Affiliate Strategy 2
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Transcript of Affiliate Strategy 2
![Page 1: Affiliate Strategy 2](https://reader035.fdocuments.us/reader035/viewer/2022071821/55b648f6bb61ebbf718b476b/html5/thumbnails/1.jpg)
MediaPortals
Blogs
SocialNetworking
Sites
FinancialAffiliate
Sites
BrokerSites
CampaignSites
OwnedProperties
TheCompany
Target advertising at niche conversations with opinion leaders
Draw leads from web communities and the young urban market
Attract high levels of qualified financial services traffic
Generate sales leads from independent broker websites
Use sponsorship and campaign sites to generate referrals
Buy or create web properties for demographic and geotargeting
Manage placement and measurement of advertising on large portalsOnline Distribution Management
through the Affiliate Program
Increase brand visibility and link density for better search rankings
Create partnerships with an online network of web properties
Manage and measure performance of online advertising and leads generation through ownAffiliate software
![Page 2: Affiliate Strategy 2](https://reader035.fdocuments.us/reader035/viewer/2022071821/55b648f6bb61ebbf718b476b/html5/thumbnails/2.jpg)
Affiliate Wiz Business Requirement
Manage and measure performance of online advertising and leads generation through a partnership network of web properties to drive internet traffic to the company’s products and services.
Affiliate software allows us to:• Control the partnership selection process• Manage the delivery of creative material to partners• Allocate web partners to specific campaigns• Accurately measure clickthrough rate and leads generation• Allocate commissions and bonuses for click and leads• Measure and report on commissions earned per partner/affiliate• Generate payment information in a variety of formats
![Page 3: Affiliate Strategy 2](https://reader035.fdocuments.us/reader035/viewer/2022071821/55b648f6bb61ebbf718b476b/html5/thumbnails/3.jpg)
Affiliate Wiz Functional Fit
• Functional fit around 80%
Planned customisation• Modify look and feel of Affiliate Console• Include campaign level filtering in reports• Modify some user level properties• Customise CSV payment file to specification
Software limitations• Cannot set lead and clickthrough rates at campaign level – only at affiliate and affiliate type level• Multiple admin users limited• Not designed for multiple merchants