Affiliate Playbook – 2012 Edition
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Transcript of Affiliate Playbook – 2012 Edition
by Jeremy PalmerFollow along at:
AffiliatePlaybook.com
Pol l : Af f il iat e Pl aybook - 2012 Edit ion
Session Takeaways
12 Tr aff ic gener at ion cat egor ies, wit h specif ic pl ays
Det ail ed exampl es of t he pl ay being execut ed
Video Plays
Video: Tr af f ic Pl ays
Video: Opt imizat ion Pl ays
Video: Conver sion Pl ays
Exampl es
Pic Plays
Pics: Link buil ding pl ays
Pics: Vir al phot o pl ays
Pics: Communit y buil ding pl ays
Exampl es
Paid Plays
Paid: Test ing pl ays
Paid: Opt imizat ion pl ays
Paid: Conver sion pl ays
Exampl es
Email Plays
Email : Opt - in pl ays
Email : Cal l - t o-act ion pl ays
Email : List r et ent ion pl ays
Exampl es
Mobile Plays
Mobil e: Discover y pl ays
Mobil e: Lead pl ays
Mobil e: Opt imizat ion pl ays
Exampl es
Q&A Plays
Q&A: Tr ust pl ays
Q&A: Link buil ding pl ays
Q&A: Communit y buil ding pl ays
Exampl es
C ontent Plays
Cont ent : Social shar ing pl ays
Cont ent : Link buil ding pl ays
Cont ent : Cont ent giveaway pl ays
Exampl es
Twitter Plays
Twit t er : Lead gener at ion pl ays
Twit t er : Cont ent mar ket ing pl ays
Twit t er : Communit y buil ding pl ays
Exampl es
Facebook Plays
Facebook: Adver t ising pl ays
Facebook: Cont est s and sweepst akes pl ays
Facebook: Cont ent pr omot ion pl ays
Exampl es
Niche C ommunity Plays
Niche communit y: Link buil ding pl ays
Niche communit y: Inf l uence buil ding pl ays
Niche communit y: Wor d of mout h pl ays
Exampl es
Link Building Plays
Links: Guest post ing pl ays
Links: Real net wor king pl ays
Links: Egobait pl ays
Exampl es
SEO Plays
SEO: Aut hor it y pl ays (aut hor ship/cr edibil it y)
SEO: Nat ur al opt imizat ion pl ays
SEO: Panda and Penguin pl ays
Exampl es
Thank You!
Quest ions/Comment s/Ideas
Fol l ow up? Twit t er: @j eremypal mer
Pol l : Af f il iat e Pl aybook - 2012 Edit ion