Affiliate strategy 2

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Media Portals Blogs Social Networking Sites Financial Affiliate Sites Broker Sites Campaign Sites Owned Properties The Company Target advertising at niche conversations with opinion leaders Draw leads from web communities and the young urban market Attract high levels of qualified financial services traffic Generate sales leads from independent broker websites Use sponsorship and campaign sites to generate referrals Buy or create web properties for demographic and geotargeting Manage placement and measurement of advertising on large portals Online Distribution Management through the Affiliate Program Increase brand visibility and link density for better search rankings Create partnerships with an online network of web properties Manage and measure performance of online advertising and leads generation through own Affiliate software

Transcript of Affiliate strategy 2

Page 1: Affiliate strategy 2

MediaPortals

Blogs

SocialNetworking

Sites

FinancialAffiliate

Sites

BrokerSites

CampaignSites

OwnedProperties

TheCompany

Target advertising at niche conversations with opinion leaders

Draw leads from web communities and the young urban market

Attract high levels of qualified financial services traffic

Generate sales leads from independent broker websites

Use sponsorship and campaign sites to generate referrals

Buy or create web properties for demographic and geotargeting

Manage placement and measurement of advertising on large portalsOnline Distribution Management

through the Affiliate Program

Increase brand visibility and link density for better search rankings

Create partnerships with an online network of web properties

Manage and measure performance of online advertising and leads generation through ownAffiliate software

Page 2: Affiliate strategy 2

Affiliate Wiz Business Requirement

Manage and measure performance of online advertising and leads generation through a partnership network of web properties to drive internet traffic to the company’s products and services.

Affiliate software allows us to:• Control the partnership selection process• Manage the delivery of creative material to partners• Allocate web partners to specific campaigns• Accurately measure clickthrough rate and leads generation• Allocate commissions and bonuses for click and leads• Measure and report on commissions earned per partner/affiliate• Generate payment information in a variety of formats

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Affiliate Wiz Functional Fit

• Functional fit around 80%

Planned customisation• Modify look and feel of Affiliate Console• Include campaign level filtering in reports• Modify some user level properties• Customise CSV payment file to specification

Software limitations• Cannot set lead and clickthrough rates at campaign level – only at affiliate and affiliate type level• Multiple admin users limited• Not designed for multiple merchants