Affiliate Training Guide - Nexxus University · 2. Affiliate Training Guide 3. Merchant Training...
Transcript of Affiliate Training Guide - Nexxus University · 2. Affiliate Training Guide 3. Merchant Training...
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Affiliate Training Guide Last update on 29 June 2018
Table of Contents Sales Areas .............................................................................................................................................................................. 3
Area Boundaries.................................................................................................................................................................. 3
National Area ...................................................................................................................................................................... 3
Regional Area ...................................................................................................................................................................... 3
Local Areas .......................................................................................................................................................................... 3
Territories and Sales Affiliates ............................................................................................................................................ 3
Sales Area Launch ................................................................................................................................................................... 4
Launch Strategy .................................................................................................................................................................. 4
Launch Selection ................................................................................................................................................................. 4
PHASE 1: A Sufficient Sales Force ....................................................................................................................................... 4
Sales Force Qualification ..................................................................................................................................................... 4
PHASE 2: A Sufficient Number of Registered Shoppers ...................................................................................................... 5
PHASE 3: Merchant Registration ........................................................................................................................................ 5
Responsibilities of the Affiliate .............................................................................................................................................. 6
Successful Management ..................................................................................................................................................... 6
Overview
Nexxus Rewards is the first Shared Viral Rewards program that provides affiliates with an
opportunity to capitalize on providing a real value to the marketplace by giving
merchants a risk-free solution to get and keep new customers. Merchants can attract
new customers by becoming a member of the Nexxus Global Rewards Community and
member merchants can send mobile promotions to registered shoppers in their
geographical area. Merchants keep customers coming back with two loyalty programs;
they offer shared cashback rewards that shoppers collect and redeem at any Nexxus
merchant and they can also offer an exclusive special awards program that gives their
customers recognition award points that are only redeemable at their business.
Shoppers receive extra reward points for virally sharing the Nexxus Rewards program
with their friends and family to drive more and more customers to Nexxus merchants.
Best of all, merchants pay nothing until after they make the sale.
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The Acquisition of Shoppers ............................................................................................................................................... 6
The Acquisition of Shopper Organizations ......................................................................................................................... 6
The Launch of Shopper Organizations ................................................................................................................................ 7
The Support of Existing Shopper Organizations ................................................................................................................. 7
The Acquisition of New Merchants .................................................................................................................................... 7
The Launch of New Merchants ........................................................................................................................................... 8
The Support of Existing Merchants ..................................................................................................................................... 8
The Recruitment of New Nexxus Affiliates ......................................................................................................................... 8
Cryptocurrency Education .................................................................................................................................................. 8
Support ................................................................................................................................................................................... 9
Local Support ...................................................................................................................................................................... 9
Support Tickets ................................................................................................................................................................... 9
Affiliate / Merchant / Shopper Benefits .............................................................................................................................. 10
Affiliate Earning Potential .................................................................................................................................................... 10
Direct Sales Bonuses Management Bonuses .......................................................................................................... 11
Nexxus Affiliate Opportunities ............................................................................................................................................ 12
REFERENCE INFORMATION
Sales Affiliate # ____________________________________________
Sponsor Name: ____________________________________________
Sponsor Phone: ____________________________________________
Sponsor Email: ____________________________________________
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Sales Areas
Area Boundaries Nexxus Rewards is designed to be available worldwide and to be marketed by independent affiliates. The entire
globe is divided into hierarchical sales areas for more effective management and delegation of sales responsibilities.
Sales area boundaries are determined by population and business density.
National Area National area boundaries may or may not align with political countries. Smaller countries may be included with other
smaller countries in one national area. For example, the United States is considered a National area, but the
European countries are all included in one National area.
Regional Area Regional area boundaries may or may not align with states, provinces or departments. Population and business
density determine the regional boundaries. Lesser populated states like Idaho, Montana and Wyoming, etc. are
combined into one regional area, while larger states like California, Texas, New York and Florida are divided into
multiple regions. The general objective is to create regional areas of approximately 10 million inhabitants.
Example Regions for United States 1. Washington / Oregon/ AK 2. California / Nevada North 3. California Central 4. California / Nevada South 5. California South / HI 6. Idaho / MO / WY / Dakotas / 7. Nebraska 8. Utah / Arizona 9. Colorado / New Mexico / 10. Kansas 11. Texas West / Oklahoma 12. Texas North
13. Texas South 14. Wisconsin / Minnesota 15. Illinois North 16. Illinois South / Iowa 17. Missouri / Arkansas 18. Louisiana / Mississippi / 19. Alabama 20. Michigan 21. Ohio 22. Indiana / Kentucky 23. Tennessee / S. Carolina 24. New England States
25. New York North 26. New York South 27. New Jersey 28. Pennsylvania North 29. Penn South / Maryland /
DE / 30. District of Columbia 31. Virginias 32. North Carolina 33. Georgia 34. Florida North 35. Florida South
Local Areas Local area boundaries may or may not align with cities or municipalities. Population and business density determine
the local area boundaries. Smaller towns are combined into one local area, while larger metropolitan areas like
Dallas-Fort Worth, Los Angeles and New York are split into multiple local areas. The general objective is to create
local areas of approximately 1 million inhabitants.
Territories and Sales Affiliates Local areas contain many sales territories, defined by postal code. They also contain affiliates whose primary focus is
on developing their local area. An affiliate may be developing business in multiple geographically aligned territories
simultaneously. The local area is the smallest sales management unit.
Territories are merely subunits, defined for the purpose of resource allocation and critical mass penetration. Each
territory has a population that is calculated by government census bureaus. Each affiliate makes a time commitment
measured in the equivalent to a 40-hour full-time person (FTE). For example, 2 sales affiliates committing to 20
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hours per week each equal one Full Time Equivalent. The population of territories (postal codes) and the available
FTEs help Nexxus to focus resources for best results.
Sales Area Launch
Launch Strategy Nexxus employs a 3-phase launch strategy to build rapid, targeted critical-mass in a community. Any subversion or
exception to this strategy will only create an unsatisfactory result in the critical-mass objective.
First, a sufficient sales force of qualified affiliates must be built. Second, a sufficient number of shoppers must be
registered and then finally, the enrollment of merchants to be setup for the official launch.
The process of acquiring qualified affiliates, shoppers and merchants is not a sequential process. Nexxus Rewards
Qualified Affiliates will meet potential new affiliates, shopper organizations and potential merchants along the way.
These prospects should be pre-sold and prepared for the launch within the 3-phase strategy.
Typically, an entire local area will not launch all at once. Territories may launch within a local area based on the
available FTEs. Some territories may be more residential and others more retail. The affiliates working the territories
will need to consider the composition of the territories and possibly only launch certain territories together.
Launch Selection Nexxus Rewards corporate management will not predetermine the selection of launch areas. It will only follow the
sales leadership. If a specific area is desired to be launched, the only option is to follow the 3-phase launch strategy
and establish a sufficient sales force.
PHASE 1: A Sufficient Sales Force The importance of establishing a sufficient sales force is to ensure the quick and explosive enrollment of shoppers
and merchants to prevent dissatisfaction by either caused by the lack of the other.
The sales affiliates must be locally available to assist merchants and shopper organizations in person. They need not
reside in the territory/ies being launched, but they should be easily accessible to fulfill their time commitment and
work closely with the local community leaders and decision makers.
The general objective is to establish a sufficient sales force equal to 1 FTE per 25,000 inhabitants. For example, if a
territory (postal code) has a population of 50,000 and there are 4 affiliates available to the area and each has
committed to 20 hours weekly, then there would be a sufficient sales force to launch that single territory. A local
area of approximately 1 million inhabitants would require a sufficient sales force of 40 FTE qualified affiliates.
The required FTEs for a sufficient sales force applies to launching a territory as well as maintaining it.
Sales Force Qualification The sales affiliates must be qualified to represent Nexxus Rewards and be able to speak knowledgably with
merchants about the Nexxus Rewards systems and eventually, about cryptocurrency.
The following training courses and certifications must be completed by all affiliates before they can present Nexxus
Rewards to a merchant.
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1. Cryptocurrency Enlightenment Course
2. Affiliate Training Guide
3. Merchant Training Guide
Upon completion of all qualifications and to be verified and included as a QA (Qualified Affiliate) in a local sales area
in the Nexxus Rewards Sales Manager, the Nexxus affiliate must fill out and submit the Nexxus Rewards Qualified
Affiliate Registration form or by going to:
https://docs.google.com/forms/d/e/1FAIpQLSeaf018YEXc3pV8C5DdtyyefX7Xahh9573FDmrGeE0TH_XJeA/viewform.
Alternatively, an email can be sent to Nexxus Rewards at: [email protected] and the following information
included: affiliate name, affiliate number, affiliate’s residential postal code any additional postal codes that the
affiliate intends to work and the number of hours per week the affiliate is willing to commit.
PHASE 2: A Sufficient Number of Registered Shoppers Phase 2 of the launch strategy requires a sufficient number of registered shoppers. The task of attracting merchants
is much easier when the affiliate can tell the merchant that there are hundreds of registered shoppers in their
geographic area looking for merchants just like them.
The best way to attract large numbers of shoppers is to work with local shopper organizations like churches, schools,
alumni groups, large employers, sports teams, charities and non-profit organizations.
The general objective is to establish a sufficient number of registered shoppers equal to 1% of the population. For
example, a territory with a population of 50,000 inhabitants should have at least 500 registered shoppers.
Phase 2 shopper acquisition typically occurs quickly, within about a week or two. It can go very quickly if the affiliate
has pre-sold shopper organizations.
Shoppers should have their expectations set correctly in order to position Nexxus Rewards as an upcoming
fundraiser for their organization.
Shoppers can actually register anytime at the either the affiliate’s shopper registration link
(http://www.nexxusrewards.com/NewShopper.asp?a=XXXXX, where XXXXX = the affiliate number), or the shopper
registration link of any organization or merchant (http://www.nexxusrewards.com/NewShopper.asp?m=[Referral#],
where [Referral#] = the organization or merchant group number, which can be found in the first box in the
organization’s or merchant’s administrative backoffice with the current date in the green title bar.
Alternatively, shoppers can register at: www.NexxusRewards.com. However, the shopper will need to know either
the affiliate’s number or the group number of the merchant or organization to which they are or wish to be linked.
There are no restrictions on shopper registration, but the initial focus should be on establishing a sufficient sales
force.
PHASE 3: Merchant Registration The registration of merchants can begin in Phase 3 of the launch strategy. There should already be a list of pre-
committed merchants ready to go in the process of getting to this point. When merchants are being pre-sold in
preparation for phase 3, the merchant application can be used as a Letter Of Intent (LOI).
The merchant is not making any contractual commitment or paying anything to complete the application. This will
also lock the merchant to the affiliate.
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Responsibilities of the Affiliate
Successful Management Qualified Nexxus affiliates have many responsibilities to be successful. They must carefully budget their time and
manage their tasks to ensure a balanced completion of the required work. Most of the affiliate’s time will be spent
acquiring and supporting shopper organizations, merchants and additional qualified affiliates. A small percentage of
the affiliate’s time is actually spent signing up new merchants.
The Acquisition of Shoppers Acquiring and encouraging shoppers is the bottom line that puts money in the affiliate’s pocket. Affiliates are paid
only when a shopper in their shopper network buys something from a Nexxus Merchant.
There are 2 available options to register large numbers of shoppers quickly. The customer lists of merchants and
membership rosters of shopper organizations can be leveraged. During phase 2 of the launch merchants will not be
registered yet, so the best option is to work with larger shopper organizations. After the phase 3 launch the affiliate
can start working with the merchant’s customers.
The registration of shoppers is only the first step. Affiliates must also encourage shoppers to regularly patronize and
spend money at Nexxus merchants. One way to accomplish this is to remind them of the benefit to the non-profit
and charitable organizations in their community, as well as the accumulation their own personal rewards points. The
affiliate’s bonus check is based on the number of shoppers in all of their shopper networks and how much those
shoppers are spending, on average. For example, if those shoppers are averaging $100 in purchases monthly then
the affiliate can anticipate earning $1 per shopper per month. In the following example, 10 merchants with an
average of 1,000 shoppers in their networks can earn the affiliate $10,000 monthly.
Merchants Shoppers Purchases Bonuses
1 1,000 $100 $1,000
5 5,000 $100 $5,000
10 10,000 $100 $10,000
20 20,000 $100 $20,000
The more quality merchants than can be enrolled in the Nexxus Rewards merchant network in the affiliate’s local
area, the larger the average shopper spend will be. As the affiliate continues to build larger and larger shopper
networks and encourages the shoppers to make more and more purchases, the affiliate’s bonus check should
increase accordingly.
The Acquisition of Shopper Organizations Non-profit organizations are constantly looking for funding sources for their projects. There never seems to be
enough money to pay for everything they want to do. Nexxus affiliates can present them with an opportunity to
create a perpetual fundraiser that requires no product sales, no fulfillment headaches and no money collections. No
longer will they need to dedicate a significant amount of time organizing and managing short-term fundraising
projects.
Nexxus Rewards pays shopper organizations every week, in perpetuity, with no additional effort on the
organization’s part. Organizations are paid automatically every time someone in their shopper network buys
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something from a Nexxus Merchant. Their fundraising projects are no longer dependent on their youth badgering
friends and family to buy overpriced snacks or holiday decorations. Organizations can now relax and raise funds
automatically. And, the funny thing is that shoppers never stop shopping.
Nexxus Rewards is the ultimate perpetual fundraising project for organizations.
The Launch of Shopper Organizations After enrolling an organization, the affiliate will need to start promoting and training the leaders of the organization.
The affiliate will need to attend leadership and membership meetings to get and keep everyone excited and
engaged.
During this process the affiliate will meet other people in the organization that may be interested in becoming a
Nexxus merchant, a Nexxus sales affiliate or they may be involved in other organizations. This is a critical
opportunity for the affiliate to create leads for their business. The best leads come from existing warm market
relationships.
Schedule a launch party, possibly in conjunction with one of the organization’s regular membership events. Set up a
table to promote and register their shoppers. Utilize the organization’s email lists and newsletters to promote their
new perpetual fundraising project that not only pays money to the organization but also gives cashback rewards to
their members. When is the last time a fundraising project for any organization actually put money in the
membership’s pocket rather than taking it out?
The Support of Existing Shopper Organizations Periodically, the affiliate’s shopper organizations may need a little jolt to pick up the promotion banner and
encourage their membership to patronize Nexxus merchants in their community.
As an example, the affiliate may offer educational courses for their membership on basic computer topics for older
audiences, or cryptocurrency for the more inquisitive. At the training, everyone would also learn more about Nexxus
Rewards.
The merchants will be sending promotions to their shoppers to help keep them engaged and Nexxus will also be
sending shoppers regular email updates to help remind them of special Nexxus merchant offers that may be of
particular interest to them as well as new organizations and merchants in their area.
The Acquisition of New Merchants Merchant are hungry for new customers. They have already proven how hungry they are by supporting marketing
programs like Groupon that ask them to give up 75% of their regular revenue to attract new customers. Nexxus
Rewards can give them a much better marketing program in which they decide how much they want to pay to get
and keep new customers.
The powerful Nexxus Rewards marketing solution is completely risk-free for the merchant. They don’t pay a penny
until after they make the sale. And best of all they don’t have to wait for the customers to come into their store.
They can reach out and contact them, right on their mobile phones.
Every merchant can use Nexxus Rewards for either consumer or business sales promotions. Businesses that may be
thought to be too busy to need a rewards program can still offer time-specific reward promotions during their
slower times to encourage a better distribution of their customer demand. Businesses do it all the time with date
and time limited coupons.
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In the United States, the average ratio of small-to-medium sized businesses to the population is about 2%. A
territory with a population of 50,000 inhabitants has an average of 1,000 businesses. A city with a population of
250,000 inhabitants has an average of 5,000 businesses.
The Launch of New Merchants Getting a merchant set up and launched is going to take some effort. The affiliate will need to be fully trained and
experienced in helping the merchant set up their security, staff members, staff options, reward offers and their
mobile storefront. Later on, when the cryptocurrency gateway is activated and if the merchant wishes to accept
cryptocurrency, the affiliate will need to help the merchant set up their cryptocurrency wallets and coin addresses.
The affiliate will also need to conduct special training sessions for the staff members to teach them how to give and
redeem reward points and, later on, how to accept and process cryptocurrency payments. The affiliate can also
teach them about the employee benefit program.
It is very important to make sure that the merchant has sufficient promotional marketing materials on display in
their store. There should be signs or stickers on the door or window, displays and take-away cards at the cash
register or hostess stand and table cards throughout the store.
When the merchant is all set up and ready to launch, the affiliate should be there with them for the day or half-day
helping them promote their new cashback rewards program to their customers and to answer any staff questions to
ensure everything runs smoothly. This is one of the reasons why it is imperative that the affiliate be in close
geographic proximity, to support the merchants.
The Support of Existing Merchants Some businesses like restaurants may have a higher staff turnover rate and will require regular visits to ensure that
everyone is properly trained on how to use the order system. A good option is to identify a natural leader among the
staff with technical skills and give them extra training and support so they can be the go-to person with any
problems that may arise.
Business managers are very busy. Don’t expect them to have the time to promote the Nexxus Rewards program as
well as the qualified affiliate can. Qualified affiliates are the experts that have the dedicated time to support the
merchant. With the merchant’s permission and invitation, periodically set up a small table in the store for customers
to learn more about the free cashback rewards.
The Recruitment of New Nexxus Affiliates In addition to all the effort required to acquire and support shopper organizations and merchants, the affiliate will
want to continue recruiting new affiliates for their local area. The more affiliates, merchants and shoppers there are
in the Nexxus Rewards program, the better it is for everyone. Critical mass is the primary objective. Imagine if every
2nd or 3rd store was a Nexxus merchant.
Affiliates should remember to expand their franchise to other cities, states, provinces or departments and countries.
When affiliates are recruited in other areas additional sources of income are being created for the affiliate’s
business.
Cryptocurrency Education Eventually, shoppers are going to start noticing the growing value of their cashback reward points and they are going
to start asking how it works.
The Nexxus Rewards strategy is to meet people where they are and then lead them to the virtues of cryptocurrency.
Most people don’t know what they don’t know. Rather than confuse them with the issue of cryptocurrency, Nexxus
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has chosen to provide a great value in the cashback rewards program and later, when they are ready, introduce
them to cryptocurrency.
This a great opportunity for the affiliate to become one of the community’s experts in the amazing unstoppable
wave of cryptocurrency. Recognize opportunities to educate people about cryptocurrency. Hold classes in your
community and with your shopper organizations whenever possible. Continue to use your Nexxus University product
certificates to enlighten people about cryptocurrency.
Nexxus affiliate are on the forefront of a huge shift in society that will put power back into the hands of the people.
Support
Local Support The first line of support is the Qualified Affiliate’s sponsor or chosen mentor. They are trained and certified to
provide their affiliates with all the assistance they need to be successful.
Frequently Asked Questions Frequently asked questions can be viewed by selecting the “HELP / Frequent Questions” menu option.
Support Tickets For specific issues regarding your affiliate account you can submit a support ticket directly to the Nexxus support
team by selecting the “HELP / Support Tickets” menu option.
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Affiliate / Merchant / Shopper Benefits
Affiliate Earning Potential
The examples below show how much affiliates can make from their merchant’s referred shoppers in the left table, and
how much affiliates can make from just 3 generations of referred affiliates in the right table. This example is based on
referring 5 affiliates and enrolling 5 merchants each with an accumulated 1,000 shoppers in their infinity shopper
network. These numbers are examples only. The affiliate’s actual earnings will vary based on their personal
performance.
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Direct Sales Bonuses Management Bonuses Merchant Account Bonus
Generation 1 Generation 2 Generation 3 Team Bonus
1,000 Shoppers 3 9 27 Team Affiliates
$100 Monthly Purchases
$15,000 $45,000 $135,000 Team Earnings 5% Marketing Fee % 50% 25% 15% Matching Bonus
$5,000 Marketing Fees $
$7,500 $11,250 $20,250 Team Bonuses $1,000 20% Affiliate Bonus
$5,000 5,000 Shoppers $7,500 $18,750 $39,000 Total Bonuses
Management Matching Bonus Chart
Gen Supervisor Manager Director VP
1 50% 50% 50% 50%
2 25% 25% 25%
3 15% 15%
4 10%
Management Advancement
Rank Requirement
Supervisor 5 Merchants & 5000 Shoppers
Manager 3 Supervisors
Director 3 Managers
Vice President 3 Directors
This compensation opportunity is for the Nexxus Rewards Community and is in addition to the
lucrative compensation opportunity for the Nexxus University program.
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Nexxus Affiliate Opportunities
The Nexxus Affiliate program provides many opportunities for all types of networkers and entrepreneurs.
Opportunity Requirement Reward
PERSONAL INTEREST
University Affiliate (education direct sales)
Must be enrolled Retail Sales Commissions
University Recruiter (affiliate team building)
Must be PV qualified ($10, $25, $50) University Bonuses
Rewards Recruiter (sales member team building)
Phase 1
Must be a QA (Qualified Affiliate) Reward Leadership Bonuses
Rewards Sales (merchant direct sales)
Phase 3
Must be a QA (Qualified Affiliate) 20% on Shopper Network