Affiliate Playbook – 2012 Edition

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by Jeremy Palmer Follow along at: AffiliatePlaybook.com

Transcript of Affiliate Playbook – 2012 Edition

Page 1: Affiliate Playbook – 2012 Edition

by Jeremy PalmerFollow along at:

AffiliatePlaybook.com

Page 2: Affiliate Playbook – 2012 Edition

Pol l : Af f il iat e Pl aybook - 2012 Edit ion

Page 3: Affiliate Playbook – 2012 Edition

Session Takeaways

12 Tr aff ic gener at ion cat egor ies, wit h specif ic pl ays

Det ail ed exampl es of t he pl ay being execut ed

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Video Plays

Video: Tr af f ic Pl ays

Video: Opt imizat ion Pl ays

Video: Conver sion Pl ays

Exampl es

Page 5: Affiliate Playbook – 2012 Edition

Pic Plays

Pics: Link buil ding pl ays

Pics: Vir al phot o pl ays

Pics: Communit y buil ding pl ays

Exampl es

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Paid Plays

Paid: Test ing pl ays

Paid: Opt imizat ion pl ays

Paid: Conver sion pl ays

Exampl es

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Email Plays

Email : Opt - in pl ays

Email : Cal l - t o-act ion pl ays

Email : List r et ent ion pl ays

Exampl es

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Mobile Plays

Mobil e: Discover y pl ays

Mobil e: Lead pl ays

Mobil e: Opt imizat ion pl ays

Exampl es

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Q&A Plays

Q&A: Tr ust pl ays

Q&A: Link buil ding pl ays

Q&A: Communit y buil ding pl ays

Exampl es

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C ontent Plays

Cont ent : Social shar ing pl ays

Cont ent : Link buil ding pl ays

Cont ent : Cont ent giveaway pl ays

Exampl es

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Twitter Plays

Twit t er : Lead gener at ion pl ays

Twit t er : Cont ent mar ket ing pl ays

Twit t er : Communit y buil ding pl ays

Exampl es

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Facebook Plays

Facebook: Adver t ising pl ays

Facebook: Cont est s and sweepst akes pl ays

Facebook: Cont ent pr omot ion pl ays

Exampl es

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Niche C ommunity Plays

Niche communit y: Link buil ding pl ays

Niche communit y: Inf l uence buil ding pl ays

Niche communit y: Wor d of mout h pl ays

Exampl es

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Link Building Plays

Links: Guest post ing pl ays

Links: Real net wor king pl ays

Links: Egobait pl ays

Exampl es

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SEO Plays

SEO: Aut hor it y pl ays (aut hor ship/cr edibil it y)

SEO: Nat ur al opt imizat ion pl ays

SEO: Panda and Penguin pl ays

Exampl es

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Thank You!

Quest ions/Comment s/Ideas

Fol l ow up? Twit t er: @j eremypal mer

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Pol l : Af f il iat e Pl aybook - 2012 Edit ion