks to provide our members access to key industry conferences and meeting with management in various industries.

Access to Leading Clubs Around the World: Beyond what Affinity can offer through its own channels, members also gain privileged access to a growing network of private clubs that partner with us around the world.

Access to Prime Real Estate Properties in Europe and North America: Affinity’s private network will also allow members access to premier real estate properties throughout Europe and North America. The Company provides private listings of condos in New York, Los Angeles, San Francisco, Las Vegas and Hawaii. It also gives members first look at pocket and off-market listings worldwide.

Access to Educational Opportunities for the Next Generation: Affinity China’s mission of providing holistic service to our members includes opportunities for their children. Accordingly, tours are offered to the top private preparatory schools and universities and private meetings can be arranged with deans and chancellors of institutions. In addition, services such as one-on-one tutoring, college application consulting, and test-taking courses are available. Upon graduation, Affinity can also be used as a resource for internships, top recruiter access and resume / interview workshops.

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THE PLATFORMAffinity China combines high touch and high tech that results in a scaleable platform that keeps its membership base activated and involved in a number of ways.

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Combined with our international network of partners in key cities for travel, shopping and investing throughout the world, Affinity China is focused on Chinese going global.

[email protected]